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MBA®: Monitoring Brand Assets strengths
Things
that our
rivals
won’t
provide
you !
MBA®: Monitoring Brand Assets strengths
A 100%
customer
-based
brand
value &
equity
MBA®: Monitoring Brand Assets strengths
An
individual-
based
brand
value that
allows any
targeting
MBA®: Monitoring Brand Assets strengths
A synthesized
reformulation
of the two
main current
researches
(Aaker &
Keller)
MBA®: Monitoring Brand Assets strengths
KPI that
“speak” to
everyone in
order to
increase your
customer-
centricity
MBA®: Monitoring Brand Assets strengths
Customized
image items
to be more
relevant to
your needs &
specific
positioning
MBA®: Monitoring Brand Assets strengths
An easy-
reading
thanks to
indexed
scores
crossed by
any relevant
variable.
MBA®: Monitoring Brand Assets strengths
A database
comprising
more than 1
million
interviews so
as to
benchmark
your
performance.
MBA®: Monitoring Brand Assets strengths
A split of the
image into its
4
dimensions:
corporate,
retailing,
digital &
product-
related.
MBA®: Monitoring Brand Assets strengths
Wargames
with MBA®
software to
optimize
your
marketing
strategy
Pr Philippe Jourdan / Promise Consulting Inc.
Promise Consulting
Thank you and let’s keep in touch!
http://facebook.com/promiseinc
http://whatsnewinmarketing.blogspirit.com
http://promiseconsultinginc.com
@pjourdan1967
Philippe.jourdan@jplconsulting.fr

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9 Things Our Rivals won't Provide You!

  • 1. MBA®: Monitoring Brand Assets strengths Things that our rivals won’t provide you !
  • 2. MBA®: Monitoring Brand Assets strengths A 100% customer -based brand value & equity
  • 3. MBA®: Monitoring Brand Assets strengths An individual- based brand value that allows any targeting
  • 4. MBA®: Monitoring Brand Assets strengths A synthesized reformulation of the two main current researches (Aaker & Keller)
  • 5. MBA®: Monitoring Brand Assets strengths KPI that “speak” to everyone in order to increase your customer- centricity
  • 6. MBA®: Monitoring Brand Assets strengths Customized image items to be more relevant to your needs & specific positioning
  • 7. MBA®: Monitoring Brand Assets strengths An easy- reading thanks to indexed scores crossed by any relevant variable.
  • 8. MBA®: Monitoring Brand Assets strengths A database comprising more than 1 million interviews so as to benchmark your performance.
  • 9. MBA®: Monitoring Brand Assets strengths A split of the image into its 4 dimensions: corporate, retailing, digital & product- related.
  • 10. MBA®: Monitoring Brand Assets strengths Wargames with MBA® software to optimize your marketing strategy
  • 11. Pr Philippe Jourdan / Promise Consulting Inc. Promise Consulting Thank you and let’s keep in touch! http://facebook.com/promiseinc http://whatsnewinmarketing.blogspirit.com http://promiseconsultinginc.com @pjourdan1967 Philippe.jourdan@jplconsulting.fr