IDA2014_RIBA_London @pco_paralaksa @PredanB

dr. Petra Černe Oven, dr. Barbara Predan // IDA 2014
Designing an Agenda, or, How to Avoid
Solving Problems That Aren't:
A successful approach in supporting
development of information and service
design in a context of a small CE country
dr. Petra Černe Oven, dr. Barbara Predan
Pekinpah Association, Ljubljana, Slovenia
& Academy of Fine Arts & Design, University of Ljubljana, Slovenia
IDA Information Design Conference 2014
RIBA, 7th April 2014
@pco_paralaksa & @PredanB

dr. Petra Černe Oven, dr. Barbara Predan
Pekinpah, ALUO, Ljubljana, Slovenia
Designing an Agenda, or, How to Avoid
Solving Problems That Aren't:

# starting from scratch
# initiating development of new ﬁelds
# tackling health care and sustainable transport
# learning on the go
Petra & Barbara

background

background
ﬁrst initiatives

background
ﬁrst initiatives
outline of the main project Designing Agenda...

background
ﬁrst initiatives
outline of the main project Designing Agenda...
outcomes and additional (un)planned developments

Theodore The Thinker,
sitting comfortably at home,
(making up problems which are not)

#small #bureaucratic #self-content #transitional
#CentralEuropean #exYugoslavia #denationalization
#liberalization #neoliberalism #privatization #recession
#reduction #saving #taxation #patching holes # informal
economy #poverty #on-the-crossroad #conservative
#meek #submissive #jealous #thrifty #reserved #sensitive
#resentful #provincial #prudence #guilt-trip #disciplined-
clerk #suicidal #petty #negative-selection #Plečnik
#diversity #woods #lipizzan horses #proverbial-casket-of-
wonders #afraid-of-change #belly-button-of-Europe
#hard-working #diligent #active #hidden-gem

If you are in a shipwreck and all the boats are gone,
a piano top buoyant enough to keep you aﬂoat that
comes along makes a fortuitous life preserver.
But this is not to say that the best way to design a life
preserver is in the form of a piano top.
I think that we are clinging to a great many piano tops
in accepting yesterday’s fortuitous contrivings as
constituting the only means for solving a given problem.
-R. Buckminster Fuller, Operating Manual for Spaceship
Earth (1969)

As designers we are paying attention to the stuﬀ that the rest of the
world is not paying attention to. We are living in a time of staggering
challenges and surprising opportunities.
-Doug Powell, designer, AIGA national president

2009
2010
2012
2013
‣ Lecture Series: On Information Design
‣ 1st student ALUO seminar on service design: Intangible Design
‣ 1st exhibition: Service and Information Design: Examples of Good
Practice
‣ 1st book: Service and Information Design
‣ 1st Service Jam, (GSJ12), Ljubljana and Maribor
‣ 1st symposium on service design: Designing Experiences
symposium: service design processes
‣ Gov Jam: The Citizen’s Experience
‣ 4th student ALUO seminar starts, part of Agenda
‣ Sustainability Jam (Global Sustainability Jam), Ljubljana
‣ Global Service Jam (GSJ13), Ljubljana

2009
2010
2012
2013
‣ Lecture Series: On Information Design
‣ 1st student ALUO seminar on service design: Intangible Design
‣ 1st exhibition: Service and Information Design: Examples of Good
Practice
‣ 1st book: Service and Information Design
‣ 1st Service Jam, (GSJ12), Ljubljana and Maribor
‣ 1st symposium on service design: Designing Experiences
symposium: service design processes
‣ Gov Jam: The Citizen’s Experience
‣ 4th student ALUO seminar starts, part of Agenda
‣ Sustainability Jam (Global Sustainability Jam), Ljubljana
‣ Global Service Jam (GSJ13), LjubljanaOnInformationDesign
Yuri Engelhardt Graphics with a Cause, and Universal Principles for Visualizing Information
Index
Petra Černe Oven Design as a Response to People’s Needs
About the Authors
Rob Waller Transformational Information Design
Jorge Frascara Data, Information, Design and Traffic Injuries
Karel van der Waarde Designing Information about Medicine: The Role of Visual Design
Malcolm Garrett Keeping It Real in a Virtual World
Karen Schriver Reading on the Web: Implications for Online Information Design
Petra Černe Oven & Cvetka Požar (eds.)
PetraČerneOven&CvetkaPožar(eds.)

