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Social Media In Government
Pat Fiorenza
GovLoop Research Analyst
Social Media in the Public Sector by the Numbers
   Agency Adoption
                       of Federal Agencies started using Social
                       Media within the last 2+ years.


                       of Federal Agencies have started using
                       Social Media within the last year.
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-
2011.html
Social Media in the Public Sector by the Numbers:
Agency Access to Social Media Channels

     2010: 55% of respondents
     said their agencies were
     blocking access to Social
     Media channels


            2011: 19% of respondents
            said their agencies were
            blocking access to Social
            Media channels
Social Media in the Public Sector by the Numbers



                                          26%
 Federal Social Media          18% No   Increase
                               Change   Significa
 Consumption over next 12-18              ntly
 months
                                      56%
                                   Increase
                                    Slightly
Social Media in the Public Sector by the Numbers:
Top 5 Federal Uses of Social Media

                        Communicate with
 Informed Decision
                        Citizens and Other     Internal Collaboration
      Making
                             Agencies




           Research/Information        Marketing and
                Gathering               Promotion
Social Media in the Public Sector by the Numbers:
Top 5 Federal Benefits of Using Social Media


 Increased Education
                         Information Access      Agency Promotion
     of the Public




                  Increase           Cost Savings and
                Collaboration        Other Efficiencies
Social Media Challenges
•   ROI
•   Management
•   Culture Change & Innovation
•   Crafting Policy
•   Legal
•   Becoming Current + Staying Current
Impact of Social Media
•   Citizen Centric
•   Crisis Communications & Crisis Management
•   Transparency
•   Engagement
•   Governance
•   Political Arena
Top 5 Tactics for Government
1.   Think Strategically
2.   Be Authentic
3.   Go where your audience is
4.   Don’t Be Afraid to Fail
5.   Don’t Just Push Information
Where are we now with social
media?
• In the “So What” Phase
• Agencies using new mediums, struggle to
  define what engagement actually means
• Sharing and collaborating with resources
• Is there such a thing as being too
  transparent?
• Digital Divide
• Broader acceptance that government does not
  have all the answers, needs to collaborate
  across sectors for solutions.
• Impact of culture
4 Government Case Studies
•   Marine Corps
•   State Department
•   New York City Public Library
•   NASA
Case Study: State Department
Case Study: New York City Public
Library

  Case Study 3: New York City
NASA Video
More Examples!
• Tons of Examples Across Government
• USGS
• IRS
GovLoop Story
Quick history and overview of
GovLoop – Knowledge network
for government
GovLoop’s Purpose
Indicate a Problem – Millions of government
employees working on similar issues without an
outlet to communicate. Without communicating
with one another a gap in knowledge was created.

Provide a Solution
GovLoop creates a
knowledge network to
connect, engage and
train government
employees.
Government Challenges: Bridging the Gap
• Budget Cuts - government employees are faced
  with doing more with less.

• Retiring workforce – the number of retiring
  government workers is at an all time high.

• Collaboration – increase need for knowledge
  transfer within and across agencies.
4 Pillars of GovLoop
   COMMUNITY




                                            EVENTS
                              TRAINING
                SERVICE

                • Insights                 • Next Gen
                • Rock Your                • GovUps
   • Federal    Resume                     • Roundtable
   • State      • Mentors                  Discussions
   • Local      •Directory    • Webinars
   • Industry                 • Chats
                              • Mentors
Community: Member Overview
Top 10 Agencies on GovLoop                                     Federal Government
1. Dept. of Defense
2. Dept. of Health & Human Services       12.48%               State Government
3. Dept. of Agriculture
4. Dept. of Veterans Affairs          9.18%
                                                               Local Government
5. Dept. of Homeland Security
6. General Services Admin.            14.83%       50.37 %
7. Dept. of Commerce                                           Industry/Gov’t
8. Environmental Protection Agency                             Contractors
9. Dept. of Transportation               13.14 %
                                                               Other (i.e. non-
10. Dept. of Labor                                             profit, academia &
                                                               International Gov’t)


Top 3 Purchase Areas:
Technology (HW, SW, Services)
HR/Training Solutions                                        Average Age:
Consulting Services
Contact Information
• Pat Fiorenza
• Email: pat@govloop.com
• Twitter: @pjfiorenza

