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Gartner High-Tech and Telecom




                                                                        Gartner Symposium/ITxpo 2009
                                                                        November 2 – 5, 2009
                                                                        Cannes, France

                                                                        gartner.com/eu/symposium




                                              Contents                  Introduction
                                                                        with over 200 unique sessions covering the most critical topics in IT
                                                                        Attendees
                                                                        a profile of the end users that attended this event in 2008
                                                                        Complete Agenda
                                                                        view descriptions of all Symposium presentations
                                                                        Gartner High-Tech and Telecom Recommended Agenda
                                                                        see an abridged agenda featuring reccommended sessions by the
                                                                        Gartner High-Tech and Telecom Team
                                                                        Gartner Analyst Relations Forum Meeting
                                                                        join us and get more from your Gartner analyst relationships
                                                                        The ITxpo Solutions Showcase
                                                                        an explanation of what ITxpo is and see a list of participating companies
                                                                        Solution Provider Sessions
                                                                        find out why these sessions matter to you and get a list of the
                                                                        participating companies
                                                                        Symposium/ITxpo Hotel Location Map
                                                                        shows all locations of the nearby hotels




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more
information, e-mail info@gartner.com or visit gartner.com.
Introduction


                                                                             With over 200 unique sessions covering the most critical topics
                                                                             in IT, there are many benefits for you to attend Symposium.
                                                                             These include learning about new technologies, refreshing
                                                                             your technology expertise, networking with other attendees,
                                                                             and deepening your understanding of your buyers and the
                                                                             IT marketplace.
                                                                             Understand Your Buyers
                                                                             How will you have your finger on the pulse of the marketplace or know
                                                                             what issues your technology buyers are focused on if you don’t attend?
                                                                             Your attendance at Symposium is the perfect way to immerse yourself
                                                                             in learning alongside and network with CIOs, technology buyers and
                                                                             IT leaders. Learn what they care about so you can build better
                                                                             relationships with them.

                                                                             Understand the IT Marketplace
                                                                             How will you ensure your go-to-market strategy is on target if you don’t know
                                                                             where the market is headed? Spend a few days investigating the changing
                                                                             market environment at this year’s Symposium. As a Symposium attendee,
                                                                             you will be able to set up three “one-on-one” sessions with Gartner analysts
                                                                             in order to get personalized advice on how to grow your business—from
                                                                             product road map discussions to go-to-market planning.

                                                                             Symposium is an amazing event, and it’s a great opportunity for technology
                                                                             and service providers to not only ensure your product innovation and
                                                                             marketing strategies are on track, but also to build and grow your business.




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Attendees


                       Job TiTle*                                                                                                        iT bUdgeT*



              Senior iT
                                                                                                                             €250M+ 15%                               less than €10m 29%
              Manager
                  25%                                                            C-level
                                                                                 59%




                                                                                                     €100M – €250M 13%
          Senior
        business
        Manager
            16%
                                                                                                                  €50M – €100M 12%                                    €10M – €50M 31%




                       CoUNTRieS*                                                                                                        VeRTiCAl MARKeT*

                                 other
                               europe
                                   5%             RoW 3%                                                                                              Retail 2%
                                                                                                                             Miscellaneous 10%
                        italy 3%                                      benelux 19%
  Spain/Portugal 2%                                                                                                    Healthcare 3%
                                                                                                                                                                          Financial Services 32%
     germany                                                                                                       Technology 3%
       Austria
   Switzerland
          18%

                                                                                                          Public Sector 19%
      France 8%

                                                                                Nordics 30%                                                                               Transport 4%


          UK & ireland 18%                                                                                                        energy 7%
                                                                                                                                       Services 2%                Manufacturing 18%




*Figures based on end-user attendees at Cannes Symposium/ITxpo 2008




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Gartner High-Tech and Telecom Recommended Agenda
NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar.


Monday, November 2, 2009
                 09:00 – 10:30 IT in the Aftermath: Strategy and Budgeting for 2010
                               SpeAker: BArBArA GomolSkI
                                       economic austerity derailed the strategies and budgets of many organizations. looking to 2010, IT leaders must carefully rebuild
                                       capabilities that were starved or scaled down during the past year. This presentation will explore the best approaches to getting
                                       strategic plans back on track and re-prioritizing initiatives for 2010.
                 11:00 – 12:00 Software Realities 2010: Megavendors, Megatrends and Mounting Chaos
                               SpeAkerS: ANdy kyTe, yvoNNe GeNoveSe
                                       Software megavendors dominate, but disruption is hitting this mature industry. The way software is developed, sold, referenced,
                                       provisioned and implemented is radically changing as a result of SaaS, cloud and open-source computing, mashups and more.
                                       This session examines the impact, forecasts evolving responses of software megavendors, advises enterprises on immediate
                                       implications, and provides guidance for longer-term strategic options.
                 15:45 – 16:45 The Gartner Scenario for 2010: The Current State and Future Direction of the IT Industry
                               SpeAkerS: dAle kuTNICk, keN mCGee
                                       The Gartner Scenario is the annual flagship Gartner presentation on information technology. The Scenario highlights the
                                       biggest issues confronting clients and highlights how clients are successfully surmounting those challenges.
                 15:45 – 16:45 The Future of Communications
                               SpeAkerS: leIF-oloF WAllIN, NeIl rICkArd
                                       Whether 2010 is dominated more by cost reductions or a focus on returning to growth, there are several communications
                                       initiatives on which every IT organization needs to act, and that every IT leader needs to understand. Because of the fundamental
                                       shifts to the way business is run, the way business leaders think and what end users expect, networking organizations need to
                                       reorganize around sets of high-value services.
                 17:00 – 18:00 Mastering Pattern-Based Strategy: Eliminating Constraints Between Information, Business Execution and Performance
                               SpeAkerS: NIGel rAyNer, yvoNNe GeNoveSe
                                       Significant operational constraints will affect an organization’s overall ability to perform in the new normal. organizations need
                                       to master the ability to recognize new/novel patterns that enable innovation or avoid disruption and react to change in strategy
                                       and execution.