STORITVENO IN
INFORMACIJSKO
OBLIKOVANJE:
PRIMERI DOBRE
PRAKSE
SERVICE AND
INFORMATION
DESIGN: EXAMPLES
OF GOOD PRACTICE
Muzej za arhitekturo in oblikovanje
The Museum of Architecture and Design
Spremljevalna razstava 22. bienala industrijskega oblikovanja
An Accompanying Exhibit at the 22nd
Biennial of Industrial Design
7. 10.–31. 12. 2010
Pripravila: Muzej za arhitekturo in oblikovanje v sodelovanju z društvom Pekinpah
Organised by: the Museum of Architecture and Design in cooperation with the Pekinpah Association
Razstavo sta podprla: Mestna občina Ljubljana - Oddelek za kulturo in Ministrstvo za kulturo RS
The exhibition is supported by: the Municipality of Ljubljana – Department of Culture and the Ministry of Culture for the Republic of Slovenia
Oblikovanje:PrimožPislak

http://images.24ur.com, http://www.siol.net© images.24ur.com, www.siol.net
Text

gardening
personal hygiene
weather protection
hygiene in the home
car maintenance
cooking
heating
exposure of the sun
service
father, mother, child, baby, the other occupants
postman, passer-by, visitor, neighbour, burglar, chimney-sweep, washerwomen, policeman, doctor, gas inspector, tradesman, nurse, messenger boy
animals in the garden, pets, domestic insects ...
sex life
sleeping habits
pets

artist > specialist in organization!
-Hannes Meyer, Building, 1928 (Bauhaus, vol. 2, no. 4)

© 1958 Charles & Ray Eames, © 1998 Lucia Eames dba Eames Oﬁce
“a study of service and
convenience”

1. state the objective to be achieved
2. analyse the situation
3. make a list of requirements and criteria
4. put the list of these requirements into a priority order
and you deﬁne the rules of the game
-FHK Henrion, AtypI 1973

‣ RRALUR (regional development agency, government)
‣ ALUO (Academy of Fine Arts & Design, Uni, educational)
‣ Pekinpah Association (NGO)

‣ RRALUR (regional development agency, government)
‣ ALUO (Academy of Fine Arts & Design, Uni, educational)
‣ Pekinpah Association (NGO)
health care
sustainable transport

1. at the Academy of Fine Art & Design (ALUO) we
organised a ﬁve-month elective student seminar;

