This document provides an introduction to search engine optimization (SEO). It discusses the basics of SEO, including choosing keywords, optimizing page titles and content with keywords, and building links. Social signals and personalized search are also changing how SEO works. The document provides tips on tracking sites, fixing issues, and canonicalization. It emphasizes creating great content and becoming better at helping others through online efforts.
16. Before drafting content
consider what keywords are
your most important and map
out how to create pages to fit
each important group of
keywords within your site theme
and navigational structure.
- Aaron Wall of SEOBook
18. How do you write
compelling content when
you have a boring product?
19. Dileas Gu Bas: Scots for "Faithful unto death". Need we say
more?
Dependable, versatile and with a rich and powerful
history, the American Felling Axe is the quintessential
woodland tool and an icon of American design and ingenuity.
Every feature of this axe was meticulously designed by Best
Made in New York. The Dayton pattern head is made from
high carbon American steel and is drop forged in North
Carolina by fourth-generation axe makers. The Best Made
helve is lathed from Appalachian hickory and its elegant
curvature and slender form factor ensure superior efficiency
and safety. Every Best Made axe comes numbered with our
documentation and guarantee, and a fitted, top-grain leather
blade guard. This Special Edition axe will arrive in a hand-
built crate with wood wool.
20. Dileas Gu Bas: Scots for "Faithful unto death". Need we say
more?
Dependable, versatile and with a rich and powerful
history, the American Felling Axe is the quintessential
woodland tool and an icon of American design and ingenuity.
Every feature of this axe was meticulously designed by Best
Made in New York. The Dayton pattern head is made from
high carbon American steel and is drop forged in North
Carolina by fourth-generation axe makers. The Best Made
helve is lathed from Appalachian hickory and its elegant
curvature and slender form factor ensure superior efficiency
and safety. Every Best Made axe comes numbered with our
documentation and guarantee, and a fitted, top-grain leather
blade guard. This Special Edition axe will arrive in a hand-
built crate with wood wool.
21. Tweetable moment
If you can’t come up with
great content for your
site, hire someone who can!
#seomeetup
27. The 5 Basics of SEO
1. Choose a domain that makes sense
2. Construct smart titles for every page on your site
3. Use your keywords in a way that helps your site get found
4. Social is no longer optional
5. Actively seek out high quality links
28. So what’s next?
1. Sign up for a Google/Bing Webmaster account
2. Start tracking your site & looking at those numbers
3. Smartly use redirects and canonicalization
4. Fix stuff that’s broken… really
5. Pay attention to the next few slides…
29. PROBLEM: You have duplicate content
Solutions:
1. Just fix it
2. <meta name="robots"
content="noindex,nofollow">
3. /robots.txt
4. 301 redirects or URL rewriting
5. Webmaster tools to exclude parameters
6. rel=canonical
32. Essential Take Aways
• Create the best content possible
• Keep your goal in mind at all times
• Become a better you while online
• Help more
33. Tweetable moment
OMG! This was the best
Meetup I’ve ever been to.
#epic #seomeetup
#philisawesome
34. F.A.Q.
Do I have to spend money
to rank?
No.
Would my time be better
spent doing other SEO
tasks?
Probably not.
When is the next SEO
Meetup?
December 13th. A 2011 wrap up
event co-hosted by Jenny Halasz
35. Thank You
Special thanks to our sponsors:
Coalmarch Productions for keeping this Meetup FREE!
Thee Design Studio for providing the pizza!
and
for letting us use their cool space
Help support men’s health by supporting