Tuesday, November 3, 2009
                 08:30 – 09:30 Google vs. Microsoft: A Battle for the Clouds
                               SpeAkerS: dAvId mITCHell SmITH, Tom AuSTIN
                                       Google and microsoft are investing billions of dollars every year, building out data centers to support their cloud-computing
                                       offerings and hoping to be number one in a world where the cloud is a central part of computing. This presentation will focus
                                       on the differences between these two companies’ strategies and who is likely to have the greatest success at what.
                                       The European Outsourcing and IT Services Scenario: Insight for a Turbulent Market
                                       SpeAker: GIANluCA TrAmACere
                                       2009 – 10 will be a key period for the outsourcing and IT services market in europe. providers and service recipients face many
                                       threats and opportunities: renegotiations; the rise of alternative delivery models; balancing cost reductions with requirements such
                                       as business enhancement; and step changes in speed and flexibility We examine a market that will be characterized by many
                                       successes and failures and consolidations and acquisitions.
                                       Panel: Top Ways to Reduce IT Infrastructure and Operations Costs
                                       SpeAkerS: ANdreW BuTler, FederICA TroNI, rAkeSH kumAr, vAldIS FIlkS
                                       IT infrastructure and operations (I&o) accounts for up to 70% of the total enterprise IT budget. Hence, I&o leaders have
                                       always been under intense pressure to reduce costs—and those pressures have significantly heightened in these turbulent
                                       times. In this session, Gartner analysts offer best practices in all facets of data centers, IT operations and client computing.
                                       The Mobile and Wireless Scenario: Business Innovation Using Wireless
                                       SpeAker: NICk JoNeS
                                       mobile and wireless is poised for a new era of innovation. Wireless networks will surpass wired broadband performance; the
                                       new generation of devices, applications and app stores will revolutionize consumer mobility; network operators will find new
                                       roles and services; and corporations will be able to communicate and collaborate in new ways.
                 10:00 – 10:45 Mastermind Interview: Leo Apotheker, CEO, SAP
                               SpeAkerS: leo ApoTHeker, NIGel rAyNer, yvoNNe GeNoveSe
                 11:15 – 12:15 Top 10 Strategic Technologies for 2010
                               SpeAker: dAvId W. CeArley
                                       Gartner presents its annual top 10 strategic technologies. These are the most important technologies and related technology
                                       trends that the enterprise should consider adding to their strategic planning process.



© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Gartner High-Tech and Telecom Recommended Agenda
NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar.



Tuesday, November 3, 2009
                 11:15 – 12:15 Unified Communications and Collaboration Scenario
                               SpeAkerS: JeFFrey mANN, STeve Blood
                                       enterprise communications is in a period of dramatic and rapid evolution. New paradigms and technologies for how enterprises
                                       and individuals communicate and interact are entering the market. Ip-pBX vendors like Cisco and Avaya will interoperate with
                                       collaboration vendors like microsoft and IBm. planners must rethink their organizational structure, strategic vendor relations and
                                       business models.
                 14:30 – 14:50 The Cloud Computing Scenario
                               SpeAkerS: dAryl C. plummer, dAvId mITCHell SmITH
                                       Cloud computing has become the latest in a series of hot industry terms and as such, is used in many contradictory ways.
                                       underneath the fog, there are very real trends such as global class, scalable and elastic processing, and the Internet itself that are
                                       converging to fuel this phenomenon. Impacts will be felt as related evolve to deal with the changes, both real and resulting from hype.
                 14:30 – 15:30 Three Economic Futures and What They Mean for IT
                               SpeAker: rICHArd HuNTer
                                       long range planning is notoriously difficult for rapidly moving industries such as information technology, yet systems selected
                                       for business use today may continue in productive use ten to twenty years later. This presentation takes a scenario approach to
                                       better understand the futurity of current decisions as well as the future if business and IT. Attendees will have impact that is both
                                       immediate and strategic.
                                       The Sustainability Scenario
                                       SpeAker: SImoN mINGAy
                                       Sustainable development will be a central issue for national policymakers and enterprises alike, driven by the low-carbon
                                       economy, energy crises and the need for oil independence. Sustainable growth and sustainable development are linked as if they
                                       were joined at the hip. We will explore the importance of sustainability to the enterprise and to IT, and explore where enlightened
                                       self-interest meets bad business.
                 14:30 – 14:50 Gartner MarketScope: Video Telepresence Systems
                               SpeAker: SCoTT morrISoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the marketScope for video Telepresence Systems.
                                       marketScopes offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of
                                       evaluating vendors in emerging and maturing markets.
                                       Gartner Magic Quadrants: Application Infrastructure — Systematic SOA and SOA Composite Application Projects
                                       SpeAker: pAolo mAlINverNo
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for Application Infrastructure for
                                       Systematic SoA and SoA Composite Application projects. magic Quadrants offer visual snapshots of a market’s direction, maturity
                                       and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Enterprise Architecture Tools
                                       SpeAker: CHrIS WIlSoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for enterprise Architecture Tools.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                 15:00 – 15:20 Gartner Magic Quadrant: Desktops and Notebooks
                               SpeAker: BrIAN GAmmAGe
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for desktops and notebooks.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Business Intelligence Platforms
                                       SpeAker: ANdreAS BITTerer
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for business intelligence platforms.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                                       Navigating the IT Operations Management Landscape
                                       SpeAker: mIlINd GovekAr
                                       This presentation analyzes how technology trends will impact IT operations. These trends include process frameworks (such as
                                       ITIl), automation, virtualization and cloud computing. In addition, it includes an analysis of leaders in IT operations management
                                       software and the market forces that could change that leadership.




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Gartner High-Tech and Telecom Recommended Agenda
NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar.


Tuesday, November 3, 2009
                 15:45 – 16:45 Collaboration and Social Software: Exploiting a Market in Transition
                               SpeAkerS: CArol rozWell, NIkoS drAkoS
                                       The once-staid market of collaboration has been turned upside down with social software presenting new collaboration
                                       paradigms and new provisioning models such as SaaS and the cloud becoming viable options. rich collaboration services are
                                       essential to organizations driving towards productivity improvements, and a deep understanding of market dynamics is essential
                                       to optimizing strategies.
                 15:45 – 16:05 Gartner Magic Quadrant: Network Service Provider, Pan-European
                               SpeAker: SCoTT morrISoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for network service provider,
                                       pan-european. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary
                                       Gartner method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Network Service Provider, Pan-European
                                       SpeAker: SCoTT morrISoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for network service provider,
                                       pan-european. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary
                                       Gartner method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: ERP and Supply Chain Management
                                       SpeAker: THomAS oTTer
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for erp and supply chain
                                       management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary
                                       Gartner method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: IT Project and Portfolio Management
                                       SpeAker: dANIel B. STANG
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for program and porfolio
                                       management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary
                                       Gartner method of evaluating vendors for markets in the middle phases of their life cycle.
                 16:15 – 16:35 Gartner Magic Quadrant: Servers
                               SpeAker: pHIlIp dAWSoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for servers. magic Quadrants offer
                                       visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for
                                       markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Business Process Management Suites
                                       SpeAker: JANelle B. HIll
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for business process management
                                       suites. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner
                                       method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Desktop Outsourcing, Western Europe
                                       SpeAker: GIANluCA TrAmACere
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for desktop outsourcing, Western
                                       europe. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary
                                       method of evaluating vendors for markets in the middle phases of their life cycle.

