SlideShare une entreprise Scribd logo
1  sur  40
Télécharger pour lire hors ligne
UNICEF BULG RI
                 A A
ANNUAL REPORT
CONTENTS
                 UNICEF‘s mission ............................................................................................ 1


                 Thank You Instead of Foreword ................................................................. 2


                 Our Main Results in 2010: ........................................................................... 4

                 1.      Every child needs a family – Foster Care ........................................ 5

                 2.      Family for every child – Magnificent Six 2 ...................................... 8

                 3.      Children in crisis – Hope for the children of Haiti ........................12

                 4.      The Invisible Children ........................................................................17

                 5.      Best start in life – ECD .......................................................................18

                 6.      Children Come First – Support to Children from Mogilino ........20

                 7.      Policy work –
                         Advocating for, on behalf of and with the children .....................22

                 8.      Fundraising and partnerships for children ....................................25

                 9.      UNICEF Facts and Figures for 2010 ...............................................29

                 10. Budget ...................................................................................................31

                 11. Our supporters ....................................................................................32



           Cover: © Vlavetal, Dreamstime.com



                                                                                                              UNICEF BULGARIA
UNICEF’S MISSION
  We
  Advocate for the protection of children’s rights, help meet their basic needs
  and expand their opportunities to reach their full potential;

  We
  are guided by the Convention on the Rights of the Child and striv to establish
                                                                    e
  children’s rights as enduring ethical principles and international standards of
  behaviour towards children.

  We
  Mobilize political will and material resources to help countries ensure a “first
  call for children” and built their capacity to do so;

  We
  Respond in eme rgencies to r elieve the suffe ring of childr en and those who
  provide their care;

  We
  Promote the equal rights of women and girls, and support their full participati
                                                                             on
  in the development of their communities;

  We
  Work to wards the hum an de velopment goals, and the peace and social
  progress enshrined in the Charter of the United Nations.

  About UNICEF
  UNICEF is on the ground in over 150 countries and territories to help children
  survive and thrive, from early childhood through adolescence. The world’s
  largest provider of v accines f or de veloping coun tries, UNICEF supports child
  health and nutrition, good water and sanitation, quality basic education for all
  boys and girls, and the pr otection of children from violence, exploitation, and
  AIDS. UNICEF is funded en tirely by the volun tary contributions of individuals,
  businesses, foundations and governments.

                                                                                            1
ANNUAL REPORT 2010
THANK YOU INSTEAD OF FOREWORD
                                Dear friend and supporter,


                                The preceding 2010 was difficult,       We are helping local governments
                                by all means! We have struggled to      to develop their plans of actions to
                                overcome the consequences of the        improve social services, and last
                                economic crisis, which had most se-     year we were interacting with all
                                riously affected children in the most   regions and all municipalities in
                                vulnerable communities. The world       Bulgaria!
                                had gone through the devastating        We have finished all 6 small group
                                earthquake in Haiti and the ghastly
                                                                        homes for children from Mogilino,
                                flooding in Pakistan ... In many
                                                                        and observed how children’s lives
                                places on Earth, multiple humanitar-
                                                                        changed for better in the new envi-
                                ian emergencies had occurred, that
                                                                        ronment.
                                claimed the lives, or the childhood
                                of many children. In Bulgaria, each     We have supported “Detski kut’ in
                                day 5 children were abandoned in        Ruse and helped children with dis-
                                institutions, and their chances for     abilities and families to get access
                                normal development were reduced,        to good mental health service.
                                because children need family life.
                                                                        We have worked with our partner
                                Many children were not provided
                                                                        bTV and engaged your hearts and
                                equal opportunities to develop
                                                                        minds for children of Haiti, and chil-
                                because of disability, community or
                                                                        dren from Shumen.
                                family they lived in.
                                                                        And many other important things
                                UNICEF and partners worked hard
                                                                        we managed to do – with support
                                to find solutions for these problems.
                                                                        of our friends in Bulgaria and in
                                We are supporting development of
                                                                        other countries.
                                foster care, and can proudly say that
                                number of foster families doubled in    UNICEF cannot complete this big
                                2010.                                   task of helping world’s children


             2
                                                                                                UNICEF BULGARIA
THANK YOU INSTEAD OF FOREWORD
  alone. Our work and our success
  depend on our partners and our
  supporters- including celebrity
  ambassadors, non-governmental
  organizations, corporate partners,
  volunteers and, of course, donors.
  Only together we are the world’s
  leading organisation for children.

  We are deeply grateful for the
  generosity our donors have shown,
  even in the midst of an economic
  crisis. Every lev you’ve contributed,
  and every minute of your time, has
  brought us much closer to the day
  when no child would be left behind,
  in Bulgaria and all over the world.

  On behalf of all the children whose
  lives you have touched and im-
  proved together with UNICEF, we
  THANK YOU!




                                                   3
ANNUAL REPORT 2010
OUR MAIN RESULTS IN 2010
                           In 2010, UNICEF’s Office in Bul-
                           garia has embark ed on the im-
                           plementation of the new Coun-
                           try Pr ogramme for the peri od
                           2010-2012. The o verall goal of
                           UNICEF is to support the effort
                           by the Go vernment for social
                           inclusion of the most vulner-
                           able children and families in line
                           with national and EU strategies.
                           The cooper ation also aims to
                           achieve sustainable policies and
                           services that benefit childr en.
                           These include a capacity to as-
                           sess and analy se the situati on
                           regarding the rights of childr en
                           and w omen; poli cies and la ws
                           that ar e child-focused; and ad-
                           equate resources as well as the
                           capacity to plan servi ces based
                           on assessed needs. In additi on,
                           the Country Programme sets out
                           to dev elop br oad partner ships
                           with civil society, media and pri-
                           vate sector in order to leverage
                           advocacy efforts, mobilize sup-
                           port and resources for achieving
                           local and global commitments
                           for children.




                                                                                  © UNICEF
       4
                                                                UNICEF BULGARIA
Every child needs a family –
1




                                                                                                                                    FOSTER CARE CAMPAIGN
        Foster Care campaign


    Children depriv ed of parental care lo ng for a
    home and family . They , too, want to hug and
    be hugged, to lov e and be lov ed... just lik e any
    other child. Every child needs a family.


Successful development of the foster care service as




                                                                                                                 © Dreamstime.com
an alte rnative to child car e instituti ons is a k ey ele-
ment of the overall reform of the child w   elfare system
and m ain pri ority f or UNICEF . F oster car e involv es
temporary placement of childr en whose par ents are
not in a position to take care of them for a particular
period of time. It allows children to be brought up           A national foster care campaign ‘Ev ery Child W ants
in a family envir onment and it giv es their par ents a       a Family’ was jointly launched with the Minister and
chance to ge t support and impr ove their par enting          Deputy Ministe r of Social Policy , the Ex ecutive Di-
skills. The aim is for children to receive the best care      rector of the Agency for Social A ssistance, and the
and opportunity for development.                              Chairperson of the State Agency for Child Protection.
                                                              The campaign aimed at raising public awareness on
In 2010, UNICEF r olled out a Regi onal F oster Care
                                                              foster car e and motiv ating ne w candidates to be-
model in 9 regions – Sofia City , Sofia Regi on, Gab -
                                                              come foster parents. The partnership with more than
rovo, P ernik, Star a Zagor a, T argovishte, Smoly an,
                                                              30 media companies has ensur ed br oad pr o bo no
Shumen, and V eliko T arnovo. Regi onal f oster car e
                                                              use of m ass communication channels. This led to
teams recruit, train and support pr ospective as w ell
                                                              a doubling of the total number of foster families
as already approved foster families. UNICEF and its
                                                              in the coun try (fr om ar ound 250 to appr oximately
non-governmental partne rs, the In ternational Social
                                                              475 in o ne y ear). F oster care support teams in the
Service, the Social A ctivities and Pr actices Institute,
                                                              9 regions organized 600 information meetings with
and the Samaritans Association, are working toward
                                                              more than 8,000 participants around the country.
developing a unif orm r egional model f or de velop-
ment of the foster care service and a uniform train-          They supported 234 foster families by end of the
ing programme for prospective foster parents and for          year and helped 246 children find their foster par-
trainers.                                                     ents in 2010.



                                                                                                                                          5
ANNUAL REPORT 2010
FOSTER CARE CAMPAIGN
                                                                                                REAL LIFE STORY:

                                                                                                Do you believe in miracles?
                                                                                                Do you believe in good? Six-year-old Veronika
                                                                                                must be one of the believers. A year and a half
                                                                                                ago she was alo ne at home, crying behind a




                                                                             © Dreamstime.com
                                                                                                locked door when they came across her. She
                                                                                                couldn’t know what she missed out because
                                                                                                she had never had a comfortable home, lov e
                                                                                                and parental care. She was pl aced at an in-
                                                                                                stitution. The caregiv ersdescribed he r as a
                       A s a co ntinuation of the campaign, in Decembe r a                      scared and introvert child who was unable to
                       3 mo nth documen tary se ries ’Life as it is – F oster                   express what she felt. It h ad been useless to
                       families’ was launched in partne rship with bTV and                      show feelings when no o ne cares. The social
                       Happy. The documentary was broadcasted once per                          workers judged that a foster family would be
                       week and sho wed real life stories of 11 f oster fami-                   the best opti on as Veri would ge t special at-
                       lies. The documen tary has been f ollowing the fami-                     tention there.
                       lies for more than 7 months. Foster care was further                     The Regional Foster Care Center team identi-
                       promoted during the TV advocacy and fundr aising                         fied an appr opriate family . The P etkovs h ad
                       show ‘The Magnificent Six 2’.                                            been dreaming for a lo ng time to giv e lov e
                                                                                                and attenti on to at least o ne child unlov ed
                                                                                                and uncared for . T oday, afte r some mo nths
                       In addition, a financial standard on foster care was
                                                                                                spent with he r foste r parents, V eri is wh at
                       developed and is being piloted in o ne region to test
                                                                                                every child is lik e. She cries when she is sad
                       its feasibility. Preliminary analysis shows that the es-
                                                                                                and smiles and laughs when she is merry. She
                       timated le vel is sufficien t to cov er costs f or a spe-
                                                                                                frowns if she objects. Forme rly she didn ’t
                       cialized team pr oviding f oster car e. A n inf ormation
                                                                                                know the importance of h aving a birthda y;
                       telephone line o n F oster Care w as also established
                                                                                                today she kno ws it and look s forward to he r
                       aiming to ass ist in ris ing a wareness of F oster Car e
                                                                                                birthday party with her new family.
                       and pr oviding access ible inf ormation. The line co n-
                       sulted 839 people. Co ntacts and ne tworking be-                         Many children lik e Veronika are crying in de -
                       tween Regional Foster Care teams and Child Pr otec-                      jection in this moment somewhe re and are
                       tion Departments were strengthened.                                      looking forward to foste r parents who will
                                                                                                make them smile a gain… It is so easy to do
                                                                                                what the Petkovs did and to change a life.



      6
                                                                                                                           UNICEF BULGARIA
FOSTER CARE CAMPAIGN
                                          REAL LIFE STORY:

                                         My decision to become a foster parent
                                         I thought it was my missi on and the greatest good
                                         I could do. I h ave enough time to spare. I am an
                                         excellent housewife and h ave parenting skills and
                                         experience. I lov e children – the purest souls o n
                                         earth. I felt this is the job I would do best and th at
                                         might ch ange my life and giv e meaning to it and
                                         that might give me delight and satisfaction.
                                         I shared my thoughts with my husband and felt his
                                         support. This prevailed in taking a final decisi n and
                                                                                         o
                                         I started to put together our application file.
                                         I wanted to look afte r a b aby. I attended a tr ain-
                                         ing course and shortly afte r I was appr oved for
                                         foster care. I was selected to be the foste r parent
                                         of 2-month-old Nadezhda. He r eyes seemed to sa y
                                         “Hold me, hug me, kiss me!” I someho w felt th at
                                         small as she was, she was suffe ring for he r moth-
                                         er. I wished she nev er were in the instituti on and I
                                         were with her from the very first day of her life. This
                                         would have spared he r the suffe ring and toge ther
                                         we could h ave overcome the shocking expe rience
                                         of the separation from her real mother.
                                         I am happy to be with her in this important moment
                                         of her life. Her smiles, gestures and face move-
                                         ments m ake me melt. It is so ni ce to kno w I can
                                         help that little princess h ave a real childhood. She
                                         deserves that!
                                         Every day is preci ous for child dev elopment. I pray
                     © UNICEF Bulgaria




                                         other people could feel that and help.


                                                                             P.P. from Shumen



                                                                                                         7
ANNUAL REPORT 2010
2 Family for every2childFundraising Show
                                             –
MAGNIFICENT SIX 2
                      Magnificent Six TV




                                                                              mothers to pr event the abando nment of babies b y
                                                                              early in tervention. The par ents of disabled childr en
                       Every five hours, every day, every month, every        will r eceive support in deliv ering adequate car e to
                       year a child in Bulgaria is pl aced with an insti-     their child. The support will continue in the postnatal
                       tution ...                                             period: in the m aternity w ard, during the fir st days,
                                                                              and in the mothe r‘s home, afte r she lea ves the hos-
                    Each year, more than an average of 2 000 Bulgarian        pital.
                    children ar e abando ned and instituti onalised. The y    Also, a Support Centre for Parents of Babies and In-
                    grow up without kno wing what family is, with little      fants will be established. The par ents attending the
                    chance of adequate de velopment.. A ccording to r e-      Centre will be involv ed in emplo yment programmes
                    search, e very 3 mo nths spen t within an instituti on    and trainings on parental skills and will receive hous-
                    delay the child‘ s physical development by 1 mo nth.      ing ass istance. The y will gain psy chological, social
                    The instituti onal pl acement and car e of childr en up   and in-kind support. Day-care will be provided for the
                    to the age of 3 has a lasting negative impact on their    children. A multi-disciplinary team of social workers,
                    development.                                              psychologists, pedagogues and medical staff will
                    bTV and UNICEF joined their eff orts in support to        work to the aid of parents.
                    abandoned childr en in Bulgaria and l aunched the         Another activity within the project will be to launch a
                    second editi on of the TV fundr aising sho w – the        Centre for children‘s and mothers‘ health to carry out
                    Magnificent Six with a ne w mission “Family for eve-      regular surveillance of the health co ndition, physical
                    ry child”. The lo ng-term goal of the seco nd editi on    and psychomotor development of babies and infants.
                    was to demonstrate a model of closure for the infant      The service will address pregnant women and socially
                    home in Shumen b y developing Centers for support         disadvantaged parents of newborns, who are margin-
                    to babies and par ents. The pr oject aims to de velop     alised and ha ve not subscribed f or the se rvices of a
                    new social and health services and measures to sup-       general practitioner or fail to visit a medical practice.
                    plement the o nes cur rently r unning in the r egion.     The staff of the Centre will comprise a paediatrician,
                    One of the services will target pregnant women and        a paediatric nurse, a psychologist, a rehabilitator.


     8
                                                                                                               UNICEF BULGARIA
MAGNIFICENT SIX 2
                                                                                                              © UNICEF Bulgaria
In additi on to the abov e se rvices, the Shumen Re-        Tony Dimitrova – Singer
gional F oster Car e Cen tre, which w as established        Nikolay Martinov – Winner of “Survivor” reality show
by UNICEF, will work to find alte rnative families f or     Valentina Voykova – News anchor
children at risk (f oster care, adopti on). The Cen tre‘s   Nasko – Rock singer
activities include: finding, assessmen t and pr epara-
                                                            Albena Mihova – Actress
tion of foster parents and applicant adoptive parents,
                                                            Toma – Rock singer
as well as support f or the child and the family afte r
                                                            Teddy Katsarova – Pop singer
the foster placement or adoption.
                                                            Svetoslav Peev – Actor
Ani Salich, UNICEF‘s Goodwill Ambassador was host
                                                            Yordanka Blagoeva – Olympic medallist in High Jump
of the sho w and Magar dich Halv adzhiyan (Global
                                                            Kolio Gilana – Punk singer
Films) was again the e xecutive producer. The mus ic
producer Angel Zaberski and the Akaga Band joined           And the winners in the show:
again the charity pr oject. 1 2 Bulgarian celebrities       Emil Cholakov – Forecast presenter on bTV
participated pro bono in the show:                          Bony – Pop folk singer


                                                                                                                                       9
ANNUAL REPORT 2010
During the 3 mo nths of br oadcasting, ’A family f or
MAGNIFICENT SIX 2
                    every child’ received support from more than 150 na-
                    tional and international celebrities among who were
                    Enrique Iglesias, Carlos Moya, Angelique Kidjo, Dan-
                    ny Glov er, Dimitar Be rbatov. Mor e than 1,000,000
                    BGN were raised. More than 250 schools and kinder-
                    gartens supported the cause and or ganised charity
                    events.