Analiza sekundarnih gradiv
DIGITAL AGENDA FOR EUROPE
THE USA HEALTH CARD
INFORMATION ARHITECTURE
E-ZDRAVJE PRED VRATI
PERSONAL RECORD SERVICE
bolj zaupljivi glede podatkov na kartici
želeli bi več podatkov kot so njihove alergĳe,
kronične bolezni, zavarovanje v tujini...
tu pa se postavi vprašanje glede mednarodnie združljivosti
večja skeptičnost glede varovanja osebnih podatkov
problem premajhne ozaveščenosti o tem podatkih na
kartici in kako so varovani
zakon o varovanju osebnih podatkov
MINISTRSTVO
ZA ZDRAVJE
REPUBLIKE
SLOVENIJE
ZDRAVSTVENE
USTANOVE IN
NJIHOVO OSEBJE
ZAVOD ZA
ZDRAVSTVENO
ZAVAROVANJE
SLOVENIJE
DELEŽNIKI
UPORABNIKI
KLINIČNI
CENTER
15-25 LET
FARMACEVT
ZASEBNI
ZDRAVNIK
25-40 LET
40-60 LET
60+ LET
zastareli zdravstveni kartoni
želje so podatki o zgodovini bolezni, kronične bolezni,
dedne bolezni, ali je kadilec, udeleženec preventivnih
programov kot so svit, dora...
nima kartona
arhiv do 10 let
pacinet pride pripravljen
želi videti nalezljive bolezni
MEDICINSKA
SESTRA
SPLOŠNI
ZDRAVNIK
SPECIALIST
URGENCA
CUSTOMER JOURNEY MAPPING
ZEMLJEVID DELEŽNIKOV
BOLJŠA IZKORIŠČENOST
ZDRAVSTVENE KARTICE
SERVICE BLUEPRINT
problemi s kartoni, pisavo, obrazci...
dela s koncesĳo
ANALIZA SEKUNDARNIH VIROV
IN RAZISKAVA STANJA V TUJINI
TRENUTNO STANJE V SLOVENIJI
Ali so rešitve že razvite?
Je pri razvoju sodeloval samo en ponudnik?
Kje se pojavĳo težave pri implementacĳi rešitev?
Nuša Jurjevič
Tanja Lavrenčič
Jona Lorenz
Nikka Matulja
Peter Primožič KLJUČNA
VPRAŠANJA
Kartica mora biti ključ, ne baza - zdravniku
omogoča dostop do baze podatkov, sama
kartica pa jih ne vsebuje
IDEAL
pri roki ni zdravstvenega kartona
vsak pacient se smatra za okuženega
s kartico ravnajo samo administratorji
zdravniki nimajo stika s kartico
v primeru izgubljene oz. ukradene kartice morate kartico
preklicati in zahtevati novo, preklic in naročilo nove kartice
je možno opraviti na najbližji izpostavi Zavoda, oglasiti se
morate osebno in predložiti enega od identiﬁkacĳskih
dokumentov ter plačati stroške nove kartice, novo kartico
prejmete kot priporočeno pošiljko po pošti v roku dveh
tednov, za ta čas pa prejmete na Zavodu začasno potrdilo,
ki nadomešča kartico
leta 2000 se uveljavi se zdravstvena kartica, brez zapletov
od 2008 ni več potrebno potrjevanje kartica
do 2013 formiranje novega online sistema, uporabnik
ima vpogled, izbira lahko kaj vidi, prisotni so podatki kdo je
osebni zdravnik, zobozdravnik in ginekolog, zdravila, ki jih
jemlje zdaj in za eno leto nazaj, medicinski pripomočki,
status zavarovanja, zgodovina zavarovanja, cilj je dati večjo
moč zavarovancu
v prihodnosti še online sistem med ZZZS in zdravstvenimi
ustanovami
podatki o zavarovani osebi (ime in priimek, rojstni datum,
spol, naslov, poklic, podatki o prostovoljnem zdravstvenem
zavarovanju, številka zavarovane osebe itd.)
podatki o zavezancu za prispevek (naziv, dejavnost, naslov itd.)
podatki o zdravstvenih zavarovanjih
podatki o osebnih zdravnikih (sedanjih in prejšnjih)
podatki o opredelitvi glede prostovoljnega darovanja organov
in tkiv za transplantacĳo in datum opredelitve
podatki o morebitnih medicinsko tehničnih pripomočkih
rešitve predvsem digitalizacĳa zdravstvenih kartonov ali
razvoj različnih mobilnih aplikacĳ
Hrvaška elegantno rešila napotnice
v Italĳi gre za dve pametni izkaznici, eno prejmejo
uporabniki, drugo pa izvajalci zdravstevnih storitev
kartica nosi podatke o zdravstvenih, farmacevtskih in spe-
cialističnih storitvah, ki se preko omrežja pošljejo na
ministrstvo za gospodarstvo in ﬁnance, sistem omogoča
obdelavo zbranih podatkov, ne da bi bili obravnavani
tudi osebni in zdravstveni podatki imetnikov kartic, funkci-
je zdravstvene izkaznice zajemajo predpisovanje receptov,
obiske pri zdravnikih, preglede, sprejeme v bolnišnico,
hkrati pa deluje kot evropska kartica zdravstvenega zavaro-
vanja in izkaznica z osebno davčno številko
Avstralĳa je uvedla podoben celovit pristop

