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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural Built Environments (FNBE)
Assignment: A Comparative Analysis of 2 Businesses of Similar Industry in Different
Geographical Locations
Report Title: Barber Shop
Group Members
NAMES ROLE
IGNATIUS JEE SHAO IANG (0320069)
Interviewer
Report Writer
ERICA CHIN CHING (0320460) Report Writer
FOONG WING HOE (0320085)
Video Editor
Interviewer
YONG MAN KIT (0319778)
Report Writer
Prepare presentation slides
PE ZHI YONG (0319765) Report Writer
English 2 [ELG30605]
Lecturer: Cassandra Wijesuria
Submission & Presentation Date: 1st of June 2015
TABLE OF CONTENTS
No. Title Page No.
1 1.0 KEY SUMMARY
2 2.0 HISTORY OF THE TRADE
3 3.0 DESCRIPTION OF BUSINESS
3.1 LOCATIONS
3.2 ONLINE RATING
3.3 BUSINESS 1
3.4 BUSINESS 2
4 4.0 COMPARATIVE
5 5.0 OBSTACLES FACED BY NEW BUSINESS
6 6.0 CONCLUSION
7 7.0 RECOMMENDATIONS
8 8.0 BIBLIOGRAPHY
9 9.0 APPENDICES
9.1 APPENDIX 1
9.2 APPENDIX 2
9.3 APPENDIX 3
10 10.0 REFERENCES
1.0 KEY SUMMARY
Throughout our researches regarding on 2 hairdressing firms, that is Son & Dad Barber
Shop in Penang and Garage Barber Shop in Kuala Lumpur, we got the opportunity to deepen
our understanding towards this field.
Son and Dad Barbershop is a family business which has been operated more than 10
years in Penang. It was founded by Elyas Yunoos. The founder decided to proceed his dream
and also to succeed his father’s occupation as a barber. The business is a renowned barbershop
in Georgetown, Penang. The barbershop is located at the city central of Georgetown, which is
also a tourist location in Penang.
As for Garage Barbershop, it was founded by Muhammad Firdaus. In fact, the business
was started in a garage where the owner sells spare parts of motorcycle and also do repair
works. The founder then established his very first barbershop in Sri Gombak. Currently, the
founder established his first branch in Kota Damansara.
In conclusion, both barbershops are proven to be a strong competitor in their own area
as they are vastly different from the other barbershop or hair salon by having their own unique
style. As a team, we had done a series of analytical research thoroughly regarding these two
businesses.
2.0 HISTORY OF THE TRADE
Barbering is one of the oldest professions in the world. Archeological studies show that
the crude forms of facial and hair adornment were practiced among prehistoric people in the
glacial age.
Many relics made from tempered copper and bronze, such as combs, cosmetics and
razor existed in the era of ancient Egypt (from the tombs). Written records reveal that the
nobility and priesthood became regular patrons for the barbers’ services 6000 years ago.
The art of barbers included shaving, haircutting, beard trimming, hair colorings and also
facial makeup in the ancient times. Although it was centuries ago, some of the barber still
practice some of them.
Barbers became assistants of the clergy back in early Christian era. All the dirty jobs
were done by the barbers such as blood-letting. Then, they extracted teeth which compromised
the whole art of today’s dentistry. Barbers also administered herbs and other forms of
medication. They were known as barber-surgeons for more than thousand years.
The use of white cloth bandage to stop the bleeding after the blood-letting operation
became the custom of the barber-surgeon. The blood-stained bandages were then hung up to
dry. The blood-stained bandages emblem was replaced by a wooden pole of white and red
strips. It was known as the barber pole (universally used).
In 15th century, the science of medicine was surpassed the barber-surgeons in
knowledge and specialized skills. In 1505, the restrictions on the barber-surgeons continued this
period although the reunited of surgeons and barber-surgeons.
In 1745, the alliance between surgeons and the barbers was completely dissolved. The
barbers, however, continued to practice blood-letting and tooth-extraction and dispensed
some simple herb medicines in the villages and communities.
A slow degradation of the art and the end of the nineteenth century barber shops
became unhygienic, untidy and undignified. They were characterized and grouped in the lowest
social strata.
3.0 DESCRIPTION OF BUSINESS
The researches in this assignment are based on the analysis of the two barbershops,
namely Son & Dad Barber and Garage Barbershop. Both barbershops are located 346 KM away
from one another. Son & Dad Barber Shop is located in Jalan Acheh, Georgetown, Penang while
Garage Barbershop is located in Kota Damansara, Petaling Jaya, Selangor.
3.1 LOCATIONS
Location of Business 1, Son & Dad Barber Shop
Located beside Masjid Acheh, Acheh St, Pinang George Town, Pulau Pinang, Malaysia, 10200
Location of Business 2, Garage Barbershop
No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota Damansara, Petaling Jaya, Malaysia
3.2 ONLINE RATING
3.2.1 FACEBOOK RATING FOR SON & DAD BARBER SHOP
3.2.2 YELP RATING FOR GARAGE BARBERSHOP
3.3 Business 1: Son & Dad Barber Shop
Name Son and Dad Barber
Location
Beside Masjid Acheh, Acheh St, Pinang George Town, Pulau
Pinang, Malaysia, 10200
Founder’s Name Elyas Yunoos
Theme 80’s classic style
Opening Year 2004
Products/Services Haircut and shaving
No. of Employee 5 (4 barbers and 1 cashier)
Est. No of Customer 30-40/day at peak
Annual Revenue Not mention
Recent Development Moved from (old address)
3.3.1 MOTIVES
Son & Dad Barber was founded in year 2004. According to our interviews, the father of
the founder was a hair stylist in 80’s. The classic barbershop becomes more unique and famous
in this new era globalization. Therefore, the founder found a great inspiration from his father to
open a classic barbershop in Georgetown which attracts people nowadays to experience the
unique hairstyle and other barber services. The barbershop is originally a small shop below a
flat which was located outside the Core Zone of Georgetown. As available land in Georgetown
is scarce and expensive, the founder decided to rent a shop house and moved into the Core
Zone of Georgetown last year. This results in attracting more tourists and business to the shop
as well.
According to the founder, he transformed his business from a hair salon to a barbershop
approximately four years ago. They took the initiative to renovate this shop house and
reopened their business in February 2015.
3.3.2 SERVICES PROVIDED BY SON & DAD BARBER SHOP
Son and Dad Barber shop provides typical barber services, but only for the fine ladies and
gentleman as they do not serve kid.
(a) HEAD BARBER
Head barber is more experienced compare
to the normal barber. They style customers’
hair. That’s why they cost 10 bucks more
than junior barber.
(b) JUNIOR BARBER
Junior barber has less experience in doing
hairstyles. They are the one who only focus
on normal haircut in the shop.
(c) HOT TOWEL
Hot towel is a type of service which the
barber wrap the customer’s face with a
towel soaked in warm water. This is a
barber way for shaving.
(d) PRODUCTS
In addition to the services they provide, Son & Dad Barber also sell hair pomades.
Pomade is an oily, waxy substance that is made of either petroleum or water to style hair.
When applied on hair, it makes the hair looks glossy and shiny. It will remain oily on hair as it
will never dry out by itself. Pomade is also very resistant as it takes multiple washes to remove
it completely from hair, making it better for hair styling if one can stand the oily hair. Pomades
are the staple of barber styled hairs.
Examples of hairs styled with pomade.
3.3.3 FACILITIES IN SON AND DAD BARBER
● 2 barber chair (+ 1 for decorative purpose)
● Multiple mirrors
● Several Air-conditioners
● 2 wooden old school-eques couch outside the shop
● Plentiful of lights (to make sure the barbers can focus on their work)
3.3.4 DECORATION
Son and Dad Barber shop uses an old-school vintage style theme for the decoration of
their shop. As one can see through the pictures provided, the shop is filled with 1970s furniture
as well as decorations like an old school barber chair, vintage styled posters, tons of barber
tools from the good old 70s. On the other hand, the barbers working in the shop is well dressed
with classic barber uniform. The shop doesn’t have a proper name plate, instead, they draw
their shop name on the wall right above the entrance with marker pen. All of these bring a
hipsterish sense out of it.