                    The final of the sho included a tele
                                       w                thon and reached
                    2 million TV viewers. From the stage of the Magnifi-
                    cent Six clos ing pe rformance Prime Ministe r B oyko
                    Borissov toge ther with Deputy Prime Ministe r and
                    Minister of Finance Simeon Djankov made a commit-
                    ment to carry on the child protection system reform.
                    Other guests of the show were: the Minister of Labor
                    and Social Policy Totyu Mladenov; the Deputy Minis-
                    ter of Labor and Social Policy V alentina Simeonova;
                    the Deputy Ministe r of Health Dess islava Dimitrova,
                    the Chair of the State A gency for Child Protection
                    Nadya Shabani; the Ex ecutive Director of the Social
                    Assistance Agency Ivailo Ivanov; the Ma yor of Sofia
                    Municipality Yordanka F andakova and the Regi onal
                                                                                  © UNICEF Bulgaria
                    Governor of Shoumen Dimiter Alexandrov.


   10
                                                                            UNICEF BULGARIA
MAGNIFICENT SIX 2
 REAL LIFE STORY: EVA

  Her name is Eva, the name of the first wom She is 3 years old and spent more than two years in
                                               an.
  the Medical and Social Care Institution in the town of Shoumen. In a few mo   nths she is to be tr  ans-
  ferred to the next instituti on. Then she will be tr ansferred again and again till the a ge of 18. The
  obligation of the state institutions does not extend beyond. However, that obligation is very costly.
  Eva will get directly some coins. I don’t know what will become of Eva after her 18th birthday. Yet
  I do know her eyes will cease to be merry. Mоther’s care is the forbidden fruit for Eva...

  Eva’s parents grew up in institutions, just like her. And they abandoned their child to the care of
  the institutions...

  “When Eva arrived, we realized she h a cousin institutionalized here. He is 2 y
                                         ad                                        ears older and used
  to live in a deserted taxi cab with his mother. Evidently Eva’s mother was told about our institution
  and brought the child he re. The elde r of the two cousins was tr ansferred to anothe r institution.
  The mother had another partner and gave birth to a second baby”. This is what an employee of the
  medical and social care establishment said.

  Eva’s father wanted to keep her but couldn’t afford it. Different social institutions communicated
  with Eva’s parents and judged that neither her father nor her mother could offer parental care. The
  truth is that often such decisi ons seem hasty and no o ne cares to work with the parents to help
  them keep their contact with the child. In co nsequence, Eva is in the tr ap of the time inte rvening
  the decision whether to be put up for adoption and her stay in the institution.

  A system to support such children exists in Bulgaria but does not pe    rform well enough. There is no
  a single Centre to solve the problems of abandoned children quickly and efficiently. If such a center
  had been in pl ace, three options would have been opened up to Eva. First, he r father would have
  got support to bring her up. If that appeared impossible, she would have been placed with a foster
  family (second option) or else adopted (third opti on) ... in a couple of da ys. She would but it is to
  be guessed whether this would happen. The clumsy bureaucratic procedure leaves most children
  like Eva without a family to liv e in... Instead they gr ow up toge ther with m any other abandoned
  boys and girls in the compan y of caregivers who, even if willing , cannot provide full and genuine
  family care.

  One out of every three days spent in an institution is lost for Eva’s normal development. With every
  passing day her prospect to grow up like the other children are diminishing.



                                                                                                                11
ANNUAL REPORT 2010
3 complexity crisis. A world of increasing
                       Children in
CHILDREN IN CRISIS
                                   and risk
                     Humanitarian emergencies – whe ther caused b y ex-
                     treme poverty, armed co nflict, or natur al disasters –
                     are especially devastating for children. UNICEF‘s mis-
                     sion is to pr ovide special pr otection f or the world‘s
                     most disadv antaged childr en. Nearly half of the
                     world‘s children liv e in pov erty. Invis ible to most of
                     us, the y ar e e xcluded fr om essen tial se rvices, pr o-
                     tection and participati on and ar e already vulnerable
                     when disaste r strik es. More than 2 milli on children




                                                                                                                                              © UNICEF
                     have died as a r esult of armed co nflict in the l ast
                     decade alone. Most of those who die in w artime do
                     not die as a dir ect r esult of vi olence but fr om the
                     loss of bas ic health se rvices, f ood, safe w ater or        In Yemen, UNICEF, together with partners: treated
                     adequate sanitati on. Reaching the most despe rate            more than 11,000 childr en f or unde rnutrition in 32
                     children and women in the early stages of an eme r-           outpatient tr eatment s ites; pr ovided access to safe
                     gency is UNICEF‘ s greatest challenge. But UNICEF‘ s          drinking w ater f or mor e than 46,000 in ternally dis-
                     mission does not end when the immediate crisis sub        -   placed adults and childr en in the northe rn gov erno-
                     sides. Long after the world‘s television cameras have         rates and 5,000 people fr om host communities; of-
                     moved out, the UN Children‘s Fund remains, working            fered educati onal opportunities to 1 25,000 children
                     tirelessly to r ebuild children‘s lives, and help r estore    in co nflict-affected gov ernorates; and pr ovided psy-
                     their fundamental human rights and dignity.                   chosocial support f or 3,500 vulne rable children fac-
                                                                                   ing trauma associated with co   nflict and displacement.
                     In 2010, natural disasters of unprecedented magni-
                     tude caused untold suffering for millions of children,        In Somalia, whe re 27 pe r cen t of the popul ation
                     their families and their communities. Conflict and in-        requires humanitarian assistance, funding enabled
                     security exacted a heavy toll on lives and spirits. The       UNICEF to provide 1.5 million children under 5 years
                     examples of these affronts are numerous and include           of age and 1.3 milli on women of childbearing age
                     the earthquake in Haiti that destroyed its capital city;      with an essen tial pack age of life-sa ving health and
                     flooding in P akistan that subme rged one-fifth of the        nutrition services. Access to safe water was provided
                     country; parched earth and hunger across the Sahel;           to 1.2 million people in emergency-affected areas,
                     and displacement and violence in A fghanistan, the            and more than 92,000 eme rgency-affected children
                     Democratic Republic of the Congo and Somalia.                 were enrolled in school.


   12
                                                                                                                   UNICEF BULGARIA
Hope for the children of Haiti




                                                                                               HOPE FOR THE CHILDREN OF HAITI
                                                                © UNICEF
For thirty-five seconds on January 12, 2010, time in Haiti w as
at a sudden standstill. Thirty-five seconds on that late afternoon
also suddenly became the defining moment – if ever so short –
for countless generations of children in Haiti.

In F ebruary 2010, UNICEF Bulgaria joined the in ternational
efforts and l aunched an e xtraordinary fundr aising campaign
to support the victims of the earthquake in Haiti. On a single
evening, during UNICEF and bTV T    elethon Hope for the children
of Haiti, over a million Bulgarians donated a little. The collected
amount exceeds BGN 1 600 000. The Telethon was hosted by
A ni Salich, UNICEF G ood W ill A mbassador . The Prime Minis-
ter, four Ministers, and a number of Ambassadors, manned the
phone and raised funds. Furthermore, over 100 celebrities sup-
ported the fundraising campaign. The gov ernment contributed
an additional 200 thousand USD to UNICEF’s efforts in Haiti.

In August 2010, the UNICEF G oodwill Ambassador Ani Salich
visited Haiti with the came raman Iv an F ilchev. The y r eported
and filmed UNICEF work on the field. The documentary intend-
ed to inf orm all supporte rs of the campaign. The came raman
held a charity photo e xhibition on Haiti, l aunched for the 21st
                                                                           © UNICEF Bulgaria
anniversary of the Convention on the Rights of the Child (CRC).


                                                                                                     13
ANNUAL REPORT 2010
Bulgaria’s help has driven some extraordinary UNICEF successes for the children in Haiti
            over the past year:
            • 720,000 children were enrolled in a nati onwide „A ll to School“ campaign acr oss 2,000 schools (including
                children who had not attended school before the earthquake)
            •   15,000 teachers receiving materials and training
            •   117 semi-permanent school structures have been built or are under construction
            •   6,000 Education staff trained on psychosocial assistance for children
            •   53,520 children are benefiting from Early Childhood Development services
            •   369 Child-Friendly-Spaces were opened serving 95,000 children
            •   5,000 children have been registered; more than 1,200 children have been reunited with families
            •   100 police officers and 225 staff from local organizations trained to refer sexual abuse cases
            •   8.3 million litres of water distributed daily to 680,000 people at the height of the emergency
            •   11,324 latrines have been installed serving 840,000 people
            •   90,000 hygiene kits distributed (a kit covers a household‘s needs for over one month)
            •   1.5 million children received soap and hygiene promotion for cholera prevention
            •   1.9 million children were immunized against six preventable diseases
            •   72 health facilities in the country were supported by UNICEF to treat cholera patients
            •   107 Baby-Friendly tents were set-up, providing feeding support to 102,000 children under 12 months and
                counselling to 48,900 mothers
            • 11,250 children were treated for severe malnutrition; there were no spikes in malnutrition after the quake

                                                                                  UNICEF’s cholera response is supporting 72 cholera
                                                                                  treatment facilities, 5,000 schools, 300 nutriti on cen-
                                                                                  tres and mor e than 7 00 r esidential car e cen tres b y
                                                                                  distributing soap and w ater purification tablets and by
                                                                                  promoting safe hygiene and child feeding practices.
                                                                                  As a lo ng-term development partner in Haiti, UNICEFs
                                                                                  work in 2011 will co ntinue to str engthen the Haitian
                                                                                  government’s capacity to rebuild essential systems like
                                                              © UNICEF Bulgaria




                                                                                  health care and w ater supply thr ough sustainable so-
                                                                                  lutions to benefit gene rations to come. W e also seek
                                                                                  to strengthen communities’ r esilience and help Haiti’s
                                                                                  women and children lift themselves out of vulnerability.
 © UNICEF


14
                                                                                                                   UNICEF BULGARIA
HOPE FOR THE CHILDREN OF HAITI
 REAL LIFE STORY:
 JUDITH: IN THE FACE OF GRIEF, EDUCATION BRINGS HOPE IN HAITI

  Judith, 15, l ost her mother to the earthquak e that devastated Haiti f our months ago. T oday she and
  her fellow students support each othe r through their grief at o ne of hundreds of schools that have re-
  opened with UNICEF support. Here Judith talks about her experience – and hopes for the future – in her
  own words, as told to UNICEF Haiti staffers Cifora Monier and Jill Van den Brule.




  PORT-AU-PRINCE, Haiti, 14 May 2010 – On the day of the quake, Ms. Lambert, our school director, sent
  us home early. I usually stayed after class to help clean the tr ash in the school yard. But th at day, Ms.
  Lambert had heard that not far from our school a university teacher had been killed and there was fear
  of rioting. She insisted that we rush home and not linger on the streets.
  I was home in about 35 minutes flat, my blouse sticking to my back from the scorching heat. Suddenly
  we were all white, covered in dust from head to toe. I couldn’t believe what was happening.


  My world crumbled
  It was a moment that changed everything. My mother, who had been home tending the house, was
  trapped beneath the rubble, her leg broken. My family worked frantically to remove the rocks, but they
  were too heavy to lift and we could not move quickly enough. That night we buried our mother.
  After wandering the streets, we eventually huddled on a street corner and fell asleep among the sounds
  of wailing women.


  We no longer had a home and no l onger had our mother. The two places where I sought refuge were
  gone. My entire life had crumbled before me. I cried a lot over the next few days and weeks, sometimes
  hearing my mother’s voice or seeing her in my dreams.
  After the earthquake, my family went to Les Cayes to spend several lonely weeks in the coun tryside. I
  missed my mother so much. But although she was no longer with me, she had given me the strength to
  move on. Today I keep her alive through my memories – like sitting in front of the TV and watch music
  shows together. She said that one day I would also display my talents for the world to see. I want to
  realize her dream.




                                                                                                                      15
ANNUAL REPORT 2010
HOPE FOR THE CHILDREN OF HAITI
                                 A reason for living
                                 Since I came back to Port-au-Prince, I live with eight
                                 members of my famil y in a sm all room. My fathe r and
                                 brother sleep o n the fl oor and my s ister, cous ins and I
                                 sleep on the two beds. When it r ains, our room is like a
                                 swimming pool as the plastic bags don’t prevent the rain
                                 from flooding our room.
                                 I now have to walk two hours to get to school each da –   y
                                 6 km in total. It is tiring, but I know that I must continue
                                 my studies. Sometimes I want to give up but a little voice
                                 tells me to stay determined, to keep going. I go to school
                                 for my mother, for my future. It‘s my reason for living.
                                  I l ove school and h ave m any friends the re. It ’s also a
                                 place where I can pur sue my dr eams of s inging – I am
                                 part of a school choir and study mus ic ev ery day. W e
                                 recently composed a song about the earthquake.


                                 We must help each other
                                 While school makes me happy, I’ve also lost many friends
                                 here. We used to be 74 in my sev enth grade class, but
                                 now we are just 32. Many have left for the countryside,
                                 the U.S. and Canada. Ms. Lambert has become a mentor
                                 to me now that my mother isn’t here. She even worries
                                 when I don’t eat before I come to school.
                                 On Frida ys, Ms. L ambert or ganizes assemblies whe re
                                 we share our stories and feelings about the earthquake.
                                 Here I talk about my mother. One of my classmates, who
                                 is no w o n crutches, described ho w he r gr andmother
                                 died right beside her, holding her hand.
                                 The assemblies help us get through these difficult times
                                 together. We’ve learned that we must help each other –
                                 there is no othe r way. We must fight to h ave what we
                                 want in life.                                                          © UNICEF




      16
                                                                                                UNICEF BULGARIA
4 The Invisible Children




                                                                                                                                              THE INVISIBLE CHILDREN
         Where others see problems,                     strengthen it and ensur e sustainability. A round 150
         we see opportunities.                          children (and their families) used the se rvice during
                                                        the year. The model of this innovative service will be
         Where others see embarrassment,
                                                        replicated in a second town in the country (Varna)
         we see pride.
                                                        with EU funds. The pilot se rvice has been costed
         Where others see burden, we see love.          and documented for submission to the gov ernment
                                                        partners in 2011 to support its nati onal replication.
The “Pl ayground f or A bility De velopment” se rvice   Some steps ha ve alr eady been tak en b y the
in Rousse w as supported till the end of the y ear to   government to include it in the Public Health Law.




                                                                                                                 © kryczka, istockphoto.com




                                                                                                                                                  17
ANNUAL REPORT 2010
5 Best start in life Development
                                          –
BEST START IN LIFE
                       Early Childhood

                     Every child must be ensured the best start in life.
                     Children’s future, and the future of their communi-
                     ties, nations and the whole world depends upon it.


