The document discusses tips for creating awesome product videos, including determining your message, audience and goal. It recommends starting by filming with your smartphone or calling a friend, and focusing on sound, light and stability. The document also suggests using screen recording software like ScreenFlow or Camtasia to capture your screen.

1. THINKING ABOUT VIDEO
(AND STUFF)
TO CREATE AWESOME
PRODUCT VIDEOS
THE VISUAL SHARING COMPANY
@petterkarlsson

2. HOW?
THE VISUAL SHARING COMPANY
@petterkarlsson

3. YES BUT WHY?
THE VISUAL SHARING COMPANY
@petterkarlsson

4. 1
WHAT’S YOUR MESSAGE?
THE VISUAL SHARING COMPANY
@petterkarlsson

5. 2 WHO IS YOUR AUDIENCE?
THE VISUAL SHARING COMPANY
@petterkarlsson

6. 3 WHAT IS YOUR GOAL?
THE VISUAL SHARING COMPANY
@petterkarlsson

7. SO HOW?
THE VISUAL SHARING COMPANY
@petterkarlsson

8. USE YOUR SMARTPHONE
JUST START FILMING
OR
CALL YOUR FRIEND
THE VISUAL SHARING COMPANY
@petterkarlsson

9. 3 REALLY IMPORTANT THINGS
(YEAY ANOTHER LIST!)
THE VISUAL SHARING COMPANY
@petterkarlsson

10. 1
SOUND
2
LIGHT
3
STABILITY
THE VISUAL SHARING COMPANY
SUPER
DUPER IMPORTANT

11. CAPTURE DAT SCREEN
SCREENFLOW
THE VISUAL SHARING COMPANY
CAMTASIA
@petterkarlsson

12. WHAT’S YOUR MESSAGE?
WHO IS YOUR AUDIENCE?
WHAT IS YOUR GOAL?
THE VISUAL SHARING COMPANY
@petterkarlsson

13. PETTER KARLSSON
petter@23company.com
@petterkarlsson
THE VISUAL SHARING COMPANY