3.4 BUSINESS 2: GARAGE BARBERSHOP
Name Garage Barbershop
Location No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota
Damansara, Petaling Jaya, Malaysia
Founder’s Name Muhammad Firdaus a.k.a Jay
Theme Garage style
Opening Year 2002
Products/Services Haircut and shaving
No. of Employee 10 (8 barbers and 2 cashiers)
Est. No of Customer Ave. 12-20/day, 30-40/day at peak
Annual Revenue (Not mention due to privacy)
Recent Development Establishment of this shop as a new branch in Kota
Damansara
3.4.1 MOTIVES
Mr. Jay started learning hairdressing in age 20 According to him, the reason he picked
on it is because he likes fashion and hair styling a lot. After finishing his high school, he decided
to work as a part-timer at a hair salon in Penang to gain experience. After a few years, he
moved to Kuala Lumpur and worked as a pioneer barber in one of the famous barber shop in
Subang, which is Joe’s Barber Shop which located at SS15.
Joe’s Barber
Main shop in Sri Gombak
He then left his job due to personal issue. After achieving 5 years experiences, Mr. Jay planned
to resume his passion. The reason that they called the name of their business as ‘Garage
Barbershop’, it’s because his business was starting in a motorbike garage shop itself in early age.
They rented a small room surrounded by glass and only one barber chair was provided in the
room. After the business is getting better, he moved and established his first barbershop with 4
staff in Sri Gombak and now he has his first branch in Kota Damansara which we visited in year
2015. Mr. Jay said that his main customers are male and age between 25 and 35 male.
3.4.2 SERVICES PROVIDED BY GARAGE BARBERSHOP
PRODUCTS
Hair Pomades
3.4.3 FACILITIES
● 4 barber chairs and mirrors
● A long bench made of planks and tires
● Several Air-conditioners
● 2 couch outside the shop
● Plentiful of lights (to make sure the barbers can focus on their work)
● 4 Hardware cases with barber tools
● TV
● Washroom
3.4.4 DECORATION
Garage Barber uses a modern garage style theme for their shop, as the shop is filled
with garage’s furniture as well as decorations like tyres, hardware cases, plank-on-tires bench
and hanging lightbulbs which creates a garage-eques vibe. The shop also takes the hip hop path
as all the barbers wear jacket, cap and jeans. According to them, this gives a sense of fashion to
the customers, helping them to attract more customers.
Jay working at his main shop located in Gombak
4.0 COMPARATIVE OF COMPETITIVE TRAITS
SON & DAD BARBER SHOP GARAGE BARBER SHOP
NUMBER OF COMPETITORS
IN THE AREA
- New Light Hair
Dressing Salon
- Hun Hoe Barber
- Snob Hair Dressing
- Joe’s Barber Shop
- Shino Barber Shop
- Anas Barber Shop
BRIEF DESCRIPTION OF
COMPETITORS
New Light Hair Dressing Salon Joe’s Barber Shop & Kitchen
- An Indian barber
- Located at the corner
of Market Street, Little
India
- Operating as long as
anyone could
remember
- A Malay Barber
- Located at Subang
Jaya
- They provide two
services: Hair dressing
& food serving(Italian
cuisine)
- Started this business 5
years ago
Hun Hoe Barber Shino Barber Shop
- A Chinese barber
- Located at Jalan
Burma, Penang
- Provide neck massage,
hair cutting, shaving
and hot towel
- Operating for decades
- A professional Malay
barber
- Located at Subang
Jaya
- They provide shaving
and hair cutting
- Started to operate in
2012
Snob Hair Dressing Anas Barber Shop
- A salon owned by a
Chinese guy
- Located at Kapitan
Keling, Penang
- Newly founded
- A Malay barber
- Located in Shah Alam
- They provide hair
cutting
- Newly founded
BUSINESS STRATEGIES TO
COMPETE WITH COMPETITOR
PRICING
- Senior barber(RM 40)
- Barber(RM 30)
- Hot Towel( RM 30)
They charge slightly
higher compare to
other barber shops.
However, they are
still cheaper compare
to normal hair salon
- Senior barber(RM 20)
- Junior Barber (RM15)
- The prices are
affordable despite
offering professional
hairdressing services.
PRICING(PEAK SEASON)
This barbershop will not raise
the prices.
This barbershop will raise
their pricing range from
around RM3 to RM5 during
peak season such as Hari
Raya.
ADVERTISEMENT
-Through signage in
front of the shop
- Through Facebook
-Pricing list is written
on a blackboard in
front of the shop
- Through signage
- Advertise through
website, Instagram and
also Facebook Page
QUALITY AND TYPES OF SERVICES
- Hair cutting
- Shaving
- Hot towel
- Selling pomades
- Hair cutting
- Shaving
- Hot towel
ATMOSPHERE
The interior is decorated with
a vintage theme of
1970s.This helps to radiate a
vintage feel to the
customers.
The interior is decorated like
a garage which suites the
name of shop. Furniture and
equipment are in good
condition, bringing comfort
to the customers.
VARIETY OF PRODUCTS
This barber shop uses good
quality of pomades form
American and local brand.
This is to provide better
services to their customers.
This barber shop only
provides services for their
customers. The head barber
in this barbershop has lots of
experience in hairdressing.
5.0 OBSTACLES FACED BY NEW BUSINESS
NATURE OF
MARKET
Barbershop is a competitive market. There are a lot of barbershops
and hair saloons which provide hair dressing services as well.
Besides, peoples nowadays prefer hair saloons more than
barbershop. That is because hair saloons provide all sorts of services
such as hair perming, hair dying and also hair loss treatment.
Whereas for barbershop, they only provide normal hair dressing
services.
Son and Dad barbershop provides professional hairdressing skills and
a comfortable environment. They even implement high quality hair
products form US and also local brand to ensure the quality of their
services.
Garage barbershop provides good hair dressing skills as the shop
owner has a lot of experience in this field.
OBSTACLES
FACED BY A NEW
BUSINESS
A newly started business often faced similar problem, which is the
lack of publicity. This may cause a major effect towards the business.
Therefore operators have to come out with advertising tactics which
solve the problem.
Newly started business may also face problem such as the lacked of
skillful workers. This might result in dissatisfaction of the customers.
This might give them a bad impression of the quality of services
provided, which results in the loss of customers.
PREFERENCE OF
THE CUSTOMERS
Preferences of the customers also play an important role in this field.
Mostly, customers prefer their favourite barbershop to do their
hairdressing. Even so, it is not a guarantee for the business. People
may switch to the other shop due to curiosity of trying new things.
This might bring down the sales of the new business as well once the
customers find out that the other one is better.
Besides, competition in the market is also one of the obstacles faced
by newly formed business. People usually prefers old business which
has been operating for quite a time. That is because they have more
confidence in their skills rather than that of the newly operated one.
SUMMARY TABLE OF THE DIFFERENCES BETWEEN BOTH BARBERSHOPS
SON & DAD BARBERSHOP ASPECTS GARAGE BARBERSHOP
- Senior Barber
- Junior Barber
- Shaving
- Hot Towel
- Sells high quality hair
pomades
SERVICES
- Adult Haircut
- Kids haircut
- Shaving
- One Senior barber,
three junior barbers
and one cashier
-
WORKERS
- Two senior barbers,
six junior barbers and
two cashiers
Expand their business FUTURE PLAN
Expand business and to get
more branches in few year
times
- Shifting shop location
to a more expose
place which is also a
tourist location.
- Use of hair pomades
which attracts more
customers.
- Provide hot towel
and shaving services
as well.
- Workers with good
attitude, giving
harmony atmosphere
to the customers
STRATEGY
- Excellent hairdressing
skills
- Experienced barbers
- Provides shaving
- Serves their
customers well, being
polite and friendly
Son and Dad barbershop is
actually a family business
which started around the
year 2004. The business
turned from a hair salon to a
barbershop in 2011.