                     Why the first 3 years?
                     The first few years of life ha ve a m ajor influence o n
                     child‘s success l ater in life – fr om good health and
                     success in school, to the level of self-esteem and so-
                     cial skills. Childr en‘s br ains de velop incr edibly fast,
                     and nerve connections that are forged during that pe-
                     riod through in teraction with those closest to them
                     remain unchanged for the rest of their lives.
                     Overall emoti onal stability and feelings of tr ust ar e
                     also established during the first few years of life, and
                     later become the basis for all important relationships         during the period before the age of three. During that
                     with peers, adults and partners, and even with one‘s           time, and especially during the first year of life, small
                     own children.                                                  children usually liv e in the priv acy of their homes
                     It can be said that this critical pe riod of the child de-     and are comple tely dependen t upo n adults. P arent-
                     velopment offers great opportunities f or each child,          ing skills are crucial in bringing up children, providing
                     but it is also the period when those opportunities can         emotional support, encour aging their de velopment
                     be wasted. Poor upbringing in the first years of life is       and establishing successful communicati on with
                     later reflected in feelings of dissatisfacti on with life,     them. However, it is well known that most young par-
                     impaired r elationships, learning difficulties, eating         ents never have a chance to learn and acquir e posi-
                     disorders, high rates of crime and violence, addiction         tive parenting skills.
                     and other personal and social issues. It is e    vident that   If we provide parents with support during that pe ri-
                     such disorders become increasingly more expensive              od, teach them about parenting skills and offer them
                     and difficult to tr eat l ater in life, often bringing no      knowledge that will help fulfill the poten tial of their
                     results.                                                       child with love, we will give children a better chance
                     Although each child develops at his or her own pace,           for successful and happy liv es in a healthy and pr o-
                     numerous studies sho w that de velopment is fastest            gressive society.


   18
                                                                                                                     UNICEF BULGARIA
An early childhood development programme represents an investment in a country’s future and its develop-




                                                                                                                      EARLY CHILDHOOD DEVELOPMENT
ment capabilities as well as in its economy and society. It offers further benefits by directly contributing to the
increase of society‘s assets, improving the efficiency of other investments and solving parents‘ needs for know-
how about bringing up children. Integrated programmes for the youngest children also help diminish unequal
opportunities, which is one of the ways to fight poverty.
Healthy cognitive and emotional development during the first few years brings measurable rewards later in life.
Early preventive interventions pay well compared to the later costs of treating various disturbances.
In 2010, UNICEF continued supporting the ECD in Bulgaria in the cr eation of integrated policies and models,
supported with budgets, which guarantee the best start in life for every child in Bulgaria.
UNICEF supported the Nati onal Center for Public Health Protection to complete a National Survey on Nutri-
tion of infants and children under 5 and family childrearing practices in Bulgaria. The Child Rearing and Nu-
trition Survey was finalized and officially presented in 2010 to the Bulgarian Government and health officials.
Some disturbing results, such as a high level of anemia and low levels of exclusive breast feeding were identi-
fied. Important conclusions and recommendations on child rearing and nutrition were drawn up as a result of
the survey. The survey will inform the future programming of interventions in the area of ECD. Early Learning
Development Standards were drafted and content validation completed. Standards are being provided to the
Ministry of Health for subsequent age validation and follow on implementation.
                                                                              Baby Friendly Hospital Initiative
                                                                              has been globally l aunched 20
                                                                              years ago join tly b y UNICEF and
                                                                              WHO. A r eview of the Initiativ e in
                                                                              Bulgaria w as carried out b y an in-
                                                                              ternational e xpert. The r esults of
                                                                              this assessmen t sho w that m ater-
                                                                              nity hospitals in Bulgaria ar largely
                                                                                                          e
                                                                              not in compliance with the co n-
                                                                              temporary standar ds, as childr en
                                                                              are being r outinely separated from
                                                                              mothers, and given water and baby
                                                                              formula. UNICEF will work to sup-
                                                                              port mor e adv anced pr actices in
                                                                              order to m ake birth not o nly safe
                                                                              but also pos itive and emoti onally
                                                                              supportive experience f or babies,
                                                                              mothers and fathers.



                                                                                                                           19
ANNUAL REPORT 2010
6 Children to Children from Mogilino
                                  Come First –
CHILDREN COME FIRST
                        Support

                      In 2008, Mogilino, a sm all village in Bulgaria, be -
                      came known worldwide due to the British docu-
                      mentary “The ab andoned children of B ulgaria ”,
                      in whi ch the intole rable living co nditions at the
                      institution for children with disabilities in this vil-
                      lage was broadcasted by the BBC. The documen-
                      tary pr ovoked outr age both within the country
                      and abroad. The crisis in Mogilino once again em-
                      phasized that additional and urgent efforts need
                      to be ch anneled towards the prev ention of insti-
                      tutionalization and for impr oved assistance to
                      children without parental care. Public awareness
                      remains high influencing politi cal will and readi-
                      ness to change. However, over 7 000 children still
                      live in 140 residential care institutions.

                      Since 2007 UNICEF has worked on the closure
                      of the instituti on f or childr en with disabilities in
                      the vill age of Mogilino , In a str ong advocacy and
                      fundraising campaign UNICEF built support and
                      raised sufficient funds to place all of the children
                      in more adequate car e. Six sm all group homes f or
                      the children and y oung adults fr om this particul ar
                      institution were successfully completed in 2010.
                      The quality of phy sical and men tal car e f or them
                      has significantly improved. They receive better serv-
                      ices and ar e be tter included in m ainstream life. A
                      monitoring of care for all children and young people
                      displaced from the institution in Mogilino will be un-
                      dertaken in 2011 toge ther with e valuation of the
                      closure process.
                                                                                     © UNICEF Bulgaria




   20
                                                                                UNICEF BULGARIA
CHILDREN COME FIRST
 REAL LIFE STORY:

  “Before, Pepi was capable of saying only 5-6 words
  and used a spoon for all meals...

  Now Pepi uses a fork and a knife, speaks freely and even makes fun!”


  “Monica could not be seated before
  and could not utter any sound as she was seriously underfed...

  Now Monica can sit without props, she uses a spoon for the meals,
  speaks in her own way, plays with a balloon and seems to be happy
  about everything.”




                                                                         © UNICEF Bulgaria




                                                                                                21
ANNUAL REPORT 2010
Policy work – Advocating for,
              7
POLICY WORK
                   on behalf of and with the children
                                                                        UNICEF has engaged together with the Government
                                                                        to formulate a new financial mechanism for social
                                                                        services. Analysis has shown that although funding
                                                                        for social services has been increasing over the last
                                                                        several years, the number of users is not adequately
                                                                        increasing in comparison to funds invested and does
                                                                        not lead to improving quality of social services. A n
                                                                        analytical review of approaches to funding and pe r-
                                                                        sonal budget systems in other countries was carried
                                                                        out b y e xperts, pr oviding r ecommendations o n a
                                                                        plan of action to MLSP and ASA. Recommendations
                                                                        addressed the mechanisms f or funding of social
                                                                        services and for improving the provision of services,
                                                    © UNICEF Bulgaria
                                                                        based on real needs assessments.

                                                                        UNICEF continues to be a non-voting member of the
                  Complex of Social Service                             Monitoring Committee unde r the Ope rational Pr o-
                  for Children                                          gramme Hum an Resour ce De velopment (OPHRD),
                  and Families in Vidin                                 which provides funding in support of govrnment pol-
                                                                                                                  e
                  UNICEF is supporting the development                  icies in the social, educational and health areas. The
                  of a demo nstration pr oject in V idin,               Office attended all mee tings this y ear and activ ely
                  which supports the establishment of a                 lobbied for specific measures and interventions sup-
                  multi-functional complex of social serv-              porting specific child welfare related programmes.
                  ices. The initiative aims to demonstrate              These include the development of social services for
                  in practice the implementation of a re-               children and families (f oster care) and deinstituti on-
                  gional strategy for social services. Serv-            alization. The participati on in the OPHRD Mo nitor-
                  ices include pr evention of abando n-                 ing Committees is o ne of the k ey mechanisms f or
                  ment, support to de-institutionalization,             influencing deci sions on pr ogrammes and funding,
                  family support, pr evention of abuse,                 for child related programmes and policies.
                  support for care-leavers and y oung of-               UNICEF is part of the task force drafting new legis-
                  fenders.                                              lation for child rights, child pr otection and family
                                                                        support. The concept aims to incorporate main child


  22
                                                                                                        UNICEF BULGARIA
rights issues and will tar get both children and their     pating in the initiative established a Network of the




                                                                                                                     POLICY WORK
family. This new act is also e xpected to incorporate      Bulgarian Child Friendly muni cipalities. The aim
regulations r elated to juv enile justice. Furthe r sup-   was to str engthen the initiativ e, provide a pl atform
port f or legisl ative changes in 2010 included the        to e xchange ideas and e xperiences, as w ell as to
legal fr amework. A t sub -national le vel, UNICEF has     help new municipalities join the initiative. On the oc-
contributed towards strengthening the capacities of        casion of the UN Conv ention o n the Rights of the
regional and municipal gov ernments to adopt ne w          Child the municipalities or ganized a campaign “ A ll
approaches for effective and efficient delivery of so-     children are important to us” on children’s rights with
cial services to meet the needs of the most vulne ra-      an emphas is o n child participati on. The initiativ e
ble, as well as to raise awareness on child protection     was specially designed by UNICEF.
and development programmes.
                                                           Support to the National Netw ork for Childr en,
                                                           which currently has 73 membe r organizations, has
       Child friendly municipalities                       strengthened the capacity of the Ne twork to ad-
                 Network                                   vocate f or child rights. Importan t advocacy initia-
                                                           tives on particular child rights issues w ere pursued
The Child Friendly Municipality initiativ e co ntinued
                                                           throughout the year. For instance, a major campaign
to de velop effectiv ely in 2010. This y ear with the
                                                           was l aunched amo ngst school aged childr en to
active support of UNICEF the municipalities partici-
                                                           strengthen their voices and participati on in school
                                                           policies. The child participati on campaign o n poor
                                                           sanitary conditions in school toilets (an issue identi-
                                                           fied by students as the one most affecting their daily
                                                           lives) gained str ong media atten tion and attr acted
                                                           many school students to participate, raise their voic-
                                                           es and actively participate.

                                                           Strengthening the Juv enile Justi ce Sy stem is a
                                                           key compo nent of UNICEF pr ogramme. A r eview
                                                           of the sy stem of indicator s f or backtr acking crime-
                                                           related risk factors among minors and juveniles was
                                                           completed. The Results w ere presented at an in ter-
                                                           national co nference o n Juv enile Justice in Octobe r
                                                           2010, in additi on to the UNICEF and UNODC tr ain-
                                                           ing workshop o n establishing juv enile justice inf or-
                                                           mation systems in South Eastern Europe. This work-
                                                           shop aimed at enhancing knowledge concerning the
                                                           UNODC/UNICEF juvenile justice indicators, capacity



                                                                                                                       23
ANNUAL REPORT 2010
for analysis of existing data collection systems and inter-ministerial cooperation in developing national plans
POLICY WORK
              for improving existing juvenile justice information systems. UNICEF is pe rmanently engaged in lobb ying the
              government for particular changes in the system for treating minors and juveniles, which include legislative
              changes to the Child Pr otection Act and the Delinquency Act and the establishmen t of child committees
              to the Courts.




                                                                                   A visit of the former Fr ench Minister of Jus-
                                                                                   tice Mr. Badenter played an importan t role in
                                                                                   agreeing m ajor commitmen ts with the gov-
                                                                                   ernment. These agr eements include specific
                                                                                   changes in the conditions of detention of juve-
                                                                                   niles and the legal frame on children in conflict
                                                                                   with the law. A High Le vel working group was
                                                                                   organized unde r the Deputy Prime Ministe r’s
                                                                                   supervision which is pursuing a major reform in




                                                                        © UNICEF
                                                                                   the Juvenile Justice system.




                                                                                                    Regional Planning:
              In 2010 with the agreement of the Government, UNICEF provided technical assistance and training to all 25
              regions in the country in order to follow the pilot model. Some of the r sults achieved include: 25 new regional
                                                                                       e
              strategies for social services and social inclusion ; 25 regional planning teams with 211 members established;
              1560 participants covered by process of planning at local level.

              The regional strategies identify the main vulnerable groups at local level and prioritize interventions to promote
              better social cohe sion, social inclusion and to support the Government policy for Deinstitutionalisation. The
              strategies include social se rvices targeted at vulne rable groups from all age, health and social gr oups. The
              main groups identified are children (in institutions and vulnerable families), persons with disabilities and elderly
              people. Networks of services to ensure access to a minimum package of services were developed at regional
              and sub-regional level. Regional strategies attempt to network social services between themselves and to link
              them with other related services such as education, health, housing, etc.



  24
                                                                                                             UNICEF BULGARIA
8 Private sector partnerships for children –




                                                                                                                    CHILDREN ARE EVERYONE’S BUSINESS
  Children are everyone’s business!
  You can m ake a diffe rence for the children!          Global Partnerships
  UNICEF depends en tirely o n v oluntary co ntri-       and Corporate Social
  butions for all our work. Millions of individual       Responsibility
  donors and thousands of l arge and sm all busi-
                                                         The development of lo ng-term alliances is important
  nesses already support us around the world.
                                                         to UNICEF and w e partner with m any of the world’s
  The incr eased a wareness about UNICEF’s               top corporations on mutually beneficial and strategic
  role and activities in Bulgaria has r esulted in       initiatives.
  increased financial support f or the UNICEF
                                                         In 2010, UNICEF engaged in 81 Global Programme
  country pr ogramme fr om a v ariety of do nors.
                                                         Partnerships. Mor e than 600 corpor ate partner s
  Our innovative approach and the partnerships
                                                         and donors continued to support us in 2010.
  established with the priv ate sector and media
  have r esulted in mor e than 3,200,000 BGN             Our corpor ate partne rs demo nstrate deep commit -
  raised locally.                                        ment to social r esponsibility and ar e guided b y core
                                                         values that fit with UNICEF’s pr    ogramme, its ad-
  The success of Haiti TELE     TON in F ebruary
                                                         vocacy, and its fundr aising goals. Business has an
  2010, organized in partnership with bTV proved
                                                         enormous potential to impact children’s lives and it
  that Bulgarian public is responsive and compas-
                                                         is important that corpor ations step up and r ealize
  sionate to wards UNICEF in ternational pr oject-
                                                         that they play a crucial role.
  sand mis sion to provide assistance to childr en
  and families in emergencies. UNICEF Bulgaria’s         UNICEF is proud that its main corporate partners con-
  first emergency international fundraising cam-         tinue to make sound long-term investments in the ne   xt
  paign accumulated more than 1,600,000 BGN              generation despite the r ecent eco nomic do wnturn,
  and brought hope to the children in Haiti.             through strengthened support towards child priorities
                                                         such as bas ic healthcare, nutrition, social protection,
  UNICEF strongly believes in the po wer of part -
                                                         clean w ater, and educati on. A fter all, the corpor ate
  nerships and coll aborative r elationships which
                                                         sector thrives on what successful development work
  are critical to deliv er results for children and to
                                                         brings – access to a healthy educated workforce and
  realize their rights. By involving the bus iness in
                                                         consumers, as well as societal stability and peace.
  Bulgaria, UNICEF is able to mobilize additi onal
  resources, technology and kno wledge which             By working together, companies help support UNICEF
  strengthen our programme implementation.               programmes, eme rgency r elief eff orts and help ad-
                                                         vance issues vital to children.



                                                                                                                          25
ANNUAL REPORT 2010
Local Partnerships in Bulgaria:
CHILDREN ARE EVERYONE’S BUSINESS
                                   UNICEF & HAPPY
                                   In 2010 UNICEF and H A PPY Bar & Grill, a chain of casual r estaurants in Bulgaria, established in 1994,
                                   launched a long-term partnership. HAPPY shares the vision of UNICEF Bulgaria that every child should grow
                                   up into healthy family envir onment and in the fir st year of the partne rship, Happy has dedicated mor e than
                                   150, 000 BGN in support of UNICEF Bulgaria’s Foster care project.

                                   As a socially r esponsible company, HAPPY embraces the idea to support UNICEF in all its activities that will
                                   forever change the lives of thousands of children in Bulgaria.

