1. Leveraging Video
in a Social context
Google / YouTube
Supriya Sharma
ssharma@google.com
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2. 4,700,000,000
ONLINE VIDEO STREAMS PER MONTH
Source: comScore Video Metrix, April 2009

3. Huge rise in time spent on YouTube Worldwide
2nd biggest site in minutes. 3rd biggest in terms of audience.
Mary Meeker 2009 – Comscore global, 08/09

4. 20 hrs of video uploaded every minute
So how much is that exactly, put in context?
Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler

5. Video

6. Using YouTube
Top 5 tips on leveraging Video for Financial Service brands
Understand the environment, get started, and innovate!
1. Upload content. Tag it. Make it relevant.
2. Give your brand a home. Promote it.
3. Don’t be afraid of feedback.
4. Understand your audience. Test your creative.
5. Utilize the API. It’s free!

7. Tip # 1
Upload it. Tag it. Make it relevant.

8. Upload all your video assets
Commentary
Testimonials
How to
Product Reviews
TV ads

9. Tag it right : Be found in the masses

10. Make content relevant
The lines between content and creative blur

11. Tip # 2
Give your brand a home.
Promote it.

12. Give your brand a home : Brand Channel

13. Promote your channel: Promoted Videos

14. Tip # 3
Don’t be afraid of feedback.

15. Don’t be afraid of feedback
Let them interact with your brand, and learn from it.

16. Tip # 4
Understand your audience.
Test your creative.

17. Understand your audience. Test your creative.
YouTube Insight, and YouTube Insights for Audiences
• YouTube Insight gives you in depth data • Insights for Audiences provides a window
about how popular your videos are, who’s into your specific interest group: who they
watching, where and how they got there are, what they watch, search for, and where
they are concentrated.

18. Tip # 5
Use the YouTube API. It’s Free!

19. Utilize the YouTube API: It’s Free!

20. Remember to have fun! Experiment. Innovate.
It’s your story
And their story

21. Thank you

22. New to YouTube
Promoted Videos Pre Roll Ads
Mass reach on our partner watch pages
1 Discover Videos by
Entering Keywords
2 Watch Videos and Click
on Related Videos
Channel 4
Discover Videos on the Deal
3 Google Content
Network
Shows Pre Roll Ads on Google Video Network
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23. Custom gadget examples...
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24. ...and more...
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