2. Creative Camp:
Seminar/Lectures/Workshop/Exhibition/Book

2. Creative Camp
- lectures

2. Creative Camp
- workshops

2. Creative Camp
- a book on service and information design

The outcomes and future plans

Here is a well-designed smart phone app that is not
simply canned content – it’s a true application. It
interactively shows you around town, building on a
standard mapping database. It adds live schedules of
public transit for interactive way-ﬁnding, including
self-service bikes. The design is clear and highly
usable.
– international jury of the 6. Biennial of Visual
Communications, 2013

A Set of Social Games for Senior Citizens with Dementia

A Set of Social Games for Senior Citizens with Dementia
facts:
the main problem in 2030: 115 mio will have dementia
every 10th person meets or suffers for dementia
dementia will affect younger people
no cure for dementia
important: activities can slow down the progress of the disease
aim of our task: find the solution for keeping people with
dementia busy and training their mental processes

Dementia project:
Set of social games for elderly people suﬀering from dementia
Breda Klančič, Brina Fekonja, Katarina Kranjc, Gregor Makovec, Urška Preis
testing the ﬁrst prototype at Papilot daycare centre

‣ a professional design studio (Studio Miklavc)
‣ more nursing homes and day-centres
‣ specialist doctors (neurologist, geronto-psychiatrist)

Work for the government

Recommendations for policy makers

Recommendations for policy makers
‣ Education
‣ Connecting Disciplines/Constructing Conditions for Co-Creation
‣ Developing Concrete Projects on the Basis of Existing Challenges

ečhgdfkcnčlkačlfkjkdbfnmdc

Analysis of the digital presence of the Republic of Slovenia according
to the parameters of visual communication and the understanding of
the service culture for the needs of the project “e-government2”.

conclusion

http://www.boomsbeat.com
potential collaborators

daring designers

daring designers
designers as experts

higher quality of life
performance
economy

also starring: Lilijana Madjar, Tina Nograšek Pezdirc, Nataša Mršol, Barbara
Šuštaršič, Jure Miklavc, Jože Carli, Silva Cimperman, Breda Klančič, Brina Fekonja,
Katarina Kranjc, Gregor Makovec, Urška Preis, Nina Živković, Mirjam Režek, Sergeja
Krivic, Danica Simšič, Jožefa Fekonja, Gordana Makovec, Nuša Jurjevič, Tanja
Lavrenčič, Jona Lorenz, Nikka Matulja, Peter Primožič, dr. Andrej Šubic, Blaž Zadel,
Irena Vidmar, Karmen Mlinar, Ana Bekš, Urška Kadunc, Matic Vihtelič, Benjamin Beci,
Dea Biličič, Vesna Skornšek, Domen Fras, Jošt Šmajdek, Tamara Deu, Gregor Cunder,
Kristi Hodak, Žana Šuran, Aljaž Verčko, Matej Ogrin, Matjaž Čuk, Breda Klančič, Ana
Osredkar, dr. Marjeta Tomažič, Nicolo Burrati, Maja Čuk, Katarina Kranjc, Brina
Fekonja, Tjaša Plesec, Sabina Bakula, Danijel Kurinčič, Petra Lepoša, Meta Odar,
Stephanie Choong, Tjaša Kermavnar, Martina Skočir, Aladar Belec, Gregor Šuštar,
Maicol Zoia, Massimiliano Bertetti, Darja Osojnik, Urška Preis, Alenka Stante, Ernest
Vider, Luka Penger, Matej Bukovinski, dr. Aleš Kogoj, Gregor Šuštar, Sabina Bakula,
Urška Kadunc, Urša Kisovec, Anja Kozlan, Sebastian Žetko, Pavla Bonča, Domen Fras,
Kristi Hodak, Tjaša Hribar, Žana Šuran, Žan Brezec, Aidan Cerar, Amadea Derenda,
Martina Skočir, Tomaž Ščavničar, Boris Benko and many others...

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