2. It’s still about strategy (and ROI!)
•
• Content is fluid: re-purpose like crazy
• The future is online: get to work!
• Finding talent is critical: where to look
52. It’s about driving the cost of
relationships down…
• Up to $50 in print scenarios
• Up to $20 in mixed scenarios
• Only $1 in online only scenarios
71. • Again… just imagine what you could do
by simply investing the cost of one
issue of your magazine
• If you had to choose to produce that
one extra issue a year, or explore new
opportunities online -- what would your
choice be?