1. DISCLAIMER
in g
in
The presentation contained herein
ra themy
intends only to serve as a training
T the product.
rabout On
material to Sellers, providing la
lethis presentation
l of s
general knowledge
e
S be usedseselling
All or any part
r
o orranyo forinitiatives
should not
F u p other
purposes
aimed Pmarketing and/or selling the
at
project.

2. in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P PROJECT BRIEFING
FEBRUARY 27, 2008

3. in g
in
ra ly
r T n
e l le s O
OVERVIEW
r S s e
o rpo
F u
P

4. Project Description
in g
in
ra ly
Illumina Residences Manila is
T n
a 32 Floor – Residential Tower,
r
le s O
and sits on a 6,935.50 SQM
property.
e l
r S s e
It is comprised of 540 residential
o rpo
F u
units ranging from Studios, 2 BR
to 3 BR condominium units with
P
sizes from 24 sqm. to 66 sqm.
Units are ready for occupancy by
August 2011.

5. in g
in
ra ly
SITE & er
T n
e l l LOCATION
O
r S
o rpo s es
F u
P

6. STRATEGIC LOCATION
Illumina Residences Manila is located along V. Mapa
corner P. Sanchez St. in Sta. Mesa, Manila
in g
in
ra ly
r T n
e l le s O
r S s e
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F u
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7. Proximity to Manila schools and
commercial establishments
in
A. Educational Institutions g
in
• Don Bosco School – in front of site
ra ly
• Don Bosco Technical Institute – 1.20 KMS
T n
• Jose Rizal University – 1 KM
r
le s O
• Polytechnic University of the Philippines – 1.20 KMS
l
• Dominican College – 1.5 KMS
e
r S
• Aquinas School – 1.5 KMS
s e
• Central Colleges of the Philippines – 1.4 KMS
o rpo
• Immaculate Heart of Mary College – 1.5 KMS
F u
• Arellano University Plaridel HS – 1 KM
P
• Educational Research and Development Assistance
(ERDA) – 1.9 KMS

8. B. Medical Institutions
in g
Lourdes Hospital – 300 MTS
in
UERM Hospital – 1.6 KMS
ra ly
T n
C. Commercial Establishments
r
e l le s O
SM City Sta. Mesa – 1.1 KMS
Fernandos Supermarket – 1.3 KMS
r S s e
Agora Public Market – 1.6 KMS
o rpo
F u
P

9. in g
in
ra ly
TARGET r T n
e lle MARKET
O
r S
o rpo s es
F u
P

10. Who are we talking to
• Demographics in g
in
ra ly
– Decision Makers aged 30 – 40 with a monthly family
T n
income of P80,000 – P120,000 with children in the
r
le s O
elementary and high school level.
e l
– Mostly Manila residents (Pinoys) supporting their young
S e
family and looking to upgrade their homes and quality of
r s
o rpo
living.
F u
– The Filipino – Chinese Community can be considered to
some extent as a possible target market. IRM can be
P
seen as a potential property investment (rental) due to the
project’s proximity to schools, hospitals, and the Ortigas
Business district.

11. Who are we talking to
• Psychographics
in g
in
– These are growing families with the head of family either
ra ly
employed or residing within the immediate areas of Manila and
T n
currently own their homes or renting.
r
le s O
– They are driven individuals and generally motivated to provide
e l
their families a better life and are looking for a home that would
provide efficient and comfortable living within the area of highly
r S s e
urbanized Manila.
o rpo
– They have specific expectations when it comes to their idea of a
F u
home and are looking for a home that addresses their demands,
expectations and concerns.
P
– The project’s proximity to their areas of work or business,
accessibility to public transport and affordability and value for
money will also play a major role in their decision.

12. Who are we talking to
in g
in
ra ly
• Psychographics
r T n
le s O
– Generally decide to live in area with which they are familiar and
comfortable
e l
r S s e
o rpo
F u
P

13. Growing Families
Emotional Need Benefit Activities & Experiences Link to Product/
Amenity
1. I want to spend
in g
Being right at the - I can have enough time for -Please see slide 5-7.
in
more time living heart of Sta. Mesa, sleep, have a hearty breakfast or
ra ly
than making a Manila --- in close arrive home to watch the latest
living. My address proximity to work evening news.
should be near
r T n
areas, schools and
re-creational - I can take public transport right Located in Sta Mesa
le s O
my work area and
establishments. outside the building when I want And in close proximity
l
the schools need
to save gas. To educational
to be in close
S e
proximity as well
e - Kids to do assignments at
institutions.
r s
for my kids to home than in the road.
the road. o rpo
spend more time
F u
at home than in - Dine and shop during
weekdays or weekends as a
family.
Close Proximity to
Commercial
establishments.
P