Wednesday, November 4, 2009
                 08:30 – 09:30 Performance Management: Breaking Down the Barriers Between BI and Business Applications
                               SpeAker: NIGel rAyNer
                                       organizations investing millions of dollars in business applications continue to be disappointed by their reporting and analysis
                                       capabilities while at the same time, many BI projects are struggling to gain penetration among business users. The emerging area
                                       of performance management is breaking down the barriers between these two vital technology areas and will be key in helping
                                       business users navigate the downturn and position for the recovery.
                                       Avoiding the Top 10 Mistakes in IT Service Management
                                       SpeAker: mAry meSAGlIo
                                       IT service management has gained mainstream acceptance as a critical practice area for internal IT organizations. With that
                                       traction comes hype and confusion regarding which execution practices, models, tools and road maps actually work and which
                                       don’t. This session will provide IT leaders with critical insights for recognizing and avoiding the most common misteps in
                                       pursuing service excellence.




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Gartner High-Tech and Telecom Recommended Agenda
NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar.


Wednesday, November 4, 2009
                 08:30 – 09:30 Top 10 Business Domain Issues and Innovations in Enterprise Applications
                               SpeAkerS: ed THompSoN, THomAS oTTer
                                       many organizations have already implemented solutions for core business functions like accounts payable, employee benefits, or
                                       salesforce automation – core functions that now are table stakes. To drive differentiation and boost performance, business leaders
                                       will demand advanced capabilities. This fast-paced session provides CIos and IT leaders with insights into 10 key application
                                       opportunities of strategic importance to business leaders. Topics will range from spending analysis for finance and procurement,
                                       to workforce analytics and talent management, to rFId and more.
                 10:00 – 10:45 Mastermind Interview: Alan Matula, CIO, Shell International
                               SpeAkerS: AlAN mATulA, lINdA r. CoHeN, mArk rASkINo
                 11:15 – 12:15 Panel: Cisco, IBM, HP and Oracle/Sun—Building the Future Data Center
                               SpeAkerS: NeIl rICkArd, pHIlIp dAWSoN, yvoNNe GeNoveSe
                                       oracle is buying Sun microsystems, creating many questions from customers of both companies. As the deal unfolds, the truth
                                       is emerging. Will oracle truly become a hardware vendor? What is the future of open source with oracle? Will oracle sell off
                                       products? Will oracle finally embrace cloud computing? What happens to mySQl and Java? This session addresses these
                                       questions and more in this in-depth look at the pending acquisition.
                                       Global Leaders, Global Results: A Discussion with Unicredit and Carrefour
                                       SpeAkerS: Hervé THoumyre , JeAN-louIS prevIdI, mASSImo mIlANTA
                                       The nature of information and technology are changing driven by new technologies and business conditions. How the CIo and
                                       IT executives respond to these changes determines their future role and contribution. In this session two leading european CIos
                                       discuss their strategies for leading IT today and in the recovery.
                 14:00 – 15:30 Introducing the Gartner Market Clock: Rebalancing IT Priorities
                               SpeAker: BrIAN GAmmAGe
                                       We present the Gartner market Clock methodology, a framework for planning technology adoption, investment, divestment and
                                       retirement. The market Clock provides IT leaders with a full life cycle portfolio view of IT products and services in terms of relative
                                       market maturity and commoditization levels.
                                       Software as a Service’s Uncertainties Revealed
                                       SpeAker: THomAS oTTer
                                       low total cost of ownership, quick deployments and high end-user adoption are benefits typically cited with using software as a
                                       service. yet many SaaS deployments do not live up to these expectations. This presentation will use a combination of user
                                       case-study examples, models and decision frameworks to reveal the true value of SaaS.
                                       The Four Future Worlds of Enterprise Content Management
                                       SpeAker: deBrA loGAN
                                       enterprise content management (eCm) is a contradiction in terms. Few enterprises have a single resource for managing content;
                                       fewer have a consistent understanding of what content actually is; and 90% of the 80% of information that has been qualified
                                       as unstructured content is virtually unmanaged in most companies. There are four futures for eCm—and only one favors a
                                       Sharepoint strategy.
                                       Outsourcing Initiatives: Balancing Cost, Excellence and Innovation
                                       SpeAker: ClAudIo dA rold
                                       Business demands and cost pressures are increasing. outsourcing clients wants more from their deals including reduced cost
                                       and better/faster delivery of services. In this presentation we examine the realities and myths about outsourcing and how you can
                                       get what you expect from the deal.
                 14:30 – 14:50 Gartner Magic Quadrants: IT Event Correlation and Analysis and Application Performance Monitoring
                               SpeAker: WIll CAppellI
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for IT operations management.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method
                                       of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Social Software
                                       SpeAker: NIkoS drAkoS
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for Social Software. magic
                                       Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating
                                       vendors for markets in the middle phases of their life cycle.
                 15:00 – 15:20 Gartner Magic Quadrant: Unified Communications
                               SpeAker: STeve Blood
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for unified Communications.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner
                                       method of evaluating vendors for markets in the middle phases of their life cycle.


© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Gartner High-Tech and Telecom Recommended Agenda
NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar.