                                   The partnership serves as a basis of developing several levels for integrating comprehensive CSR strategy and
                                   maximum efficiency to support the “Foster Care” project:
                                   •   Corporative donation – sponsorship of one season “Life as it is – f ster families” – a joint project of UNICEF
                                                                                                         o
                                       and bTV. The transmission/TV show has helped to raise public awareness of Foster care project .
                                   •   Employee giving – compan y provides an opportunity f or its emplo yees to support the pr oject by payroll
                                       donations.
                                   •   Employee volunteerism – an opportunity for the company’s employees to become volunteers for UNICEF
                                       Bulgaria and to fundraise for UNICEF Bulgaria.
                                   •   Raising public awareness on the “Foster Care” project through all possible channels in the restaurants –
                                       Happy voluntee rs; Happy TV and m agazine, leafle ts and brochures and support the mission of UNICEF
                                       Bulgaria for increasing the donor culture in the country.
                                   •   Customer fundraising – campaign in Happy restaurants which provides the opportunity to the customers
                                       to donate and support the project “Foster Care “.


                                   UNICEF & DOUGLAS
                                   Perfumery Douglas is Europe’s largest cosmetics and          and Dougl as stor es in the coun try and fundr aised
                                   fragrance retailer with over 1,000 stores in 20 coun-        more than 10,000 BGN. During the campaign, e very
                                   tries. The company operates on the Bulgarian market          client w as invited to m ake a do nation, b y buying a
                                   since 2006 as a leading retail chain.                        “magic” red ribbon for 1 BGN and to put it amo  ngst all
                                                                                                the other wishes on the store’s Christmas tree.
                                   Perfumery Dougl as has supported UNICEF’s “F am-
                                   ily for e very child” pr oject b y l aunching a Christm as   The compan y supported additi onally the pr ojects
                                   campaign. The “Make a wish” campaign held between            with corpor ate do nation, pr omo m aterials and em-
                                   December 2010 and January 2011 in all Beauty zo e       n    ployee giving programme.


      26
                                                                                                                                UNICEF BULGARIA
CHILDREN ARE EVERYONE’S BUSINESS
Global Partnerships
A top global financial instituti on, ING is committed to impr oving education and supporting UNICEF’s goal to
provide basic quality education to every child. A shared passion is providing people the resources to empower
themselves.

Through its business lines in the 53 countries where it is present, ING has committed to r ising US$ 5.4 million
                                                                                         a
over the next three years to support UNICEF education projects in India, Brazil and Ethiopia.

ING and UNICEF nati onally can set the following activities: employee giving, employee fundraising activities,
employee volunteerism, customer fundraising activities, cause-r elated marketing operation, donation, in-kind
support, sponsorships/events, cards and products, and advocacy.


UNICEF & IKEA Partnership
IKEA , established in 1943, is a global pr oducer and r etailer of home furnishings. F or more than 10 y ears,
the company has supported UNICEF programmes through philanthropic donations, sales of UNICEF greeting
cards, cause-related marketing promotions and in-kind assistance. Since 2001, IKEA has committed mor than
                                                                                                       e
US$190 million to UNICEF with most of the funds (US$120mn) invested in UNICEF programmes in India.

In September of 2005, IKEA formed the IKEA Social Initiative (a foundation like entity), with the purpose of
handling strategic global investments in social projects for the three company groups. IKEA Social Initiative
will focus its contributions on a selected number of well defined global projects, supporting children and their
opportunities for learning and de veloping, including educati on, health issues, access ibility to clean w ater
and solar energy. Focus will be o n children and women, prim arily in communities whe re the company has
business links.




                                                                                                                         27
ANNUAL REPORT 2010
CHILDREN ARE EVERYONE’S BUSINESS
                                   How to partner with                             Why to partner with
                                   UNICEF?                                         UNICEF?

                                   Many companies or their charitable f oun-       UNICEF highly appr eciates the support of
                                   dations choose to m ake a straightforward       our corpor ate partne rs as a factor f or our
                                   corporate donation. UNICEF works closely        work on a national scale and worldwide.
                                   with our partne rs to decide whe re the         We believe that we can achieve remarkable
                                   money goes and to publicize the donation        results f or childr en in Bulgaria and their
                                   to k ey stak eholders. The most success-        families.
                                   ful partne rships ar e multi-face ted and in-
                                   tegrated in to a compan y’s phil anthropic,     This partnership with UNICEF will give you
                                   marketing and communicati ons str ate-          a unique opportunity to associate y     our
                                   gies.                                           company with the most highly r ecognized
                                                                                   organisation working f or childr en world-
                                   Our experienced team will work with y ou
                                                                                   wide. This will pos ition y ou amo ng the
                                   to create a package – tailored to your spe-
                                                                                   largest global companies that demonstrate
                                   cific needs – that can include:
                                                                                   a se rious commitmen t to social r esponsi-
                                   •   strategic philanthropy through              bility and render their work compliant with
                                       cash & in-kind contributions                the values promoted by UNICEF.

                                   •   employee-giving programmes
                                                                                   On the othe r hand, the lo ng-term partne r-
                                   •   humanitarian relief and support             ship represents an exceptional investment,
                                       of emergency appeals                        which, in additi on to its huge pos itive so-
                                                                                   cial effect, yields a multiple return in terms
                                   •   cause-marketing initiatives
                                                                                   of image boost, PR, employee and contrac-
                                   •   events and sponsorship                      tor motiv ation, and, most of all actually
                                   •   innovations and program solutions           making a difference for children lives.
                                       for children

                                   •   policy and advocacy for child rights

                                   •   promoting corporate responsibility

                                   •   training & capacity building




      28
                                                                                                              UNICEF BULGARIA
9 UNICEF FACTS AND FIGURES FOR 2010




                                                                       UNICEF FACTS AND FIGURES FOR 2010
Young child survival/development:
•   Integrated Community Case Management         o f
    common childhood illnesses has been included in
    national policies in 23 countries.
•   During 2010, UNICEF pr ocured 41 milli on tr eat-
    ments for malaria for 30 countries and 7.3 million
    malaria Rapid Diagnostic Tests for 19 countries.
•   UNICEF procured 2.3 billion doses of vaccines in
    support of national immunization programmes of
    86 countries. One billion children were vaccinated
    for polio in 2010.
•   During 2010, the eme rgency response of UNICEF
    related to global health ar    e: 3,083 eme rgency
    health kits in 2 1 coun tries; 6.2 milli on doses of
    meningitis v accines in 8 coun tries; 10.4 milli on
    doses of measles vaccine in 40 countries; and 20.6
    long-lasting insecticide-treated nets to pr event ma-
    laria in 38 countries.


Basic education & gender equality:
•   Child Friendly School quality standards or similar
    models for primary education were adopted in 80
    countries.
•   35 country-level education cluster coordinators
    were established to strengthen education response
    to emergencies
•   Early Learning and Dev elopment Standar ds t o
                                                            © UNICEF


    monitor ECD school r eadiness w ere de veloped in
    63 countries.


                                                                             29
ANNUAL REPORT 2010
UNICEF FACTS AND FIGURES FOR 2010   HIV/AIDS and children:
                                    •   Pregnant w omen who r eceived an HIV test in-
                                        creased to 26%.
                                    •   Infants in need who received antiretroviral thera-
                                        py increased to 35 %.
                                    •   A global initiative Eliminate Mother to Child Trans-
                                        mission by 2015 launched in 2010.


                                    Child protection:
                                    •   A global campaign to promote universal r atifi-
                                        cation and implementati on of the Opti onal Pr o-
                                        tocols to the CR C l aunched in coll aboration with
                                        Special Repr esentative to the Secr etary-General
                                        (SRSG) in 2010.
                                    •   UNFPA -UNICEF join t pr ogramme f or the accele ra-
                                        tion of the Abandonment of Female Genital Muti-
                                        lation or Cutting is engaged in 13 countries.
                                    •   28,000 childr en affected b y armed confli ct and
                                        11,400 boys and girls associated with armed f orc-
                                        es/groups reintegrated.


                                    Humanitarian Action
                                    UNICEF in 2010 responded to 290 humanitarian situa-
                                    tions in 98 countries.
                                    •   Emergency sur ge deplo yments f or 2010 totaled
                                        998 per sonnel (Haiti’s earthquak e 637; P akistan
                                        floods 168).
                                    •   Local and internati onal emer gency procurement
                                        for 2010 totaled $ 195 million (of which more than




                                                                                                                 © UNICEF
                                        half to Haiti and Pakistan).




    30
                                                                                               UNICEF BULGARIA
BUDGET
10




                                                                                                       BUDGET
                     DISTRIBUTION OF FUNDS LOCALLY RAISED
                     Total Amount: 3,238,935.25 BGN

                      Project                           Amount (BGN)     Amount (USD)         %

                      •    Children with disabilities       82,417.64          55,800.70          3%

                      •    Haiti                         1,629,741.80        1,103,413.50      50%

                      •    Foster Care                    281,563.97          190,632.34          9%

                      •    Family for every child

                      Total Amount
                                                         1,245,211.84

                                                        3,238,935.25
                                                                              843,068.24

                                                                             2,192,914.78
                                                                                               38%

                                                                                            100,00%




                     FUNDS RAISED IN 2010:
                     •    Locally fundraised: 3,238,935.25 BGN

                     •    International contributions: 1,547,760.00 BGN
                          UNICEF UK, UNICEF Denmark, Netherlands, Belgium




                     FUNDS PER PROGRAMME:
                     Total amount: expenditure: 2,130,685.00 USD


                     •    Social mobilization and communication for development:
                          264,222 USD

                     •    Social Inclusion and Reduction of Child Poverty:
                          1,720,374 USD

                     •    Cross-Sectoral costs: 146,062 USD


                                                                                                        31
ANNUAL REPORT 2010
Our supporters
                 11
OUR SUPPORTERS

                 Media Partners
                 TV:                   Zdravei                  Klassa                      Web Media Group
                 bTV Media Group       Moeto bebe i az          Sofia Echo                  Sanoma
                 NOVA TV               Kapital Light            Novinar                     Economedia
                 BNT                   Bakhus                   Sedmitsa Ruse               WebGround
                 TV 7                  She                      Zov News Vratsa             Volenta
                 The Voice             Regal                    Shans Express               Investor.bg
                 Latina F              HoReMag                  Harmanliiski Novini         Darik
                 City TV               Foreign Policy           Chernomorski far Burgas     MSKey
                 Fox life              Travel Magazine          Cherno more Varna           NetInfo
                 Fox crime             Shape                    Priatel Samokov             MG 24
                 NG                    Mama                     Lom Press                   Kaldata
                 Planeta TV            Bebe                     Struma                      Datecs
                                       Info Guide Roditeli      Jantra Dnes                 NEG
                 Press:                9 Months                 19 minuti                   Vestnik24.bg
                 Bravacasa             Odissey                                              impulse.bg
                 Amica                 Programata               Radio:                      mail.bg
                 GEO                   Intro                    FM+                         Az media
                 Idealen dom           Vice                     FRESH                       hotnews.bg
                 Decor – Idealen dom   Edno                     STAR FM                     sportni.bg
                 Za jenata             Vokrug Sveta             Darik                       httpool
                 High Club             Bon Apetit               N-Joy                       vesti.bg
                 Auto Bild             Nov Folk                 BG Radio                    bgmama
                 Top Gear              Jurnal za jenata         Radio 1
                 Motor Show            Tq!                      NRJ                         ...
                 Yahting & Lifestyle   Kulinaren jurnal         Radio Nova                  Metropolis
                 Prime Time            Moeto dete               Veronika                    Newsoudoor
                 Good Food             Na kafe                  Radio1 Rock                 Kresley
                 Bela                  Kapital                  Katra FM Plovdiv            Wall
                 Madame Figaro         Dnevnik                  Romantica Sofia             NOB
                 Eva                   7 dni sport              Ultra Blagoevgrad Petrich   Bulmedia
                 Kangaroo              24 Chasa                 Sandanski                   Market Screen Vision
                 Tema                  Dneven trud              Favorit V. Tarnovo          Famecards
                 CasaViva              Sedmichen trud           Daga Razlog, Bansko         Metroreklama
                 OK!                   Vsichko za semejstvoto                               Idea Comm
                 Joy                   168 Chasa                Online media:               Krivicki & CO
                 Moda                  Utro Ruse                Dir.bg


 32
                                                                                              UNICEF BULGARIA
Schools and Kindergarten




                                                                                                                 OUR SUPPORTERS
46 primary school Konstantin Fotinov – Sofia          4 Secondary School Hristo Botev – Lom
SOU Jordan Yovkov – Tutrakan                          47 Secondary School Hristo G. Danov – Sofia
1 primary school Otets Paisii – Popinci               51 Secondary School Elisaveta Bagriana – Sofia
1 Secondary School Pencho Slaveikov – Sofia           7 Secondary School prof. Asen Zlatarov – Montana
101 Secondary School Bacho Kiro – Sofia               77 Kindergarten Hans Christian Andersen – Sofia
104 primary school Zachary Stoyanov – Sofia           83 primary school Elin Pelin – Sofia
118 Secondary School Akad. Liudmil Stoyanov – Sofia   88 Secondary School Dimitar Popnikolov – Sofia
119 Secondary School Akad. Mihail Arnaudov – Sofia    9 School Panayot Volov – Shumen
12 Kindergarten First June – Varna                    97 Secondary School Miladinovi Brothers – Sofia
12 Secondary School Tsar Asen II – Sofia              VSU Varna spec. Fashion Design
124 Secondary School Vasil Levski – Sofia             Professional school Vasil Levski – Burgas
126 Secondary School Petko Todorov – Sofia            Professional school – Pleven
130 Secondary School Stefan Kardja – Sofia            Professional school St. St. Kiril and Methodii – Plovdiv
134 Secondary School Dimcho Debelyanov – Sofia        High school Hristo Botev – Dupnica
137 Secondary School Angel Kanchev – Sofia            Professional school Nikola Vapcarov – Shumen
139 primary school Zacharii Krusha – Sofia            Professional school Hristo Botev – Kurdzali
140 Secondary School Ivan Bogorov – Sofia             Children‘s drawing group – Tunkovo
142 Secondary School Veselin Hanchev – Sofia          Primary school Georgi Benkovski – Mirkovo
163 Secondary School Chernorizec Hrabar – Sofia       Community Center Hristo Botev – Mirkovo
164 School Migel De Servantes – Sofia                 Kindergarten Dora Gabe – Mirkovo
2 Secondary School Ivan Vazov – Provadia              Children from RC Blagoevgrad
20 Secondary School Todor Minkov – Sofia              NPMG Acad. Liubomir Chakalov – Sofia
22 Secondary School G. S. Rakovski – Sofia            School of Electrical Engineering – Montana
28 Secondary School Aleko Konstantinov – Sofia        ZPG Kl. Timiriazev – Sandanski
3 Secondary School Goce Delchev – Petrich             1 OU Hristo Botev – Targovishte
3 Secondary School Dimitar Blagoev – Shumen           MG Baba Tonka – Ruse
3 Secondary School dr. Petar Beron – Montana          School Mihail Lakatnik – Burgas
31 School Ivan Vazov – Sofia                          Secondary School Liuben Karavelov – Nova Zagora
34 primary school Stoiu Shishkov – Sofia              Secondary School Vasil Levski – Varna
37 Secondary School Raina Knyaginya – Sofia           Secondary School St. Sofronii Vratsa – Vratsa
38 primary school Vasil Aprilov – Sofia               Secondary School Tsani Ginchev – Biala Slatina
4 Secondary School Georgi Sava Rakovski – Berkovica   NPG Dimitar Talev – Gotse Delchev



                                                                                                                   33
ANNUAL REPORT 2010
UNICEF Bulgaria Annual Report 2010
UNICEF Bulgaria Annual Report 2010
UNICEF Bulgaria Annual Report 2010
UNICEF Bulgaria Annual Report 2010
UNICEF Bulgaria Annual Report 2010

Contenu connexe

Tendances

York Free the Children
York Free the ChildrenYork Free the Children
York Free the ChildrenYorkFTC
 