14. Growing Families
Emotional Need Benefit Activities & Experiences Link to Product/
Amenity
in
2. I’ve always Ample spaces in g -Move about comfortably in your -IRM’s variety of unit mix
in
more cramped Sta. Mesa
wanted own private spaces (Studio, 2-BR and 3-BR)
ra ly
room for my area
growing family. - Relax under the heritage trees - On-ground amenities
More room for
r T n after a hard day’s of work. as well as lots of
common spaces within
le s O
living areas and
- Allow kids to run freely and the building for rest and
l
recreational
touch real feel of grass under recreation.
S
do not want to
e
areas. However, I
e
their feet.
r s
move away and
o rpo
transfer to the
F u
suburbs. Manila
has always been
my home. I am
P
familiar with the
area already and
so is my family

15. Growing Families
Emotional Need Benefit Activities & Experiences Link to Product/
Amenity
3. I want to be at Secured
in g -There are levels of security: at -Entrance gate and solid
in
peace knowing the entrance gate and at the fence
ra ly
my family and lobby). Deliveries will be
kids are safe and checked before they’ll be - CCTV’s on common
sound while I’m in
r T n allowed to go up the units. areas
le s O
the office or away
- I can enjoy swimming at the - Back-up power
l
for a work
pool area without the public generator with 500 watts
assignment.
S e e
enjoying the view from the
perimeter fence.
in each unit
r
o rpo s - Assistance is a ring away from
- Property management
assistance
F u the property management office
for basic requests.
P

16. Potential Investors
Emotional Need Benefit Activities & Experiences Link to Product/
in g Amenity
in
4. I’m looking for Rental Potential of - There is a huge pool of -Being not more than
ra ly
a home that units potential renters from: 2KM form Manila
could double as a a. students educational institutions,
halfway house or
r T n b. Parents of students who
live in neighboring
it is at an advantage as
the choice launch pad
le s O
as unit/s I can
provinces for students and
l
rent out to
c. Households who want to employees in the area.
students
S eand
employees in the
e
upgrade but would rather
rent for now - Rental potential of
r s
area which is P15 to 25k as
on o rpo
reasonably priced
F u
without scrimping
amenities
quality
and
- IRM can serve as a
halfway home because it
is near my work or
school.
experienced
Hampstead Gardens.
in
features.
P

17. in g
in
ra ly
r T n
Sellingle
l O
Proposition
S e es
r
o rpo s
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18. in g
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r T n
e l le s O
The Name & Logo
S e
The name perfectly describes the projects features such as the use of
r s
o rpo
space in its design, its landscaped atriums and its T shaped
F u
Architecture which promotes good ventilation, lighting.
P
It is also the “enlightened choice” for families looking for a home with
amenities and features comparable to high end condominium project
but at an affordable rate.
The Starburst represents a bright new beginning.

19. What do we want to say? –
Value Proposition
g
Illumina Residences Manila is…
in
in
ra ly
r T n
What : A modern and exclusive residential high rise condominium
e l le s O
How : that provides a comfortable and efficient city living
Who : for the career – driven, moderately earning Filipino
r S s
families.
e
o rpo
Why : aspiring to live in an organized home environment where
F u everything works.
P
Where : located in the progressive city of Manila
When : in a time of increasing cramped and chaotic living spaces

20. Key Selling Points
g
Strategic Location and Views of Manila
in
in
Located in Sta. Mesa gives residents a view of the Manila
ra ly
Skyline and puts Old Manila Heights within minutes from the
metropolis’s schools (Across from Don Bosco, PUP, CCP),
r T n
Hospitals (Lourdes & Unciano General Hospital), Malls (SM Sta.
Mesa), convenience stores, offices.
e l le s O
Value for Money
r S s e
o rpo
F u
IRM offers residents an upgraded quality of living at an
affordable package. Because of its good location and proximity
within Manila, owners may have the option of living in their new
P
unit or having it rented out to students or employees looking for
a halfway house within the metropolis. Affordability coupled with
strategic location adds value to property thus having high –
resale potential.

21. Key Selling Points
in g
First Rate Amenities and Open Spaces
With a 60:40 building footprint ratio, residents will enjoy freedom of
projects. in
space and amenities as compared to other comparable condominium
ra ly
r T n
e l le s
Efficient Condo Management O
r S s e
To free up your mind on some everyday household tasks, a
F uo rpo
professionally trained property management team will be setup to
take care of your daily living needs such as garbage disposal and upkeep of
P
the property.

