Social media strategy @ SAME summer camp 2014 SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.

1. twitter.com/philippebossin
The power of social

2. Hi!
• @philippebossin
• Online communications @groen

3. Today
• Concepts
• Strategy
• Hands-on
• Best practices

4. Social media is the social interaction among
people in which they create, share or exchange
information and ideas in virtual communities and
networks.

5. Storytelling

6. What’s your story?

7. Share your story, activate
your ambassadors

8. How has your work impacted
their lives?

9. (visual) identity, messages,
values

10. What defines your organization?
What value can you bring to my network?
!

11. Creators - engagors - lurkers

13. 90%
9%1%
2006

14. 70%
20%
10%
2011

15. Degrees of involvement

16. What’s the easiest way to get
involved?

18. Strategy

19. Strategy
• Goals
• Means or tactics
• Metrics or KPI’s

20. Setting goals
• Create awareness
• Reach a certain number of
people per week
• Facebook Reach

21. Hands-on
Define two goals with corresponding metrics

22. Tactics
• Content
• awareness
• appreciation
• action
• advocacy

23. Tactics
• Content types
• Text
• Photo
• Video
• Memes
• Infographic

24. Algorithms?

26. Memes
An Internet meme is an activity, concept, catchphrase or piece of media which
spreads, often as mimicry, from person to person via the Internet.
http://goo.gl/NepRpP

29. http://goo.gl/ZaJr2J

37. Focus
Stopping power

38. Do more of what works

39. Experiment
• What do you want to achieve?
• Conduct small experiments
• types of content
• length of your post
• time of posting
• frequency

40. Measure and evaluate

41. Do more of what works
70 - 20 - 10

42. Best practices
• Be consistent in your overall (visual) identity.
• Use hashtags, join the discussion.
• Don’t broadcast, connect & engage.
• Content planning?
• Do more of what works. Enjoy (: