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Social Media In Financial Services Bt Tradespace

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Philip Calvert
Philip Calvert
Économie & financeBusinessTechnologie
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Using social media for generating advocacy, reputation management, and customer service Ivan Croxford General Manager, Digital Marketing Services, BT Business
Engaging customers is still largely an offline activity by SMEs Research: Voice of the SME 2009
But is that how Consumers are engaging with businesses? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you influence WoM or is it out of your control? 70%
Smaller businesses are adapting … with financial services in the front line! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media enables SMEs to build stronger relationships with their customers ,[object Object],[object Object],[object Object]
Tread carefully! “ It takes twenty years to build a reputation, and five minutes to ruin it …” Warren Buffett
But being open and transparent pays off! “ I honestly believe that if Redfin were stripped absolutely bare for all the world to see, naked and humiliated in the sunlight, more people would do business with us” Glenn Kelman, CEO
BT Tradespace …. A place for social commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples
Keep updates informative and not too salesy
Add videos and images
Make testimonials part of your business process
Turn your network into a WoM marketing tool
Customer service is the new marketing
Making online customer service work for your business ,[object Object],[object Object],[object Object],[object Object]
In social media, your time is money … ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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