FOUNDER AND HISTORY
Muhammad Firdaus is the
managing director of Garage
Barbershop. He started his
carrier as a part time hair
stylist when he was in his
teenage. He quit for a while
and worked in a retail shop
in KL. He started his very
0own business after deciding
to pursue his passion.
SON & DAD BARBERSHOP ASPECTS GARAGE BARBERSHOP
Son and Dad Barbershop is
originally a small shop below a
flat. In the year 2014, they
moved into a shop located at
the tourist location, attracting
more customers.
LOCATION
Garage barbershop is actually
a barbershop located in a
garage. Back then, the shop
can only accommodate one
customer at a time. Recently,
they moved to a shop in Kota
Damansara.
No Branches NUMBER OF BRANCHES One Branch at Seri Gombak
11a.m. – 10.p.m. BUSINESS HOURS 2.p.m. – 11.p.m.
- Male customers
- Mostly Regular
Customers
TARGETED MARKET
- Male Customers
- Adults aged from 25
to 35
- Kids
RM 30 to RM 40
PRICE RANGE (HAIRCUT
ONLY)
RM 15 to RM 20
6.0 CONCLUSION
In conclusion, we can conclude that every barber shop has their own strategies to
operate their business. For Son & Dad Barber Shop, their strategies to operate their business
are to sell other products in order to earn more profit. Besides that, they also charge a higher
price which is from RM30 to RM40 price range and located on a busy street. The advantages of
the geographic strategy help them to earn a lot of profits. In addition, they hire fewer workers
to reduce the general expenses. The cool theme of the shop also attracts a lot of customers to
visit there.
However, for Garage Barbershop they provide kids’ haircut services. Since they aim for
several categories of customers, they can earn more profits. Low price range is also an
advantage of Garage Barbershop to earn more money.
Last but not least, both of these barber shop operate their business well. Their
competition strategies help them a lot. From this report, we found that advertisement is one of
the most useful strategies to run a business. Nowadays, social media is getting famous in our
life due to the rise of technology. Therefore, there are some advices to start a new business.
Publicity, skillful workers, customers’ loyalty and the pricing strategy are the important things
to notice if a firm starts a new business.
7.0 RECOMMENDATIONS
A comparative analysis has been done between Son and Dad Barbershop and also
Garage Barbershop. Through our research and analysis, we can conclude that Son and Dad
barbershop have not fully utilized the location of their business. Even though they have such a
good location which attracts lots of visitors into the shop, they have little space for them to do
their business. This might be a restriction for them to gain more customers.
As for Garage Barbershop, the major obstacles that the business is facing are the
location for them to run the business. This is because that the place is not being strategic
enough. There are barely any people in that particular area as it is an industrial area. Besides,
the shop is located at a newly built shop lot; there are no businesses attractions around that
area currently.
7.1 SON & DAD BARBERSHOP
1. Spaces
Due to lack of space in the shop, Son and Dad Barbershop can only accommodate one
customer each time even though they have a few hair barber in the shop. This strongly
restricted their revenue of the month. Therefore, we strongly recommend them to
expand their shop or to renovate the entire shop to obtain more space. This might
provide the barbers to accept more customers at a time, giving them more business
opportunity and bigger profit per month.
2. Pricing
Even though the location of the shop is good, we still think that the pricing is rather high
and could be cheaper. The pricing of the barbershop ranged from RM30 to RM40. A
cheaper price could ensure the saloon to maintain existing customers and also to attract
new customers. Besides, for a price like that, people would rather go to a hair salon.
7.2 GARAGE BARBERSHOP
1. Location
As mentioned previously, Garage Barbershop is located at an industrial zone. Besides,
the shop is located at a newly built shop lot, there are no business attraction around
that area currently. We suggest that they should consider searching for a new and more
strategic location whereby there is population in the area. This will give a push to the
business revenue to a whole new level.
2. Products and Services
Garage Barbershop only provides haircut services for male customers only. This might
be a restriction for them to gain more profit. In our opinion, they should consider to
provide hot towel services as well to attract more customers. Besides, they may also sell
some hair styling or hair treatment products such as pomades, hair spray etc. This might
provide them a higher profit as well.
8.0 BIBLIOGRAPHY
Bowden, J. (2008). Writing a report: how to prepare, write and present effective reports. Oxford :
How to Books, c2008.
Forsyth, P. (2006). How to write reports & proposals. London ; Philadelphia : Kogan Page
Limited, 2006.
U.S. Barber Shops Industry (NAICS 812111). (2012). United States Barber Shops Industry Report,
1-146.
MAN ON A MISSION. (2014). American Salon, 137(9), 68-70
9.0 APPENDICES
9.1 APPENDIX 1: TRANSCRIPT
SON & DAD BARBER SHOP
Q1: Who is the key founder of the shop?
Elyas Yunoos.
Q2: What is the main product you guys sell?
Mainly hair pomades
Q3: Where did you get those products from?
All those classic things were either imported from United States or can be bought from
local.
Q4: Can you briefly talk about the history of your shop?
It was started at an upstairs shop lot then we moved to this new shop (around the area).
Q5: Who are you main customers?
We have 1 or 2 new customers coming in every day. We still have our regular customers.
Q6: What is your business annual profit?
-Confidential-
Q7: Do you have any other branches?
No. We’re the only one here.
Q8: Can you briefly talk about yourrecent development?
As we mentioned earlier we moved from the old place to this new place. The old place
was at the upstairs of a shop lot. It doesn’t really attract any customers to come until we
moved to this new place. After we moved to the new place, it took time for us to get
into the market. We just move into this year (2015), February.
Q9: Who are you competitors?
For barbershop, we are the only barber shop in Georgetown area. As for other hair
dressers, there are a few but I cannot mention the name of the competitors.
Q10: Is the business consistently facing strong competitions from other competitors? Do
you think that you are the only one in Penang and can’t find it where else in KL?
In Georgetown, yes, we’re the only one. There’s another one at the Butterworth side
which is run by a student of his (Elyas Yunoos).
In KL, there’re a lot of barber shop. Most of them are our friends and hangout with them
during holidays or weekends.
Q11: Do you generally think that it’s easy or hard to come into this kind of market?
It’s hard. It’s really hard. We took time to hit into the market. The old shop was
originally a hair salon but we changed the concept from hair salon to barber in 3-4 years.
GARAGE BARBER SHOP
Q1: Who is the key founder of the shop?
I’m the key founder. My nickname is Jay, real name is Muhammad Firdaus. I’m 28 years
old.
Q2: What is the reason for you to start this business?
At the age of 21, I started to learn how to hair dress. The reason I go to this field is that I
really love fashion.
Q3: What kind of services does your shop provide?
Give haircuts for guys, shaving and hot towels. Some of the customers did request for
dreadlock styling.
Q4: Who are your customers? Mainly what genderand age ranging?
Mainly, male customers aged from 25-35 years old.
Q5: Do you mind to tell us your business revenues (Profits and gain)?
-Confidential-
Q6: Can you briefly tell us the history and recent development of your business?
Jay was the pioneer barber in Joe’s barber shop. After gaining enough experiences from
Joe’s barbershop, Jay decided to open his own shop. This Garage Barbershop was
originally started in a motorbike garage shop. He rented a small room at the garage
shop and cut the regular customers’ hair. When the business got better, he was able to
collect enough money to open a shop in Seri Gombak. Then, we were able to open
another franchise over here (Kota Damansara). The old shop in Seri Gombak is still there.
There are 4 staffs working in the old shop.
Q7: Can you mention yourtop 3 competitors (around the area)?
The first one would be the Joe’s Barbershop, my ex-shop. The next one is Shino
Barbershop and lastly the nearest to us now, Anas Barbershop.
Q8: Do you feel this market is easy or hard for you to enter this business?
It’s hard if you’re inexperience. For me, it’s not that hard because we get along quite
well with other barbers around KL. We have this barber community which is easier for
us to penetrate the market.
