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PHILIPS PARTNER SEMINAR
       AMSTERDAM
      SEPTEMBER 22




                            Philips Partner Seminar
                          Amsterdam September 22
                                            Page 1
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay
  products
• Partnership between Philips and PVCP




                                                       Paris, le 27 mai 2010
                                                                     Page 2
Pierre & Vacances/Center Parcs is the european leader of
                                           nearby tourism


               51 000 apartements, 236 000 beds


In 6 countries : France, Holland, Germany, Belgium, Spain, Italy


         7.4 millions customers of which 48 % french.


 Turnover 2010 : € 1.4 milliard (20% real estate & 80% tourism)


                           9 400 FTE


                                                            Paris, le 27 mai 2010
                                                                          Page 3
Pierre & Vacances/Center Parcs Group: Residences




    Residences


• 3 brands :
Pierre & Vacances 100 sites
Maeva 177 sites
Adagio 85 sites


•55 % of the portfolio




                                                            Paris, le 27 mai 2010
                                                                          Page 4
Groupe Pierre & Vacances/Center Parcs Group: Resorts




    Resorts


• 3 brands :
Pierre & Vacances 15 sites
Center Parcs 19 sites
Sunparks 3 sites


• 41% of the portfolio




                                                       Paris, le 27 mai 2010
                                                                     Page 5
Pierre & Vacances/Center Parcs
       Is also very active in the real estate market




• We build every year between 1000 and 3000 apartments /
  villas (3 to 5% of our capacities)


• We build the majority of our 350 sites


• We renovate every year between 3.000 and 4.000 apartements
  / villas


• We manage app. 2 000 000 sqm2.



                                                       Paris, le 27 mai 2010
                                                                     Page 6
Group development until 2015


                                       Objective 2015:
Selective growth in our core markets   30% growth of out tourism portofolio




                                                        Nb apartments and cottages to date

                                                        Nb apartments and cottages in 2015




                                                      Spain




                                                                                         Paris, le 27 mai 2010
                                                                                                       Page 7
Our Ambition




Offer the full range of the unique
   family holiday experience         Paris, le 27 mai 2010
                                                   Page 8
Product experiences
                                                     Nature and
                             In and out leisures         fun
                            in the most beautiful   to get closer
                                   places
      Best holiday
self-catering hospitality




                                                      ALL
                                                    WEATHER
   RESIDENCES               VILLAGE CLUB            CONCEPT
                                                         Paris, le 27 mai 2010
                                                                       Page 9
Résidences

Freedom without constraints :
children care, last minute food..


Great locations
for regional discoveries


Harmonious buildings,
internet, pools or spa equipped


Services, safety, and quality
driven through dedicated teams

                                       Paris, le 27 mai 2010
                                                    Page 10
Spot PV 036



  Click here for movie




                         Paris, le 27 mai 2010
                                      Page 11
In and out leisures in the most beautiful places




                                               Paris, le 27 mai 2010
                                                            Page 12
Trampoline PV resorts 026



        Click here for movie




                               Paris, le 27 mai 2010
                                            Page 13
Experience : Nature and fun to get closer
      5 pillars
                  Service – Activities – Water
                    Cottage – Market Dome
                             Nearby

                             Nature


                         Re-connect ‘we’




                                                 Paris, le 27 mai 2010
                                                              Page 14
3 forets V courte 2:35



       Click here for movie




                              Paris, le 27 mai 2010
                                           Page 15
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay
  products
• Partnership between Philips and PVCP




                                                       Paris, le 27 mai 2010
                                                                    Page 16
Fundamentals are the same between hotels and PVCP products but
          the objectives towards the customers are somewhat different



                Fundamentals             Additional objective of PVCP
                                              towards customers
 • New updated equipment in the
   rooms

 • Connectivity between in room     • Experience the other leisure activities
   equipement and customer            proposed on premises out side the
   experience devices                 room

 • Pleasant and complete in room
   experience



Source: Groupe PVCP
                                                                      Paris, le 27 mai 2010
                                                                                   Page 17
Perception of PVCP customers of technology




 • PVCP customers are sensitive to technology but it is not a primary reason to
   book

 • Our guests are in the immense majority families and they do not look for
   VOD or PayTV

 • Nevertheless it is necessary to offer more than the basics, because customers
   expect to find in our apartments / villas more features than the one they have
   at home.




Source: Groupe PVCP
                                                                            Paris, le 27 mai 2010
                                                                                         Page 18
Guest preferences for in room entertainment are mainly linked to
                                                     their experiences
BASIC FEATURES


     TVs with basic national and        Capability to share photos and videos
     international channels
                                    +   Access to social networks
     Music
                                        Capability to order ancillary products on line



 OPTIONNAL VIP FEATURES

                              3D

                              VOD


  Source: Groupe PVCP
                                                                              Paris, le 27 mai 2010
                                                                                           Page 19
• Presentation of Pierre & Vacances Center Parcs
• Tends and differences between hotels and long stay
  products
• Partnership between Philips and PVCP




                                                       Paris, le 27 mai 2010
                                                                    Page 20
The partnership between P&V and Philips lies on four main pillars




            Competitivity




                                                        Paris, le 27 mai 2010
                                                                     Page 21
The partnership between P&V and Philips lies on four main pillars




            Competitivity   Innovation




                                                        Paris, le 27 mai 2010
                                                                     Page 22
The partnership between P&V and Philips lies on four main pillars