SOS CHILDREN’S VILLAGES OF INDIA
SOS CHILDREN’S VILLAGES OF INDIASOS CHILDREN’S VILLAGES OF INDIA
SOS CHILDREN’S VILLAGES OF INDIAdyutirajagiri
 
SOS Children’s Villages of India
SOS Children’s Villages of IndiaSOS Children’s Villages of India
SOS Children’s Villages of IndiaManmeet_share
 
World Vision Philippines Annual Report 2018
World Vision Philippines Annual Report 2018World Vision Philippines Annual Report 2018
World Vision Philippines Annual Report 2018Sharon May Mesias
 
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazine
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 MagazineC:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazine
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazinesrjojofma
 
VIDES Pinoy Volunteers News Magazine 2010
VIDES Pinoy Volunteers News Magazine 2010VIDES Pinoy Volunteers News Magazine 2010
VIDES Pinoy Volunteers News Magazine 2010srjojofma
 
Child poverty local authorities, local duties & local action
Child poverty   local authorities, local duties & local actionChild poverty   local authorities, local duties & local action
Child poverty local authorities, local duties & local actionNorth East Child Poverty
 
Workshop On Education As The Hr That Promotes The Common Good
Workshop On Education As The Hr That Promotes The Common GoodWorkshop On Education As The Hr That Promotes The Common Good
Workshop On Education As The Hr That Promotes The Common Goodsrjojofma
 
Bulletin mem December 2014 en
Bulletin mem December 2014  en Bulletin mem December 2014  en
Bulletin mem December 2014 en Denis Delbois
 
Save The Children
Save The ChildrenSave The Children
Save The Childrenair
 
SOS Children's Villages Finland 2015
SOS Children's Villages Finland 2015SOS Children's Villages Finland 2015
SOS Children's Villages Finland 2015SOS-Lapsikyla
 
Introduction to Save the Children
Introduction to Save the ChildrenIntroduction to Save the Children
Introduction to Save the Childrenmeganpennellscuk
 
Introduction to Orphanage Tourism
Introduction to Orphanage TourismIntroduction to Orphanage Tourism
Introduction to Orphanage TourismSabrina Sopian
 
Housing Families Newsletter 2014
Housing Families Newsletter 2014Housing Families Newsletter 2014
Housing Families Newsletter 2014Krystle Kelly
 
Wide horizon for children project
Wide horizon for children projectWide horizon for children project
Wide horizon for children projectDeisi Mireles
 

Tendances (20)

York Free the Children
York Free the ChildrenYork Free the Children
York Free the Children
 
SOS CHILDREN’S VILLAGES OF INDIA
SOS CHILDREN’S VILLAGES OF INDIASOS CHILDREN’S VILLAGES OF INDIA
SOS CHILDREN’S VILLAGES OF INDIA
 
SOS Children’s Villages of India
SOS Children’s Villages of IndiaSOS Children’s Villages of India
SOS Children’s Villages of India
 
World Vision Philippines Annual Report 2018
World Vision Philippines Annual Report 2018World Vision Philippines Annual Report 2018
World Vision Philippines Annual Report 2018
 
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazine
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 MagazineC:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazine
C:\Documents And Settings\Sys Ad\Desktop\Vides Files\Vides 2009 Magazine
 
VIDES Pinoy Volunteers News Magazine 2010
VIDES Pinoy Volunteers News Magazine 2010VIDES Pinoy Volunteers News Magazine 2010
VIDES Pinoy Volunteers News Magazine 2010
 
Child poverty local authorities, local duties & local action
Child poverty   local authorities, local duties & local actionChild poverty   local authorities, local duties & local action
Child poverty local authorities, local duties & local action
 
Workshop On Education As The Hr That Promotes The Common Good
Workshop On Education As The Hr That Promotes The Common GoodWorkshop On Education As The Hr That Promotes The Common Good
Workshop On Education As The Hr That Promotes The Common Good
 
Bulletin mem December 2014 en
Bulletin mem December 2014  en Bulletin mem December 2014  en
Bulletin mem December 2014 en
 
Save The Children
Save The ChildrenSave The Children
Save The Children
 
Orphans presentation
Orphans presentationOrphans presentation
Orphans presentation
 
SOS Children's Villages 2015 International Annual Report
SOS Children's Villages 2015 International Annual ReportSOS Children's Villages 2015 International Annual Report
SOS Children's Villages 2015 International Annual Report
 
Csr bb
Csr bbCsr bb
Csr bb
 
SOS Children's Villages Finland 2015
SOS Children's Villages Finland 2015SOS Children's Villages Finland 2015
SOS Children's Villages Finland 2015
 
Introduction to Save the Children
Introduction to Save the ChildrenIntroduction to Save the Children
Introduction to Save the Children
 
Introduction to Orphanage Tourism
Introduction to Orphanage TourismIntroduction to Orphanage Tourism
Introduction to Orphanage Tourism
 
Save the Children
Save the ChildrenSave the Children
Save the Children
 
Housing Families Newsletter 2014
Housing Families Newsletter 2014Housing Families Newsletter 2014
Housing Families Newsletter 2014
 
VIDES PHILIPPINES
VIDES PHILIPPINESVIDES PHILIPPINES
VIDES PHILIPPINES
 
Wide horizon for children project
Wide horizon for children projectWide horizon for children project
Wide horizon for children project
 

Similaire à UNICEF Bulgaria Annual Report 2010

2014 International Annual Report
2014 International Annual Report2014 International Annual Report
2014 International Annual ReportJennifer Buley
 
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015Njavwa Mukwavi
 
Dailogue Meeting for Children Parliament May 20th 2010
Dailogue Meeting for Children Parliament May 20th 2010Dailogue Meeting for Children Parliament May 20th 2010
Dailogue Meeting for Children Parliament May 20th 2010Patrick Obita
 
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...jehill3
 
Beroya Senior Secondary Construction Program
Beroya  Senior Secondary  Construction ProgramBeroya  Senior Secondary  Construction Program
Beroya Senior Secondary Construction Programguestdf7b9b
 
Beroya Senior Secondary Construction Program
Beroya  Senior Secondary  Construction ProgramBeroya  Senior Secondary  Construction Program
Beroya Senior Secondary Construction Programberoya
 
Unicef annual report2012-8july2013
Unicef annual report2012-8july2013Unicef annual report2012-8july2013
Unicef annual report2012-8july2013moldova_unicef
 
Humana people to people belize year report 2014
Humana people to people belize year report 2014Humana people to people belize year report 2014
Humana people to people belize year report 2014Humana People to People
 
CRC@25 - Celebrating 25 years of the Convention on the Rights of the Child
CRC@25 - Celebrating 25 years of the Convention on the Rights of the ChildCRC@25 - Celebrating 25 years of the Convention on the Rights of the Child
CRC@25 - Celebrating 25 years of the Convention on the Rights of the ChildUNICEF Europe & Central Asia
 
Humanitarian Action for Children 2014
Humanitarian Action for Children 2014Humanitarian Action for Children 2014
Humanitarian Action for Children 2014UNICEF Publications
 

Similaire à UNICEF Bulgaria Annual Report 2010 (20)

International Annual Report 2014
International Annual Report 2014International Annual Report 2014
International Annual Report 2014
 
2014 International Annual Report
2014 International Annual Report2014 International Annual Report
2014 International Annual Report
 
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015
report_on_the_consultation_with_children_in_east_africa_for_the_whs_july_2015
 
UNICEF Annual Report 2013
UNICEF Annual Report 2013UNICEF Annual Report 2013
UNICEF Annual Report 2013
 
WCF indonesia 2015
WCF indonesia 2015WCF indonesia 2015
WCF indonesia 2015
 
SACDB_Report_FINAL
SACDB_Report_FINALSACDB_Report_FINAL
SACDB_Report_FINAL
 
Dailogue Meeting for Children Parliament May 20th 2010
Dailogue Meeting for Children Parliament May 20th 2010Dailogue Meeting for Children Parliament May 20th 2010
Dailogue Meeting for Children Parliament May 20th 2010
 
Silent harm
Silent harmSilent harm
Silent harm
 
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...
Supporting Early Childhood Development in the Slums of Africa – Emerging Conc...
 
Beroya Senior Secondary Construction Program
Beroya  Senior Secondary  Construction ProgramBeroya  Senior Secondary  Construction Program
Beroya Senior Secondary Construction Program
 
Beroya Senior Secondary Construction Program
Beroya  Senior Secondary  Construction ProgramBeroya  Senior Secondary  Construction Program
Beroya Senior Secondary Construction Program
 
Half year report.pdf
Half year report.pdfHalf year report.pdf
Half year report.pdf
 
Keeping our promise to children
Keeping our promise to children Keeping our promise to children
Keeping our promise to children
 
The SDGs and Us - 2016
The SDGs and Us - 2016The SDGs and Us - 2016
The SDGs and Us - 2016
 
Unicef
UnicefUnicef
Unicef
 
Unicef annual report2012-8july2013
Unicef annual report2012-8july2013Unicef annual report2012-8july2013
Unicef annual report2012-8july2013
 
Kids In Need Of Direction - Sponsor Overview
Kids In Need Of Direction - Sponsor OverviewKids In Need Of Direction - Sponsor Overview
Kids In Need Of Direction - Sponsor Overview
 
Humana people to people belize year report 2014
Humana people to people belize year report 2014Humana people to people belize year report 2014
Humana people to people belize year report 2014
 
CRC@25 - Celebrating 25 years of the Convention on the Rights of the Child
CRC@25 - Celebrating 25 years of the Convention on the Rights of the ChildCRC@25 - Celebrating 25 years of the Convention on the Rights of the Child
CRC@25 - Celebrating 25 years of the Convention on the Rights of the Child
 
Humanitarian Action for Children 2014
Humanitarian Action for Children 2014Humanitarian Action for Children 2014
Humanitarian Action for Children 2014
 

Dernier

VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdfGerald Furnkranz
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.NaveedKhaskheli1
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest2
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeAbdulGhani778830
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendFabwelt
 

Dernier (10)

VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 
IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global News
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for Justice
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 
Experience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming TrendExperience the Future of the Web3 Gaming Trend
Experience the Future of the Web3 Gaming Trend
 

