This slideset shows facebook as a marketing tool. What to use and how to use it.

1. Webmarketing July 2010

2. Giving people the power to share and make the world more open and connected.

3. Timeline

4. Why does it matter ? More than 400 million active users (July 2010) 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site each month More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages on Facebook Pages have created more than 5.3 billion fans

5. Still not convinced ? Top Sites: Google Facebook YouTube

6. Personal Page Have you Googled yourself ? Your Personal Page is like a glimpse into someones Desk: Pictures Interest Hobbies

7. What to have… What not to have ? Interest: Computing Cyberspace Family 3 kids French Interest If you dont want someone to see it…. DONT UPLOAD IT !

8. Basic Steps Expand your Network Search & Link with friends Search & Link for friends of friends Search & Link to Groups Search & Link to Events SEARCH & LINK

9. Guerrilla Marketing Tools Profile Page Groups Pages Events Notes and Photos Messages Marketplace Share / Posted Items Networks Mini Feed and News Feed

10. Groups & Fan Pages Groups are the oldest in Facebook Fan pages were launched in 2007 Identify already existing groups Take ownership of your message or brand Listen & Speak up…

11. Groups Smaller platforms May be for shorter term goals You can make them “secret” You need “Admins” Members can “invite” other members Only groups under 5,000 members can send email blasts

12. Groups Groups will have a message They are an extension of your personal profile

13. Facebook Pages Overview A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.

14. Pages You “like” pages You “join” groups Brands and famous artists Pages can host applications.

15. Pages Pages are indexed by external search engines such as Google, just like a public profile. Pages don’t show “administration”, again, making them less personal. No limits for “likes”

16. Engage and Discuss

17. Some more Pages Features You have no member limit You can add a friendly url / username After 25 fans Easily customizable with apps / HTML PAGE INSIGHTS !

18. Extra Info How many comments Fans make on your posts Track how many Facebook users start and stop viewing yourposts in News Feed.

20. Events Get the word out ! Meetings Promotions Sales Discounts Leverage Network effect Offer a plus to the network

21. Posted Items Spam alert ! Messages Wall Links Videos Feed Marketplace Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month Average user becomes a fan of 2 Pages each month Average user is invited to 3 events per month Average user is a member of 12 groups # 1 Social Media enemy is SPAM… why ? Because people can VERY EASILY block you and spread the word ! Raul Hernandez Arthur

22. Photos, Notes & Videos Tagging is the name of the game !

23. Targeted Ads

24. Do it yourself ! Who are you going against ? Where to link ? What to ask ? Picture ? Text ?

25. Targeted Ads Its a Balance ! Location Keywords Network Sex Age Education Political View Relationship Status Estimated Target audience

26. How to Pay ? You can set the limit Pay per Click Pay per Impressions

27. What is the difference between CPC and CPM? Cost per Click (CPC) allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad. Cost per Mile Pay for Views advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

28. Which method should I choose? What is more important to you ? WHAT IS YOUR OBJECTIVE ! CPC indicates: You want to drive people to your site You want to control the price of each click Call to Action ! CPM indicates: raise awareness of brand or company

29. Select Keywords https://adwords.google.com/

30. Success Case CM Photographic 12 Months $ 40,000 Revenue $ 600 Investment 60% were qualified leads

31. Polls Ask around ! Have a plan Be precise Take Actions Respond

32. Activity How would you start a campaign ? Define target audience Define add Include image Aim at a specific demographic Where would you linked them and why ?

33. Tools for Application Developers Mini Feed News Feed Invitations Facebook Notifications Email Notifications Application Directory

34. Feed This is where it starts to get interesting ! Free vs. Payed Join Group RSVP Become FAN Share Photo Tag Video Write Note Update Status

35. Types of pages

36. Does your social class determine your online social network? 23 %of Facebook users earn > $100,000 a year more than 16 percent of MySpace users. 37 %of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.