Q9: What strategies that you use to compete against your competitors?
We decide to increase the price in near future, but for now, the price will be maintained
at the range of RM 10-20. However, we wouldn’t increase the price too much since this
is barber. The main concept is cheap and simple styling. We serve the gentlemen and
also follow the price market.
9.2 APPENDIX 2: PHOTOS
Notes were taken
during both
interviews.
The interior layout of Son & Dad
Barbershop
The owner of the shop is cutting a customer’s hair
The interior layout of Garage Barber Shop
One of the junior barbers is trimming the hair of a customer
9.3 APPENDIX 3: MINUTES OF THE MEETING
Meeting 1
DATE: 14th
APRIL2015 (TUESDAY)
TIME: 3.00PM
VENUE: BLOCK E, LEVEL 2(OPEN SPACE)
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM N/A
Erica Chin Friday, 12.00PM-2.00PM N/A
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM N/A
Yong Man Kit Friday, 8.00AM-10.00AM N/A
Pe Zhi Yong Friday, 8.00AM-10.00AM N/A
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction(3.00PM)
- Discussedandreadthroughthe projectbrief andthe
submissionrequirements.
2. Discussion(3.15PM)
- Discussedthe possible businessthatcan be usedfor
our assignment.
- Everyone gave theiropinions.
- Cannotdecide whichbusiness we shoulduse.
3. Assigning roles(3.35PM)
- Ignatius- Leader/Reportwriting/monitoringprogress
- Erica Chin- Secretary/Reportwriting
- Vincent- Videoandpostermaker
- Man Kit- Reportwriting
- Pe Zhi Yong- Reportwriting
4.
Distribution of
works(3.45PM)
- Everyone doresearchonthe businessthatthey
suggested
5. End(3.50PM) - Dismissed
Meeting 2
DATE: 22ND
APRIL2015 (WEDNESDAY)
TIME: 10.00AM
VENUE: LEVEL 2 OUTSIDE LIBRARY
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction(10.00AM)
- Brieflyexplainthe researchesthatwe didprevious
week.
2. Short discussion(10.20AM)
- Afterthe explanationof researches,we decidedto
do bakeryshop.
- Contact numbersare collected
3.
Contacting the bakery
shop(10.30AM)
- Calledandsentemailstothe bakeryshopsin
Penangandin Selangor.
4. Waiting for reply(10.35AM)
- While waitingforreply,we doadetail researchon
those bakeryshops.
5. End(11.00) - Dismissed
Meeting 2
DATE: 22ND
APRIL2015 (WEDNESDAY)
TIME: 10.00AM
VENUE: LEVEL 2 OUTSIDE LIBRARY
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction(10.00AM)
- Brieflyexplainthe researchesthatwe didprevious
week.
2. Short discussion(10.20AM)
- Afterthe explanationof researches,we decidedto
do bakeryshop.
- Contact numbersare collected
3.
Contacting the bakery
shop(10.30AM)
- Calledandsentemailstothe bakeryshopsin
Penangandin Selangor.
4. Waiting for reply(10.35AM)
- While waitingforreply,we doadetail researchon
those bakeryshops.
- Findanotherbusinessforbackup
5. End(11.00) - Dismissed
Meeting 3
DATE: 29TH
APRIL2015 (WEDNESDAY)
TIME: 11.00AM
VENUE: BLOCK E, LEVEL 8 OPEN SPACE
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction(11.00AM)
- Brieflyexplainthe researchesthatwe did
previousweek.
2. Discussion(11.10AM)
- Discussthe interview questions.
- We wrote downabout10 questions thatwe can
ask duringinterviews.
3.
Checking the
emails(11.20AM)
- Checkingonthe emailsthatwe sent.
- Failedtogetpermissionfromthe shopowners
- Decidedtouse the backup,barber shop
businesses.
4. End(12.00PM) - Dismissed
Meeting 4
DATE: 2ND
MAY 2015 (SATURDAY)
TIME: 12.00PM
VENUE: LOBBY OF HOTEL CONTINENTAL,PENANG
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Confirmation(12.00PM)
- We gave the ownerof Son & Dad Barber Shopa call
to confirmthe time thatwe’ll have later.
- It was confirmedthatwe canmeethimup at
2.00PM.
2.
Preparation for
interview(12.30PM)
- Practice the interview questions.
- Readthroughthe interview questions.
- Since we are notfamiliarwithdestination,sowe
preparedourselvesby 1.00PM.
- Thisis to preventusfrombeinglate forinterview.
3. Going to the shop(1.00PM)
- We wentthere onfootsince itwas aroundthe
hotel area.
- 10-20 minuteswalkingdistance.
4.
Interviewing the shop
owner(2.15PM)
- Introduce ourselves
- Gave thema roughideawhat we are goingto ask.
- Gave themsome time toprepare themselvesfor
interview.
- A videowasrecordedforthe purpose of our
assignments.
5. Taking photos(2.30PM) - Took photos of the shopfor assignmentpurposes.
6. Ends(4.30PM) - Meetingdismissed.
Meeting 5
DATE: 6TH
MAY 2015 (WEDNESDAY)
TIME: 10.00AM
VENUE: BLOCK E, LEVEL 2 OPEN SPACE
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction(10.00AM) - Short brief oninterview of Son&Dad BarberShop
2.
Distribution of
works(10.20AM)
- Ignatius:Domore detail researchonSon& Dad
Barber Shop
- Erica: Sort out the roughnotesof interviews.
- Vincent:Editingthe raw videos
- Man Kit:Do researchonanotherbarber shopin
Selangor
- Pe Zhi Yong: Do researchon anotherbarbershop
inSelangor
3. Second interview(10.40AM)
- Decidingatime and date for the secondinterview
inSelangor.
- The interview isinKotaDamansara.
- We needtomanage the time properlyforother
assignmentssothat we can findthe time forour
interview atGarage BarberShop.
4.
Contacting the
business(10.55AM)
- Sentan email
- Gave a call to the ownerbut the ownerdidnot
answer
5. End(11.00AM) - Dismissed
Meeting 6
DATE: 20TH
MAY 2015 (WEDNESDAY)
TIME: 11.00AM
VENUE: LEVEL 2 OUTSIDE LIBRARY
GROUP MEMBERS TUTORIAL GROUP ROLE
IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader
Erica Chin Friday, 12.00PM-2.00PM Secretary
FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor
Yong Man Kit Friday, 8.00AM-10.00AM Report Writer
Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer
MINUTES:
NO. ACTIVITIES DETAILS
1. Confirmation(11.00AM)
- We gave the ownerof Garage Barber Shop a call to
confirmthe time thatwe’ll have later.
- It was confirmedthatwe canmeethimup at
8.00PM.
2.
Preparation for
interview(5.30PM)
- Practice the interview questions.
- Readthroughthe interview questions.
- Since we are notfamiliarwithdestination, sowe
preparedourselvesby6.30PM.
- So that we wouldnotbe late for interview.
3.
Going to Kota
Damansara(6.30PM)
- The trafficwas quite congestedthatwe reachedhis
shopby 8.40PM.
4.
Interviewing the shop
owner(8.45PM)
- Introduce ourselves
- Gave thema roughideawhat we are goingto ask.
- Gave themsome time toprepare themselvesfor
interview.
- A videowasrecordedforthe purpose of our
assignments.