22. in g
in
ra ly
Project r T
Featuresn
e lle O
r S
o rpo s es
F u
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23. in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
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24. in g
in
ra ly
r T n
Building Elevations
e l le s O
r S s e
o rpo
F u
P

25. in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

26. in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

27. Typical Floor Plan with studio units
(3rd – 6th Floor , 8th – 9 Floor, 10th – 11 Floor)
Mandaluyong
in g Sta. Mesa
in
skyline skyline
ra ly
T n
l r
le s O
S e e
r
o rpo s
F u
P N
San Juan
skyline
Manila
skyline

28. Typical Floor Plan with studio units
(Atrium Level 7th Floor and 12th Floor)
Mandaluyong
in g Sta. Mesa
in
skyline skyline
ra ly
T n
l r
le s O
S e e
r
o rpo s
F u
P N
San Juan
skyline
Manila
skyline

29. Typical Floor Plan without Studio Units
(14th – 17th Floor, 19th -22nd Floor, 24 – 27th
Floor, 29th to PH)
Mandaluyong
in g Sta. Mesa
in
skyline skyline
ra ly
T n
l r
le s O
S e e
r
o rpo s
F u
P N
San Juan Manila
skyline
skyline

30. Typical Floor Plan without Studio Units
(Atrium Level 18th Floor, 23rd Floor, 28th Floor )
Mandaluyong
in g Sta. Mesa
in
skyline
skyline
ra ly
T n
l r
le s O
S e e
r
o rpo s
F u
P N
San Juan
skyline Manila
skyline

31. in g
in
ra Plans
T n
Typical Unit Floor ly
r
e l le s O
r S s e
o rpo
F u
P

32. Unit Mix
• Type
in g
No. of Units
• Studio (24 sqm)
in
ra ly
120
• 2 BR (48 sqm)
r T n 240
le s O
• 2 BR (54.50/55.00/55.50 sqm) 60
•
e l
3 BR (66 sqm) 120
r S
TOTAL UNITS
s e 540
o rpo
F u
P

33. Studio
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

34. 2-BR Mid Unit – 48 sqm.
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

35. 2-BR Mid Unit – 55 sqm.
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

36. 3-BR End Unit – 66 sqm.
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

37. Unit Finishes
FLOOR FINISHES
DINING & KITCHEN LOW MAINTENANCE RESILIENT FLOORING
BEDROOMS LOW MAINTENANCE RESILIENT FLOORING
BALCONY
TOILET
in gCERAMIC TILES
UNGLAZED CERAMIC TILES
WALL FINISHES
INTERIOR in
ra ly PAINTED FINISH
TOILET
r T n PAINTED PLAIN CEMENT FINISH ABOVE TILE
le s O
CEILING FINISHES
e
BEDROOMS
l
LIVING DINING & KITCHEN PAINTED PLAIN CEMENT FINISH
PAINTED PLAIN CEMENT FINISH
r S
TOILET
s e
PAINTED FICEMBOARD CEILING
o rpo
KITCHEN AREA
F u
DOORS
GRANITE FINISH COUNTERTOP W/ COMPLETE
CABINET SYSTEM
P
ENTRANCE
BEDROOM
TOILET
WOODEN PANEL DOOR ON METAL JAMB W/
ALUMINUM SCREEN DOOR
WOODEN DOOR ON METAL JAMB
WOODEN DOOR WITH LOUVER ON METAL
JAMB
BALCONY ALUMINUM FRAMED SWING GLASS PANEL W/
INSECT SECREEN

38. WINDOWS ALUMINUM WINDOW W/ INSECT SCREEN
FINISHING HARDWARE
MAIN DOOR LOCKSET
BEDROOM LOCKSET
in g LEVER TYPE KEYED LOCKSET
LEVER TYPE KEYED LOCKSET
TOILET LOCKSET
in
ra ly
LEVER TYPE PRIVACY LOCKSET
T n
TOILET & KITCHEN FIXTURES STUDIO 2 BEDROOM 3 BEDROOM
r
WATER CLOSET WHITE ELONGATED TYPE TOP FLUSH. ONE PIECE
le s O
LAVATORY WALL HUNG W/ SEMI UNDER THE COUNTER UNDER THE COUNTER
e l PEDESTAL TYPE TYPE TYPE & WALL HUNG
W/ SEMI PEDESTAL
r S
KITCHEN SINK
s e SINGLE BOWL
TYPE
SINGLE BOWL WITH DRAIN BOARD
o rpo
KITCHEN FAUCET
F u
SHOWER HEAD AND FITTINGS
LEVER TYPE LEVER TYPE LEVER TYPE
WALL MOUNTED TYPE SHOWER HEAD AND FAUCET
P
SOAP AND TOILET PAPER HOLDER WHITE RECESSED TYPE

39. in g
in
ra ly
r T n
e l le s O
AMENITIES
r S s e
o rpo
F u
P

40. Amenities
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

41. 50-Seater Function Room
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

42. Study Hall
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

43. Lanai Area
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

44. Lounge
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

45. Other Amenities
• Pool Area
in g
• in
Outdoor Function Area
ra ly
• Fitness Gym
r T n
•
l le s O
Deck Garden
e
• S
Utility Cages
r s e
• o rpo
F u
Residents Parking Areas
P

