Big data analytics is a transformation of the traditional data mining into the internet and cloud computing world. It's an essential part of market and business intelligence, covering both internal and external data sources.

1. Big Data &
Analytics
Peter Loh
Apr-2013

2. Fundamentals & Application
Sam Walton
Market &
Competitive
Intelligence
Better Value &
Shopping
Experience
Consumer
Behavior
Business
Intelligence
Sales turnover
Supply Chain
Location
Logistics

3. Big Data - Information
Consumer Behaviour & Insights
 Purchase pattern
 Sales turnover – location, product category, time
 Frequency of purchase
 Quantity per purchase
 Demand sensitivity - discounts & promotions, usage
of coupons
 Customer loyalty
 Membership or store card
 Loyalty programs & rewards
 Rebates, special & customized promotions

4. Big Data - Information
Market & Competitive Intelligence
 Market intelligence
 Products – current and new product launches, product
differentiation
 Place – where products are being offered and
distributed
 Price – product pricing and offerings
 Promotions – types of promotions for the various
channels
 Competitive intelligence
 News and information – secondary and primary
research
 Market research reports
 Financial reports & information

5. Big Data & Information

6. Big Data & Analytics

7. Big Data & Analytics

8. Big Data Management & Applications

9. Big Data – Cloud Computing & Web2.0

10. Big Data – Cloud Computing & Web2.0

11. Big Data Analytics – Digital Technologies

12. Big Data Analytics – Alternative Energy
Vestas Wind Systems Turns to IBM Big Data Analytics for
Smarter Wind Energy
- http://www-03.ibm.com/press/us/en/pressrelease/35737.wss
• Vestas Wind Systems will use IBM big data analytics software and
powerful IBM systems to improve wind turbine placement for optimal
energy output
• Using IBM BigInsights software and an IBM "Firestorm" supercomputer
to analyze petabytes of structured and unstructured data such as
weather reports, tidal phases, geospatial and sensor data, satellite
images, deforestation maps, and weather modeling research to pinpoint
installation