5. Taking photos(9.00PM) - Took photosof the shopfor assignmentpurposes.
6. Ends(10.30PM) - Meetingdismissed.
10.0 REFERENCES
Son & Dad Barber. (n.d.). Retrieved May 31, 2015, from https://www.facebook.com/pages/Son-
Dad-Barber/1417781818462945
Son & Dad Barbershop (@sondad_barber) • Instagram photos and videos. (n.d.). Retrieved May
31, 2015, from https://instagram.com/sondad_barber/
Garage Barber Shop Kota Damansara. (n.d.). Retrieved May 31, 2015, from
https://www.facebook.com/garagebarberkd
Garage Barber Shop. (n.d.). Retrieved May 31, 2015, from http://www.garagebarbershop.com/
Liew, S. (2010, April 20). Me and the World: Hun Hoe Barber @Jalan Burmah, Penang. Retrieved
May 31, 2015, from http://www.stanleyliew.com/2010/04/hun-hoe-barber-jalan-burmah-
penang.html
Tye, T. (2012, September 9). Barbers in Penang. Retrieved May 31, 2015, from
http://www.penang-traveltips.com/barbers.htm

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Two Barbershops Compared

  • 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation of Natural Built Environments (FNBE) Assignment: A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations Report Title: Barber Shop Group Members NAMES ROLE IGNATIUS JEE SHAO IANG (0320069) Interviewer Report Writer ERICA CHIN CHING (0320460) Report Writer FOONG WING HOE (0320085) Video Editor Interviewer YONG MAN KIT (0319778) Report Writer Prepare presentation slides PE ZHI YONG (0319765) Report Writer English 2 [ELG30605] Lecturer: Cassandra Wijesuria Submission & Presentation Date: 1st of June 2015
  • 2. TABLE OF CONTENTS No. Title Page No. 1 1.0 KEY SUMMARY 2 2.0 HISTORY OF THE TRADE 3 3.0 DESCRIPTION OF BUSINESS 3.1 LOCATIONS 3.2 ONLINE RATING 3.3 BUSINESS 1 3.4 BUSINESS 2 4 4.0 COMPARATIVE 5 5.0 OBSTACLES FACED BY NEW BUSINESS 6 6.0 CONCLUSION 7 7.0 RECOMMENDATIONS 8 8.0 BIBLIOGRAPHY 9 9.0 APPENDICES 9.1 APPENDIX 1 9.2 APPENDIX 2 9.3 APPENDIX 3 10 10.0 REFERENCES
  • 3. 1.0 KEY SUMMARY Throughout our researches regarding on 2 hairdressing firms, that is Son & Dad Barber Shop in Penang and Garage Barber Shop in Kuala Lumpur, we got the opportunity to deepen our understanding towards this field. Son and Dad Barbershop is a family business which has been operated more than 10 years in Penang. It was founded by Elyas Yunoos. The founder decided to proceed his dream and also to succeed his father’s occupation as a barber. The business is a renowned barbershop in Georgetown, Penang. The barbershop is located at the city central of Georgetown, which is also a tourist location in Penang. As for Garage Barbershop, it was founded by Muhammad Firdaus. In fact, the business was started in a garage where the owner sells spare parts of motorcycle and also do repair works. The founder then established his very first barbershop in Sri Gombak. Currently, the founder established his first branch in Kota Damansara. In conclusion, both barbershops are proven to be a strong competitor in their own area as they are vastly different from the other barbershop or hair salon by having their own unique style. As a team, we had done a series of analytical research thoroughly regarding these two businesses.
  • 4. 2.0 HISTORY OF THE TRADE Barbering is one of the oldest professions in the world. Archeological studies show that the crude forms of facial and hair adornment were practiced among prehistoric people in the glacial age. Many relics made from tempered copper and bronze, such as combs, cosmetics and razor existed in the era of ancient Egypt (from the tombs). Written records reveal that the nobility and priesthood became regular patrons for the barbers’ services 6000 years ago. The art of barbers included shaving, haircutting, beard trimming, hair colorings and also facial makeup in the ancient times. Although it was centuries ago, some of the barber still practice some of them. Barbers became assistants of the clergy back in early Christian era. All the dirty jobs were done by the barbers such as blood-letting. Then, they extracted teeth which compromised the whole art of today’s dentistry. Barbers also administered herbs and other forms of medication. They were known as barber-surgeons for more than thousand years. The use of white cloth bandage to stop the bleeding after the blood-letting operation became the custom of the barber-surgeon. The blood-stained bandages were then hung up to dry. The blood-stained bandages emblem was replaced by a wooden pole of white and red strips. It was known as the barber pole (universally used). In 15th century, the science of medicine was surpassed the barber-surgeons in knowledge and specialized skills. In 1505, the restrictions on the barber-surgeons continued this period although the reunited of surgeons and barber-surgeons. In 1745, the alliance between surgeons and the barbers was completely dissolved. The barbers, however, continued to practice blood-letting and tooth-extraction and dispensed some simple herb medicines in the villages and communities. A slow degradation of the art and the end of the nineteenth century barber shops became unhygienic, untidy and undignified. They were characterized and grouped in the lowest social strata.
  • 5. 3.0 DESCRIPTION OF BUSINESS The researches in this assignment are based on the analysis of the two barbershops, namely Son & Dad Barber and Garage Barbershop. Both barbershops are located 346 KM away from one another. Son & Dad Barber Shop is located in Jalan Acheh, Georgetown, Penang while Garage Barbershop is located in Kota Damansara, Petaling Jaya, Selangor. 3.1 LOCATIONS Location of Business 1, Son & Dad Barber Shop Located beside Masjid Acheh, Acheh St, Pinang George Town, Pulau Pinang, Malaysia, 10200
  • 6. Location of Business 2, Garage Barbershop No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota Damansara, Petaling Jaya, Malaysia
  • 7. 3.2 ONLINE RATING 3.2.1 FACEBOOK RATING FOR SON & DAD BARBER SHOP 3.2.2 YELP RATING FOR GARAGE BARBERSHOP
  • 8. 3.3 Business 1: Son & Dad Barber Shop Name Son and Dad Barber Location Beside Masjid Acheh, Acheh St, Pinang George Town, Pulau Pinang, Malaysia, 10200 Founder’s Name Elyas Yunoos Theme 80’s classic style Opening Year 2004 Products/Services Haircut and shaving No. of Employee 5 (4 barbers and 1 cashier) Est. No of Customer 30-40/day at peak Annual Revenue Not mention Recent Development Moved from (old address)
  • 9. 3.3.1 MOTIVES Son & Dad Barber was founded in year 2004. According to our interviews, the father of the founder was a hair stylist in 80’s. The classic barbershop becomes more unique and famous in this new era globalization. Therefore, the founder found a great inspiration from his father to open a classic barbershop in Georgetown which attracts people nowadays to experience the unique hairstyle and other barber services. The barbershop is originally a small shop below a flat which was located outside the Core Zone of Georgetown. As available land in Georgetown is scarce and expensive, the founder decided to rent a shop house and moved into the Core Zone of Georgetown last year. This results in attracting more tourists and business to the shop as well. According to the founder, he transformed his business from a hair salon to a barbershop approximately four years ago. They took the initiative to renovate this shop house and reopened their business in February 2015.
  • 10. 3.3.2 SERVICES PROVIDED BY SON & DAD BARBER SHOP Son and Dad Barber shop provides typical barber services, but only for the fine ladies and gentleman as they do not serve kid. (a) HEAD BARBER Head barber is more experienced compare to the normal barber. They style customers’ hair. That’s why they cost 10 bucks more than junior barber. (b) JUNIOR BARBER Junior barber has less experience in doing hairstyles. They are the one who only focus on normal haircut in the shop. (c) HOT TOWEL Hot towel is a type of service which the barber wrap the customer’s face with a towel soaked in warm water. This is a barber way for shaving.
  • 11. (d) PRODUCTS In addition to the services they provide, Son & Dad Barber also sell hair pomades. Pomade is an oily, waxy substance that is made of either petroleum or water to style hair. When applied on hair, it makes the hair looks glossy and shiny. It will remain oily on hair as it will never dry out by itself. Pomade is also very resistant as it takes multiple washes to remove it completely from hair, making it better for hair styling if one can stand the oily hair. Pomades are the staple of barber styled hairs. Examples of hairs styled with pomade.