46. in g
in
ra ly
r T n
Facilities/Features
e l le s O
r S s e
o rpo
F u
P

47. Grand Drop Off
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

48. Atrium Lobby
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

49. Lobby
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

50. Landscaped Atriums
in g
in
ra ly
r T n
e l le s O
r S s e
o rpo
F u
P

51. Other Facilities & Features
• 3 High Speed Elevators
in g
• CCTV
in
ra ly
•
T n
Overhead Water Tank
r
•
le s O
Balconies on all units
e l
• S e
CATV & Phone lines
r s
• o rpo
F u
WIFI (Amenities Area)
P

52. Parking
Level Allocated Slots
Lower Level 2
Lower Level 1
in g 65
60
Ground Floor
Second Floor in
ra ly
49
23
TOTAL
r T n 197
Pricing
e l le s O
I.
S e
Covered Parking per slot
r s
o rpo
F u LEVEL LIST PRICE
P Lower level 2 parking
Lower level 1 parking
470,000.00
480,000.00
Ground floor 480,000.00

53. II. Tandem Parking (2 Slots)
in g
in
Level List Price
ra ly
Lower level 2 parking 780,000.00
r T n
Lower level 1 parking 800,000.00
le s O
Ground Floor 800,000.00
e l
r S s e
o rpo
F u
P

54. Efficient Property Management
in
Property Management Services g
Worry Free Upkeep of your property with DMCI Homes
in
ra ly
•
T n
Move In Assistance
r
le s O
• Leasing Program
•
l
Car Wash Services
e
•
•
r S s
Roving Security e
Utilities application & payment assistance
•
•
o rpo
F u
General Maintenance of common areas
Newspaper Delivery
•
•
•
P
Proximity Cards
Taxi Call – In Service
Organizing of Community Events

55. in g
in
ra Terms
T nl y
Pricing & Payment
r
e l le s O
r S s e
o rpo
F u
P

56. Unit Pricing
UNIT TYPE AREA PRICE
in g
in
RANGE
ra ly
Studio 24 sqm.
48 - 55r
T n1.4 M - 1.5 M
2 BR
e l le s O
sqm. 2.6 M - 3.8 M
3 BR
r S 66 sqm.
s e 3.9 M - 4.8 M
F uo rpo
P

57. Payment Terms
COMPUTATION SHEET
PROJECT: Illumina Residences Manila
BUILDING:
UNIT:
in g
Illumina Residences Manila
407
RFO DATE:
No. of Months to RFO:
Aug-11
42
AREA:
TERMS:
in
ra ly
50% dp ; 50% 5 years
28.5 sqm
LIST PRICE
r T n
Please secur payment terms reco of 1,424,000.00Division.
Sales
le s O
Discount 6.00% 85,440.00
e l
Total Contract Price 1,338,560.00
Downpayment 1
r S s e 50% 669,280.00
o rpo
Less: Spot cash Discount 0.00% -
F u
Net Downpayment 1
Less: Reservation Fee
669,280.00
20,000.00
Payable in P
Net Downpayment 1
42 month/s
649,280.00
15,459.05 per month
Balance 50% 669,280.00
Factor 2.378993%
Monthly Amortization 60 mos 15,922.12 per month
1,338,560.00

58. COMPUTATION SHEET
PROJECT: Illumina Residences Manila
BUILDING: Illumina Residences Manila RFO DATE: Aug-11
g
UNIT: 407 No. of Months to RFO: 42
in
AREA: 28.5 sqm
in
TERMS: 50% dp ; 50% 5 years
ra ly
LIST PRICE 1,424,000.00
Discount
r T n 6.00% 85,440.00
le s O
Total Contract Price 1,338,560.00
Downpayment 1
e l 50% 669,280.00
r S s
Less: Spot cash Discount
e 0.00% -
o rpo
Net Downpayment 1
F u
Less: Reservation Fee
Net Downpayment 1
669,280.00
20,000.00
649,280.00
Payable in
Balance
P 50%
42 month/s 15,459.05
669,280.00
per month
Factor 2.378993%
Monthly Amortization 60 mos 15,922.12 per month
1,338,560.00

59. in g
in
ra ly
Project Launchr TTimetable
n
e lle O
r S
o rpo s es
F u
P

60. 2008 / 09 Milestones
in g
Completion of Model Units – March 1, 2008
in
ra ly
T n
Opening to the Public of Model units -
r
le s O
March 25, 2008
e l
S e
Completion of Entrance Gate / Fencing
r s
o rpo
F u
2nd & 3rd Quarter 2009
Completion of Amenities
P August 2011

61. in g
in
ra ly
r T n
End of Presentation
e l le s O
r S s e
o rpo
F u
P