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Social Media Public Sector: American U Presentation

  • 1. Social Media In Government Pat Fiorenza GovLoop Research Analyst
  • 2.
  • 3. Social Media in the Public Sector by the Numbers Agency Adoption of Federal Agencies started using Social Media within the last 2+ years. of Federal Agencies have started using Social Media within the last year. Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector- 2011.html
  • 4. Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels 2010: 55% of respondents said their agencies were blocking access to Social Media channels 2011: 19% of respondents said their agencies were blocking access to Social Media channels
  • 5. Social Media in the Public Sector by the Numbers 26% Federal Social Media 18% No Increase Change Significa Consumption over next 12-18 ntly months 56% Increase Slightly
  • 6. Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media Communicate with Informed Decision Citizens and Other Internal Collaboration Making Agencies Research/Information Marketing and Gathering Promotion
  • 7. Social Media in the Public Sector by the Numbers: Top 5 Federal Benefits of Using Social Media Increased Education Information Access Agency Promotion of the Public Increase Cost Savings and Collaboration Other Efficiencies
  • 8. Social Media Challenges • ROI • Management • Culture Change & Innovation • Crafting Policy • Legal • Becoming Current + Staying Current
  • 9.
  • 10.
  • 11.
  • 12. Impact of Social Media • Citizen Centric • Crisis Communications & Crisis Management • Transparency • Engagement • Governance • Political Arena
  • 13. Top 5 Tactics for Government 1. Think Strategically 2. Be Authentic 3. Go where your audience is 4. Don’t Be Afraid to Fail 5. Don’t Just Push Information
  • 14. Where are we now with social media? • In the “So What” Phase • Agencies using new mediums, struggle to define what engagement actually means • Sharing and collaborating with resources • Is there such a thing as being too transparent? • Digital Divide • Broader acceptance that government does not have all the answers, needs to collaborate across sectors for solutions. • Impact of culture
  • 15. 4 Government Case Studies • Marine Corps • State Department • New York City Public Library • NASA
  • 16.
  • 17. Case Study: State Department
  • 18. Case Study: New York City Public Library Case Study 3: New York City
  • 20. More Examples! • Tons of Examples Across Government • USGS • IRS
  • 21. GovLoop Story Quick history and overview of GovLoop – Knowledge network for government
  • 22. GovLoop’s Purpose Indicate a Problem – Millions of government employees working on similar issues without an outlet to communicate. Without communicating with one another a gap in knowledge was created. Provide a Solution GovLoop creates a knowledge network to connect, engage and train government employees.
  • 23. Government Challenges: Bridging the Gap • Budget Cuts - government employees are faced with doing more with less. • Retiring workforce – the number of retiring government workers is at an all time high. • Collaboration – increase need for knowledge transfer within and across agencies.
  • 24. 4 Pillars of GovLoop COMMUNITY EVENTS TRAINING SERVICE • Insights • Next Gen • Rock Your • GovUps • Federal Resume • Roundtable • State • Mentors Discussions • Local •Directory • Webinars • Industry • Chats • Mentors
  • 25. Community: Member Overview Top 10 Agencies on GovLoop Federal Government 1. Dept. of Defense 2. Dept. of Health & Human Services 12.48% State Government 3. Dept. of Agriculture 4. Dept. of Veterans Affairs 9.18% Local Government 5. Dept. of Homeland Security 6. General Services Admin. 14.83% 50.37 % 7. Dept. of Commerce Industry/Gov’t 8. Environmental Protection Agency Contractors 9. Dept. of Transportation 13.14 % Other (i.e. non- 10. Dept. of Labor profit, academia & International Gov’t) Top 3 Purchase Areas: Technology (HW, SW, Services) HR/Training Solutions Average Age: Consulting Services
  • 26. Contact Information • Pat Fiorenza • Email: pat@govloop.com • Twitter: @pjfiorenza

Editor's Notes

  1. An online community connecting nearly 50,000 government innovators from federal, state, and local government.Professional services that help government employees advance their skills, knowledge and career.Informative and educational training opportunities to enhance the governments shared knowledge. Events designed to empower government with the right tools, thinking and motivation.