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Turbo-Charge Small Business Marketing with Social Media

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Paul Gillin
Paul Gillin

A host of new online tools are now available that small business owners can use to showcase their expertise, find new customers and build their businesses. Blogs, podcasts, digital video and social networks are revolutionizing markets, offering business owners new ways to find and connect with customers around the world at little or no cost. This session introduces the most popular social media concepts and provides step-by-step advice on how to put them to work for your business.

BusinessTechnologie
1  sur  30
Turbo-Charge Small Business Marketing with Social Media Paul Gillin PMA09 March 4, 2009
New Media Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008 Newspaper Layoffs Source: Erica Smith (graphicdesignr.net)
Traditional Communications
New Reality
Meet the New Influencers Steve Hall Philipp Lenssen Paige Heninger & Gretchen Vogelzang
Why Now? ,[object Object],[object Object],[object Object],[object Object],Source: Pew Research It’s now cheaper to keep information than it is to throw it away. It’s also easier to publish information than ever before. This is an explosive new combination.
The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whom Do Consumers Trust? Percent who trust each source Source: Nielsen, Oct., 2007
The Many Arms of Social Media Cost to user = $0
Blogs – Global Podium
Podcasts: Audio Personality
New Kids On The Block
Just One Guy Technorati rank: 714 Technorati fans: 146 Google Indexed pages: 3,760 Alex ranking: Top .17% Inbound links: 10,542 Del.icio.us bookmarks: 2,068 New York Times citations: 136 Computerworld citations: 193 InformationWeek citations: 72 Newsletter subscribers: 130,000
Small business
Self-Appointed Celebrities
Embrace Niche Markets
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Go Where Customers Are
Put Communities to Work Needs Definition Product Architecture Iterative Development Field Testing Viral Marketing Peer Support Product lifecycle
The Power of Friending Profile Friends Groups
Cultural Norms of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage ,[object Object],[object Object],[object Object]
Engagement Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Optimize
Promote Yourself
Promote Others
Tweet Your Stuff
Ancillary Products Sponsored newsletters Books Sponsored podcasts Guides/calendars/coffee-table books Contests
Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: @pgillin Available on Amazon or from w ww.NewInfluencers.com Available on Amazon or from www.SSMMBook.com

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Turbo-Charge Small Business Marketing with Social Media