The document discusses global trends that are changing the financial services landscape, including digital transformation, globalization, urbanization, and climate change. It notes that these trends are shaping customer expectations around increasing power, transparent value delivery, and always-on, faster service. To create value for customers in this new environment, financial services must shift from generic product focus to targeted customer outcomes like productivity increases, cost reductions, and improved customer experiences. The document also outlines Siemens Financial Services' vision of building a sustainable future in this changing landscape by focusing on areas like digitalization, developing talent, creating innovative frameworks, and offering competitively differentiated and customer-engaged products and services.

1. Confidential © Siemens AG 2015. All rights reserved.
siemens.com/finance
Building a Sustainable Future
Jonathan Andrew – Global CEO Commercial Finance
Siemens Financial Services
Friday 11th September 2015

2. Confidential © Siemens AG 2015. All rights reserved.
siemens.com/financeCOF Sales & Marketing ConferenceApril 2015Page 2 September 2015 Leasing Foundation Conference
Global Trends Are Changing Our World
Digital transformation
Globalization
Urbanization
Demographic change
Climate change
Decentralized demand of a
growing & aging population
Networked world of complex
and heterogeneous systems
Global competition driving
productivity and localization
Infrastructure investment
needs of urban agglomerations
Higher resource efficiency in
an all-electric world

3. Confidential © Siemens AG 2015. All rights reserved.
siemens.com/financeCOF Sales & Marketing ConferenceApril 2015Page 3 September 2015 Leasing Foundation Conference
The Backdrop Of Global Dynamics
Are Shaping The Financial Landscape
Global Trends
Globalization Urbanisation Climate Change Demographic Change Digitalizaation
FinancialServicesDynamics
Technological change
• Disruptive technologies
• Mobile tech
• Big Data/Smart Data
• Technological & scientific innovation
Social & Behavioural Change
• Rising customer expectations
• Social media
• Multi-channel engagement
• Generation X and Y / the Millennials
Customer Expectations
• Increasing power of customers
• From cost management to transparent
value delivery
• Faster, easier , always on
Competitive Landscape
• New entrants & reshaped players
• War for talent
• New FS business models
• Strategic partnerships
PlanandAdapt

4. Confidential © Siemens AG 2015. All rights reserved.
siemens.com/financeCOF Sales & Marketing ConferenceApril 2015Page 4 September 2015 Leasing Foundation Conference
Financing Futures
Creating Customer Value Will Be Key
Asset Finance Generic Product Focus
Payments&Costs
Finance Lease
Hire Purchase
Rental
Operating Lease
OLD WORLD
Targeted Customer Outcomes
NEW WORLD
Investment&Payback
Increased
Productivity
Energy
savings &
generation
Improved
security
Enhanced Patient
Care
Improved Customer
Experience
Broader
Market Access
Cost
reduction
Product
Optimization

5. Confidential © Siemens AG 2015. All rights reserved.
siemens.com/financeCOF Sales & Marketing ConferenceApril 2015Page 5 September 2015 Leasing Foundation Conference
Building A Sustainable Future
Countries & Markets
Channels & Customers
Communication & Engagement
Creating Frameworks
for Innovation
New tools &
technologies.
Digitalization
Retaining &
Developing the
Brightest People
Self Driven
Development &
Competencies
Customer Engaged
Making the Complex
simple
Competitively
differentiated
Products & Services
Responsible,
Relevant &
Connected
Business,
Society and
Government