1. Social Media Marketing 12/5/12
Social Media Marketing
Philipp Lomme
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2. Social Media Marketing 12/5/12
Blogger
• Pageviews: 858
• Posts: 9
• Comments: 18
• Most comments/views on: Wednesdays
• Post, that got the most views (34): My first Vlog
 Usesr are interested in „How does he look like?“
 Many users prefer more watching than reading
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3. Social Media Marketing 12/5/12
Vlog
• Production time: 2 hours
• Total views on youtube: 10
• How easy was it to do?
• It was weird to speak „with“ the camera
• A big challenge: Speaking in English
• Technical part (editing, uploading) took longer than the
rest
• What would I do different:
• Write an easier text
• Choose a more attracitve background
• Try to imagine that I tell my friend the story, not the
camera
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4. Social Media Marketing 12/5/12
Blogger
• I will keep up a blog because:
• It is a good tool to market myself
• My major is journalism: The blog is a good reference for a
future job application
• I practice my writing skills
• I practice my online skills
• But I will use my blog in the future different:
• I will write in German because I would like to work as a
journalist in Germany (work samplings)
• I will write about journalistic topics
• I will not have the time to post every week
 I will try to post once a month
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5. Social Media Marketing 12/5/12
Facebook
• Friends: 353
• Groups I follow: 24
• It is very effective for spreading a message/ad
• What I have learnt about it:
• Facebook marketing is not free – time is money
• This tool is very effective to reach a huge number of
people
• Facebook can be connected with Twitter
• I can interact with customers
• Negative comments of customers: Respond as soon as
possible
• In the future I will use Facebook more carefully
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6. Social Media Marketing 12/5/12
Twitter
• Following on Twitter:
• Süddeutsche (German newspaper): helps me to build my
brand as a journalist
• Technikjournalismus (my major in Germany): Shows my
interest in my studies
• UC Riverside: Shows my study abroad University
• I have learnt about Twitter:
• Microblogging (max. 140 character)
• Hashtags are good for finding Tweets about a special
topic
• You can search, what people say/tweet about you or
your company
• As a marketer: You have to use Twitter to „control“ your
image
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7. Social Media Marketing 12/5/12
Twitter
Strengths Weaknesses
• Connectable with • Only 140 characters
Facebook are often not enough
• One of the most used • Confusing
Social Media networks • Usage not intuitive
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8. Social Media Marketing 12/5/12
LinkedIn
• I had already have an account on LinkedIn, but I didn´t
use it
• I belong to following groups:
• Hochschule Bonn-Rhein-Sieg (my home university): to stay
in contact with Alumnis
• LinkedIn for Journalists: For building new contacts to other
journalists
• Social Media Marketing: For staying up-to-date in the
matter of Social Media
• It is helpful for buliding my brand because:
• Potentional employer are searching on LinkedIn for
employees
• I can connect with other people of my branch
• Being member of special groups is a good reference
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9. Social Media Marketing 12/5/12
Closing thoughts
• It is valueable for my future because:
• Online is the future – especially for Marketing and
Journalism. If I wouldn´t know how these tools work, it
would be a big disadvantage3 for me compared to
other Journalists/Marketers.
• I utilize these tools for my buisness:
• To use these tools to build my own brand as a Journalist.
Some editors and employers say that to use Social
Media is a must for all future Journalists. I will continue
using constantly these tools.
• Which tools will I use:
• Although I don´t like each of these tool, I will use all of
them. It is important for me because I get information on
each of these tools, which might be important for me
and my buisness.
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