The evolution of the web is made of virtuous circles.

1. ” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten . ”

2. OVERHYPED YET UNDERVALUED

4. The web is about virtuous spirals Refer to glossary for description

8. Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation The idea is not new

9. Class consciousness Means of production (lumpen)ProNetariat Infrastructure and Superstructure Media Feudalism

11. New attitudes towards advertising

14. A holy grail

17. Where are the Belgian users?

18. Microsoft is focusing on Real Life networks

19. Social media in Belgium Source: comscore may 2007 (15+)

20. Preferred networks Source: Metrixlab- MSN Social Networks Europe, n=200

21. Microsoft 2.1

29. Thank You