Webmarketing Blogging

@pfrulas Webmarketing Blogging

@pfrulas TIME 2006 person of the year

@pfrulas What’s a Blog ? Forums BBS Online Communities Personal Logs

@pfrulas Blog Title Description Search Entries Tag Cloud

Why a Blog ? Attract an Audience Inform, Interact and Learn from tha audience Retain your Audience Energize your Audience and Motivate Action Recruit help and contract employees Respond to Customers @pfrulas

Blog Side-Effects Grow Links for traffic and to improve search rankings Build familiarity and trust Communicate and establish your brand Grow a sense of Community Offer a better service Initiate more sales @pfrulas

@pfrulas Some Characteristics Browser Based Blog Platforms Easy post Reverse Chronological Order One-Click Editing features Permalinks Blogrolls TrackBacks

@pfrulas Top 5 Mashable Reader Blogging PlatformsPlatforms 5. Livejournal 4. Tumblr 3. Posterous 2. Blogger 1. Wordpress

@pfrulas Blog Types Personal Blogs Topic Blogs CEO Blog Executive Blog Group Blog Company Platform Advocacy Blog Promotional Blog Sponsored Blogs Media Blogs http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

@pfrulas Top CEO Blogs Jonathan Schwartz (President & CEO, Sun Microsystems) Craig Newmark (CEO, Craig’s List) Mark Cuban (Owner, Dallas Mavericks) Ross Mayfield (CEO, Socialtext) Matt Blumberg (CEO, Return Path) Alan Meckler (CEO, Jupiter Media) Kevin Lynch (Chief Software Architect, Adobe) Robin Hopper (CEO, Founder – iUpload) Jason Calacanis (CEO, Weblogs) John Dragoon (CMO, Novell)

The Social Media Marketing BlogA Year @Ford @pfrulas The early results were impressive: SMPR material used in over 5,000 posts and articles, Flickr photos viewed over 120,000 times, and over 500 subscribers on the YouTube channel with over 1.2 million views of 140 videos.Read more: http://www.scottmonty.com/2009/07/year-at-ford-part-1.html#ixzz0wMfLT9OI

@pfrulas Advocacy Blogs RaceWire: RaceWire follows stories about race in economics, politics The Race Equity Project: This blog focuses civil rights and race issues culture kitchen: This smart blog mostly follows race and politics, Afro-Netizen: This blog follows news stories and pop culture on African Americans Racialicious: representation of race in pop culture Can’t Stop Won’t Stop: This blog uncovers civil liberties The Angry Black Woman: about “politics, race, gender, sexuality” and “anger,” The Field Negro: considers all types of racial issues in politics, Race Blog: “Religion, Race and Discrimination” and “Drive-By Racists.” Latino Politics Blog: Texas and California politics, abortion, education and more

Blogs Vs…. Websites: Static Pages of information or sales letters Newsletter: Information sent to inbox to drive action Forum: Conversation and interaction Blogs combine all the above !!!! @pfrulas

@pfrulas Is Blogging Right for you? Is it a no-brainer ¡? Do you want to do it ? Do you have a topic in mind ? Are you passionate about the topic ? Are you knowledgeable about the topic ? Do You communicate well ? Do you have a thick skin ?

@pfrulas Is blogging only for writers ? LISTEN ! Technorati http://technorati.com/ Google http://blogsearch.google.com/ BlogPulse http://www.blogpulse.com/

@pfrulas Is blogging only for writers ? Engage Comment Link too Link from Answer

@pfrulas Why Should I care ? Website maintained by an individual: Commentary Thoughts Ideas Photos Graphics Audio Video

Attract, Retain, Recruit @pfrulas S E O EMAIL RSS TWITTER BLOG REFERALS FORWARDS RE-TWEETS

@pfrulas Write ! - Secrets to Success Succint Transparent Responsive Accepting Insightful Genuine Humorous Timely

@pfrulas Succinct http://www.merriam-webster.com/dictionary/succinct marked by compact precise expression without wasted words Keep entries short ! Make your point quickly RSS Keep Headlines declarative and clear

@pfrulas Transparent Never try to fool or mislead people. Reveal objectives and motivations … it can be a long time before you (or your brand) regain credibility

@pfrulas Responsive Blogs invite comments by their nature. Acknowledge responses ! Moderate dont Censor

@pfrulas Accepting Its inevitable that you’ll hear from critics. Accept their comments. Its ok to ignore flamers

@pfrulas Insightful Give People a reason to read your blog Provide insight about an issue. ANY ISSUE Demonstrate that you know what you are talking about

@pfrulas Genuine Show readers that there’s a human behind the screen. Use Anecdotes to illustrate a point. Talk “I” instead of “we”. You are a person, not a press release !

@pfrulas Humorous No one expects you to be a laugh riot but a funny story will always be appreciated. Again… be human

@pfrulas Timely Make your topics current and relevant. Respond Update Generate activity !

Who should NOT blog? Be present, Be interested, Be authentic Listen, Serve, Delight Starting a blog, raises expectations of openness and interactivity IF YOU DON’T WANT A CONVERSATION DON’T START ONE ! @pfrulas

Stickiness Harder + More Expensive to attract new visitors Happy Loyal visitors are also much more valuable than a constant stream of strangers. @pfrulas

@pfrulas Some Extra Tips: Start Slow Have an objective ! Get a job? Generate Business ? Tell the world about… ? Dont do it alone Be creative Be personal Do what comes naturally

Donts ! Don’t Me-Me-Me - its not all about you ! Don’t Force It Don’t Over-sell - Give Don’t use unatural talk Don’t Control Don’t IGNORE the audience ! @pfrulas

@pfrulas Activity (optional) Define platform Post Often Use Catchy Phrases Ask questions Comment on other blogs - often Use multimedia Structure for scanning Choose a topic Dont copy About Page Be Real Travel and link Decide on mission Use Photo Galleries Dont overload Be yourself Link to social profiles Spend time reading

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