Louise Hadland at The Leasing Foundation Third Annual Conference, September 11 2015.

1. Building a sustainable
employer brand
Louise Hadland (HR Director)

2. SHOO – HOO?

3. SHOOSMITHS EMPLOYEE BRAND

6. Green red blue green
Blue yellow orange
Red blue red
Green red blue green
Orange green orange

7. Brand message at the heart of
everything
Manager Behaviour – Is this real?
Promotion Criteria/PDR – What’s in it for me?
Recruitment – Walk the talk
Boundaries – Provides security

8. Comms

10. Employee Engagement
A lot of hype about what is essentially common sense
Or
Engaged workforces have a significant positive impact
on return to shareholders

11. +
Commercial
results for clients=