Wednesday, November 4, 2009
                 15:00 – 15:20 Gartner Magic Quadrant: DW/DBMS and Data Integration
                               SpeAker: doNAld FeINBerG
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for dW/dBmS and data
                                       integration. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary
                                       Gartner method of evaluating vendors for markets in the middle phases of their life cycle.
                 15:30 – 15:45 Emerging Trends Radar Screen
                               SpeAker: NICk JoNeS
                                       What are the “next big things” that your executives will discover in the airline magazines? Which of these will provide the
                                       most value to your organization, and which can wait until costs fall and risks are lower? The Gartner radar screen presents
                                       the major disruptive technologies in the 3three- to 10-year timeframe and provides case studies of early adopters and
                                       high-impact applications.
                 15:45 – 16:45 New Technologies and Techniques to Address Explosive Data Storage Growth
                               SpeAker: vAldIS FIlkS
                                       For the foreseeable future, storage demand will continue to grow faster than even computing and networking. To cope,
                                       enterprises need to look beyond simply adding more and more capacity. learn what new technologies are available, such
                                       as archiving, Cdp, solid-state disk, de-duplication, thin provisioning and virtual tape libraries, to help you better address
                                       your current and the upcoming storage challenges.
                 15:45 – 16:05 Gartner Magic Quadrant: Wireless E-Mail
                               SpeAker: moNICA BASSo
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for eireless e-mail. magic
                                       Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Customer Relationship Management
                                       SpeAker: JoHN rAdClIFFe
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for Customer relationship
                                       management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s
                                       primary method of evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Enterprise Architecture Tools (REPEAT)
                                       SpeAker: CHrIS WIlSoN
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for enterprise architecture tools.
                                       magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrant: Help Desk Outsourcing
                                       SpeAker: GIANluCA TrAmACere
                 16:15 – 16:35 Gartner Magic Quadrant: IT Service Desk
                               SpeAker: mIlINd GovekAr
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for IT service desk. magic
                                       Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of
                                       evaluating vendors for markets in the middle phases of their life cycle.
                                       Gartner Magic Quadrants: Enterprise Content Management and Web Content Management
                                       SpeAkerS: mICk mACComASCAIGH, reGINA CASoNATo
                                       This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for enterprise content
                                       management and Web content management. magic Quadrants offer visual snapshots of a market’s direction, maturity and
                                       participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle.

Thursday, November 5, 2009
                 09:45 – 10:45 Chaos to Control: Strategic Vendor Management Emerges
                               SpeAker: GIlBerT vAN der HeIdeN
                                       vendor management is emerging as a critical discipline in leading organizations. Too many organizations have relied on ad hoc
                                       vendor management. This leads to a lack of pricing competitiveness, suboptimal vendor performance and diminished vendor value.
                                       This presentation will present best practices in vendor management design, organization and driving improved vendor performance.
                   12:15-13:15 Global Sourcing Scenario and Trends: Shifts in the Use of Offshore Resources
                               SpeAker: IAN mArrIoTT
                                       Global sourcing has been one of the most dynamic areas for several years. The last year has been particularly active with terrorist
                                       attacks in India, the Satyam scandal and largest single year expansion to locations other than India.



© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Analyst Relations Forum


                                                                             Join us and get more from your Gartner analyst relationships!
                                                                             • Understand the essential elements of Gartner corporate strategy as well
                                                                               as Gartner Research strategy affecting AR professionals.
                                                                             • Learn new and emerging best practices that can increase your AR
                                                                               program effectiveness.
                                                                             • Develop strategies that align with the changing CIO and Gartner analyst
                                                                               dynamics in this challenging business environment.
                                                                             • Network with your peers.
                                                                             This event is complimentary and open to all AR professionals.

                                                                             Forum Agenda
                                                                             15:00 – 17:00
                                                                             Welcome
                                                                             Jeff Golterman, Group Vice President and Analyst Relations
                                                                             Community Leader, Gartner High-Tech & Telecom Programs

                                                                             Gartner Company Update
                                                                             Gene Hall, Chief Executive Officer

                                                                             Gartner Research Update
                                                                             Peter Sondergaard, Senior Vice President and
                                                                             Global Head of Gartner Research

                                                                             Virtual AR and Measuring AR Effectiveness Best Practices
                                                                             Joshua Reynolds, Senior Vice President, Hill & Knowlton

                                                                             CIO Panel Discussion: Understanding How the CIO-Gartner Analyst
                                                                             Dialogue Is Changing AR Strategy
                                                                             Gartner CIO client panelists share their perspectives and field questions

                                                                             17:00 – 18:00
                                                                             Cocktail Reception

                                                                             Click here to register

                                                                             Cannes Forum and Cocktail Reception
                                                                             Majestic Barriere Hotel
                                                                             November 3, 2009
                                                                             15:00 – 18:00
                                                                             Royan Suite
                                                                             Click for directions

                                                                             For the convenience of participants who are also attending Gartner Symposium/
                                                                             ITxpo, we are providing an Analyst Relations Community workroom equipped
                                                                             with computer workstations and wireless connections, located in Auditorium
                                                                             B & C, Level 3 at the Palais des Festivals Hotel.

                                                                             Questions?

                                                                             You do not have to be a registered Symposium/ITxpo attendee to attend this forum.


© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
What is ITxpo?


                                                                             The ITxpo Solution Showcase provides the opportunity to interact
                                                                             with over 150 Solution Providers all in one location. You’ll
                                                                             learn about the latest solutions from both best-of-breed and
                                                                             up-and-coming providers. You’ll see real-world examples of
                                                                             how enterprises are using vendor products and also participate
                                                                             in hands-on demonstrations. The atmosphere is low-hype,
                                                                             the focus is on technologies powering new efficiencies and
                                                                             profitability. Meet face-to-face with senior representatives who
                                                                             can tell you the full potential of their products and services.

                                                                             For a current list of participating companies click here

                                                                             Analyst/User Roundtables
                                                                             60-minute discussions moderated by a Gartner analyst topically focused
                                                                             around Symposium Communities.

                                                                             Cool Vendor Pavilion
                                                                             The Cool Vendor Pavilion will house some of the most intriguing up-and-
                                                                             coming providers in enterprise IT, culled from Gartner’s Cool Vendors
                                                                             reports. Activities will include demonstrations and theater sessions
                                                                             highlighting what makes these providers so cool, and why they may be the
                                                                             major providers of tomorrow.

                                                                             Magic Quadrant Theatre Sessions
                                                                             These analyst-led ITxpo Theater Sessions on the show floor will focus on
                                                                             a Magic Quadrant or MarketScope.

