1. SWEEPSTAKES / CONTESTS / GAMES
CAPABILITES

2. Sweepstakes, Contests & Game Experience
Haley Miranda Group has years of experience successfully developing and administering sweepstakes
promotions for high profile clients across all channels.
HMG has administered and fulfilled hundreds of
sweepstakes and contests on local, regional and
national levels – offline, online and integrated.
We handle every aspect of the process: planning,
creative development, production, programming,
legal, rules, bonding, state registrations,
winner notification and prize fulfillment.
Accountability / Indemnification
We understand the potential liability that a sweepstakes can
represent and approaches every promotion with extreme caution and
diligence to protect our clients.
HMG vets all consumer-facing promotional elements with the law firm of Loeb & Loeb, industry leaders in
this legal discipline. HMG takes nothing for granted. We have never had a legal challenge to any of our
projects.
In addition, HMG maintains an errors and omissions insurance policy that names our clients and protects
them with $5 million in coverage.
Value
Our sweepstakes administration fees are extremely competitive, and all-inclusive, unlike some
of our competitors who charge a low basic fee that does not cover all necessary services.

3. Promotional Services
§ Website design, programming & hosting
§ Creative design & copywriting services
§ Custom web applications
§ Legal advice and counsel
§ Official rules development
§ Registration & bonding
§ Winner selection, validation & notification
§ Data collection / data entry
§ Affidavits & Liability Releases
§ 1099 documentation & filing
§ Secure PO Box
§ Winners list & rules request processing
§ Indemnification & insurance
§ Online moderation & entry screening
§ Marketing to minors (COPPA & CARU compliance)
§ Independent judging & arbitration
§ Tracking & reporting
§ Email integration
§ Print production management
§ Prize sourcing & fulfillment
§ Secure storage & warehousing
§ Travel management & coordination
§ Partnership management
Project Experience
§ Online sweepstakes
§ Instant win games
§ Skill contests
§ In-store / Retail
§ User-generated content contests
§ Social media promotions / Custom Facebook apps
§ Mobile / SMS
§ Text to Win
§ Watch & Win
§ Advergames
§ Collect & Win / Scratch-off / Decoders
§ Social media integration
§ Charitable promotions
§ Viral promotions
Sweepstakes Partners

4. Cost Plus World Market
Life of Pi Sweepstakes
To support the partnership between Cost
Plus World Market and 20th Century Fox’s
Academy Award winning film, Life of Pi,
HMG created an online sweepstakes to
generate awareness, increase consumer
interaction and build the specialty retailer’s
consumer database. Consumers could enter
via a micro-site, or through Cost Plus World
Market’s Facebook page for a chance to win
a trip to India. To further support sweepstakes
entry, HMG secured media on KTLA in
Los Angeles.
Results
Richard Parker would have roared his
approval! The sweepstakes produced more
than 600,000 entries while client email sign-ups
reached more than 75,000.
HMG Services
n Website Design
n Promotional Administration/Legal
n Web Banner Creation
n Prize Fulfillment
n Promotional Media Procurement
n Prize Fulfillment
Case Studies

5. Unlock the tC Road Trip
To help launch their next-generation Scion tC,
the auto maker needed a concept that
delivered fast and sustained awareness
online and via social media.
HMG took the wheel, creating the Unlock
the tC Road Trip Game – an 8-week, multi-
stage, virtual journey across the USA that
challenged players with mini-games, an
instant win overlay and trivia questions.
Scion’s music, art, racing and lifestyle sites
were incorporated into the gameplay to
give players meaningful interaction with the
brand culture.
Taking it from cyberspace and into the streets,
HMG flew four finalists to Los Angeles for
a major event where they competed live in
front of a massive audience for the chance
to win a new car.
Results
The Unlock the tC Road Trip Game was a
roaring success with over 60,000 unique
visitors and a stage-to-stage retention rate
of over 94%. Returning visitors spent more
than 5 minutes on the site. Facebook was
crucial to success of program. Of the users
who clicked through from Facebook, 27%
went on to create a new account.
HMG Services
n Creative Development & Concepting
n Microsite Design & Hosting
n Database Management
n Contest & Sweepstakes
Administration
n Legal
n Submission Moderation
n Prize Fulfillment
n Copywriting
n Partnership Management
Case Studies

6. Spooktacular Sweepstakes
Cost Plus World Market (CPWM), the spirited,
eclectic, global adventure retailer was looking
for a Halloween partner to help extend its
reach and increase sales during this key
selling season.
HMG crafted a program that enabled both
companies to gain incremental media
exposure across a wide spectrum of consumer
touchpoints, outside of their typical channels.
CPWM was able to reach potential new
customers through 120 integrated
:30 promotional spots on HGTV, while
HGTV was able to reach consumers online,
in-store, and in CPWM’s printed store circular.
Results
In addition to having the highest number of
sweepstakes entries ever, CPWM garnered
millions of documented TV spot impressions
through HGTV. Likewise, HGTV received
coveted in-store presence in 269 CPWM
stores nationwide, while accessing World
Market’s robust social media consumer base.
HMG Services
n Partnership Management
n Promotional Website Design &
Programming
n Contest & Sweepstakes Administration
n Legal
n Print & Collateral Design & Production
n Submission Moderation
n Database Management
n Seeding
n Website Hosting
n Prize Fulfillment / Winner Travel
Case Studies