            Competitivity   Innovation




              Business




                                                        Paris, le 27 mai 2010
                                                                     Page 23
The partnership between P&V and Philips lies on four main pillars




            Competitivity   Innovation




              Business        Brands




                                                        Paris, le 27 mai 2010
                                                                     Page 24

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Martin de Neuville presents differences between long-stay and hotels for in-room entertainment

  • 1. PHILIPS PARTNER SEMINAR AMSTERDAM SEPTEMBER 22 Philips Partner Seminar Amsterdam September 22 Page 1
  • 2. • Presentation of Pierre & Vacances Center Parcs • Tends and differences between hotels and long stay products • Partnership between Philips and PVCP Paris, le 27 mai 2010 Page 2
  • 3. Pierre & Vacances/Center Parcs is the european leader of nearby tourism 51 000 apartements, 236 000 beds In 6 countries : France, Holland, Germany, Belgium, Spain, Italy 7.4 millions customers of which 48 % french. Turnover 2010 : € 1.4 milliard (20% real estate & 80% tourism) 9 400 FTE Paris, le 27 mai 2010 Page 3
  • 4. Pierre & Vacances/Center Parcs Group: Residences Residences • 3 brands : Pierre & Vacances 100 sites Maeva 177 sites Adagio 85 sites •55 % of the portfolio Paris, le 27 mai 2010 Page 4
  • 5. Groupe Pierre & Vacances/Center Parcs Group: Resorts Resorts • 3 brands : Pierre & Vacances 15 sites Center Parcs 19 sites Sunparks 3 sites • 41% of the portfolio Paris, le 27 mai 2010 Page 5
  • 6. Pierre & Vacances/Center Parcs Is also very active in the real estate market • We build every year between 1000 and 3000 apartments / villas (3 to 5% of our capacities) • We build the majority of our 350 sites • We renovate every year between 3.000 and 4.000 apartements / villas • We manage app. 2 000 000 sqm2. Paris, le 27 mai 2010 Page 6
  • 7. Group development until 2015 Objective 2015: Selective growth in our core markets 30% growth of out tourism portofolio Nb apartments and cottages to date Nb apartments and cottages in 2015 Spain Paris, le 27 mai 2010 Page 7
  • 8. Our Ambition Offer the full range of the unique family holiday experience Paris, le 27 mai 2010 Page 8
  • 9. Product experiences Nature and In and out leisures fun in the most beautiful to get closer places Best holiday self-catering hospitality ALL WEATHER RESIDENCES VILLAGE CLUB CONCEPT Paris, le 27 mai 2010 Page 9
  • 10. Résidences Freedom without constraints : children care, last minute food.. Great locations for regional discoveries Harmonious buildings, internet, pools or spa equipped Services, safety, and quality driven through dedicated teams Paris, le 27 mai 2010 Page 10
  • 11. Spot PV 036 Click here for movie Paris, le 27 mai 2010 Page 11
  • 12. In and out leisures in the most beautiful places Paris, le 27 mai 2010 Page 12
  • 13. Trampoline PV resorts 026 Click here for movie Paris, le 27 mai 2010 Page 13
  • 14. Experience : Nature and fun to get closer 5 pillars Service – Activities – Water Cottage – Market Dome Nearby Nature Re-connect ‘we’ Paris, le 27 mai 2010 Page 14
  • 15. 3 forets V courte 2:35 Click here for movie Paris, le 27 mai 2010 Page 15
  • 16. • Presentation of Pierre & Vacances Center Parcs • Tends and differences between hotels and long stay products • Partnership between Philips and PVCP Paris, le 27 mai 2010 Page 16
  • 17. Fundamentals are the same between hotels and PVCP products but the objectives towards the customers are somewhat different Fundamentals Additional objective of PVCP towards customers • New updated equipment in the rooms • Connectivity between in room • Experience the other leisure activities equipement and customer proposed on premises out side the experience devices room • Pleasant and complete in room experience Source: Groupe PVCP Paris, le 27 mai 2010 Page 17
  • 18. Perception of PVCP customers of technology • PVCP customers are sensitive to technology but it is not a primary reason to book • Our guests are in the immense majority families and they do not look for VOD or PayTV • Nevertheless it is necessary to offer more than the basics, because customers expect to find in our apartments / villas more features than the one they have at home. Source: Groupe PVCP Paris, le 27 mai 2010 Page 18
  • 19. Guest preferences for in room entertainment are mainly linked to their experiences BASIC FEATURES TVs with basic national and Capability to share photos and videos international channels + Access to social networks Music Capability to order ancillary products on line OPTIONNAL VIP FEATURES 3D VOD Source: Groupe PVCP Paris, le 27 mai 2010 Page 19
  • 20. • Presentation of Pierre & Vacances Center Parcs • Tends and differences between hotels and long stay products • Partnership between Philips and PVCP Paris, le 27 mai 2010 Page 20
  • 21. The partnership between P&V and Philips lies on four main pillars Competitivity Paris, le 27 mai 2010 Page 21
  • 22. The partnership between P&V and Philips lies on four main pillars Competitivity Innovation Paris, le 27 mai 2010 Page 22
  • 23. The partnership between P&V and Philips lies on four main pillars Competitivity Innovation Business Paris, le 27 mai 2010 Page 23
  • 24. The partnership between P&V and Philips lies on four main pillars Competitivity Innovation Business Brands Paris, le 27 mai 2010 Page 24