1. ANZ CREDIT CARD PROMOTION (Credit Cards – Personal Loans – Branches) Recommendation for ANZ Credit Card recognition campaign HCMC, July 2010

2. Objectives Encouraging utilization of banking cards on the overall Enhancing the brand preference on ANZ banking cards Reliable / Fast / Convenient / Safe / Simple / Value-added Promoting ANZ Credit Card Promotion program to provide strong incentives to both new users and current users (additional cards) Them Execution: Tie the concept of “ANZ Credit Card” into the mindset of consumers The feeling of having a banking card The pride of being part of the modern life Pre-cast the brand image (of top-banking-card-service) for consumers’ future TOM when in need. Objectives & Theme Executions

3. Selective Mid-&-up-scale locations HCMC: Tax Department Store High-traffic day: Saturday to Monday: 4th, 5th and 6th of September at Main Lobby 09 shows within 03 days. Focused activities 9 hours (10 am to 13pm; 14pm – 17pm; 18pm – 21pm) with total 06 PGs (Class A) per active day Lucky games during the shows Band with Cello, Guitar and Violin Education & Communications: PGs leaflets; LCD & MC presentations Banking benefits in modern life ANZ selling points: Safe / Simple / Convenient / Fast ANZ Credit Card Promotion Program The Location Demonstrations

4. Decorations - Highlight ANZ Leaflet PGs (Class A)

5. Decorations – Highlight (tt)

6. Decorations – Highlight (tt) Classic Band: 1 Cello 1 Guitar 1 Violin

7. Decorations – Highlight (tt)

8. Booth sketch

9. Thank You