UNICEF Bulgaria Annual Report 2010

  • 1. UNICEF BULG RI A A ANNUAL REPORT
  • 2. CONTENTS UNICEF‘s mission ............................................................................................ 1 Thank You Instead of Foreword ................................................................. 2 Our Main Results in 2010: ........................................................................... 4 1. Every child needs a family – Foster Care ........................................ 5 2. Family for every child – Magnificent Six 2 ...................................... 8 3. Children in crisis – Hope for the children of Haiti ........................12 4. The Invisible Children ........................................................................17 5. Best start in life – ECD .......................................................................18 6. Children Come First – Support to Children from Mogilino ........20 7. Policy work – Advocating for, on behalf of and with the children .....................22 8. Fundraising and partnerships for children ....................................25 9. UNICEF Facts and Figures for 2010 ...............................................29 10. Budget ...................................................................................................31 11. Our supporters ....................................................................................32 Cover: © Vlavetal, Dreamstime.com UNICEF BULGARIA
  • 3. UNICEF’S MISSION We Advocate for the protection of children’s rights, help meet their basic needs and expand their opportunities to reach their full potential; We are guided by the Convention on the Rights of the Child and striv to establish e children’s rights as enduring ethical principles and international standards of behaviour towards children. We Mobilize political will and material resources to help countries ensure a “first call for children” and built their capacity to do so; We Respond in eme rgencies to r elieve the suffe ring of childr en and those who provide their care; We Promote the equal rights of women and girls, and support their full participati on in the development of their communities; We Work to wards the hum an de velopment goals, and the peace and social progress enshrined in the Charter of the United Nations. About UNICEF UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of v accines f or de veloping coun tries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the pr otection of children from violence, exploitation, and AIDS. UNICEF is funded en tirely by the volun tary contributions of individuals, businesses, foundations and governments. 1 ANNUAL REPORT 2010
  • 4. THANK YOU INSTEAD OF FOREWORD Dear friend and supporter, The preceding 2010 was difficult, We are helping local governments by all means! We have struggled to to develop their plans of actions to overcome the consequences of the improve social services, and last economic crisis, which had most se- year we were interacting with all riously affected children in the most regions and all municipalities in vulnerable communities. The world Bulgaria! had gone through the devastating We have finished all 6 small group earthquake in Haiti and the ghastly homes for children from Mogilino, flooding in Pakistan ... In many and observed how children’s lives places on Earth, multiple humanitar- changed for better in the new envi- ian emergencies had occurred, that ronment. claimed the lives, or the childhood of many children. In Bulgaria, each We have supported “Detski kut’ in day 5 children were abandoned in Ruse and helped children with dis- institutions, and their chances for abilities and families to get access normal development were reduced, to good mental health service. because children need family life. We have worked with our partner Many children were not provided bTV and engaged your hearts and equal opportunities to develop minds for children of Haiti, and chil- because of disability, community or dren from Shumen. family they lived in. And many other important things UNICEF and partners worked hard we managed to do – with support to find solutions for these problems. of our friends in Bulgaria and in We are supporting development of other countries. foster care, and can proudly say that number of foster families doubled in UNICEF cannot complete this big 2010. task of helping world’s children 2 UNICEF BULGARIA
  • 5. THANK YOU INSTEAD OF FOREWORD alone. Our work and our success depend on our partners and our supporters- including celebrity ambassadors, non-governmental organizations, corporate partners, volunteers and, of course, donors. Only together we are the world’s leading organisation for children. We are deeply grateful for the generosity our donors have shown, even in the midst of an economic crisis. Every lev you’ve contributed, and every minute of your time, has brought us much closer to the day when no child would be left behind, in Bulgaria and all over the world. On behalf of all the children whose lives you have touched and im- proved together with UNICEF, we THANK YOU! 3 ANNUAL REPORT 2010
  • 6. OUR MAIN RESULTS IN 2010 In 2010, UNICEF’s Office in Bul- garia has embark ed on the im- plementation of the new Coun- try Pr ogramme for the peri od 2010-2012. The o verall goal of UNICEF is to support the effort by the Go vernment for social inclusion of the most vulner- able children and families in line with national and EU strategies. The cooper ation also aims to achieve sustainable policies and services that benefit childr en. These include a capacity to as- sess and analy se the situati on regarding the rights of childr en and w omen; poli cies and la ws that ar e child-focused; and ad- equate resources as well as the capacity to plan servi ces based on assessed needs. In additi on, the Country Programme sets out to dev elop br oad partner ships with civil society, media and pri- vate sector in order to leverage advocacy efforts, mobilize sup- port and resources for achieving local and global commitments for children. © UNICEF 4 UNICEF BULGARIA
  • 7. Every child needs a family – 1 FOSTER CARE CAMPAIGN Foster Care campaign Children depriv ed of parental care lo ng for a home and family . They , too, want to hug and be hugged, to lov e and be lov ed... just lik e any other child. Every child needs a family. Successful development of the foster care service as © Dreamstime.com an alte rnative to child car e instituti ons is a k ey ele- ment of the overall reform of the child w elfare system and m ain pri ority f or UNICEF . F oster car e involv es temporary placement of childr en whose par ents are not in a position to take care of them for a particular period of time. It allows children to be brought up A national foster care campaign ‘Ev ery Child W ants in a family envir onment and it giv es their par ents a a Family’ was jointly launched with the Minister and chance to ge t support and impr ove their par enting Deputy Ministe r of Social Policy , the Ex ecutive Di- skills. The aim is for children to receive the best care rector of the Agency for Social A ssistance, and the and opportunity for development. Chairperson of the State Agency for Child Protection. The campaign aimed at raising public awareness on In 2010, UNICEF r olled out a Regi onal F oster Care foster car e and motiv ating ne w candidates to be- model in 9 regions – Sofia City , Sofia Regi on, Gab - come foster parents. The partnership with more than rovo, P ernik, Star a Zagor a, T argovishte, Smoly an, 30 media companies has ensur ed br oad pr o bo no Shumen, and V eliko T arnovo. Regi onal f oster car e use of m ass communication channels. This led to teams recruit, train and support pr ospective as w ell a doubling of the total number of foster families as already approved foster families. UNICEF and its in the coun try (fr om ar ound 250 to appr oximately non-governmental partne rs, the In ternational Social 475 in o ne y ear). F oster care support teams in the Service, the Social A ctivities and Pr actices Institute, 9 regions organized 600 information meetings with and the Samaritans Association, are working toward more than 8,000 participants around the country. developing a unif orm r egional model f or de velop- ment of the foster care service and a uniform train- They supported 234 foster families by end of the ing programme for prospective foster parents and for year and helped 246 children find their foster par- trainers. ents in 2010. 5 ANNUAL REPORT 2010
  • 8. FOSTER CARE CAMPAIGN REAL LIFE STORY: Do you believe in miracles? Do you believe in good? Six-year-old Veronika must be one of the believers. A year and a half ago she was alo ne at home, crying behind a © Dreamstime.com locked door when they came across her. She couldn’t know what she missed out because she had never had a comfortable home, lov e and parental care. She was pl aced at an in- stitution. The caregiv ersdescribed he r as a A s a co ntinuation of the campaign, in Decembe r a scared and introvert child who was unable to 3 mo nth documen tary se ries ’Life as it is – F oster express what she felt. It h ad been useless to families’ was launched in partne rship with bTV and show feelings when no o ne cares. The social Happy. The documentary was broadcasted once per workers judged that a foster family would be week and sho wed real life stories of 11 f oster fami- the best opti on as Veri would ge t special at- lies. The documen tary has been f ollowing the fami- tention there. lies for more than 7 months. Foster care was further The Regional Foster Care Center team identi- promoted during the TV advocacy and fundr aising fied an appr opriate family . The P etkovs h ad show ‘The Magnificent Six 2’. been dreaming for a lo ng time to giv e lov e and attenti on to at least o ne child unlov ed and uncared for . T oday, afte r some mo nths In addition, a financial standard on foster care was spent with he r foste r parents, V eri is wh at developed and is being piloted in o ne region to test every child is lik e. She cries when she is sad its feasibility. Preliminary analysis shows that the es- and smiles and laughs when she is merry. She timated le vel is sufficien t to cov er costs f or a spe- frowns if she objects. Forme rly she didn ’t cialized team pr oviding f oster car e. A n inf ormation know the importance of h aving a birthda y; telephone line o n F oster Care w as also established today she kno ws it and look s forward to he r aiming to ass ist in ris ing a wareness of F oster Car e birthday party with her new family. and pr oviding access ible inf ormation. The line co n- sulted 839 people. Co ntacts and ne tworking be- Many children lik e Veronika are crying in de - tween Regional Foster Care teams and Child Pr otec- jection in this moment somewhe re and are tion Departments were strengthened. looking forward to foste r parents who will make them smile a gain… It is so easy to do what the Petkovs did and to change a life. 6 UNICEF BULGARIA
  • 9. FOSTER CARE CAMPAIGN REAL LIFE STORY: My decision to become a foster parent I thought it was my missi on and the greatest good I could do. I h ave enough time to spare. I am an excellent housewife and h ave parenting skills and experience. I lov e children – the purest souls o n earth. I felt this is the job I would do best and th at might ch ange my life and giv e meaning to it and that might give me delight and satisfaction. I shared my thoughts with my husband and felt his support. This prevailed in taking a final decisi n and o I started to put together our application file. I wanted to look afte r a b aby. I attended a tr ain- ing course and shortly afte r I was appr oved for foster care. I was selected to be the foste r parent of 2-month-old Nadezhda. He r eyes seemed to sa y “Hold me, hug me, kiss me!” I someho w felt th at small as she was, she was suffe ring for he r moth- er. I wished she nev er were in the instituti on and I were with her from the very first day of her life. This would have spared he r the suffe ring and toge ther we could h ave overcome the shocking expe rience of the separation from her real mother. I am happy to be with her in this important moment of her life. Her smiles, gestures and face move- ments m ake me melt. It is so ni ce to kno w I can help that little princess h ave a real childhood. She deserves that! Every day is preci ous for child dev elopment. I pray © UNICEF Bulgaria other people could feel that and help. P.P. from Shumen 7 ANNUAL REPORT 2010
  • 10. 2 Family for every2childFundraising Show – MAGNIFICENT SIX 2 Magnificent Six TV mothers to pr event the abando nment of babies b y early in tervention. The par ents of disabled childr en Every five hours, every day, every month, every will r eceive support in deliv ering adequate car e to year a child in Bulgaria is pl aced with an insti- their child. The support will continue in the postnatal tution ... period: in the m aternity w ard, during the fir st days, and in the mothe r‘s home, afte r she lea ves the hos- Each year, more than an average of 2 000 Bulgarian pital. children ar e abando ned and instituti onalised. The y Also, a Support Centre for Parents of Babies and In- grow up without kno wing what family is, with little fants will be established. The par ents attending the chance of adequate de velopment.. A ccording to r e- Centre will be involv ed in emplo yment programmes search, e very 3 mo nths spen t within an instituti on and trainings on parental skills and will receive hous- delay the child‘ s physical development by 1 mo nth. ing ass istance. The y will gain psy chological, social The instituti onal pl acement and car e of childr en up and in-kind support. Day-care will be provided for the to the age of 3 has a lasting negative impact on their children. A multi-disciplinary team of social workers, development. psychologists, pedagogues and medical staff will bTV and UNICEF joined their eff orts in support to work to the aid of parents. abandoned childr en in Bulgaria and l aunched the Another activity within the project will be to launch a second editi on of the TV fundr aising sho w – the Centre for children‘s and mothers‘ health to carry out Magnificent Six with a ne w mission “Family for eve- regular surveillance of the health co ndition, physical ry child”. The lo ng-term goal of the seco nd editi on and psychomotor development of babies and infants. was to demonstrate a model of closure for the infant The service will address pregnant women and socially home in Shumen b y developing Centers for support disadvantaged parents of newborns, who are margin- to babies and par ents. The pr oject aims to de velop alised and ha ve not subscribed f or the se rvices of a new social and health services and measures to sup- general practitioner or fail to visit a medical practice. plement the o nes cur rently r unning in the r egion. The staff of the Centre will comprise a paediatrician, One of the services will target pregnant women and a paediatric nurse, a psychologist, a rehabilitator. 8 UNICEF BULGARIA
  • 11. MAGNIFICENT SIX 2 © UNICEF Bulgaria In additi on to the abov e se rvices, the Shumen Re- Tony Dimitrova – Singer gional F oster Car e Cen tre, which w as established Nikolay Martinov – Winner of “Survivor” reality show by UNICEF, will work to find alte rnative families f or Valentina Voykova – News anchor children at risk (f oster care, adopti on). The Cen tre‘s Nasko – Rock singer activities include: finding, assessmen t and pr epara- Albena Mihova – Actress tion of foster parents and applicant adoptive parents, Toma – Rock singer as well as support f or the child and the family afte r Teddy Katsarova – Pop singer the foster placement or adoption. Svetoslav Peev – Actor Ani Salich, UNICEF‘s Goodwill Ambassador was host Yordanka Blagoeva – Olympic medallist in High Jump of the sho w and Magar dich Halv adzhiyan (Global Kolio Gilana – Punk singer Films) was again the e xecutive producer. The mus ic producer Angel Zaberski and the Akaga Band joined And the winners in the show: again the charity pr oject. 1 2 Bulgarian celebrities Emil Cholakov – Forecast presenter on bTV participated pro bono in the show: Bony – Pop folk singer 9 ANNUAL REPORT 2010
  • 12. During the 3 mo nths of br oadcasting, ’A family f or MAGNIFICENT SIX 2 every child’ received support from more than 150 na- tional and international celebrities among who were Enrique Iglesias, Carlos Moya, Angelique Kidjo, Dan- ny Glov er, Dimitar Be rbatov. Mor e than 1,000,000 BGN were raised. More than 250 schools and kinder- gartens supported the cause and or ganised charity events. The final of the sho included a tele w thon and reached 2 million TV viewers. From the stage of the Magnifi- cent Six clos ing pe rformance Prime Ministe r B oyko Borissov toge ther with Deputy Prime Ministe r and Minister of Finance Simeon Djankov made a commit- ment to carry on the child protection system reform. Other guests of the show were: the Minister of Labor and Social Policy Totyu Mladenov; the Deputy Minis- ter of Labor and Social Policy V alentina Simeonova; the Deputy Ministe r of Health Dess islava Dimitrova, the Chair of the State A gency for Child Protection Nadya Shabani; the Ex ecutive Director of the Social Assistance Agency Ivailo Ivanov; the Ma yor of Sofia Municipality Yordanka F andakova and the Regi onal © UNICEF Bulgaria Governor of Shoumen Dimiter Alexandrov. 10 UNICEF BULGARIA
  • 13. MAGNIFICENT SIX 2 REAL LIFE STORY: EVA Her name is Eva, the name of the first wom She is 3 years old and spent more than two years in an. the Medical and Social Care Institution in the town of Shoumen. In a few mo nths she is to be tr ans- ferred to the next instituti on. Then she will be tr ansferred again and again till the a ge of 18. The obligation of the state institutions does not extend beyond. However, that obligation is very costly. Eva will get directly some coins. I don’t know what will become of Eva after her 18th birthday. Yet I do know her eyes will cease to be merry. Mоther’s care is the forbidden fruit for Eva... Eva’s parents grew up in institutions, just like her. And they abandoned their child to the care of the institutions... “When Eva arrived, we realized she h a cousin institutionalized here. He is 2 y ad ears older and used to live in a deserted taxi cab with his mother. Evidently Eva’s mother was told about our institution and brought the child he re. The elde r of the two cousins was tr ansferred to anothe r institution. The mother had another partner and gave birth to a second baby”. This is what an employee of the medical and social care establishment said. Eva’s father wanted to keep her but couldn’t afford it. Different social institutions communicated with Eva’s parents and judged that neither her father nor her mother could offer parental care. The truth is that often such decisi ons seem hasty and no o ne cares to work with the parents to help them keep their contact with the child. In co nsequence, Eva is in the tr ap of the time inte rvening the decision whether to be put up for adoption and her stay in the institution. A system to support such children exists in Bulgaria but does not pe rform well enough. There is no a single Centre to solve the problems of abandoned children quickly and efficiently. If such a center had been in pl ace, three options would have been opened up to Eva. First, he r father would have got support to bring her up. If that appeared impossible, she would have been placed with a foster family (second option) or else adopted (third opti on) ... in a couple of da ys. She would but it is to be guessed whether this would happen. The clumsy bureaucratic procedure leaves most children like Eva without a family to liv e in... Instead they gr ow up toge ther with m any other abandoned boys and girls in the compan y of caregivers who, even if willing , cannot provide full and genuine family care. One out of every three days spent in an institution is lost for Eva’s normal development. With every passing day her prospect to grow up like the other children are diminishing. 11 ANNUAL REPORT 2010
