Internet Marketing Recommendation

1. Internet Marketing
Recommendation
Peter Hughes
MKTG 404 - 2M
April/24/2012

2. Perspective
 Why is Internet Marketing Important?
 Email
 107 trillion –Emails sent in 2010.
 294 billion – Average number of emails sent
per day.
 2.9 billion –Email accounts worldwide.
 Websites
 255 million –Websites as of December 2010.
 21.4 million – New websites in 2010.

3. Perspective
 Why is Internet Marketing Important?
 Internet Users
 1.97 billion – Internet users worldwide (June
2010)
 266.2 million – Internet users in North
America.
 Social Media
 152 million – The number of blogs on the
Internet
 25 billion – Number of sent tweets on Twitter
in 2010
 600 million – People on Facebook at the end
of 2010.

4. Overview
 Blog
 Persona
 Blog Posts
 Social Media
 Performance Summary

5. Blog
 What is the blog about?
 Entertainment Ward
 Latest & Greatest in the world of
entertainment
 Why I chose this topic?
 Great Topic for a blog
 Interested in Entertainment
 Newsworthy
 Fun to write

6. Persona
 Name: John Smith Age: 20
 College Student & Works Part-Time
 Main interest in Entertainment
 Likes to keep up with latest news,
release dates and reviews
 Experienced in Social Media usage

7. Blog Topics
 Superbowl XLVI - New York Giants vs New England Patriots
 Van Halen - A Different Kind of Truth
 The Amazing Spider-Man Trailer
 The Walking Dead Mid-Season Premiere
 The Avengers Movie Trailer
 The Simpsons 22 Short Films about Springfield
 South Park (16th Season Premiere) Reverse Cowgirl
 The Walking Dead (Season 2 Finale) Beside The Dying Fire
 Kiss & Mötley Crüe Co-Headlining Tour in "The Tour" 2012
 WWE Wrestlemania 28 - Once in a Lifetime
 South Park - Butters Stotch "The Inner Child“
 DragonForce - The Power Within

8. Social Media
 Facebook
• http://www.facebook.com/EntertainmentWard
 Twitter
• https://twitter.com/#!/entertainward
 YouTube
• http://www.youtube.com/user/EntertainmentWard
 Pinterest
• http://pinterest.com/EntertainWard/

9. Summary
 Blog
 667 Visits
 543 Unique
 81.40% New
 18.59% Returning
 1,529 Pageviews
 30 countries visited
 Traffic Types
 71.96% referral
 18.89% direct
 9.41% organic
 Top Sources – Reddit, Direct & Facebook

10. Facebook Insights
 Facebook
 64 Likes
 6 People
Talking about
 172 total reach
 Built huge
amount of
traffic to the
blog

11. Summary
 Twitter
 72 Followers
 109 Following
 102 Tweets
 Did not help
build traffic to
blog

12. Summary
 YouTube
 13 Videos
 6 Views
 3 Subscribers
 Did not help
build traffic to
blog

13. Summary
 Pinterest
 10 Followers
 13 Following
 4 Boards
 41 Pins
 Did not help
build traffic to
blog

14. Summary
 Hudspot Grader
 Received great
scores
 Fluctuated through
the semester
 Helped to show
the progress of the
blog and what to fix

15. Business Review
 Key Learnings/Indicated Actions
 Blog
 Facebook
 Twitter
 YouTube
 Pinterest
 Social Bookmarks – Reddit & Digg

16. Key Learnings: Blog
 Positive Results
 Steady climb in visits from week 8-14 with 667
visits in total
 Traffic Types
 71.96% referral (Mostly from Reddit & Facebook)
 18.89% direct
 1,529 total pageviews & 2.29 Pages per visits
 Average Time on site 00:04:20
 Gained 7 Subscribers to blog
 Negative Results
 Bounce rate of 69.57%

17. Indicated Actions: Blog
 Increase Social media use to:
 Build awareness
 Interact with visitors
 Post consistently
 Content is key
 Include tags and keywords in each post
 Write for SEO to stay on top of search
engines
 Create videos that relate to blog
 so visitors stay on blog longer to increase
the bounce rate

18. Key Learnings: Facebook
 Positive Results
 Steady increase in likes, which totaled 64
 Peak total people talking about page was 19
 Peak total weekly total reach was 389
 Huge audience that built lots of traffic to my
blog
 Negative Results
 Lost a few likes from my page

19. Indicated Actions: Facebook
 Post more often to:
 Build conversation on page
 Reach a wider audience
 Post on other pages to:
 Build awareness to people who have no
relation to the blog
 Tie in other social media elements to
have consistency and create versatility