  • 12. 3.3.3 FACILITIES IN SON AND DAD BARBER ● 2 barber chair (+ 1 for decorative purpose) ● Multiple mirrors ● Several Air-conditioners ● 2 wooden old school-eques couch outside the shop ● Plentiful of lights (to make sure the barbers can focus on their work)
  • 13. 3.3.4 DECORATION Son and Dad Barber shop uses an old-school vintage style theme for the decoration of their shop. As one can see through the pictures provided, the shop is filled with 1970s furniture as well as decorations like an old school barber chair, vintage styled posters, tons of barber tools from the good old 70s. On the other hand, the barbers working in the shop is well dressed with classic barber uniform. The shop doesn’t have a proper name plate, instead, they draw their shop name on the wall right above the entrance with marker pen. All of these bring a hipsterish sense out of it.
  • 14. 3.4 BUSINESS 2: GARAGE BARBERSHOP Name Garage Barbershop Location No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota Damansara, Petaling Jaya, Malaysia Founder’s Name Muhammad Firdaus a.k.a Jay Theme Garage style Opening Year 2002 Products/Services Haircut and shaving No. of Employee 10 (8 barbers and 2 cashiers) Est. No of Customer Ave. 12-20/day, 30-40/day at peak Annual Revenue (Not mention due to privacy) Recent Development Establishment of this shop as a new branch in Kota Damansara
  • 15. 3.4.1 MOTIVES Mr. Jay started learning hairdressing in age 20 According to him, the reason he picked on it is because he likes fashion and hair styling a lot. After finishing his high school, he decided to work as a part-timer at a hair salon in Penang to gain experience. After a few years, he moved to Kuala Lumpur and worked as a pioneer barber in one of the famous barber shop in Subang, which is Joe’s Barber Shop which located at SS15. Joe’s Barber Main shop in Sri Gombak
  • 16. He then left his job due to personal issue. After achieving 5 years experiences, Mr. Jay planned to resume his passion. The reason that they called the name of their business as ‘Garage Barbershop’, it’s because his business was starting in a motorbike garage shop itself in early age. They rented a small room surrounded by glass and only one barber chair was provided in the room. After the business is getting better, he moved and established his first barbershop with 4 staff in Sri Gombak and now he has his first branch in Kota Damansara which we visited in year 2015. Mr. Jay said that his main customers are male and age between 25 and 35 male.
  • 17. 3.4.2 SERVICES PROVIDED BY GARAGE BARBERSHOP
  • 19. 3.4.3 FACILITIES ● 4 barber chairs and mirrors ● A long bench made of planks and tires ● Several Air-conditioners ● 2 couch outside the shop ● Plentiful of lights (to make sure the barbers can focus on their work) ● 4 Hardware cases with barber tools ● TV ● Washroom
  • 20. 3.4.4 DECORATION Garage Barber uses a modern garage style theme for their shop, as the shop is filled with garage’s furniture as well as decorations like tyres, hardware cases, plank-on-tires bench and hanging lightbulbs which creates a garage-eques vibe. The shop also takes the hip hop path as all the barbers wear jacket, cap and jeans. According to them, this gives a sense of fashion to the customers, helping them to attract more customers. Jay working at his main shop located in Gombak
  • 21. 4.0 COMPARATIVE OF COMPETITIVE TRAITS SON & DAD BARBER SHOP GARAGE BARBER SHOP NUMBER OF COMPETITORS IN THE AREA - New Light Hair Dressing Salon - Hun Hoe Barber - Snob Hair Dressing - Joe’s Barber Shop - Shino Barber Shop - Anas Barber Shop BRIEF DESCRIPTION OF COMPETITORS New Light Hair Dressing Salon Joe’s Barber Shop & Kitchen - An Indian barber - Located at the corner of Market Street, Little India - Operating as long as anyone could remember - A Malay Barber - Located at Subang Jaya - They provide two services: Hair dressing & food serving(Italian cuisine) - Started this business 5 years ago Hun Hoe Barber Shino Barber Shop - A Chinese barber - Located at Jalan Burma, Penang - Provide neck massage, hair cutting, shaving and hot towel - Operating for decades - A professional Malay barber - Located at Subang Jaya - They provide shaving and hair cutting - Started to operate in 2012 Snob Hair Dressing Anas Barber Shop - A salon owned by a Chinese guy - Located at Kapitan Keling, Penang - Newly founded - A Malay barber - Located in Shah Alam - They provide hair cutting - Newly founded
  • 22. BUSINESS STRATEGIES TO COMPETE WITH COMPETITOR PRICING - Senior barber(RM 40) - Barber(RM 30) - Hot Towel( RM 30) They charge slightly higher compare to other barber shops. However, they are still cheaper compare to normal hair salon - Senior barber(RM 20) - Junior Barber (RM15) - The prices are affordable despite offering professional hairdressing services. PRICING(PEAK SEASON) This barbershop will not raise the prices. This barbershop will raise their pricing range from around RM3 to RM5 during peak season such as Hari Raya. ADVERTISEMENT -Through signage in front of the shop - Through Facebook -Pricing list is written on a blackboard in front of the shop - Through signage - Advertise through website, Instagram and also Facebook Page QUALITY AND TYPES OF SERVICES - Hair cutting - Shaving - Hot towel - Selling pomades - Hair cutting - Shaving - Hot towel ATMOSPHERE The interior is decorated with a vintage theme of 1970s.This helps to radiate a vintage feel to the customers. The interior is decorated like a garage which suites the name of shop. Furniture and equipment are in good condition, bringing comfort to the customers. VARIETY OF PRODUCTS This barber shop uses good quality of pomades form American and local brand. This is to provide better services to their customers. This barber shop only provides services for their customers. The head barber in this barbershop has lots of experience in hairdressing.
  • 23. 5.0 OBSTACLES FACED BY NEW BUSINESS NATURE OF MARKET Barbershop is a competitive market. There are a lot of barbershops and hair saloons which provide hair dressing services as well. Besides, peoples nowadays prefer hair saloons more than barbershop. That is because hair saloons provide all sorts of services such as hair perming, hair dying and also hair loss treatment. Whereas for barbershop, they only provide normal hair dressing services. Son and Dad barbershop provides professional hairdressing skills and a comfortable environment. They even implement high quality hair products form US and also local brand to ensure the quality of their services. Garage barbershop provides good hair dressing skills as the shop owner has a lot of experience in this field. OBSTACLES FACED BY A NEW BUSINESS A newly started business often faced similar problem, which is the lack of publicity. This may cause a major effect towards the business. Therefore operators have to come out with advertising tactics which solve the problem. Newly started business may also face problem such as the lacked of skillful workers. This might result in dissatisfaction of the customers. This might give them a bad impression of the quality of services provided, which results in the loss of customers. PREFERENCE OF THE CUSTOMERS Preferences of the customers also play an important role in this field. Mostly, customers prefer their favourite barbershop to do their hairdressing. Even so, it is not a guarantee for the business. People may switch to the other shop due to curiosity of trying new things. This might bring down the sales of the new business as well once the customers find out that the other one is better. Besides, competition in the market is also one of the obstacles faced by newly formed business. People usually prefers old business which has been operating for quite a time. That is because they have more confidence in their skills rather than that of the newly operated one.
  • 24. SUMMARY TABLE OF THE DIFFERENCES BETWEEN BOTH BARBERSHOPS SON & DAD BARBERSHOP ASPECTS GARAGE BARBERSHOP - Senior Barber - Junior Barber - Shaving - Hot Towel - Sells high quality hair pomades SERVICES - Adult Haircut - Kids haircut - Shaving - One Senior barber, three junior barbers and one cashier - WORKERS - Two senior barbers, six junior barbers and two cashiers Expand their business FUTURE PLAN Expand business and to get more branches in few year times - Shifting shop location to a more expose place which is also a tourist location. - Use of hair pomades which attracts more customers. - Provide hot towel and shaving services as well. - Workers with good attitude, giving harmony atmosphere to the customers STRATEGY - Excellent hairdressing skills - Experienced barbers - Provides shaving - Serves their customers well, being polite and friendly Son and Dad barbershop is actually a family business which started around the year 2004. The business turned from a hair salon to a barbershop in 2011. FOUNDER AND HISTORY Muhammad Firdaus is the managing director of Garage Barbershop. He started his carrier as a part time hair stylist when he was in his teenage. He quit for a while and worked in a retail shop in KL. He started his very 0own business after deciding to pursue his passion.