                                                                             Learning Labs – Hands on Testing
                                                                             Learning labs immerse you in intense super-tutorials. Join 20 other
                                                                             attendees at designated workstations and work with an instructor to test,
                                                                             explore and understand the features of the industry’s emerging products.

                                                                             ITxpo Theaters
                                                                             Join our sponsors at the ITxpo theaters for fast-paced presentations on
                                                                             product announcements, case studies, road maps and product visions.

                                                                             Solution Provider Sessions
                                                                             These sessions are your chance to be briefed like an end-user on new
                                                                             products and services by leading vendors.These 60-minute sessions
                                                                             feature some of the market’s most fascinating solutions. You get real-life
                                                                             stories about those who have deployed them successfully, including their
                                                                             strategies, challenges and results. For a current list of Solution Provider
                                                                             Sessions click here




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
Symposium/ITxpo Hotel Location Map




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                            1.   America                                          8.           Embassy                                                                         15.                   Majestic                                                                                                   22.         Vendome
                            2.   Cavendish                                        9.           Esterel Hotel                                                                   16.                   Mondial                                                                                                    23.         Victoria
                            3.   Croisette Beach                                 10.           Festival                                                                        17.                   Palais Stéphanie                                                                                           24.         Villa Garbo
                            4.   De France                                       11.           Grand Hotel                                                                     18.                   Residence All Suites                                                                                       25.         White Palm 1835
                            5.   De Paris                                        12.           Gray d’Albion                                                                   19.                   Splendid
                            6.   De Provence                                     13.           Hotel Carlton                                                                   20.                   Sun Riviera
                            7.   Eden                                            14.           Hotel Martinez                                                                  21.                   Univers




© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.

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Gartner Symposium I Txpo Cannes 2009 for Vendors