20. Key Learning: Twitter
 Positive Results
 Tweeted 102 times
 Following 109 accounts
 Steady increase of followers with a total of 72
followers
 Including Johnny Solinger of the band Skid Row
 Negative Results
 Did not build traffic to the blog
 Lost several followers from page

21. Indicated Actions: Twitter
 Tweet more often:
 One tweet per day is not enough to gain
extra followers or build awareness
 Engage with other Twitter pages by:
 Retweeting Tweets
 Mentioning other pages
 Make better use of Hashtags

22. Key Learning: YouTube
 Positive Results
 With little time spent on the YouTube page:
 Gained a total of 3 subscribers
 Had 13 videos in favourites playlist
 Had 6 views
 Negative Results
 Did not build traffic to the blog
 Minimal time spent on YouTube page

23. Indicated Actions: YouTube
 Create video blogs
 Create videos that relate to the blog
 Create several playlists so each different
form of entertainment has its own
 Like and favourite videos that relate to
the blog
 Spend time on YouTube to build an
audience that can be referred to the blog

24. Key Learnings: Pinterest
 Positive Results
 Gained a total of 10 followers
 Followed 13 other users
 4 separate boards for different types of
entertainment
 With a total of 41 Pins.
 Negative Results
 Did not build traffic to the blog

25. Indicated Actions: Pinterest
 Spend time on Pinterest
 Create own pins so others can repin
them to their boards to build awareness
to the blog
 Pin more often so boards are regularly
updated with new content

26. Key Learnings: Social Bookmarks
 Positive Results  Positive Results
 Gained huge amount  Gained several
of traffic to the blog Facebook shares and
with a total of 264 Twitter retweets from
referrals Digg users.
 Negative Results  Negative Results
 Did not add to or  Did not build much
create conversations traffic to the blog
with other Reddit
users

27. Indicated Actions: Social Bookmarks
 Contribute to conversations to build
more awareness to the blog
 Retweet and share other users post on
Facebook, so they may do the same
 Spend more time on social bookmarking
sites to build awareness and create
conversations with other users

28. Recommendations
 Website
 Blog
 SEO
 Pay Per Click ads
 Display ads
 Social Media
 Affiliate Marketing
 Press Release
 Email Marketing
 Mobile Marketing

29. Recommendations
 Website:
 No plans for a website because this is a
stand alone blog where all the information
that is needed will be.
 Blog:
 No changes will be made to the blog, except
for more content posted on a regular basis
 Search Engine Optimization Strategies:
 Include labels in each post that relate to the
keywords for the blog
 Include inbound & outbound links in posts

30. Recommendations
 Pay Per Click ads:
 These ads will appear on sites such as
Google and Yahoo.
 The average cost per click for the ads is
$0.50.
 Keywords Include:
 Entertainment, Movies, Television, Music,
Games, Comics, Sports, Latest news, New
releases

31. Recommendations
 Display Ads:
 Used to attract people to build awareness to
the blog
 Top 10 websites to put display ads:
 YouTube
 Billboard
 Comedy Central
 Cracked
 Aint It Cool News
 Huffington Post
 ET online
 IMDB
 IGN
 WWE

32. Recommendations
 Social Media:
 There is a social media campaign already in
place to build awareness and traffic
 Campaign Includes:
 Facebook
 Twitter
 YouTube
 Pinterest
 Social Bookmarking sites
 Affiliate Marketing:
 Does not apply to my business

33. Recommendations
 Social Media Press Releases:
 New press release at the
beginning of each month
 Help to keep visitors up to
date with all the new content
that will be posted for the
month

34. Recommendations
 Email Marketing:
 New email sent out to
email subscribers at the
beginning on each month
 Let subscribers know about
upcoming content and
interact with the blog

35. Recommendation
 Mobile Marketing:
 Tabs for each social
media element of the
marketing campaign
 Users can read each
blog post directly from
the app
 Users can also share
information on social
media websites

36. Rationale
 SEO strategies will help more people find my blog
due to being near the top of search engines
 Only change to the blog that is needed is more
consistent posting
 PPC and Display ads are great tools to push traffic
from other websites to the blog
 Social Media will have one consistent message
and build awareness of the blog
 Press Releases & Email Marketing are great tools
to keep viewers up to date with the latest content
and information
 Mobile Marketing allows access to the blog from
anywhere and will be a major force in marketing in
the coming years

37. Thanks for listening to
my presentation
Peter Hughes
MKTG 404 - 2M
April/24/2012