Facebook has over 800 million active users worldwide and 1.8 million in Slovakia. 350 million users access Facebook through mobile devices and there are 475 mobile careers at Facebook. The Facebook Platform sees 20 million app installations per day and 500 million people use Facebook apps or the platform monthly. There are over 7 million apps and websites integrated with Facebook. Top Facebook developers include Facebook, Zynga, Electronic Arts, Badoo, RIM, and Microsoft. Developers can register apps on Facebook and follow platform policies and guidelines.

1. Facebook Developers

3. Intro
• Users
• 800+ million active users worldwide
• 1.8+ million users in Slovakia

4. Mobile
• Facebook Mobile
• 350+ million active users access Facebook
through their mobile devices
• 475 mobile careers globally work to deploy and
promote Facebook mobile products

5. Platform
• Facebook Platform
• 20+ million times per day a Facebook app is
installed
• 500+ million people use Facebook app or
experience Facebook Platform on other website
monthly
• 7+ million apps and websites are integrated
with Facebook

6. Developers
• Register on Facebook
• Allow Developers App

7. Top Developers
• Facebook
• Static FBML, iPhone app, Android app
• Zynga
• CityVille, FarmVille, Texas HoldEm Poker
• Electronic Arts
• The Sims Social, Pet Society, Restaurant City
• Badoo
• RIM
• Microsoft

8. App Placement
• Facebook Page Tab
• Full Canvas
• Website integration via Connect
• Mobile

9. Page Tab
• Width: 520px

10. Canvas
• Width: 760px

11. Connect
• Website

12. Mobile

13. Application Types
• Games
• Contests & Sweepstakes
• Utilities
• Entertaining
• Educational
• Promotional
• etc.

14. Games

15. Contests & Sweepstakes

16. Utilities

17. Brands & Apps
• Engagement
• Growth
• Use
• Promo

18. In-App Ads
• eCPM - earn money by partnering with Ad Provider

19. Case Study
• Perfect example of Facebook integration

24. DOs & DON’Ts
• Platform Policy
• http://developers.facebook.com/policy
• Brand Permissions Center
• http://www.facebook.com/brandpermissions/logos.php
• Promotions Guidelines
• http://www.facebook.com/promotions_guidelines.php
• Ad Guidelines
• http://www.facebook.com/ad_guidelines.php

25. Resources
• Facebook Platform on Facebook
• http://www.facebook.com/platform
• http://developers.facebook.com
• Bug Tracker / Support
• http://developers.facebook.com/bugs
• http://facebook.stackoverflow.com
• Facebook Developers Community Bratislava
• http://twitter.com/FacebookDevSK
• http://www.facebook.com/groups/188066214578728

26. Questions

27. Thank you
Peter NETRI
@Netro1 @FacebookDevSK
facebook.com/groups/188066214578728/