5 greenpeace vs nestle petya

A closer look on Greenpeace campaign against Nestlé's use of unsustainable Palm Oil

Greenpeace VS Kit Kat briefly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Social Responsibility - theory ,[object Object]

The Importance of CSR ,[object Object]

What does CSR mean for Nestle previous CSR problems ,[object Object],[object Object],[object Object],[object Object]

THE CAMPAIGN: what happened after Greenpeace has launched the video? ,[object Object],[object Object],[object Object],[object Object]

[object Object],The outcome of these comments is that Nestlé's Facebook rep appologises for deleting posts and for being rude.

The Scoreboard Greenpeace has succeeded in conducting a viral social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crisis Management ,[object Object],[object Object],[object Object],[object Object]

Lessons to be learnt for next time because with Nestle it seems that there ’ s always a next time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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References ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 greenpeace vs nestle petya

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