  • 25. SON & DAD BARBERSHOP ASPECTS GARAGE BARBERSHOP Son and Dad Barbershop is originally a small shop below a flat. In the year 2014, they moved into a shop located at the tourist location, attracting more customers. LOCATION Garage barbershop is actually a barbershop located in a garage. Back then, the shop can only accommodate one customer at a time. Recently, they moved to a shop in Kota Damansara. No Branches NUMBER OF BRANCHES One Branch at Seri Gombak 11a.m. – 10.p.m. BUSINESS HOURS 2.p.m. – 11.p.m. - Male customers - Mostly Regular Customers TARGETED MARKET - Male Customers - Adults aged from 25 to 35 - Kids RM 30 to RM 40 PRICE RANGE (HAIRCUT ONLY) RM 15 to RM 20
  • 26. 6.0 CONCLUSION In conclusion, we can conclude that every barber shop has their own strategies to operate their business. For Son & Dad Barber Shop, their strategies to operate their business are to sell other products in order to earn more profit. Besides that, they also charge a higher price which is from RM30 to RM40 price range and located on a busy street. The advantages of the geographic strategy help them to earn a lot of profits. In addition, they hire fewer workers to reduce the general expenses. The cool theme of the shop also attracts a lot of customers to visit there. However, for Garage Barbershop they provide kids’ haircut services. Since they aim for several categories of customers, they can earn more profits. Low price range is also an advantage of Garage Barbershop to earn more money. Last but not least, both of these barber shop operate their business well. Their competition strategies help them a lot. From this report, we found that advertisement is one of the most useful strategies to run a business. Nowadays, social media is getting famous in our life due to the rise of technology. Therefore, there are some advices to start a new business. Publicity, skillful workers, customers’ loyalty and the pricing strategy are the important things to notice if a firm starts a new business.
  • 27. 7.0 RECOMMENDATIONS A comparative analysis has been done between Son and Dad Barbershop and also Garage Barbershop. Through our research and analysis, we can conclude that Son and Dad barbershop have not fully utilized the location of their business. Even though they have such a good location which attracts lots of visitors into the shop, they have little space for them to do their business. This might be a restriction for them to gain more customers. As for Garage Barbershop, the major obstacles that the business is facing are the location for them to run the business. This is because that the place is not being strategic enough. There are barely any people in that particular area as it is an industrial area. Besides, the shop is located at a newly built shop lot; there are no businesses attractions around that area currently. 7.1 SON & DAD BARBERSHOP 1. Spaces Due to lack of space in the shop, Son and Dad Barbershop can only accommodate one customer each time even though they have a few hair barber in the shop. This strongly restricted their revenue of the month. Therefore, we strongly recommend them to expand their shop or to renovate the entire shop to obtain more space. This might provide the barbers to accept more customers at a time, giving them more business opportunity and bigger profit per month. 2. Pricing Even though the location of the shop is good, we still think that the pricing is rather high and could be cheaper. The pricing of the barbershop ranged from RM30 to RM40. A cheaper price could ensure the saloon to maintain existing customers and also to attract new customers. Besides, for a price like that, people would rather go to a hair salon.
  • 28. 7.2 GARAGE BARBERSHOP 1. Location As mentioned previously, Garage Barbershop is located at an industrial zone. Besides, the shop is located at a newly built shop lot, there are no business attraction around that area currently. We suggest that they should consider searching for a new and more strategic location whereby there is population in the area. This will give a push to the business revenue to a whole new level. 2. Products and Services Garage Barbershop only provides haircut services for male customers only. This might be a restriction for them to gain more profit. In our opinion, they should consider to provide hot towel services as well to attract more customers. Besides, they may also sell some hair styling or hair treatment products such as pomades, hair spray etc. This might provide them a higher profit as well.
  • 29. 8.0 BIBLIOGRAPHY Bowden, J. (2008). Writing a report: how to prepare, write and present effective reports. Oxford : How to Books, c2008. Forsyth, P. (2006). How to write reports & proposals. London ; Philadelphia : Kogan Page Limited, 2006. U.S. Barber Shops Industry (NAICS 812111). (2012). United States Barber Shops Industry Report, 1-146. MAN ON A MISSION. (2014). American Salon, 137(9), 68-70
  • 30. 9.0 APPENDICES 9.1 APPENDIX 1: TRANSCRIPT SON & DAD BARBER SHOP Q1: Who is the key founder of the shop? Elyas Yunoos. Q2: What is the main product you guys sell? Mainly hair pomades Q3: Where did you get those products from? All those classic things were either imported from United States or can be bought from local. Q4: Can you briefly talk about the history of your shop? It was started at an upstairs shop lot then we moved to this new shop (around the area). Q5: Who are you main customers? We have 1 or 2 new customers coming in every day. We still have our regular customers. Q6: What is your business annual profit? -Confidential- Q7: Do you have any other branches? No. We’re the only one here. Q8: Can you briefly talk about yourrecent development? As we mentioned earlier we moved from the old place to this new place. The old place was at the upstairs of a shop lot. It doesn’t really attract any customers to come until we moved to this new place. After we moved to the new place, it took time for us to get into the market. We just move into this year (2015), February. Q9: Who are you competitors? For barbershop, we are the only barber shop in Georgetown area. As for other hair dressers, there are a few but I cannot mention the name of the competitors. Q10: Is the business consistently facing strong competitions from other competitors? Do you think that you are the only one in Penang and can’t find it where else in KL? In Georgetown, yes, we’re the only one. There’s another one at the Butterworth side which is run by a student of his (Elyas Yunoos). In KL, there’re a lot of barber shop. Most of them are our friends and hangout with them during holidays or weekends. Q11: Do you generally think that it’s easy or hard to come into this kind of market? It’s hard. It’s really hard. We took time to hit into the market. The old shop was originally a hair salon but we changed the concept from hair salon to barber in 3-4 years.
  • 31. GARAGE BARBER SHOP Q1: Who is the key founder of the shop? I’m the key founder. My nickname is Jay, real name is Muhammad Firdaus. I’m 28 years old. Q2: What is the reason for you to start this business? At the age of 21, I started to learn how to hair dress. The reason I go to this field is that I really love fashion. Q3: What kind of services does your shop provide? Give haircuts for guys, shaving and hot towels. Some of the customers did request for dreadlock styling. Q4: Who are your customers? Mainly what genderand age ranging? Mainly, male customers aged from 25-35 years old. Q5: Do you mind to tell us your business revenues (Profits and gain)? -Confidential- Q6: Can you briefly tell us the history and recent development of your business? Jay was the pioneer barber in Joe’s barber shop. After gaining enough experiences from Joe’s barbershop, Jay decided to open his own shop. This Garage Barbershop was originally started in a motorbike garage shop. He rented a small room at the garage shop and cut the regular customers’ hair. When the business got better, he was able to collect enough money to open a shop in Seri Gombak. Then, we were able to open another franchise over here (Kota Damansara). The old shop in Seri Gombak is still there. There are 4 staffs working in the old shop. Q7: Can you mention yourtop 3 competitors (around the area)? The first one would be the Joe’s Barbershop, my ex-shop. The next one is Shino Barbershop and lastly the nearest to us now, Anas Barbershop. Q8: Do you feel this market is easy or hard for you to enter this business? It’s hard if you’re inexperience. For me, it’s not that hard because we get along quite well with other barbers around KL. We have this barber community which is easier for us to penetrate the market. Q9: What strategies that you use to compete against your competitors? We decide to increase the price in near future, but for now, the price will be maintained at the range of RM 10-20. However, we wouldn’t increase the price too much since this is barber. The main concept is cheap and simple styling. We serve the gentlemen and also follow the price market.