  • 14. 3 complexity crisis. A world of increasing Children in CHILDREN IN CRISIS and risk Humanitarian emergencies – whe ther caused b y ex- treme poverty, armed co nflict, or natur al disasters – are especially devastating for children. UNICEF‘s mis- sion is to pr ovide special pr otection f or the world‘s most disadv antaged childr en. Nearly half of the world‘s children liv e in pov erty. Invis ible to most of us, the y ar e e xcluded fr om essen tial se rvices, pr o- tection and participati on and ar e already vulnerable when disaste r strik es. More than 2 milli on children © UNICEF have died as a r esult of armed co nflict in the l ast decade alone. Most of those who die in w artime do not die as a dir ect r esult of vi olence but fr om the loss of bas ic health se rvices, f ood, safe w ater or In Yemen, UNICEF, together with partners: treated adequate sanitati on. Reaching the most despe rate more than 11,000 childr en f or unde rnutrition in 32 children and women in the early stages of an eme r- outpatient tr eatment s ites; pr ovided access to safe gency is UNICEF‘ s greatest challenge. But UNICEF‘ s drinking w ater f or mor e than 46,000 in ternally dis- mission does not end when the immediate crisis sub - placed adults and childr en in the northe rn gov erno- sides. Long after the world‘s television cameras have rates and 5,000 people fr om host communities; of- moved out, the UN Children‘s Fund remains, working fered educati onal opportunities to 1 25,000 children tirelessly to r ebuild children‘s lives, and help r estore in co nflict-affected gov ernorates; and pr ovided psy- their fundamental human rights and dignity. chosocial support f or 3,500 vulne rable children fac- ing trauma associated with co nflict and displacement. In 2010, natural disasters of unprecedented magni- tude caused untold suffering for millions of children, In Somalia, whe re 27 pe r cen t of the popul ation their families and their communities. Conflict and in- requires humanitarian assistance, funding enabled security exacted a heavy toll on lives and spirits. The UNICEF to provide 1.5 million children under 5 years examples of these affronts are numerous and include of age and 1.3 milli on women of childbearing age the earthquake in Haiti that destroyed its capital city; with an essen tial pack age of life-sa ving health and flooding in P akistan that subme rged one-fifth of the nutrition services. Access to safe water was provided country; parched earth and hunger across the Sahel; to 1.2 million people in emergency-affected areas, and displacement and violence in A fghanistan, the and more than 92,000 eme rgency-affected children Democratic Republic of the Congo and Somalia. were enrolled in school. 12 UNICEF BULGARIA
  • 15. Hope for the children of Haiti HOPE FOR THE CHILDREN OF HAITI © UNICEF For thirty-five seconds on January 12, 2010, time in Haiti w as at a sudden standstill. Thirty-five seconds on that late afternoon also suddenly became the defining moment – if ever so short – for countless generations of children in Haiti. In F ebruary 2010, UNICEF Bulgaria joined the in ternational efforts and l aunched an e xtraordinary fundr aising campaign to support the victims of the earthquake in Haiti. On a single evening, during UNICEF and bTV T elethon Hope for the children of Haiti, over a million Bulgarians donated a little. The collected amount exceeds BGN 1 600 000. The Telethon was hosted by A ni Salich, UNICEF G ood W ill A mbassador . The Prime Minis- ter, four Ministers, and a number of Ambassadors, manned the phone and raised funds. Furthermore, over 100 celebrities sup- ported the fundraising campaign. The gov ernment contributed an additional 200 thousand USD to UNICEF’s efforts in Haiti. In August 2010, the UNICEF G oodwill Ambassador Ani Salich visited Haiti with the came raman Iv an F ilchev. The y r eported and filmed UNICEF work on the field. The documentary intend- ed to inf orm all supporte rs of the campaign. The came raman held a charity photo e xhibition on Haiti, l aunched for the 21st © UNICEF Bulgaria anniversary of the Convention on the Rights of the Child (CRC). 13 ANNUAL REPORT 2010
  • 16. Bulgaria’s help has driven some extraordinary UNICEF successes for the children in Haiti over the past year: • 720,000 children were enrolled in a nati onwide „A ll to School“ campaign acr oss 2,000 schools (including children who had not attended school before the earthquake) • 15,000 teachers receiving materials and training • 117 semi-permanent school structures have been built or are under construction • 6,000 Education staff trained on psychosocial assistance for children • 53,520 children are benefiting from Early Childhood Development services • 369 Child-Friendly-Spaces were opened serving 95,000 children • 5,000 children have been registered; more than 1,200 children have been reunited with families • 100 police officers and 225 staff from local organizations trained to refer sexual abuse cases • 8.3 million litres of water distributed daily to 680,000 people at the height of the emergency • 11,324 latrines have been installed serving 840,000 people • 90,000 hygiene kits distributed (a kit covers a household‘s needs for over one month) • 1.5 million children received soap and hygiene promotion for cholera prevention • 1.9 million children were immunized against six preventable diseases • 72 health facilities in the country were supported by UNICEF to treat cholera patients • 107 Baby-Friendly tents were set-up, providing feeding support to 102,000 children under 12 months and counselling to 48,900 mothers • 11,250 children were treated for severe malnutrition; there were no spikes in malnutrition after the quake UNICEF’s cholera response is supporting 72 cholera treatment facilities, 5,000 schools, 300 nutriti on cen- tres and mor e than 7 00 r esidential car e cen tres b y distributing soap and w ater purification tablets and by promoting safe hygiene and child feeding practices. As a lo ng-term development partner in Haiti, UNICEFs work in 2011 will co ntinue to str engthen the Haitian government’s capacity to rebuild essential systems like © UNICEF Bulgaria health care and w ater supply thr ough sustainable so- lutions to benefit gene rations to come. W e also seek to strengthen communities’ r esilience and help Haiti’s women and children lift themselves out of vulnerability. © UNICEF 14 UNICEF BULGARIA
  • 17. HOPE FOR THE CHILDREN OF HAITI REAL LIFE STORY: JUDITH: IN THE FACE OF GRIEF, EDUCATION BRINGS HOPE IN HAITI Judith, 15, l ost her mother to the earthquak e that devastated Haiti f our months ago. T oday she and her fellow students support each othe r through their grief at o ne of hundreds of schools that have re- opened with UNICEF support. Here Judith talks about her experience – and hopes for the future – in her own words, as told to UNICEF Haiti staffers Cifora Monier and Jill Van den Brule. PORT-AU-PRINCE, Haiti, 14 May 2010 – On the day of the quake, Ms. Lambert, our school director, sent us home early. I usually stayed after class to help clean the tr ash in the school yard. But th at day, Ms. Lambert had heard that not far from our school a university teacher had been killed and there was fear of rioting. She insisted that we rush home and not linger on the streets. I was home in about 35 minutes flat, my blouse sticking to my back from the scorching heat. Suddenly we were all white, covered in dust from head to toe. I couldn’t believe what was happening. My world crumbled It was a moment that changed everything. My mother, who had been home tending the house, was trapped beneath the rubble, her leg broken. My family worked frantically to remove the rocks, but they were too heavy to lift and we could not move quickly enough. That night we buried our mother. After wandering the streets, we eventually huddled on a street corner and fell asleep among the sounds of wailing women. We no longer had a home and no l onger had our mother. The two places where I sought refuge were gone. My entire life had crumbled before me. I cried a lot over the next few days and weeks, sometimes hearing my mother’s voice or seeing her in my dreams. After the earthquake, my family went to Les Cayes to spend several lonely weeks in the coun tryside. I missed my mother so much. But although she was no longer with me, she had given me the strength to move on. Today I keep her alive through my memories – like sitting in front of the TV and watch music shows together. She said that one day I would also display my talents for the world to see. I want to realize her dream. 15 ANNUAL REPORT 2010
  • 18. HOPE FOR THE CHILDREN OF HAITI A reason for living Since I came back to Port-au-Prince, I live with eight members of my famil y in a sm all room. My fathe r and brother sleep o n the fl oor and my s ister, cous ins and I sleep on the two beds. When it r ains, our room is like a swimming pool as the plastic bags don’t prevent the rain from flooding our room. I now have to walk two hours to get to school each da – y 6 km in total. It is tiring, but I know that I must continue my studies. Sometimes I want to give up but a little voice tells me to stay determined, to keep going. I go to school for my mother, for my future. It‘s my reason for living. I l ove school and h ave m any friends the re. It ’s also a place where I can pur sue my dr eams of s inging – I am part of a school choir and study mus ic ev ery day. W e recently composed a song about the earthquake. We must help each other While school makes me happy, I’ve also lost many friends here. We used to be 74 in my sev enth grade class, but now we are just 32. Many have left for the countryside, the U.S. and Canada. Ms. Lambert has become a mentor to me now that my mother isn’t here. She even worries when I don’t eat before I come to school. On Frida ys, Ms. L ambert or ganizes assemblies whe re we share our stories and feelings about the earthquake. Here I talk about my mother. One of my classmates, who is no w o n crutches, described ho w he r gr andmother died right beside her, holding her hand. The assemblies help us get through these difficult times together. We’ve learned that we must help each other – there is no othe r way. We must fight to h ave what we want in life. © UNICEF 16 UNICEF BULGARIA
  • 19. 4 The Invisible Children THE INVISIBLE CHILDREN Where others see problems, strengthen it and ensur e sustainability. A round 150 we see opportunities. children (and their families) used the se rvice during the year. The model of this innovative service will be Where others see embarrassment, replicated in a second town in the country (Varna) we see pride. with EU funds. The pilot se rvice has been costed Where others see burden, we see love. and documented for submission to the gov ernment partners in 2011 to support its nati onal replication. The “Pl ayground f or A bility De velopment” se rvice Some steps ha ve alr eady been tak en b y the in Rousse w as supported till the end of the y ear to government to include it in the Public Health Law. © kryczka, istockphoto.com 17 ANNUAL REPORT 2010
  • 20. 5 Best start in life Development – BEST START IN LIFE Early Childhood Every child must be ensured the best start in life. Children’s future, and the future of their communi- ties, nations and the whole world depends upon it. Why the first 3 years? The first few years of life ha ve a m ajor influence o n child‘s success l ater in life – fr om good health and success in school, to the level of self-esteem and so- cial skills. Childr en‘s br ains de velop incr edibly fast, and nerve connections that are forged during that pe- riod through in teraction with those closest to them remain unchanged for the rest of their lives. Overall emoti onal stability and feelings of tr ust ar e also established during the first few years of life, and later become the basis for all important relationships during the period before the age of three. During that with peers, adults and partners, and even with one‘s time, and especially during the first year of life, small own children. children usually liv e in the priv acy of their homes It can be said that this critical pe riod of the child de- and are comple tely dependen t upo n adults. P arent- velopment offers great opportunities f or each child, ing skills are crucial in bringing up children, providing but it is also the period when those opportunities can emotional support, encour aging their de velopment be wasted. Poor upbringing in the first years of life is and establishing successful communicati on with later reflected in feelings of dissatisfacti on with life, them. However, it is well known that most young par- impaired r elationships, learning difficulties, eating ents never have a chance to learn and acquir e posi- disorders, high rates of crime and violence, addiction tive parenting skills. and other personal and social issues. It is e vident that If we provide parents with support during that pe ri- such disorders become increasingly more expensive od, teach them about parenting skills and offer them and difficult to tr eat l ater in life, often bringing no knowledge that will help fulfill the poten tial of their results. child with love, we will give children a better chance Although each child develops at his or her own pace, for successful and happy liv es in a healthy and pr o- numerous studies sho w that de velopment is fastest gressive society. 18 UNICEF BULGARIA
  • 21. An early childhood development programme represents an investment in a country’s future and its develop- EARLY CHILDHOOD DEVELOPMENT ment capabilities as well as in its economy and society. It offers further benefits by directly contributing to the increase of society‘s assets, improving the efficiency of other investments and solving parents‘ needs for know- how about bringing up children. Integrated programmes for the youngest children also help diminish unequal opportunities, which is one of the ways to fight poverty. Healthy cognitive and emotional development during the first few years brings measurable rewards later in life. Early preventive interventions pay well compared to the later costs of treating various disturbances. In 2010, UNICEF continued supporting the ECD in Bulgaria in the cr eation of integrated policies and models, supported with budgets, which guarantee the best start in life for every child in Bulgaria. UNICEF supported the Nati onal Center for Public Health Protection to complete a National Survey on Nutri- tion of infants and children under 5 and family childrearing practices in Bulgaria. The Child Rearing and Nu- trition Survey was finalized and officially presented in 2010 to the Bulgarian Government and health officials. Some disturbing results, such as a high level of anemia and low levels of exclusive breast feeding were identi- fied. Important conclusions and recommendations on child rearing and nutrition were drawn up as a result of the survey. The survey will inform the future programming of interventions in the area of ECD. Early Learning Development Standards were drafted and content validation completed. Standards are being provided to the Ministry of Health for subsequent age validation and follow on implementation. Baby Friendly Hospital Initiative has been globally l aunched 20 years ago join tly b y UNICEF and WHO. A r eview of the Initiativ e in Bulgaria w as carried out b y an in- ternational e xpert. The r esults of this assessmen t sho w that m ater- nity hospitals in Bulgaria ar largely e not in compliance with the co n- temporary standar ds, as childr en are being r outinely separated from mothers, and given water and baby formula. UNICEF will work to sup- port mor e adv anced pr actices in order to m ake birth not o nly safe but also pos itive and emoti onally supportive experience f or babies, mothers and fathers. 19 ANNUAL REPORT 2010
  • 22. 6 Children to Children from Mogilino Come First – CHILDREN COME FIRST Support In 2008, Mogilino, a sm all village in Bulgaria, be - came known worldwide due to the British docu- mentary “The ab andoned children of B ulgaria ”, in whi ch the intole rable living co nditions at the institution for children with disabilities in this vil- lage was broadcasted by the BBC. The documen- tary pr ovoked outr age both within the country and abroad. The crisis in Mogilino once again em- phasized that additional and urgent efforts need to be ch anneled towards the prev ention of insti- tutionalization and for impr oved assistance to children without parental care. Public awareness remains high influencing politi cal will and readi- ness to change. However, over 7 000 children still live in 140 residential care institutions. Since 2007 UNICEF has worked on the closure of the instituti on f or childr en with disabilities in the vill age of Mogilino , In a str ong advocacy and fundraising campaign UNICEF built support and raised sufficient funds to place all of the children in more adequate car e. Six sm all group homes f or the children and y oung adults fr om this particul ar institution were successfully completed in 2010. The quality of phy sical and men tal car e f or them has significantly improved. They receive better serv- ices and ar e be tter included in m ainstream life. A monitoring of care for all children and young people displaced from the institution in Mogilino will be un- dertaken in 2011 toge ther with e valuation of the closure process. © UNICEF Bulgaria 20 UNICEF BULGARIA
  • 23. CHILDREN COME FIRST REAL LIFE STORY: “Before, Pepi was capable of saying only 5-6 words and used a spoon for all meals... Now Pepi uses a fork and a knife, speaks freely and even makes fun!” “Monica could not be seated before and could not utter any sound as she was seriously underfed... Now Monica can sit without props, she uses a spoon for the meals, speaks in her own way, plays with a balloon and seems to be happy about everything.” © UNICEF Bulgaria 21 ANNUAL REPORT 2010
  • 24. Policy work – Advocating for, 7 POLICY WORK on behalf of and with the children UNICEF has engaged together with the Government to formulate a new financial mechanism for social services. Analysis has shown that although funding for social services has been increasing over the last several years, the number of users is not adequately increasing in comparison to funds invested and does not lead to improving quality of social services. A n analytical review of approaches to funding and pe r- sonal budget systems in other countries was carried out b y e xperts, pr oviding r ecommendations o n a plan of action to MLSP and ASA. Recommendations addressed the mechanisms f or funding of social services and for improving the provision of services, © UNICEF Bulgaria based on real needs assessments. UNICEF continues to be a non-voting member of the Complex of Social Service Monitoring Committee unde r the Ope rational Pr o- for Children gramme Hum an Resour ce De velopment (OPHRD), and Families in Vidin which provides funding in support of govrnment pol- e UNICEF is supporting the development icies in the social, educational and health areas. The of a demo nstration pr oject in V idin, Office attended all mee tings this y ear and activ ely which supports the establishment of a lobbied for specific measures and interventions sup- multi-functional complex of social serv- porting specific child welfare related programmes. ices. The initiative aims to demonstrate These include the development of social services for in practice the implementation of a re- children and families (f oster care) and deinstituti on- gional strategy for social services. Serv- alization. The participati on in the OPHRD Mo nitor- ices include pr evention of abando n- ing Committees is o ne of the k ey mechanisms f or ment, support to de-institutionalization, influencing deci sions on pr ogrammes and funding, family support, pr evention of abuse, for child related programmes and policies. support for care-leavers and y oung of- UNICEF is part of the task force drafting new legis- fenders. lation for child rights, child pr otection and family support. The concept aims to incorporate main child 22 UNICEF BULGARIA