7. American Film Institute
100 Years,100 Movies
Sweepstakes
HMG produced this classic, integrated
promotion to drive viewers to AFI’s 100
Years…100 Movies telecast and increase
sales of partners’ nominated movies.
The destination website combined an
enter-to-win contest with an e-commerce
functionality linking visitors to Best Buy’s
DVD store to purchase winning movies.
Traffic to the site was driven by a fifty-market
radio promotion and online partnerships
with entertainment sites.
HMG Services
n Promotional Website Design/Programming
n Collateral Design
n Promotional Radio
n Sweepstakes Administration/Legal
n Digital Engagement Campaign
n Prize Fulfillment
Case Studies

8. Style Search Contest
To help Levi’s increase brand awareness
among elusive college market, HMG
created a relevant, multi-faceted program
that reached students where they live – online
and on campus.
We created Style Search, a nationwide
model search executed online and on
campus at Levi’s pop-up stores to find a
few good faces to star in a Levi’s advertising
campaign. Students uploaded photos of
themselves in their favorite Levi’s jeans and
encouraged friends to vote for them online,
increasing web sign-ups tenfold. Winners
were flown to New York city to be given the
model treatment at a Levi’s photo shoot and
were featured in a national Levi’s “Style for
Every Story” print campaign which celebrated
the personal connection people have with
their Levi’s jeans.
Results
Thousands of entries were received during
the 7-week promotion. The contest homepage
received over tens of thousands of hits, and
thousands opted-in to the database.
HMG Services
n Creative Development & Concepting
n Microsite Design & Hosting
n Database Management
n Contest & Sweepstakes Administration
n Legal
n Submission Moderation
n Prize Fulfillment
n Copywriting
Case Studies

9. Bag a Monster Buck Game
To boost field sports programming ratings
for Versus, HMG developed a revenue-
generating promotion for one of the
network’s most important partners – the
National Cable Television Cooperative.
Promotion elements included a brandable
casual game we called Bag a Monster Buck
(BAMBI for short). This unassuming little
game was easy to pick up and hard to put
down, and quickly spread across the
Internet reaching near cult status.
When the promotion ended, the game
ended too, which devastated fans who
petitioned for its return.
Results
The Versus NCTC promotion was a big
success, with a 95% participation rate and
a huge ROI for Versus. But the Bag a
Monster Buck game was the real story here,
garnering millions of plays and legions of
fans who petitioned Versus to bring back
BAMBI (which they did).
HMG Services
n Creative Development & Concepting
n Design
n Hosting
Case Studies

10. Online florists have sprouted like dandelions
in recent years and the competition has
never been tougher. And it doesn’t get
much thornier than on Mother’s Day, the
industry’s second busiest day of the year.
Teleflora looked to HMG to position them
as the online destination for Mother’s Day
bouquets.
HMG structured a six-month long web-
based contest to find America’s Favorite
Mom, driving traffic to the site during key
selling periods. Moms and their admirers
across the country submitted essays, photo
or video entries vying for a chance to win
the coveted title (and lots of great prizes).
Mom supporters and site visitors were also
given a chance to win cash and prizes in
weekly sweepstakes which made the site
that much stickier.
Results
Over 30,000 Moms entered and nearly
600,000 people visited the website to view
the entries and vote. Most of the voters
opted-in for future database marketing
efforts and Mother’s Day bouquet sales
hit an all-time high for Teleflora.
HMG Services
n Contest & Sweepstakes Administration
n Legal
n Consultation
n Submission Moderation
n Prize Fulfillment
Case Studies
America’s Favorite Mom
Online Contest & Sweeps

11. Iron Chef America
Secret Decoder Game
Food Network’s Iron Chef America needed
a unique affiliate promotion to increase local
ad sales and drive tune-in to the series.
HMG created the Iron Chef Decoder Game,
which gave affiliates all the ingredients they
needed for a piping hot promotion including
promotional tool kits, cross-channel &
tune-in spots, customizable sell-in materials,
print ads, point-of-purchase displays and
high-impact incentives.
The program’s secret sauce was a cool
online instant win game with an e-decoder
card that drove retail traffic and show tune-
in. Dessert for the consumer was delivered
in the form of one-of-a-kind Food Network
experiential prizes like a trip to the Food
Network kitchens to party with an Iron Chef.
Results
Affiliate participation exceeded expectations
reaching over 23 million subscribers! The
promotion was extremely well received by
advertisers and consumers, generating
substantial buzz and tune-in for the hit
primetime show.
HMG Services
n Promotional Website Design
& Programming
n Sweepstakes Administration
n Legal
n Collateral Design
n Security Printing
n Prize Fulfillment
Case Studies

12. Case Studies
Cost Plus World Market
Design Our Tote Bag
Contest
HMG created an engaging online contest
for Cost Plus World Market to generate
awareness, increase consumer interaction
and build the specialty retailer’s consumer
database. Consumers were asked to create
a unique and inspired design for CPWM’s
new eco-friendly tote bag and upload their
masterpieces to a contest micro-site.
Results
Over 1,100 bag designs were submitted
and web page views topped 220,000.
HMG Services
n Website Design
n Sweepstakes Administration/Legal
n Social Network Integration
n Submission Moderation
n Prize Fulfillment