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CURATED IDENTITY
                                 Your brand messages and
Identity curation
                                     social media need to
benefits
                                   address the three main
                                      types of behavioural
                     Identity                  motivation.


Social signalling
benefits
                      Social

Functional
product
benefits
                    Functional


                                              Peter Thomson

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Curated Identity Pyramid

  • 1. CURATED IDENTITY Your brand messages and Identity curation social media need to benefits address the three main types of behavioural Identity motivation. Social signalling benefits Social Functional product benefits Functional Peter Thomson