  • 32. 9.2 APPENDIX 2: PHOTOS Notes were taken during both interviews. The interior layout of Son & Dad Barbershop
  • 33. The owner of the shop is cutting a customer’s hair The interior layout of Garage Barber Shop One of the junior barbers is trimming the hair of a customer
  • 34. 9.3 APPENDIX 3: MINUTES OF THE MEETING Meeting 1 DATE: 14th APRIL2015 (TUESDAY) TIME: 3.00PM VENUE: BLOCK E, LEVEL 2(OPEN SPACE) GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM N/A Erica Chin Friday, 12.00PM-2.00PM N/A FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM N/A Yong Man Kit Friday, 8.00AM-10.00AM N/A Pe Zhi Yong Friday, 8.00AM-10.00AM N/A MINUTES: NO. ACTIVITIES DETAILS 1. Introduction(3.00PM) - Discussedandreadthroughthe projectbrief andthe submissionrequirements. 2. Discussion(3.15PM) - Discussedthe possible businessthatcan be usedfor our assignment. - Everyone gave theiropinions. - Cannotdecide whichbusiness we shoulduse. 3. Assigning roles(3.35PM) - Ignatius- Leader/Reportwriting/monitoringprogress - Erica Chin- Secretary/Reportwriting - Vincent- Videoandpostermaker - Man Kit- Reportwriting - Pe Zhi Yong- Reportwriting 4. Distribution of works(3.45PM) - Everyone doresearchonthe businessthatthey suggested 5. End(3.50PM) - Dismissed
  • 35. Meeting 2 DATE: 22ND APRIL2015 (WEDNESDAY) TIME: 10.00AM VENUE: LEVEL 2 OUTSIDE LIBRARY GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Introduction(10.00AM) - Brieflyexplainthe researchesthatwe didprevious week. 2. Short discussion(10.20AM) - Afterthe explanationof researches,we decidedto do bakeryshop. - Contact numbersare collected 3. Contacting the bakery shop(10.30AM) - Calledandsentemailstothe bakeryshopsin Penangandin Selangor. 4. Waiting for reply(10.35AM) - While waitingforreply,we doadetail researchon those bakeryshops. 5. End(11.00) - Dismissed
  • 36. Meeting 2 DATE: 22ND APRIL2015 (WEDNESDAY) TIME: 10.00AM VENUE: LEVEL 2 OUTSIDE LIBRARY GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Introduction(10.00AM) - Brieflyexplainthe researchesthatwe didprevious week. 2. Short discussion(10.20AM) - Afterthe explanationof researches,we decidedto do bakeryshop. - Contact numbersare collected 3. Contacting the bakery shop(10.30AM) - Calledandsentemailstothe bakeryshopsin Penangandin Selangor. 4. Waiting for reply(10.35AM) - While waitingforreply,we doadetail researchon those bakeryshops. - Findanotherbusinessforbackup 5. End(11.00) - Dismissed
  • 37. Meeting 3 DATE: 29TH APRIL2015 (WEDNESDAY) TIME: 11.00AM VENUE: BLOCK E, LEVEL 8 OPEN SPACE GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Introduction(11.00AM) - Brieflyexplainthe researchesthatwe did previousweek. 2. Discussion(11.10AM) - Discussthe interview questions. - We wrote downabout10 questions thatwe can ask duringinterviews. 3. Checking the emails(11.20AM) - Checkingonthe emailsthatwe sent. - Failedtogetpermissionfromthe shopowners - Decidedtouse the backup,barber shop businesses. 4. End(12.00PM) - Dismissed
  • 38. Meeting 4 DATE: 2ND MAY 2015 (SATURDAY) TIME: 12.00PM VENUE: LOBBY OF HOTEL CONTINENTAL,PENANG GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Confirmation(12.00PM) - We gave the ownerof Son & Dad Barber Shopa call to confirmthe time thatwe’ll have later. - It was confirmedthatwe canmeethimup at 2.00PM. 2. Preparation for interview(12.30PM) - Practice the interview questions. - Readthroughthe interview questions. - Since we are notfamiliarwithdestination,sowe preparedourselvesby 1.00PM. - Thisis to preventusfrombeinglate forinterview. 3. Going to the shop(1.00PM) - We wentthere onfootsince itwas aroundthe hotel area. - 10-20 minuteswalkingdistance. 4. Interviewing the shop owner(2.15PM) - Introduce ourselves - Gave thema roughideawhat we are goingto ask. - Gave themsome time toprepare themselvesfor interview. - A videowasrecordedforthe purpose of our assignments. 5. Taking photos(2.30PM) - Took photos of the shopfor assignmentpurposes. 6. Ends(4.30PM) - Meetingdismissed.
  • 39. Meeting 5 DATE: 6TH MAY 2015 (WEDNESDAY) TIME: 10.00AM VENUE: BLOCK E, LEVEL 2 OPEN SPACE GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Introduction(10.00AM) - Short brief oninterview of Son&Dad BarberShop 2. Distribution of works(10.20AM) - Ignatius:Domore detail researchonSon& Dad Barber Shop - Erica: Sort out the roughnotesof interviews. - Vincent:Editingthe raw videos - Man Kit:Do researchonanotherbarber shopin Selangor - Pe Zhi Yong: Do researchon anotherbarbershop inSelangor 3. Second interview(10.40AM) - Decidingatime and date for the secondinterview inSelangor. - The interview isinKotaDamansara. - We needtomanage the time properlyforother assignmentssothat we can findthe time forour interview atGarage BarberShop. 4. Contacting the business(10.55AM) - Sentan email - Gave a call to the ownerbut the ownerdidnot answer 5. End(11.00AM) - Dismissed
  • 40. Meeting 6 DATE: 20TH MAY 2015 (WEDNESDAY) TIME: 11.00AM VENUE: LEVEL 2 OUTSIDE LIBRARY GROUP MEMBERS TUTORIAL GROUP ROLE IgnatiusJee ShaoIang Friday, 12.00PM-2.00PM Leader Erica Chin Friday, 12.00PM-2.00PM Secretary FoongWing Hoe(Vincent) Friday, 12.00PM-2.00PM Video Editor Yong Man Kit Friday, 8.00AM-10.00AM Report Writer Pe Zhi Yong Friday, 8.00AM-10.00AM Report Writer MINUTES: NO. ACTIVITIES DETAILS 1. Confirmation(11.00AM) - We gave the ownerof Garage Barber Shop a call to confirmthe time thatwe’ll have later. - It was confirmedthatwe canmeethimup at 8.00PM. 2. Preparation for interview(5.30PM) - Practice the interview questions. - Readthroughthe interview questions. - Since we are notfamiliarwithdestination, sowe preparedourselvesby6.30PM. - So that we wouldnotbe late for interview. 3. Going to Kota Damansara(6.30PM) - The trafficwas quite congestedthatwe reachedhis shopby 8.40PM. 4. Interviewing the shop owner(8.45PM) - Introduce ourselves - Gave thema roughideawhat we are goingto ask. - Gave themsome time toprepare themselvesfor interview. - A videowasrecordedforthe purpose of our assignments. 5. Taking photos(9.00PM) - Took photosof the shopfor assignmentpurposes. 6. Ends(10.30PM) - Meetingdismissed.
  • 41. 10.0 REFERENCES Son & Dad Barber. (n.d.). Retrieved May 31, 2015, from https://www.facebook.com/pages/Son- Dad-Barber/1417781818462945 Son & Dad Barbershop (@sondad_barber) • Instagram photos and videos. (n.d.). Retrieved May 31, 2015, from https://instagram.com/sondad_barber/ Garage Barber Shop Kota Damansara. (n.d.). Retrieved May 31, 2015, from https://www.facebook.com/garagebarberkd Garage Barber Shop. (n.d.). Retrieved May 31, 2015, from http://www.garagebarbershop.com/ Liew, S. (2010, April 20). Me and the World: Hun Hoe Barber @Jalan Burmah, Penang. Retrieved May 31, 2015, from http://www.stanleyliew.com/2010/04/hun-hoe-barber-jalan-burmah- penang.html Tye, T. (2012, September 9). Barbers in Penang. Retrieved May 31, 2015, from http://www.penang-traveltips.com/barbers.htm