  • 1. Gartner High-Tech and Telecom Gartner Symposium/ITxpo 2009 November 2 – 5, 2009 Cannes, France gartner.com/eu/symposium Contents Introduction with over 200 unique sessions covering the most critical topics in IT Attendees a profile of the end users that attended this event in 2008 Complete Agenda view descriptions of all Symposium presentations Gartner High-Tech and Telecom Recommended Agenda see an abridged agenda featuring reccommended sessions by the Gartner High-Tech and Telecom Team Gartner Analyst Relations Forum Meeting join us and get more from your Gartner analyst relationships The ITxpo Solutions Showcase an explanation of what ITxpo is and see a list of participating companies Solution Provider Sessions find out why these sessions matter to you and get a list of the participating companies Symposium/ITxpo Hotel Location Map shows all locations of the nearby hotels © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 2. Introduction With over 200 unique sessions covering the most critical topics in IT, there are many benefits for you to attend Symposium. These include learning about new technologies, refreshing your technology expertise, networking with other attendees, and deepening your understanding of your buyers and the IT marketplace. Understand Your Buyers How will you have your finger on the pulse of the marketplace or know what issues your technology buyers are focused on if you don’t attend? Your attendance at Symposium is the perfect way to immerse yourself in learning alongside and network with CIOs, technology buyers and IT leaders. Learn what they care about so you can build better relationships with them. Understand the IT Marketplace How will you ensure your go-to-market strategy is on target if you don’t know where the market is headed? Spend a few days investigating the changing market environment at this year’s Symposium. As a Symposium attendee, you will be able to set up three “one-on-one” sessions with Gartner analysts in order to get personalized advice on how to grow your business—from product road map discussions to go-to-market planning. Symposium is an amazing event, and it’s a great opportunity for technology and service providers to not only ensure your product innovation and marketing strategies are on track, but also to build and grow your business. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 3. Attendees Job TiTle* iT bUdgeT* Senior iT €250M+ 15% less than €10m 29% Manager 25% C-level 59% €100M – €250M 13% Senior business Manager 16% €50M – €100M 12% €10M – €50M 31% CoUNTRieS* VeRTiCAl MARKeT* other europe 5% RoW 3% Retail 2% Miscellaneous 10% italy 3% benelux 19% Spain/Portugal 2% Healthcare 3% Financial Services 32% germany Technology 3% Austria Switzerland 18% Public Sector 19% France 8% Nordics 30% Transport 4% UK & ireland 18% energy 7% Services 2% Manufacturing 18% *Figures based on end-user attendees at Cannes Symposium/ITxpo 2008 © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 4. Gartner High-Tech and Telecom Recommended Agenda NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar. Monday, November 2, 2009 09:00 – 10:30 IT in the Aftermath: Strategy and Budgeting for 2010 SpeAker: BArBArA GomolSkI economic austerity derailed the strategies and budgets of many organizations. looking to 2010, IT leaders must carefully rebuild capabilities that were starved or scaled down during the past year. This presentation will explore the best approaches to getting strategic plans back on track and re-prioritizing initiatives for 2010. 11:00 – 12:00 Software Realities 2010: Megavendors, Megatrends and Mounting Chaos SpeAkerS: ANdy kyTe, yvoNNe GeNoveSe Software megavendors dominate, but disruption is hitting this mature industry. The way software is developed, sold, referenced, provisioned and implemented is radically changing as a result of SaaS, cloud and open-source computing, mashups and more. This session examines the impact, forecasts evolving responses of software megavendors, advises enterprises on immediate implications, and provides guidance for longer-term strategic options. 15:45 – 16:45 The Gartner Scenario for 2010: The Current State and Future Direction of the IT Industry SpeAkerS: dAle kuTNICk, keN mCGee The Gartner Scenario is the annual flagship Gartner presentation on information technology. The Scenario highlights the biggest issues confronting clients and highlights how clients are successfully surmounting those challenges. 15:45 – 16:45 The Future of Communications SpeAkerS: leIF-oloF WAllIN, NeIl rICkArd Whether 2010 is dominated more by cost reductions or a focus on returning to growth, there are several communications initiatives on which every IT organization needs to act, and that every IT leader needs to understand. Because of the fundamental shifts to the way business is run, the way business leaders think and what end users expect, networking organizations need to reorganize around sets of high-value services. 17:00 – 18:00 Mastering Pattern-Based Strategy: Eliminating Constraints Between Information, Business Execution and Performance SpeAkerS: NIGel rAyNer, yvoNNe GeNoveSe Significant operational constraints will affect an organization’s overall ability to perform in the new normal. organizations need to master the ability to recognize new/novel patterns that enable innovation or avoid disruption and react to change in strategy and execution. Tuesday, November 3, 2009 08:30 – 09:30 Google vs. Microsoft: A Battle for the Clouds SpeAkerS: dAvId mITCHell SmITH, Tom AuSTIN Google and microsoft are investing billions of dollars every year, building out data centers to support their cloud-computing offerings and hoping to be number one in a world where the cloud is a central part of computing. This presentation will focus on the differences between these two companies’ strategies and who is likely to have the greatest success at what. The European Outsourcing and IT Services Scenario: Insight for a Turbulent Market SpeAker: GIANluCA TrAmACere 2009 – 10 will be a key period for the outsourcing and IT services market in europe. providers and service recipients face many threats and opportunities: renegotiations; the rise of alternative delivery models; balancing cost reductions with requirements such as business enhancement; and step changes in speed and flexibility We examine a market that will be characterized by many successes and failures and consolidations and acquisitions. Panel: Top Ways to Reduce IT Infrastructure and Operations Costs SpeAkerS: ANdreW BuTler, FederICA TroNI, rAkeSH kumAr, vAldIS FIlkS IT infrastructure and operations (I&o) accounts for up to 70% of the total enterprise IT budget. Hence, I&o leaders have always been under intense pressure to reduce costs—and those pressures have significantly heightened in these turbulent times. In this session, Gartner analysts offer best practices in all facets of data centers, IT operations and client computing. The Mobile and Wireless Scenario: Business Innovation Using Wireless SpeAker: NICk JoNeS mobile and wireless is poised for a new era of innovation. Wireless networks will surpass wired broadband performance; the new generation of devices, applications and app stores will revolutionize consumer mobility; network operators will find new roles and services; and corporations will be able to communicate and collaborate in new ways. 10:00 – 10:45 Mastermind Interview: Leo Apotheker, CEO, SAP SpeAkerS: leo ApoTHeker, NIGel rAyNer, yvoNNe GeNoveSe 11:15 – 12:15 Top 10 Strategic Technologies for 2010 SpeAker: dAvId W. CeArley Gartner presents its annual top 10 strategic technologies. These are the most important technologies and related technology trends that the enterprise should consider adding to their strategic planning process. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 5. Gartner High-Tech and Telecom Recommended Agenda NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar. Tuesday, November 3, 2009 11:15 – 12:15 Unified Communications and Collaboration Scenario SpeAkerS: JeFFrey mANN, STeve Blood enterprise communications is in a period of dramatic and rapid evolution. New paradigms and technologies for how enterprises and individuals communicate and interact are entering the market. Ip-pBX vendors like Cisco and Avaya will interoperate with collaboration vendors like microsoft and IBm. planners must rethink their organizational structure, strategic vendor relations and business models. 14:30 – 14:50 The Cloud Computing Scenario SpeAkerS: dAryl C. plummer, dAvId mITCHell SmITH Cloud computing has become the latest in a series of hot industry terms and as such, is used in many contradictory ways. underneath the fog, there are very real trends such as global class, scalable and elastic processing, and the Internet itself that are converging to fuel this phenomenon. Impacts will be felt as related evolve to deal with the changes, both real and resulting from hype. 14:30 – 15:30 Three Economic Futures and What They Mean for IT SpeAker: rICHArd HuNTer long range planning is notoriously difficult for rapidly moving industries such as information technology, yet systems selected for business use today may continue in productive use ten to twenty years later. This presentation takes a scenario approach to better understand the futurity of current decisions as well as the future if business and IT. Attendees will have impact that is both immediate and strategic. The Sustainability Scenario SpeAker: SImoN mINGAy Sustainable development will be a central issue for national policymakers and enterprises alike, driven by the low-carbon economy, energy crises and the need for oil independence. Sustainable growth and sustainable development are linked as if they were joined at the hip. We will explore the importance of sustainability to the enterprise and to IT, and explore where enlightened self-interest meets bad business. 