How conversations became the new links
•Télécharger en tant que PPTX, PDF•
1 j'aime•1,023 vues
Presentation about how things are changing on the web. Old line traffic drivers like E-Mail, PPC and Social Media are losing their effectiveness because of the growing trend towards personalization which creates a "filter bubble".
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à How conversations became the new links
Similaire à How conversations became the new links (20)
Plus de Phil Buckley
Plus de Phil Buckley (16)
Dernier
Dernier (20)
How conversations became the new links
- 1. How Conversations Became The New Links Phil Buckley @1918www.curagami.com
- 2. Phil Buckley @1918www.curagami.com In 1997, the google.com domain was registered
- 3. Phil Buckley @1918www.curagami.com Lots of stuff happened between then and now. Google Toolbar — December 2000 1st Documented Update — September 2002 Boston — February 2003 Cassandra — April 2003 Dominic — May 2003 Fritz — July 2003 Supplemental Index — September 2003 Florida — November 2003 Austin — January 2004 Brandy — February 2004 Nofollow — January 2005 Allegra — February 2005 Bourbon — May 2005 XML Sitemaps — June 2005 Personalized Search — June 2005 Gilligan — September 2005 Google Local/Maps — October 2005 Jagger — October 2005 Big Daddy — December 2005 Supplemental Update — November 2006 Universal Search — May 2007 Buffy — June 2007 Dewey — April 2008 Google Suggest — August 2008 Vince — February 2009 Rel-canonical Tag — February 2009 Caffeine (Preview) — August 2009 Real-time Search — December 2009 Google Places — April 2010 May Day — May 2010 Caffeine (Rollout) — June 2010 Brand Update — August 2010 Google Instant — September 2010 Instant Previews — November 2010 Negative Reviews — December 2010 Social Signals — December 2010 Overstock.com Penalty — January 2011 Attribution Update — January 28, 2011 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011 Pagination Elements — September 15, 2011 Query Encryption — October 18, 2011 Freshness Update — November 3, 2011 Search + Your World — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Knowledge Graph — May 16, 2012 Link Warnings — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 Domain Crowding — May 21, 2013 "Payday Loan" Update — June 11, 2013 Knowledge Graph Expansion — July 19, 2013 In-depth Articles — August 6, 2013 Hummingbird — August 20, 2013 Authorship Shake-up — December 19, 2013
- 4. Phil Buckley @1918www.curagami.com We’ve been through a few years of SEO tsunamis: Caffeine, Penguin, Panda, Hummingbird and Authorship
- 5. Phil Buckley @1918www.curagami.com Matt Cutts #winning
- 8. Phil Buckley @1918www.curagami.com Make pages primarily for users, not for search engines. Avoid tricks intended to improve search engine rankings. A good rule of thumb is to ask, "Does this help my users? Would I do this if search engines didn't exist?" Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field. "Does this help my users? Would I do this if search engines didn't exist?"
- 11. Phil Buckley @1918www.curagami.com Kathleen Kelly: [in an email to Joe Fox] The odd thing about this form of communication is that you're more likely to talk about nothing than something.
- 12. Phil Buckley @1918www.curagami.com Too Much Nothing
- 19. Phil Buckley @1918www.curagami.com Social at Scale
- 20. You can not dominate everything Phil Buckley @1918www.curagami.com
- 21. Phil Buckley @1918www.curagami.com The Traditional Sales Funnel is DEAD
- 22. Phil Buckley @1918www.curagami.com Personalization and The Filter Bubble
- 23. Phil Buckley @1918www.curagami.com How can Whirlpool ever get your attention?
- 24. Phil Buckley @1918www.curagami.com This is what Facebook thinks I need to see
- 26. Phil Buckley @1918www.curagami.com Friends of Friends What if you knew your customers as well as you know your best friends?
- 28. Phil Buckley @1918www.curagami.com I already own this So maybe I’ll like this
- 30. Phil Buckley @1918www.curagami.com This is how we find new things
- 31. Phil Buckley @1918www.curagami.com This is how we find new things
- 32. Phil Buckley @1918www.curagami.com We support what we love
- 33. Phil Buckley @1918www.curagami.com What brand of car does this guy drive?
- 34. Phil Buckley @1918www.curagami.com What brand of shoes does this guy wear?
- 35. Phil Buckley @1918www.curagami.com What awesome startup does this woman love? hint
- 36. Phil Buckley @1918www.curagami.com It’s a tapestry
- 37. Phil Buckley @1918www.curagami.com I don't want the most- linked-to site in my niche; I want to be the site that's synonymous with my niche. Rand Fishkin 2009
- 38. Phil Buckley @1918www.curagami.com 1-9-90 Rule Finding your 1%
- 43. Phil Buckley @1918www.curagami.com Tools to help
- 44. Phil Buckley @1918www.curagami.com Thank You Phil Buckley Curagami Co-founder Search Nerd Recovering web developer Life-long Red Sox fan
Notes de l'éditeur
- 1998 – You’ve Got Mail movie