  • 25. rights issues and will tar get both children and their pating in the initiative established a Network of the POLICY WORK family. This new act is also e xpected to incorporate Bulgarian Child Friendly muni cipalities. The aim regulations r elated to juv enile justice. Furthe r sup- was to str engthen the initiativ e, provide a pl atform port f or legisl ative changes in 2010 included the to e xchange ideas and e xperiences, as w ell as to legal fr amework. A t sub -national le vel, UNICEF has help new municipalities join the initiative. On the oc- contributed towards strengthening the capacities of casion of the UN Conv ention o n the Rights of the regional and municipal gov ernments to adopt ne w Child the municipalities or ganized a campaign “ A ll approaches for effective and efficient delivery of so- children are important to us” on children’s rights with cial services to meet the needs of the most vulne ra- an emphas is o n child participati on. The initiativ e ble, as well as to raise awareness on child protection was specially designed by UNICEF. and development programmes. Support to the National Netw ork for Childr en, which currently has 73 membe r organizations, has Child friendly municipalities strengthened the capacity of the Ne twork to ad- Network vocate f or child rights. Importan t advocacy initia- tives on particular child rights issues w ere pursued The Child Friendly Municipality initiativ e co ntinued throughout the year. For instance, a major campaign to de velop effectiv ely in 2010. This y ear with the was l aunched amo ngst school aged childr en to active support of UNICEF the municipalities partici- strengthen their voices and participati on in school policies. The child participati on campaign o n poor sanitary conditions in school toilets (an issue identi- fied by students as the one most affecting their daily lives) gained str ong media atten tion and attr acted many school students to participate, raise their voic- es and actively participate. Strengthening the Juv enile Justi ce Sy stem is a key compo nent of UNICEF pr ogramme. A r eview of the sy stem of indicator s f or backtr acking crime- related risk factors among minors and juveniles was completed. The Results w ere presented at an in ter- national co nference o n Juv enile Justice in Octobe r 2010, in additi on to the UNICEF and UNODC tr ain- ing workshop o n establishing juv enile justice inf or- mation systems in South Eastern Europe. This work- shop aimed at enhancing knowledge concerning the UNODC/UNICEF juvenile justice indicators, capacity 23 ANNUAL REPORT 2010
  • 26. for analysis of existing data collection systems and inter-ministerial cooperation in developing national plans POLICY WORK for improving existing juvenile justice information systems. UNICEF is pe rmanently engaged in lobb ying the government for particular changes in the system for treating minors and juveniles, which include legislative changes to the Child Pr otection Act and the Delinquency Act and the establishmen t of child committees to the Courts. A visit of the former Fr ench Minister of Jus- tice Mr. Badenter played an importan t role in agreeing m ajor commitmen ts with the gov- ernment. These agr eements include specific changes in the conditions of detention of juve- niles and the legal frame on children in conflict with the law. A High Le vel working group was organized unde r the Deputy Prime Ministe r’s supervision which is pursuing a major reform in © UNICEF the Juvenile Justice system. Regional Planning: In 2010 with the agreement of the Government, UNICEF provided technical assistance and training to all 25 regions in the country in order to follow the pilot model. Some of the r sults achieved include: 25 new regional e strategies for social services and social inclusion ; 25 regional planning teams with 211 members established; 1560 participants covered by process of planning at local level. The regional strategies identify the main vulnerable groups at local level and prioritize interventions to promote better social cohe sion, social inclusion and to support the Government policy for Deinstitutionalisation. The strategies include social se rvices targeted at vulne rable groups from all age, health and social gr oups. The main groups identified are children (in institutions and vulnerable families), persons with disabilities and elderly people. Networks of services to ensure access to a minimum package of services were developed at regional and sub-regional level. Regional strategies attempt to network social services between themselves and to link them with other related services such as education, health, housing, etc. 24 UNICEF BULGARIA
  • 27. 8 Private sector partnerships for children – CHILDREN ARE EVERYONE’S BUSINESS Children are everyone’s business! You can m ake a diffe rence for the children! Global Partnerships UNICEF depends en tirely o n v oluntary co ntri- and Corporate Social butions for all our work. Millions of individual Responsibility donors and thousands of l arge and sm all busi- The development of lo ng-term alliances is important nesses already support us around the world. to UNICEF and w e partner with m any of the world’s The incr eased a wareness about UNICEF’s top corporations on mutually beneficial and strategic role and activities in Bulgaria has r esulted in initiatives. increased financial support f or the UNICEF In 2010, UNICEF engaged in 81 Global Programme country pr ogramme fr om a v ariety of do nors. Partnerships. Mor e than 600 corpor ate partner s Our innovative approach and the partnerships and donors continued to support us in 2010. established with the priv ate sector and media have r esulted in mor e than 3,200,000 BGN Our corpor ate partne rs demo nstrate deep commit - raised locally. ment to social r esponsibility and ar e guided b y core values that fit with UNICEF’s pr ogramme, its ad- The success of Haiti TELE TON in F ebruary vocacy, and its fundr aising goals. Business has an 2010, organized in partnership with bTV proved enormous potential to impact children’s lives and it that Bulgarian public is responsive and compas- is important that corpor ations step up and r ealize sionate to wards UNICEF in ternational pr oject- that they play a crucial role. sand mis sion to provide assistance to childr en and families in emergencies. UNICEF Bulgaria’s UNICEF is proud that its main corporate partners con- first emergency international fundraising cam- tinue to make sound long-term investments in the ne xt paign accumulated more than 1,600,000 BGN generation despite the r ecent eco nomic do wnturn, and brought hope to the children in Haiti. through strengthened support towards child priorities such as bas ic healthcare, nutrition, social protection, UNICEF strongly believes in the po wer of part - clean w ater, and educati on. A fter all, the corpor ate nerships and coll aborative r elationships which sector thrives on what successful development work are critical to deliv er results for children and to brings – access to a healthy educated workforce and realize their rights. By involving the bus iness in consumers, as well as societal stability and peace. Bulgaria, UNICEF is able to mobilize additi onal resources, technology and kno wledge which By working together, companies help support UNICEF strengthen our programme implementation. programmes, eme rgency r elief eff orts and help ad- vance issues vital to children. 25 ANNUAL REPORT 2010
  • 28. Local Partnerships in Bulgaria: CHILDREN ARE EVERYONE’S BUSINESS UNICEF & HAPPY In 2010 UNICEF and H A PPY Bar & Grill, a chain of casual r estaurants in Bulgaria, established in 1994, launched a long-term partnership. HAPPY shares the vision of UNICEF Bulgaria that every child should grow up into healthy family envir onment and in the fir st year of the partne rship, Happy has dedicated mor e than 150, 000 BGN in support of UNICEF Bulgaria’s Foster care project. As a socially r esponsible company, HAPPY embraces the idea to support UNICEF in all its activities that will forever change the lives of thousands of children in Bulgaria. The partnership serves as a basis of developing several levels for integrating comprehensive CSR strategy and maximum efficiency to support the “Foster Care” project: • Corporative donation – sponsorship of one season “Life as it is – f ster families” – a joint project of UNICEF o and bTV. The transmission/TV show has helped to raise public awareness of Foster care project . • Employee giving – compan y provides an opportunity f or its emplo yees to support the pr oject by payroll donations. • Employee volunteerism – an opportunity for the company’s employees to become volunteers for UNICEF Bulgaria and to fundraise for UNICEF Bulgaria. • Raising public awareness on the “Foster Care” project through all possible channels in the restaurants – Happy voluntee rs; Happy TV and m agazine, leafle ts and brochures and support the mission of UNICEF Bulgaria for increasing the donor culture in the country. • Customer fundraising – campaign in Happy restaurants which provides the opportunity to the customers to donate and support the project “Foster Care “. UNICEF & DOUGLAS Perfumery Douglas is Europe’s largest cosmetics and and Dougl as stor es in the coun try and fundr aised fragrance retailer with over 1,000 stores in 20 coun- more than 10,000 BGN. During the campaign, e very tries. The company operates on the Bulgarian market client w as invited to m ake a do nation, b y buying a since 2006 as a leading retail chain. “magic” red ribbon for 1 BGN and to put it amo ngst all the other wishes on the store’s Christmas tree. Perfumery Dougl as has supported UNICEF’s “F am- ily for e very child” pr oject b y l aunching a Christm as The compan y supported additi onally the pr ojects campaign. The “Make a wish” campaign held between with corpor ate do nation, pr omo m aterials and em- December 2010 and January 2011 in all Beauty zo e n ployee giving programme. 26 UNICEF BULGARIA
  • 29. CHILDREN ARE EVERYONE’S BUSINESS Global Partnerships A top global financial instituti on, ING is committed to impr oving education and supporting UNICEF’s goal to provide basic quality education to every child. A shared passion is providing people the resources to empower themselves. Through its business lines in the 53 countries where it is present, ING has committed to r ising US$ 5.4 million a over the next three years to support UNICEF education projects in India, Brazil and Ethiopia. ING and UNICEF nati onally can set the following activities: employee giving, employee fundraising activities, employee volunteerism, customer fundraising activities, cause-r elated marketing operation, donation, in-kind support, sponsorships/events, cards and products, and advocacy. UNICEF & IKEA Partnership IKEA , established in 1943, is a global pr oducer and r etailer of home furnishings. F or more than 10 y ears, the company has supported UNICEF programmes through philanthropic donations, sales of UNICEF greeting cards, cause-related marketing promotions and in-kind assistance. Since 2001, IKEA has committed mor than e US$190 million to UNICEF with most of the funds (US$120mn) invested in UNICEF programmes in India. In September of 2005, IKEA formed the IKEA Social Initiative (a foundation like entity), with the purpose of handling strategic global investments in social projects for the three company groups. IKEA Social Initiative will focus its contributions on a selected number of well defined global projects, supporting children and their opportunities for learning and de veloping, including educati on, health issues, access ibility to clean w ater and solar energy. Focus will be o n children and women, prim arily in communities whe re the company has business links. 27 ANNUAL REPORT 2010
  • 30. CHILDREN ARE EVERYONE’S BUSINESS How to partner with Why to partner with UNICEF? UNICEF? Many companies or their charitable f oun- UNICEF highly appr eciates the support of dations choose to m ake a straightforward our corpor ate partne rs as a factor f or our corporate donation. UNICEF works closely work on a national scale and worldwide. with our partne rs to decide whe re the We believe that we can achieve remarkable money goes and to publicize the donation results f or childr en in Bulgaria and their to k ey stak eholders. The most success- families. ful partne rships ar e multi-face ted and in- tegrated in to a compan y’s phil anthropic, This partnership with UNICEF will give you marketing and communicati ons str ate- a unique opportunity to associate y our gies. company with the most highly r ecognized organisation working f or childr en world- Our experienced team will work with y ou wide. This will pos ition y ou amo ng the to create a package – tailored to your spe- largest global companies that demonstrate cific needs – that can include: a se rious commitmen t to social r esponsi- • strategic philanthropy through bility and render their work compliant with cash & in-kind contributions the values promoted by UNICEF. • employee-giving programmes On the othe r hand, the lo ng-term partne r- • humanitarian relief and support ship represents an exceptional investment, of emergency appeals which, in additi on to its huge pos itive so- cial effect, yields a multiple return in terms • cause-marketing initiatives of image boost, PR, employee and contrac- • events and sponsorship tor motiv ation, and, most of all actually • innovations and program solutions making a difference for children lives. for children • policy and advocacy for child rights • promoting corporate responsibility • training & capacity building 28 UNICEF BULGARIA
  • 31. 9 UNICEF FACTS AND FIGURES FOR 2010 UNICEF FACTS AND FIGURES FOR 2010 Young child survival/development: • Integrated Community Case Management o f common childhood illnesses has been included in national policies in 23 countries. • During 2010, UNICEF pr ocured 41 milli on tr eat- ments for malaria for 30 countries and 7.3 million malaria Rapid Diagnostic Tests for 19 countries. • UNICEF procured 2.3 billion doses of vaccines in support of national immunization programmes of 86 countries. One billion children were vaccinated for polio in 2010. • During 2010, the eme rgency response of UNICEF related to global health ar e: 3,083 eme rgency health kits in 2 1 coun tries; 6.2 milli on doses of meningitis v accines in 8 coun tries; 10.4 milli on doses of measles vaccine in 40 countries; and 20.6 long-lasting insecticide-treated nets to pr event ma- laria in 38 countries. Basic education & gender equality: • Child Friendly School quality standards or similar models for primary education were adopted in 80 countries. • 35 country-level education cluster coordinators were established to strengthen education response to emergencies • Early Learning and Dev elopment Standar ds t o © UNICEF monitor ECD school r eadiness w ere de veloped in 63 countries. 29 ANNUAL REPORT 2010
  • 32. UNICEF FACTS AND FIGURES FOR 2010 HIV/AIDS and children: • Pregnant w omen who r eceived an HIV test in- creased to 26%. • Infants in need who received antiretroviral thera- py increased to 35 %. • A global initiative Eliminate Mother to Child Trans- mission by 2015 launched in 2010. Child protection: • A global campaign to promote universal r atifi- cation and implementati on of the Opti onal Pr o- tocols to the CR C l aunched in coll aboration with Special Repr esentative to the Secr etary-General (SRSG) in 2010. • UNFPA -UNICEF join t pr ogramme f or the accele ra- tion of the Abandonment of Female Genital Muti- lation or Cutting is engaged in 13 countries. • 28,000 childr en affected b y armed confli ct and 11,400 boys and girls associated with armed f orc- es/groups reintegrated. Humanitarian Action UNICEF in 2010 responded to 290 humanitarian situa- tions in 98 countries. • Emergency sur ge deplo yments f or 2010 totaled 998 per sonnel (Haiti’s earthquak e 637; P akistan floods 168). • Local and internati onal emer gency procurement for 2010 totaled $ 195 million (of which more than © UNICEF half to Haiti and Pakistan). 30 UNICEF BULGARIA
  • 33. BUDGET 10 BUDGET DISTRIBUTION OF FUNDS LOCALLY RAISED Total Amount: 3,238,935.25 BGN Project Amount (BGN) Amount (USD) % • Children with disabilities 82,417.64 55,800.70 3% • Haiti 1,629,741.80 1,103,413.50 50% • Foster Care 281,563.97 190,632.34 9% • Family for every child Total Amount 1,245,211.84 3,238,935.25 843,068.24 2,192,914.78 38% 100,00% FUNDS RAISED IN 2010: • Locally fundraised: 3,238,935.25 BGN • International contributions: 1,547,760.00 BGN UNICEF UK, UNICEF Denmark, Netherlands, Belgium FUNDS PER PROGRAMME: Total amount: expenditure: 2,130,685.00 USD • Social mobilization and communication for development: 264,222 USD • Social Inclusion and Reduction of Child Poverty: 1,720,374 USD • Cross-Sectoral costs: 146,062 USD 31 ANNUAL REPORT 2010
  • 34. Our supporters 11 OUR SUPPORTERS Media Partners TV: Zdravei Klassa Web Media Group bTV Media Group Moeto bebe i az Sofia Echo Sanoma NOVA TV Kapital Light Novinar Economedia BNT Bakhus Sedmitsa Ruse WebGround TV 7 She Zov News Vratsa Volenta The Voice Regal Shans Express Investor.bg Latina F HoReMag Harmanliiski Novini Darik City TV Foreign Policy Chernomorski far Burgas MSKey Fox life Travel Magazine Cherno more Varna NetInfo Fox crime Shape Priatel Samokov MG 24 NG Mama Lom Press Kaldata Planeta TV Bebe Struma Datecs Info Guide Roditeli Jantra Dnes NEG Press: 9 Months 19 minuti Vestnik24.bg Bravacasa Odissey impulse.bg Amica Programata Radio: mail.bg GEO Intro FM+ Az media Idealen dom Vice FRESH hotnews.bg Decor – Idealen dom Edno STAR FM sportni.bg Za jenata Vokrug Sveta Darik httpool High Club Bon Apetit N-Joy vesti.bg Auto Bild Nov Folk BG Radio bgmama Top Gear Jurnal za jenata Radio 1 Motor Show Tq! NRJ ... Yahting & Lifestyle Kulinaren jurnal Radio Nova Metropolis Prime Time Moeto dete Veronika Newsoudoor Good Food Na kafe Radio1 Rock Kresley Bela Kapital Katra FM Plovdiv Wall Madame Figaro Dnevnik Romantica Sofia NOB Eva 7 dni sport Ultra Blagoevgrad Petrich Bulmedia Kangaroo 24 Chasa Sandanski Market Screen Vision Tema Dneven trud Favorit V. Tarnovo Famecards CasaViva Sedmichen trud Daga Razlog, Bansko Metroreklama OK! Vsichko za semejstvoto Idea Comm Joy 168 Chasa Online media: Krivicki & CO Moda Utro Ruse Dir.bg 32 UNICEF BULGARIA
  • 35. Schools and Kindergarten OUR SUPPORTERS 46 primary school Konstantin Fotinov – Sofia 4 Secondary School Hristo Botev – Lom SOU Jordan Yovkov – Tutrakan 47 Secondary School Hristo G. Danov – Sofia 1 primary school Otets Paisii – Popinci 51 Secondary School Elisaveta Bagriana – Sofia 1 Secondary School Pencho Slaveikov – Sofia 7 Secondary School prof. Asen Zlatarov – Montana 101 Secondary School Bacho Kiro – Sofia 77 Kindergarten Hans Christian Andersen – Sofia 104 primary school Zachary Stoyanov – Sofia 83 primary school Elin Pelin – Sofia 118 Secondary School Akad. Liudmil Stoyanov – Sofia 88 Secondary School Dimitar Popnikolov – Sofia 119 Secondary School Akad. Mihail Arnaudov – Sofia 9 School Panayot Volov – Shumen 12 Kindergarten First June – Varna 97 Secondary School Miladinovi Brothers – Sofia 12 Secondary School Tsar Asen II – Sofia VSU Varna spec. Fashion Design 124 Secondary School Vasil Levski – Sofia Professional school Vasil Levski – Burgas 126 Secondary School Petko Todorov – Sofia Professional school – Pleven 130 Secondary School Stefan Kardja – Sofia Professional school St. St. Kiril and Methodii – Plovdiv 134 Secondary School Dimcho Debelyanov – Sofia High school Hristo Botev – Dupnica 137 Secondary School Angel Kanchev – Sofia Professional school Nikola Vapcarov – Shumen 139 primary school Zacharii Krusha – Sofia Professional school Hristo Botev – Kurdzali 140 Secondary School Ivan Bogorov – Sofia Children‘s drawing group – Tunkovo 142 Secondary School Veselin Hanchev – Sofia Primary school Georgi Benkovski – Mirkovo 163 Secondary School Chernorizec Hrabar – Sofia Community Center Hristo Botev – Mirkovo 164 School Migel De Servantes – Sofia Kindergarten Dora Gabe – Mirkovo 2 Secondary School Ivan Vazov – Provadia Children from RC Blagoevgrad 20 Secondary School Todor Minkov – Sofia NPMG Acad. Liubomir Chakalov – Sofia 22 Secondary School G. S. Rakovski – Sofia School of Electrical Engineering – Montana 28 Secondary School Aleko Konstantinov – Sofia ZPG Kl. Timiriazev – Sandanski 3 Secondary School Goce Delchev – Petrich 1 OU Hristo Botev – Targovishte 3 Secondary School Dimitar Blagoev – Shumen MG Baba Tonka – Ruse 3 Secondary School dr. Petar Beron – Montana School Mihail Lakatnik – Burgas 31 School Ivan Vazov – Sofia Secondary School Liuben Karavelov – Nova Zagora 34 primary school Stoiu Shishkov – Sofia Secondary School Vasil Levski – Varna 37 Secondary School Raina Knyaginya – Sofia Secondary School St. Sofronii Vratsa – Vratsa 38 primary school Vasil Aprilov – Sofia Secondary School Tsani Ginchev – Biala Slatina 4 Secondary School Georgi Sava Rakovski – Berkovica NPG Dimitar Talev – Gotse Delchev 33 ANNUAL REPORT 2010