14:30 – 14:50 Gartner MarketScope: Video Telepresence Systems SpeAker: SCoTT morrISoN This 20-minute snapshot presentation offers you an opportunity to explore the marketScope for video Telepresence Systems. marketScopes offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors in emerging and maturing markets. Gartner Magic Quadrants: Application Infrastructure — Systematic SOA and SOA Composite Application Projects SpeAker: pAolo mAlINverNo This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for Application Infrastructure for Systematic SoA and SoA Composite Application projects. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Enterprise Architecture Tools SpeAker: CHrIS WIlSoN This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for enterprise Architecture Tools. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle. 15:00 – 15:20 Gartner Magic Quadrant: Desktops and Notebooks SpeAker: BrIAN GAmmAGe This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for desktops and notebooks. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Business Intelligence Platforms SpeAker: ANdreAS BITTerer This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for business intelligence platforms. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Navigating the IT Operations Management Landscape SpeAker: mIlINd GovekAr This presentation analyzes how technology trends will impact IT operations. These trends include process frameworks (such as ITIl), automation, virtualization and cloud computing. In addition, it includes an analysis of leaders in IT operations management software and the market forces that could change that leadership. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 6. Gartner High-Tech and Telecom Recommended Agenda NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar. Tuesday, November 3, 2009 15:45 – 16:45 Collaboration and Social Software: Exploiting a Market in Transition SpeAkerS: CArol rozWell, NIkoS drAkoS The once-staid market of collaboration has been turned upside down with social software presenting new collaboration paradigms and new provisioning models such as SaaS and the cloud becoming viable options. rich collaboration services are essential to organizations driving towards productivity improvements, and a deep understanding of market dynamics is essential to optimizing strategies. 15:45 – 16:05 Gartner Magic Quadrant: Network Service Provider, Pan-European SpeAker: SCoTT morrISoN This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for network service provider, pan-european. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Network Service Provider, Pan-European SpeAker: SCoTT morrISoN This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for network service provider, pan-european. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: ERP and Supply Chain Management SpeAker: THomAS oTTer This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for erp and supply chain management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: IT Project and Portfolio Management SpeAker: dANIel B. STANG This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for program and porfolio management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. 16:15 – 16:35 Gartner Magic Quadrant: Servers SpeAker: pHIlIp dAWSoN This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for servers. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Business Process Management Suites SpeAker: JANelle B. HIll This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for business process management suites. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Desktop Outsourcing, Western Europe SpeAker: GIANluCA TrAmACere This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for desktop outsourcing, Western europe. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle. Wednesday, November 4, 2009 08:30 – 09:30 Performance Management: Breaking Down the Barriers Between BI and Business Applications SpeAker: NIGel rAyNer organizations investing millions of dollars in business applications continue to be disappointed by their reporting and analysis capabilities while at the same time, many BI projects are struggling to gain penetration among business users. The emerging area of performance management is breaking down the barriers between these two vital technology areas and will be key in helping business users navigate the downturn and position for the recovery. Avoiding the Top 10 Mistakes in IT Service Management SpeAker: mAry meSAGlIo IT service management has gained mainstream acceptance as a critical practice area for internal IT organizations. With that traction comes hype and confusion regarding which execution practices, models, tools and road maps actually work and which don’t. This session will provide IT leaders with critical insights for recognizing and avoiding the most common misteps in pursuing service excellence. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 7. Gartner High-Tech and Telecom Recommended Agenda NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar. Wednesday, November 4, 2009 08:30 – 09:30 Top 10 Business Domain Issues and Innovations in Enterprise Applications SpeAkerS: ed THompSoN, THomAS oTTer many organizations have already implemented solutions for core business functions like accounts payable, employee benefits, or salesforce automation – core functions that now are table stakes. To drive differentiation and boost performance, business leaders will demand advanced capabilities. This fast-paced session provides CIos and IT leaders with insights into 10 key application opportunities of strategic importance to business leaders. Topics will range from spending analysis for finance and procurement, to workforce analytics and talent management, to rFId and more. 10:00 – 10:45 Mastermind Interview: Alan Matula, CIO, Shell International SpeAkerS: AlAN mATulA, lINdA r. CoHeN, mArk rASkINo 11:15 – 12:15 Panel: Cisco, IBM, HP and Oracle/Sun—Building the Future Data Center SpeAkerS: NeIl rICkArd, pHIlIp dAWSoN, yvoNNe GeNoveSe oracle is buying Sun microsystems, creating many questions from customers of both companies. As the deal unfolds, the truth is emerging. Will oracle truly become a hardware vendor? What is the future of open source with oracle? Will oracle sell off products? Will oracle finally embrace cloud computing? What happens to mySQl and Java? This session addresses these questions and more in this in-depth look at the pending acquisition. Global Leaders, Global Results: A Discussion with Unicredit and Carrefour SpeAkerS: Hervé THoumyre , JeAN-louIS prevIdI, mASSImo mIlANTA The nature of information and technology are changing driven by new technologies and business conditions. How the CIo and IT executives respond to these changes determines their future role and contribution. In this session two leading european CIos discuss their strategies for leading IT today and in the recovery. 14:00 – 15:30 Introducing the Gartner Market Clock: Rebalancing IT Priorities SpeAker: BrIAN GAmmAGe We present the Gartner market Clock methodology, a framework for planning technology adoption, investment, divestment and retirement. The market Clock provides IT leaders with a full life cycle portfolio view of IT products and services in terms of relative market maturity and commoditization levels. Software as a Service’s Uncertainties Revealed SpeAker: THomAS oTTer low total cost of ownership, quick deployments and high end-user adoption are benefits typically cited with using software as a service. yet many SaaS deployments do not live up to these expectations. This presentation will use a combination of user case-study examples, models and decision frameworks to reveal the true value of SaaS. The Four Future Worlds of Enterprise Content Management SpeAker: deBrA loGAN enterprise content management (eCm) is a contradiction in terms. Few enterprises have a single resource for managing content; fewer have a consistent understanding of what content actually is; and 90% of the 80% of information that has been qualified as unstructured content is virtually unmanaged in most companies. There are four futures for eCm—and only one favors a Sharepoint strategy. Outsourcing Initiatives: Balancing Cost, Excellence and Innovation SpeAker: ClAudIo dA rold Business demands and cost pressures are increasing. outsourcing clients wants more from their deals including reduced cost and better/faster delivery of services. In this presentation we examine the realities and myths about outsourcing and how you can get what you expect from the deal. 14:30 – 14:50 Gartner Magic Quadrants: IT Event Correlation and Analysis and Application Performance Monitoring SpeAker: WIll CAppellI This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for IT operations management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Social Software SpeAker: NIkoS drAkoS This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for Social Software. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle. 15:00 – 15:20 Gartner Magic Quadrant: Unified Communications SpeAker: STeve Blood This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for unified Communications. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 8. Gartner High-Tech and Telecom Recommended Agenda NOTE: Presentations recommended by the Gartner High-Tech and Telecom team appear in blue bar. Wednesday, November 4, 2009 15:00 – 15:20 Gartner Magic Quadrant: DW/DBMS and Data Integration SpeAker: doNAld FeINBerG This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for dW/dBmS and data integration. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. 15:30 – 15:45 Emerging Trends Radar Screen SpeAker: NICk JoNeS What are the “next big things” that your executives will discover in the airline magazines? Which of these will provide the most value to your organization, and which can wait until costs fall and risks are lower? The Gartner radar screen presents the major disruptive technologies in the 3three- to 10-year timeframe and provides case studies of early adopters and high-impact applications. 15:45 – 16:45 New Technologies and Techniques to Address Explosive Data Storage Growth SpeAker: vAldIS FIlkS For the foreseeable future, storage demand will continue to grow faster than even computing and networking. To cope, enterprises need to look beyond simply adding more and more capacity. learn what new technologies are available, such as archiving, Cdp, solid-state disk, de-duplication, thin provisioning and virtual tape libraries, to help you better address your current and the upcoming storage challenges. 15:45 – 16:05 Gartner Magic Quadrant: Wireless E-Mail SpeAker: moNICA BASSo This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for eireless e-mail. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Customer Relationship Management SpeAker: JoHN rAdClIFFe This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for Customer relationship management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are Gartner’s primary method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Enterprise Architecture Tools (REPEAT) SpeAker: CHrIS WIlSoN This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for enterprise architecture tools. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrant: Help Desk Outsourcing SpeAker: GIANluCA TrAmACere 16:15 – 16:35 Gartner Magic Quadrant: IT Service Desk SpeAker: mIlINd GovekAr This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrant for IT service desk. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Gartner Magic Quadrants: Enterprise Content Management and Web Content Management SpeAkerS: mICk mACComASCAIGH, reGINA CASoNATo This 20-minute snapshot presentation offers you an opportunity to explore the magic Quadrants for enterprise content management and Web content management. magic Quadrants offer visual snapshots of a market’s direction, maturity and participants, and are the primary Gartner method of evaluating vendors for markets in the middle phases of their life cycle. Thursday, November 5, 2009 09:45 – 10:45 Chaos to Control: Strategic Vendor Management Emerges SpeAker: GIlBerT vAN der HeIdeN vendor management is emerging as a critical discipline in leading organizations. Too many organizations have relied on ad hoc vendor management. This leads to a lack of pricing competitiveness, suboptimal vendor performance and diminished vendor value. This presentation will present best practices in vendor management design, organization and driving improved vendor performance. 12:15-13:15 Global Sourcing Scenario and Trends: Shifts in the Use of Offshore Resources SpeAker: IAN mArrIoTT Global sourcing has been one of the most dynamic areas for several years. The last year has been particularly active with terrorist attacks in India, the Satyam scandal and largest single year expansion to locations other than India. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 9. Analyst Relations Forum Join us and get more from your Gartner analyst relationships! • Understand the essential elements of Gartner corporate strategy as well as Gartner Research strategy affecting AR professionals. • Learn new and emerging best practices that can increase your AR program effectiveness. • Develop strategies that align with the changing CIO and Gartner analyst dynamics in this challenging business environment. • Network with your peers. This event is complimentary and open to all AR professionals. Forum Agenda 15:00 – 17:00 Welcome Jeff Golterman, Group Vice President and Analyst Relations Community Leader, Gartner High-Tech & Telecom Programs Gartner Company Update Gene Hall, Chief Executive Officer Gartner Research Update Peter Sondergaard, Senior Vice President and Global Head of Gartner Research Virtual AR and Measuring AR Effectiveness Best Practices Joshua Reynolds, Senior Vice President, Hill & Knowlton CIO Panel Discussion: Understanding How the CIO-Gartner Analyst Dialogue Is Changing AR Strategy Gartner CIO client panelists share their perspectives and field questions 17:00 – 18:00 Cocktail Reception Click here to register Cannes Forum and Cocktail Reception Majestic Barriere Hotel November 3, 2009 15:00 – 18:00 Royan Suite Click for directions For the convenience of participants who are also attending Gartner Symposium/ ITxpo, we are providing an Analyst Relations Community workroom equipped with computer workstations and wireless connections, located in Auditorium B & C, Level 3 at the Palais des Festivals Hotel. Questions? You do not have to be a registered Symposium/ITxpo attendee to attend this forum. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 10. What is ITxpo? The ITxpo Solution Showcase provides the opportunity to interact with over 150 Solution Providers all in one location. You’ll learn about the latest solutions from both best-of-breed and up-and-coming providers. You’ll see real-world examples of how enterprises are using vendor products and also participate in hands-on demonstrations. The atmosphere is low-hype, the focus is on technologies powering new efficiencies and profitability. Meet face-to-face with senior representatives who can tell you the full potential of their products and services. For a current list of participating companies click here Analyst/User Roundtables 60-minute discussions moderated by a Gartner analyst topically focused around Symposium Communities. Cool Vendor Pavilion The Cool Vendor Pavilion will house some of the most intriguing up-and- coming providers in enterprise IT, culled from Gartner’s Cool Vendors reports. Activities will include demonstrations and theater sessions highlighting what makes these providers so cool, and why they may be the major providers of tomorrow. Magic Quadrant Theatre Sessions These analyst-led ITxpo Theater Sessions on the show floor will focus on a Magic Quadrant or MarketScope. Learning Labs – Hands on Testing Learning labs immerse you in intense super-tutorials. Join 20 other attendees at designated workstations and work with an instructor to test, explore and understand the features of the industry’s emerging products. ITxpo Theaters Join our sponsors at the ITxpo theaters for fast-paced presentations on product announcements, case studies, road maps and product visions. Solution Provider Sessions These sessions are your chance to be briefed like an end-user on new products and services by leading vendors.These 60-minute sessions feature some of the market’s most fascinating solutions. You get real-life stories about those who have deployed them successfully, including their strategies, challenges and results. For a current list of Solution Provider Sessions click here © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.
  • 11. Symposium/ITxpo Hotel Location Map Avenue des Anglais 2009 Boulevard Carnot Hotel Locations el ris n No lau Léo Val Rue e de enu Centre Av Avenue Hospitalier de Cannes Sa int Nicol Av t enu on Boule ed im ry eG eM d Montfleu ras 2 ed Boulevar se Ru Rue Merie vard as de 5 Rue Mo Loui Rue Jean Boulevard de Ferrage sN uli Tuby Boulevard de Lo rrain 22ouveau n ictor Rue Jean Jaurés e ard V 24 Bo ulev 9 Bo Rue des Belges Rue des Serbes Rue Rue Lece u 21 16 4 de y 12 rf Tub 19 8 le tor Lou Rue Antibes va 20 Riouffe i Vic ure urett Felix Fa 10 rd ar d is B 7 de ev 1 23 ul Amo ro 6 Pantie d’A Bo lanc La Aven Canada d 15 l c au steur ue de sa Bou d Pi Jetée A de F. Mar Cannes Ru Avenue du Docteur Raymon levard de ce la C éc e rois 11 ha Rue Pa ette Ge lJ Rue 17 uin Quai Rue de Bo o Palais Des 3 18 lbe Avenue de Madrid rge ule Cl Rue Roua rt Edouard s Festivals Saint-Pierre var em ze e nce Bo 13 dd Boulevard du Midi au ule Boulevard Je 25 var eG an H dd ibert el én a Cr oi 14 ér al Baie de Cannes se tte Va ut rin 1. America 8. Embassy 15. Majestic 22. Vendome 2. Cavendish 9. Esterel Hotel 16. Mondial 23. Victoria 3. Croisette Beach 10. Festival 17. Palais Stéphanie 24. Villa Garbo 4. De France 11. Grand Hotel 18. Residence All Suites 25. White Palm 1835 5. De Paris 12. Gray d’Albion 19. Splendid 6. De Provence 13. Hotel Carlton 20. Sun Riviera 7. Eden 14. Hotel Martinez 21. Univers © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. ITxpo is a trademark of Gartner, Inc. or its affiliates. For more information, e-mail info@gartner.com or visit gartner.com.