The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Routeguru
1. Directions … the good old way! Piyush Gupta [email_address] Co-founder, CMO +91.9711335568
2. Management Team - B.Tech. (Aerospace) - IIT Mumbai (1997) - 12 years of technology and product management experience. - Worked across countries like United States of America, Middle East and India. - Extensive experience in enterprise GIS and Telecom products domain. - PG Diploma in Cartography from Jamia Millia University, Delhi (1989) - 20 years of GIS cartography and data quality experience. - Worked with United Nations for 7 years in various critical roles. - Invited advisor to Govt. agencies for various GIS project initiatives. - B.Tech. (IT) from Cochin University of Science And Technology, Kochi - Previously co-founded Stendek R&D, Kochi – an offshore Product development firm. - Worked with Telenor (Norway), Accenture R&D Labs (B’lore) as techno-business consultant. - South Asian Steward and LBS industry expert for “Institute For The Future”, California, US. - Competent and complimentary team. - Strong focus on GIS/LBS in Indian context. Avinash Agrawal – CEO Rajesh Ragavan – COO Piyush Gupta - CMO
3. Geographical Problems 3. City’s landscape - Changing rapidly, creates high confusion. 1. House addressing system - Complex and Non-uniform. 2. Road Signage(s) - Lacking & Not planned by Govt. 4. How to find/share address & directions easily? Resu t “ Increase in time & fuel consumption”
4. Objectives 3. Extending “ Power of GIS ” to citizens, travelers, tourists etc. 1. Technology to “ FIND ” and “ SHARE ” locations easily. 2. Providing “ FREE ” or “ LOW COST ” services for mass adoption. 4. Wide adoption of GIS by “ missing last-mile ” urban geo-data. “ Find and Give Directions On-the-Go”
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7. Business model Flow of Services Flow of Money $ $ MyLocation™ (Configure once and share) 1. Individual Users * 2. Businesses: Events Managers, Retail, Real Estate, Medical Labs, Hotels, Corporate offices etc. # * Self-serve model (paid after N uses/month) # Pay per use model $ Leads to Businesses Misc. (Govt. Tie-up, Kiosks, Web syndications etc.) Local Business Aggregators Flow of IP Last-Mile Data (3 rd Party Products & Business users) $ $ $ $ Advertisers (Web/ WAP/ SMS/ Voice) $ $ Operator VAS Aggregator SMS Pull requests $ $ $
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9. Financial Requirements Sought for MyLocation™ & Last-Mile mapping of CP Cost per city per month GIS Data 90,000/- 90,000/- (6M) 15,000/- Total 25,000/- 15,000/- Salaries (per month) 25,000/- Salaries (per month) 10,04,000/- 60,000/- 84,000/- 1,10,000/- 1,20,000/- 1,50,000/- (3M) 90,000/- (3M) 3,00,000/- (6M) Total (6 Months) 10,000/- per month Contingencies 84,000/- 14,000/- 1 Dedicated server / month Extra Server 1,10,000/- MapInfo (1 user license) Software(s) 60,000/- (4x5Kx3M) 60,000/- (2x5Kx6M) 5000/- Cost per seat per month Infrastructure 2 Sales (for Biz validation) 2 Ground mapping team 2 Technical (Engineers) No. No. Team Building Last-mile mapping of CP MyLocation™ Activities