Magazine institutions

1. Magazine Institutions

2. Internal Publishing Company (IPC)
IPC Media Ltd is owned by Time Warner
Company. This is a global leading business in
television networks, film, TV entertainment and
publishing.

3. It is a mainstream magazine company, however
they create a range of magazines for niche
audiences such as music, beauty and home.
The leading music magazine IPC create is NME.
Internal Publishing Company (IPC)

4. Bauer Media Group
This is a family owned, German magazine
institution based in Hamburg.

5. Bauer Media Group
This company produces magazines such as heat,
a mainstream magazine which includes some
music advertisements as well as KERRANG,
which has a niche audience, with an audience
interested in rock music.

6. Emap
The second largest magazine institution with
18% of the news-stand market, following IPC
which has 20%. It was sold to Guardian Media
Group and Apax where it was renamed Incisive-
Emap

7. Emap
This institution does not produce any well
known music magazines and therefore I am not
considering publishing my magazine
advertisement in one of this company’s
magazines.