The document discusses stakeholder theory and its application to British Airways. It identifies BA's key stakeholder groups as customers, employees, competitors, suppliers, media, financial institutions, shareholders, local communities, and government/regulators. It then analyzes BA's relationships with each group and how they influence the company. It also describes a successful 2008 campaign called "Terminal 5 is Working" that BA launched to improve perceptions after issues arising from the opening of a new terminal.

1. Stakeholder theory and its impact on British Airways.

3. BA Stakeholders Government/Regulations Local Communities Shareholders Environmental Issues Employees Competitors Financial Institutions Suppliers Media Customers

16. Terminal 5 is working – a successful British Airways Campaign