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Jennifer McNelly, President, Manufacturing Institute
David DeLong, David DeLong & Associates
Moderated by Steve Yurek, President and CEO,
Air-Conditioning, Heating and Refrigeration Institute
Is Your Association Doing Enough to
Close the Skills Gap?
National Leadership & Local Action
As a Blueprint for Effective Collaboration
Panel Discussion:
Jennifer McNelly, President
The Manufacturing Institute
David DeLong, Author
Lost Knowledge: Confronting the Threat of an Aging Workforce
© D.W. DeLong 2013
3
What is the “Skills Gap”?
• ASTD: “...a significant gap between an organization’s
current capabilities & the skills it needs to achieve it’s
goals.”
• Deloitte/MI study: “...the gap between talent that
manufacturers need to keep growing their business
and what they can actually find.”
© D.W. DeLong 2013
4
“Skills Gap”
...it’s more complicated than that!
• Company size defines scope of gap & resources to fix
• Geographic location
--rural vs. urban manufacturing sites
--proximity to training resources, e.g. community colleges
--competition from other employers, e.g. energy industry
• Types of roles
--skilled machinists & welders vs. chemists & quality engineers
• Types of skills needed
--generic, soft (e.g. communication, problem solving)
--specialized, technical, unique (e.g. pump design)
© D.W. DeLong 2013
5
“Skills Gaps”
...more ways they differ!
• Skills gap impacts: single company vs. value chain
--e.g. HVACR needs 85K technicians to deliver products
• Length & cost of training to fill role
--months vs. several years
--standardized certification vs. highly-customized training
© D.W. DeLong 2013
6
What are CMA Members Looking for
To Close the Skills Gap?
• Increase members’ sharing of solution “success stories”
• Seeking tactics/best practices to roll out
--How to communicate with schools & parents re mftring’s image
--Help members engage more effectively with community colleges
--How to create apprentice programs
• Leverage NAM programs
--e.g. adapt Skills Certification Program
• Think about more systemic solutions
--Get community college systems to coordinate
STEM-related curricula across state lines
• “Not my Association’s problem.”
© D.W. DeLong 2013
7
Some “Relevant” Questions About the
Skills Gap to Increase Competitiveness
• Are critical SG’s emerging among our members’
customers or in the industry’s value chain?
• Do we know how much our members care about the
skills gap? What specific gaps (SG) do they have?
• How can our association provide short cuts to address SG?
• Does my staff have the skills needed to transfer knowledge
across generations to members?
• How are competitor associations addressing
SGs? Is there value integrating SG efforts with
competitors?
• Are technology changes among members,
customers, or regulators exacerbating impact
of skills gaps?
© D.W. DeLong 2013
Discussion
8
© D.W. DeLong 2013
© D.W. DeLong 2013
© D.W. DeLong 2013
Discussion
12

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Skills Gap Solutions for Associations

  • 1. Jennifer McNelly, President, Manufacturing Institute David DeLong, David DeLong & Associates Moderated by Steve Yurek, President and CEO, Air-Conditioning, Heating and Refrigeration Institute
  • 2. Is Your Association Doing Enough to Close the Skills Gap? National Leadership & Local Action As a Blueprint for Effective Collaboration Panel Discussion: Jennifer McNelly, President The Manufacturing Institute David DeLong, Author Lost Knowledge: Confronting the Threat of an Aging Workforce
  • 3. © D.W. DeLong 2013 3 What is the “Skills Gap”? • ASTD: “...a significant gap between an organization’s current capabilities & the skills it needs to achieve it’s goals.” • Deloitte/MI study: “...the gap between talent that manufacturers need to keep growing their business and what they can actually find.”
  • 4. © D.W. DeLong 2013 4 “Skills Gap” ...it’s more complicated than that! • Company size defines scope of gap & resources to fix • Geographic location --rural vs. urban manufacturing sites --proximity to training resources, e.g. community colleges --competition from other employers, e.g. energy industry • Types of roles --skilled machinists & welders vs. chemists & quality engineers • Types of skills needed --generic, soft (e.g. communication, problem solving) --specialized, technical, unique (e.g. pump design)
  • 5. © D.W. DeLong 2013 5 “Skills Gaps” ...more ways they differ! • Skills gap impacts: single company vs. value chain --e.g. HVACR needs 85K technicians to deliver products • Length & cost of training to fill role --months vs. several years --standardized certification vs. highly-customized training
  • 6. © D.W. DeLong 2013 6 What are CMA Members Looking for To Close the Skills Gap? • Increase members’ sharing of solution “success stories” • Seeking tactics/best practices to roll out --How to communicate with schools & parents re mftring’s image --Help members engage more effectively with community colleges --How to create apprentice programs • Leverage NAM programs --e.g. adapt Skills Certification Program • Think about more systemic solutions --Get community college systems to coordinate STEM-related curricula across state lines • “Not my Association’s problem.”
  • 7. © D.W. DeLong 2013 7 Some “Relevant” Questions About the Skills Gap to Increase Competitiveness • Are critical SG’s emerging among our members’ customers or in the industry’s value chain? • Do we know how much our members care about the skills gap? What specific gaps (SG) do they have? • How can our association provide short cuts to address SG? • Does my staff have the skills needed to transfer knowledge across generations to members? • How are competitor associations addressing SGs? Is there value integrating SG efforts with competitors? • Are technology changes among members, customers, or regulators exacerbating impact of skills gaps?
  • 8. © D.W. DeLong 2013 Discussion 8
  • 9.
  • 12. © D.W. DeLong 2013 Discussion 12