Discussed are the ingredients for cultivating your online reputation, understanding basics of Google, how social media influences your online presence and which tools and strategies to employ when establishing and maintaining your place on the web.
Google Is Watching You: Building Your Reputation on Google
1. Google Is Watching You
Building Your Google Reputation
Building Your Google Reputation
Phil Baumann, RN
Phil Baumann, RN
CEO, CareVocate LLC
CEO, CareVocate LLC
@PhilBaumann
@PhilBaumann
info@CareVocate.com
info@CareVocate.com
40. Make Lists & Focus
Do Don’t
• Establish a Basecamp • Ignore the Web
• Re-consider Blogging • Make Fear a Strategy
• House Outposts • Get Lost in Metrics
• Dip Into Streams • Be Lazy
• Stay Up-to-Date • Mock What You Don’t Know
• Cultivate Creativity • Unilaterally Broadcast
• Be Remarkable • Take It So Seriously
42. About Phil Baumann
Phil Baumann is CEO of CareVocate LLC, helping clients
out with their online presence. Although he is a
registered nurse with a background in critical care and
drug safety, he actually started his career in enterprise
accounting and treasury operations and has been
interested in computer technology for over thirty years.
He therefore brings a unique and valuable perspective
to online collaboration technologies and communities.
He blogs at PhilBaumann.com.
@PhilBaumann
info@CareVocate.com
484-362-0451
43. Disclaimers
• Statements expressed are solely those of Phil
Baumann on behalf of CareVocate LLC.
• Products referenced herein are not sponsored nor
endorsed with guarantees nor otherwise warranted.
• Participants are encouraged to establish, practice and
enforce safe, secure and responsible online policies
and procedures.
44. Copyrights
This work is licensed under CC 3.0 – Attribution-
Noncommercial-Share Alike 3.0.
Please attribute to Phil Baumann with a link to
PhilBaumann.com
Please refer to Creative Commons for more details
(http://creativecommons.org/licenses/by-nc-sa/3.0/
us/)
Notes de l'éditeur
The Media (Marketing) model of the 20th Century was based on unilateral Mass Communication - interaction between organization and consumer was expensive. The Media model for the 21st Century is inverting the old one. The X-axis represents Interaction, while the Y-axis represents bandwidth (or cost to produce). The LUQ (top left quadrant) includes Movies, TV, Books, etc: very expensive to produce with very little interactivity. The LLQ includes Art, Postal Mail, etc: very cheap to produce but again not very interactive. The RUQ includes person-to-person instruction, etc: expensive to produce but highly interactive. Finally, RLQ includes SMS, email and – most extremely – Twitter: practically free and incredibly interactive. We have shifted from LUQ to RLQ – this shift is producing a cultural shock, perhaps as resonate as the Industrial Revolution.
The Web is no longer a static and impersonal Web. It is increasingly dynamic and social, opening up new opportunities for communication, collaboration and knowledge-sharing. Yesterday’s Web was about one-way facing pages that took weeks to appear in search engines. Today’s Web is about instant, social and real-time exchanges.
Twitter may be an easy and inexpensive connector. The Real-time Web is definitely evolving. Nevertheless, organizations that wish to maximize their value to their stakeholders need to invest and cultivate a portfolio of online assets. Twitter is like a stream; but blogs are like a base camp. Don’t confuse tactics with strategies.