The real estate agent's marketing plan involves 21 steps to sell the home, including setting the price, taking photos, listing the home online and in the multiple listing service, holding open houses, advertising in newspapers and mailers, and showing the home to buyers. The goal is to market the home widely both online and offline to find a buyer quickly and for the best price.

1. Real Estate Services Proposal
Prepared Especially for:
Phil Brown You!
REALTOR
265 East Main Street, Branford CT
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT

2. Dear Sir or Madam,
Let me begin by thanking you for the opportunity to deliver my presentation on how CENTURY 21 AllPoints Realt yand I are best positioned to
market and sell your home. The information contained in the following pages will demonstrate our knowledge, expertise and commitment to
making your home selling experience a complete success.
CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood and we believe that we know what is
important to you during this process:
1. That the selling process runs smoothly without hassles
2. That your agent keeps you informed of all vital information throughout the sale
3. That your home sells quickly
4. That you receive the best possible price and terms for your home
I look forward to working with you as we achieve the goals above.
Sincerely,
Phil Brown

3. The Purpose of this Presentation
• Familiarize you with the selling process
• Provide you with details on my experience and the CENTURY 21® Brand
• Develop a customized marketing plan for your home
• Share current real estate information on your local area
• Determine an initial market position for your home
• Leave you with some resource information and sample forms
• Reinforce our commitment to your goals
• Answer any questions you may have

4. CENTURY 21®:
The Gold Standard

5. CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries
through a network of more than 120,000 real estate professionals.
• Founded in 1971
• Part of the Realogy Franchise Group
• Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization
• Operate in approximately 8,000 offices around the world
• Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when
consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for your
home. We embrace your goals as our own.
This is why the CENTURY 21 System is “The Gold Standard.”
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/- 3.3%. The study was conducted between March 16
and November 15, 2009 by Millward Brown, a leading global market research organization.

6. As a CENTURY 21® professional I will...
 Provide you with professional, personalized service
 Monitor details and coordinate marketing activities
Marketing
for the sale of your home
 Show your property to qualified buyers
 Present all written offers
 Facilitate the closing
Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home sold,
including:  Website Listing Distribution Network
 National Advertising
CENTURY 21 Internet Marketing Program:  Local Advertising
 www.century21.com  Global Referral Network
www.century21espanol.com  Seller Service Pledge®
 Neighborhood Profiles  Mortgage℠ Services
 Targeted E-mail Communication  Preferred Client Club Marketing
 Social Media Website  Direct Mail Marketing
- Facebook  Fine Homes & Estates Digital Magazine
- Twitter  Buyer lead distribution program
- YouTube (LeadRouter)
- Flickr  Client lead reporting tool (Golden Ruler)

7. An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
LEADER IN BRAND AWARENESS*
For the past decade the CENTURY 21 System continues to hold the
strongest presence in the category. With almost universal brand
awareness the CENTURY 21 System enjoys the highest brand awareness
level when compared to any other real estate organization surveyed.
THE MOST RECOGNIZED NAME IN REAL ESTATE*
Consumers continue to identify CENTURY 21 as “the most recognized
name in real estate.” Adults surveyed singled out CENTURY 21 by
almost 10 percentage points more than the nearest competitor.
AT THE TOP FOR LIKELIHOOD TO RECOMMEND*
The CENTURY 21 system continues to be one of the top brands leading
the industry on likelihood to recommend.
*Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold
a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a
margin of error of +/- 3.3%. The study was conducted between March 16 and November 15, 2009 by Millward Brown, a leading global market research organization.

8. Our Agents Stand Out from the Crowd
• Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
• Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNER
Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY
21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the
right support.
*Training Magazines Top 125 for 7 of the last 10 years

9. Celebrating Three
Decades of Caring
For 30 years, the CENTURY 21® System has been a proud philanthropic partner of Easter Seals®.
Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help
improve the lives of children and adults with disabilities.
As one of Easter Seals’ largest corporate sponsors, the CENTURY 21 System is proud of the long-standing relationship we have with
this charity.
CLOSINGS FOR KIDS
CENTURY 21 supports a program called “Closings for Kids”, where every one of our agents has the ability to
sign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. So
when clients choose an agent who participates in Closings for Kids, they will be helping to support their
local Easter Seals organization directly through their agent.

10. Our Offices
Under Regional President
Beverly A. Peterson

11. Offices Under Regional President Beverly A. Peterson
Southington, CT Office Meriden, CT Office Branford, CT Office
117 North Main Street 477 South Broad Street 265 East Main Street
Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405
Phone: 203-481-7247
Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-481-4075
Fax: 860-276-8032 Fax: 203-237-4142
The Real Estate AllPoints Realty Call Center C21 AllPoints Realty
Customer Service 411 Career Development Center
Development Center
Pre-License School 143 North Main Street 143 North Main Street
143 North Main Street Phone: 860-621-8378 Phone: 860-378-1456
Toll Free:1-800-525-7793
Phone: 860-378-1479 Fax: 860-276-0369
Fax: 860-276-0369
Fax: 860-276-0369

12. RESUME
Phil Brown
Experience
Member of the Number One Century 21 Office
CENTURY 21 AllPoints Realty!
Affiliation
CENTURY 21
National Association of Realtors
Connecticut Board of Realtors
New Haven Association of Realtors
Education
CREATE 21
Bottom Line U
University of North Dakota
BSEE
ASCP
Cytologist ASCP
Community
Easter Seals
Masons
Schriners
Quinnipiac Chamber of Commerce
Connecticut Hospice Charity
Personal
Married
Three Adult Successful Children

13. Southington
Southington, CT Office
117 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
www.cthomeseekers.com
Beverly Peterson Broker / Owner

14. Branford
CENTURY 21 AllPoints Realty
265 East Main Street
Branford, CT 06405
Phone: 203-481-7247
Toll Free:1-800-289-2100
Ryan Peterson
Vice President
800.525.7793
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut

15. Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Our Purpose Fax: 203-237-4142
To establish lifelong relationships with the families and households in our
marketplaces by providing sound advice, outstanding service and reliable results
when it comes to any of their real estate needs.
Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut

16. New Homes & Marketing Division
Coaching and Training is available to New
Jodi Tussing
Marketing Consultant
and Experienced Agents in the following
New Homes & Land areas:
Development
• New Construction
Manager
•Advanced CMA workshops for target
marketing and statistics
•Technology including Social Networking
New Home Construction Center •Online Slide Show Presentations
143 North Main Street
•Foreclosures purchasing at Auctions
Southington, CT 06489
Phone: 860-621-8378 •Short Sale & Commercial Training through
Toll Free:1-800-525-7793 C21 Corporate, work shops and online.
Fax: 860-276-0369
•Century 21 Corporate Partnership Coaching
PEP
•Century 21 Online Sessions
•Sales Technique Workshops & and MORE!

17. Call Center
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales

18. www.cthomeseekers.com

20. A History of Proven Results Not only were we the # 1 Century 21 Office in
Connecticut in 2008, 2009 we were the only CENTURY 21 office to
receive the Centurion Award! We are on track to do it again!
Market Share Century 21 AllPoints Realty Last 12 Months
Page 20

21. Market Share Last 6 Months

22. Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,
courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services:
1. Dedicate ourselves to making the process of selling your home as easy and successful as possible
2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
practices
3. Hold your best interests in the highest regard throughout the process
4. Value and respect your time, being as efficient and effective as possible
5. Understand your needs and respond quickly
6. Utilize my knowledge, resources and training to best serve you
7. Provide regular progress reports throughout the process and discuss with you comments received about your property
8. Explain each step of the process and act as a guide to help you make informed decisions
9. Make recommendations to enhance the marketability of your property
10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
home and receive the value it deserves
11. Review various financing alternatives
12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
property
13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
14. Post your property on century21.com, a site which receives millions of visitors each month
15. Explain local real estate procedures and regulations
16. Show your property to potential buyers
17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices
worldwide
19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
implications prior to the acceptance of any offer
20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process
will be monitored as permitted by law or local practice
21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location

23. Quality Service
Quality service is my goal. After
each sale, to help us maintain a high
level of customer service, we invite
our clients to complete a Quality
Service Survey and return it to an
independent research group.

24. Your Marketing Plan

25. Steps and Strategies
for Successful Selling
Selling Process: The Basics
 Choose the right agent
 Set a fair price
- Use a Comparative Market Analysis
 Sign the Listing Agreement
 Prepare your home for prospective buyers
- Neat and clean and repaired or painted where necessary
 Agree on a Marketing Plan relevant to today’s market
- Advertise heavily where the buyers are - online 90% of all
buyers use the Internet in their search process*
- Hold an Open House
 Present all offers
 Negotiate the Selling Price
 Buyer Home Inspections
 Close the deal
* Source: 2010 NAR Profile of Homebuyers and Sellers

26. 21 Step Marketing Plan
The following pages will provide additional detail to some
significant components of our comprehensive marketing plan to
get your home sold as quickly as possible and for the best price.
Immediately below is an overview of our complete Marketing Plan.
1. Recommend a pre-listing inspection and hiring a 13. Prepare full color property flyers and brochures to showcase
professional home staging service your home to buyers and other agents
2. Develop a Comparative Market Analysis (CMA) 14. Offer the CENTURY 21 Home Protection Plan that can help
3. Create a photo slideshow or virtual tour to post on listing attract buyers to your property
websites 15. Schedule email marketing pieces to my entire list of contacts
4 Enter your listing into local Multiple Listing Service and past clients as well as area REALTORS®
5 Place the CENTURY 21® “For Sale” yard sign 16. Print (newspaper) and direct mail advertising in our local
6. Announce your listing to Agents in my office and other area
CENTURY 21 Offices in the area - Just Listed Cards
7. Place a “Lock Box” on your door to provide easy access for - Open House Cards
other agents 17. Hold an Open House for area REALTORS and the public
8. Place your listing on our century21.com website 18. Tour your home with prospective buyers
9. Distribute your listing to hundreds of Listing Partners 19. Provide you with constant feedback from buyer showings
10. Place your listing on social media sites like Facebook, Twitter 20. Send you weekly online activity reports on your property
and YouTube 21. Negotiate with potential buyers on your behalf to help get
11. Place your listing on my personal website you to the closing table
12. Create an Individual property website for your listing

27. Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly
make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest amount of time. Home
staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions.
Following simple exterior and interior design ideas and home-improvement suggestions such as the ones
found on page 43 of this presentation can maximize your home’s attractiveness and create a captivating
first impression.

28. Keeping You
Informed
Online Marketing
Summary
Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports on the
number of consumer views and leads on your online
property listing.

29. How We Find Buyers
For Your Home

30. Attracting Buyers
We have an aggressive strategy for attracting home buyers to
our listings. By distributing your listing information, along with
photographs, to a wide array of consumer websites, we
maximize every opportunity to attract qualified buyers.
In addition, you will have a clear view of the results of your
property’s online exposure. Detailed marketing reports will
provide you with valuable feedback on the traffic your property
is receiving from online real estate consumers!
Did you know...
• 90% of home buyers use the internet to search for a new home*
• 38 million home buyers search the internet each month for real
estate information*
• One in three buyers find the house they ultimately purchase on
the internet*
*2010 National Association of Realtors Profile of Home Buyers and Sellers
We get your property noticed!

31. A World Class Website
century21.com
More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure
and will include detailed information about the property and the surrounding community.
Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and
sellers, including:
• An award-winning online marketing program helps drive over 2 million visitors to our site each month
• A new expanded search that features one-click access to millions of listings
• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with
multiple photos, property details, and open house information

32. A Powerful Web Presence
It’s an axiom as old as the industry itself - location is everything! That’s why we feature
all of our listings on many of the Internet’s most visited real estate websites, including:
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

33. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

34. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

35. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

36. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

37. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

38. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

39. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

40. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

41. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

42. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

43. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

44. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

45. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

46. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

47. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

48. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

49. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

50. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

51. A Powerful Web Presence
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.

52. A Powerful Web Presence*
The real benefit of CENTURY 21® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious
buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
GA Macon Homes for Sale
AL Alabama Web Page CA Merced Homes for Sale GA The Moultrie Observer
AL Classified Ad Network CA San Jose Homes for Sale GA Thomasville Times-Enterprise
AL Montgomery Homes for Sale CA San Luis Obispo Homes for Sale GA The Tifton Gazette
AL North Jefferson News CA Visalia Homes for Sale GA Valdosta Daily Times
AL St. Clair News Aegis CA Modesto Homes for Sale GA Cordele Dispatch
AL The Cullman Times CA Walnut Creek Homes for Sale GUAM Hagatna Homes for Sale
AL The Leeds News CO Fort Collins Homes for Sale HI Honolulu Homes for Sale
AL The News Courier CO Grandjunction.com ID KTVB
AK Anchorage Homes for Sale CO Westword ID 2 News
AZ AZ ZapHomes CT All About Darien ID Zidaho
AZ Phoenix Homes for Sale CT American Towns ID Boise Homes for Sale
AZ The Phoenix CT Hartford Homes for Sale IL Belleville Homes for Sale
AZ West USA Realty CT Metro Hartford Homes IL Chicago Homes for Sale
AZ Yuma.com CT WTNH IL Commercial News
AZ Ztucson DE DE ZapHomes IL Effingham Daily News
CA The Bakersfield Californian DE Wilmington Homes for Sale IL Mt. Vernon Register News
CA ASUN FL Bradenton Homes for Sale IL Shelbyville Daily Union
CA Bakersfield Homes FL St. Petersburg Times IL Times-Leader
CA Coast Sider FL Fort Lauderdale Homes for Sale IN Goshen News
CA Fresno Homes for Sale FL Miami New Times IN Hendricks County Flyer
CA LA Weekly FL Fort Myers Homes for Sale IN The Herald Bulletin
CA Los Angeles Homes for Sale FL Fox 10 TV IN Indianapolis Homes for Sale
CA OC Weekly FL Melbourne Homes for Sale IN Lafayette Homes for Sale
CA Monterey Homes for Sale FL MicoHomes IN Muncie Homes for Sale
CA Phoenix REIC FL Orlando Homes for Sale IN Richmond Homes for Sale
CA Oakland Home for Sale FL New Times bpb IN XL Marketing
CA Ramona Sentinel FL Pensacola Homes for Sale IN Batesville Herald-Tribune
CA San Mateo Homes for Sale FL FL ZapHomes IN The Zionsville Times Sentinel
CA SDNN FL Miami Homes for Sale IN Greensburg Daily News
CA Fremont Homes for Sale FL Florida Web Page IN The Evening News
CA SF Examiner FL The Jasper News IN Kokomo Tribune
CA Pleasanton Homes for Sale FL Suwannee Democrat IN The Lebanon Reporter
CA Silvar FL Tallahassee Homes for Sale IN The Pharos-Tribune
CA Hayward Homes for Sale FL The Mayo Free Press IN The Tribune
CA The Sun Chronical GA Americus Times Recorder IN The Tribune Star
CA Palm Springs Homes for Sale GA The Daily Citizen IN Washington Times Herald
CA Sacremento Homes for Sale GA Columbus Homes for Sale IN Rushville Republican
CA Salinas Homes for Sale GA The Union-RecorderIN Wish IN Wish
*This list is subject to change

53. IN WTHI MA The Haverhill Gazette MO Fireside Guard
IN WANE MA The Salem News MO The Joplin Globe
IN WLFI MA The Daily News of Newburyport MT Great Falls Homes for Sale
IA Ad Express & Daily Iowegian MA The Eagle-Tribune MT Southwest Montana Real Estate
IA Des Moines Homes for Sale MA WWLP NE Plattsmouth Journal
IA Iowa City Homes for Sale MI Battle Creek Homes for Sale NV Las Vegas Sun
IA Knoxville Journal Express MI Detroit Homes for Sale NV Reno Homes for Sale
IA Pella Chronicle MI Lansing Homes for Sale NH Derry News/Weekender
IA Clinton Herald MI Livingston Homes for Sale NJ Bridewater Homes for Sale
IA The Oskaloosa Herald MI Grand Traverse Herald NJ Cherry Hill Homes for Sale
IA Ottumwa Daily Courier MI Livonia Homes for Sale NJ Morristown Homes for Sale
KS Farm Talk MI Monroe News NJ Neptune Homes for Sale
KS Wichita Homes for Sale MI The Record-Eagle NJ East Brunswick Homes for Sale
KY Big Daily News MI Port Huron Homes for Sale NJ Press of Atlantic City
KY Homebuyer KY MI Wood TV NJ Jersey Devil Homes
KY Grayson Journal Enquirer MN ABC Newspapers NJ North Jersey
KY The Sentinel Echo MN ER Star News NJ Inside Today
KY Wayne County Outlook MN Home Magazine NJ Vineland Homes for Sale
KY Morehead News MN Mankato Free Press NM Las Cruces Homes for Sale
KY Olive Hill Times MN The Land NM KRGE
KY McCreary County Record MN Southwest Homes Now NY Binghamton Homes for Sale
KY The Independent MN St. Cloud Homes for Sale NY Elmira Homes for Sale
KY Times Tribune MN This Week Live NY Ithaca Homes for Sale
KY Glasgow Daily Times MS Biloxi Homes for Sale NY Long Island Homes for Sale
KY Richmond Register MS Hattiesburg Homes for Sale NY Poughkeepsie Homes for Sale
KY Commonwealth Journal MS Jackson Homes for Sale NY Rochester Homes for Sale
KY Lexington Homes for Sale MS Laurel Leader-Call NY Residential NYC
KY Louisville Homes for Sale MS The Meridian Star NY Village Voice
LA Alexandria Homes for Sale MS Picayune Item NY The Daily Star
LA Lafayette Homes for Sale MS The Poplarville Democrat NY The Press-Repulican
LA Louisiana Press Journal MS The Star Herald NY Cooperstown Crier
LA Opelausas Homes for Sale MO Kansas City Homes for Sale NY Lockport Union-Sun & Journal
LA Monroe Homes for Sale MO Springfield Homes for Sale NY The Journal-Register
LA New Orleans Home MO Columbia Tribune NY Niagra Gazette
LA Shreveport Homes for Sale MO Ozarks Home Hunter NY Tonawanda News
ME Bangor Daily News MO Real Estatest Joe NY WIVB
ME Maine Home Seller MO Lincoln County Journal NY White Plains Homes for Sale
MD Baltimore Homes for Sale MO RFT NC Asheville Homes for Sale
MD Carroll County Times MO Real Estate Weekly KC NC Charlotte Homes for Sale
MD Cumberland Times News MO New Haven Leader NC Raleigh Homes for Sale
MD MD ZapHomes MO Hermann Advertiser Courier NC Salisbury Post
MD Salisbury Homes for Sale MO Bowling Green Times NC Wavy
MA Andover Townsman MO Elsberry Democrat NC Stanly News and Press
MA Gloucester Daily Times MO Vandalia Leader NC The Randolph Guide
*This list is subject to change

54. NC The Daily Southerner OR KGW TX KDH Real Estate WV Herald Dispatch Homes
OH Cincinnati Homes for Sale OR Best Buy Real Estate TX Get Homes Houston WV Montgomery Herald
OH Fremont Homes for Sale OR KVAL TX Rockwall County Herald Banner WV The Fayette Tribune
OH Mansfield Homes for Sale PA Allentown Homes for Sale TX Royse City Herald Banner WV Princeton Times
OH Marion Homes for Sale PA State College Homes for Sale TX Commerce Journal WV The Register Herald
OH Port Clinton Homes for Sale PA Erie Homes TX Cedar Creek Pilot WV Bluefield Daily Telegraph
OH Dayton.com PA The Daily Item TX Athens Daily Review WV Times West Virginian
OH Fox Toledo PA The Danville News TX Cleburne Times Review WI Fox 11 Online
OH The Star Beacon PA Allied News TX Corsicana Daily Sun WI Appleton Homes for Sale
OH Bucyrus Homes for Sale PA The Tribune-Democrat TX Gainesville Daily Register WI Green Bay Homes for Sale
OH Chillicothe Homes for Sale PA The Meadville Tribune TX Greenville Herald Banner WI Manitowoc Homes for Sale
OH Coshocton Homes for Sale PA New Castle News TX The Huntsville Item WI Marshfield Homes for Sale
OH Lancaster Homes for Sale PA The Herald TX Jacksonville Daily Progress WI Oshkosh Homes for Sale
OH Newark Homes for Sale SC Aiken Standard TX Mineral Wells Index WI Sheboygan Homes for Sale
OH Zanesville Homes for Sale SC Beaufort Homes for Sale TX The Orange Leader WI Stevens Point Homes for Sale
OH WDTN SC Columbia Homes for Sale TX Palestine Herald-Press WI Wausau Homes for Sale
OK OklahomaCity.com SC Greenville Homes for Sale TX The Port Arthur News WI Wisconsin Homes for Sale
OK Urban Tulsa SC Hilton Head Homes for Sale TX San Marcos Daily Record NAT’L CNN Money
OK Pauls Valley Daily Democrat SC Myrtle Rock Homes for Sale TX Weatherford Democrat NAT’L CVHP
OK Woodward News SC CCP UT St. George Homes for Sale NAT’L Fizber
OK Ft. Gibson Times SC Shemcreek VT Burlington Homes for Sale NAT’L Fox Business
OK Hartshorne Sun SC Rock Hill Homes for Sale VA The Central Virginian NAT’L Gazetter Mail Homes
OK The Midwest City Sun SD Sioux Falls Homes for Sale VA North Umberland Echo NAT’L Gethomesh
OK The American TN Clarksville Homes for Sale VA Northern Neck News NAT’L Intagent
OK Tuttle Times TN Citizen Tribune VA NV Daily NAT’L Kiplinger
OK Stilwell Democrat Journal TN Chatanooga.com VA Caroline Progress NAT’L Local.com
OK Waurika News Democrat TN Crossville Chronicle VA Gooch Land Courier NAT’L Lycos Classifields
OK Westville Reporter TN Jackson Homes for Sale VA Wavy NAT’L Maineville
OK The Ada Evening News TN Elk Valley Times VA Herald Progress NAT’L Media General
OK Chickasha Express Star TN Grundy County Herald VA Hampton Roads Homes for Sale NAT’L Military.com
OK Claremore Daily Progress TN Herald Chronicle VA Staunton Homes for Sale NAT’L My Area Network
OK The Duncan Banner TN Murfreesboro Homes for Sale WA Bellingham Homes for Sale NAT’L My Bank Loans
OK Edmond Sun TN Nashville Homes for Sale WA Tacoma Homes for Sale NAT’L Parade
OK Enid News & Eagle TN Tullahoma News WA Olympia Homes for Sale NAT’L School Matters
OK The McAlester News Capital TN Manchester Times WA Pasco-Kennewick Homes for Sale NAT’L ShowMeLocal
OK The Muskogee Phoenix TN Nashville Scene WA KOMO News NAT’L US News and World Report
OK The Norman Transcript TX El Paso Homes for Sale WA Spokesman Homes NAT’L Walmart
OK Pryor Daily Times TX Forth Worth Homes for Sale WA GoSkagit NAT’L WPRI
OK The Stillwater Newspress TX Killeen Daily Herald WA Seattle Weekly NAT’L Zilpy
OK Tahlequah Daily Press TX Pegasus News WA King5
OR Salem Homes for Sale TX Star Community Newspapers WA KREM
OR Portland.com TX KVUE WA Spokane.com
OR My Central Oregon TX KXAN WA DC Washington Post
OR KATU TX Hood Count News WV Huntington Homes for Sale
*This list is subject to change

55. We Leverage Technology
to Get Your Home Sold
The tools and systems listed below collectively demonstrate
that the CENTURY 21 System uses every effective medium to
find the right buyer for your house!
SOCIAL MEDIA
The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We utilize social media channels like YouTube,
Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone
has over 500 million monthly users.
CENTURY21.COM
Our consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as
neighborhood information to attract buyers.
MOBILE MARKETING
CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From our iPhone
app to accessing www.century21.com via mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.
LEADROUTER
The CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property
instantaneously wherever they are. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond
immediately. This means that buyers interested in your property will be able to reach me quickly.
VIRTUAL TOURS
Giving potential buyers a virtual walk-through can help your home stand out from the competition.
OPEN HOUSE PLANNER
A helpful tool that helps buyers plan a day of open house tours.

56. Social Media
The CENTURY 21® System continues to be on the cutting edge of real estate marketing. We successfully utilize social
media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an
effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily
basis it is important for your home to be included.

57. Relocation Services
Most anywhere you live or almost anywhere in the world you are Moving out of the area?
moving to, we can assist in finding a great CENTURY 21® Office We are connected to thousands of CENTURY 21 Offices located
and an experienced sales professional. in over 70 countries around the world. Whether you are moving
across the state, the country or the world, we can help:
We offer the ultimate in relocation services. We can:
• Connect you with a professional CENTURY 21 Sales agent at
• Send you a customized relocation packet designed to meet your destination
your specific needs, including community and school • Provide a detailed market analysis of your current home
information • Coordinate the sale of your current home and the purchase of
• Provide cost of living analysis your new home
• Select an experienced CENTURY 21 Sales associate, trained in • Work with mortgage services including obtaining loan pre-
relocation services, to represent you approval for your new home
• Provide mortgage service information, including loan pre- • Work hand-in-hand with your Corporate Relocation Program
approval
• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to
your new location

58. Market Overview.

59. Determining
the value of
your home
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and
characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is
similar properties in your area.
THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:
• Realistic pricing will achieve maximum price in a reasonable time
• The market determines the price
• The cost of improvements are almost always more than the added value
• Houses that remain on the market for a long time do not get shown
• A house that is priced right from the beginning typically achieves the highest proceeds

60. Factors that Influence the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE
CURRENT VALUE OF YOUR HOME:
• What you paid for it
• Your Investment in the property (such as baths
or kitchen upgrades, etc)
• What you want to net from the sale
• What those outside the industry believe the
property is worth

61. Pricing Your Home To Sell
Intelligent Pricing Activity vs. Timing
By pricing your property at A property attracts the most
market value, you expose it to a attention, excitement and interest
much greater percentage of from the real estate community and
prospective buyers. potential buyers when it is first listed
on the market.
This increases your chances for
a sale while ensuring a final sale Improper pricing at the time of initial
price that properly reflects the listing misses out on this peak interest
market value of your home. period and may result in your
property languishing on the market.
The Effect of Overpricing
Improper pricing may lead to a below market value
sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful sale
when it is new on the market and the price is
reasonably established

62. Next Steps

63. What to Have Ready  Prior year tax bill
 Survey
to List Your Property
 Account numbers for mortgage
 3 copies of the key to the front door
 Invoices for repairs or improvements to the property
 A list of inclusions and exclusions in the sale
 Any interior or exterior pictures of the property
 Declarations/Covenants/Deed Restrictions (if
applicable)
 Utility bills, actual monthly costs or monthly budget
 Information on special assessments (if applicable)
 Homeowners/Condominium association information (if
applicable)
• Amount
• Company
• Address
• Contact name
• Phone number

64. Now is a good time to consider:
1. A Pre-Sale home inspection to uncover any hidden 3. The Move Included Program:
issues before showing
• Partners with United and Mayflower movers to
2. CENTURY 21® Home Protection Plan eliminate a buyer's time consuming process
• Give buyers peace of mind of finding a reliable moving company
• Sell your home faster • Provides additional marketing support for your
• Get closer to your asking price property listing through branded and
personalized marketing collateral
Homes with a protection plan • Makes your home more desirable than those
• Sell an average of 23 days faster* properties not offering this buyer incentive
• Sell an average of 4% higher at closing*
• Sell .63% closer to the list price*
*As reported in the survey A Study of Homeowners’ Appliance and Home System Service
Experiences, Decision Analyst (2008) and reprinted with their written permission.

65. My Commitment to You
In the preceding pages I have provided you with an outline of my expertise and that of my
company. I have also demonstrated why CENTURY 21 AllPoints Realty and I are the best choice to
market and sell your home. I would like to extend my personal and professional commitment to
you.
As your CENTURY 21 Agent, I will:
• Provide you with excellent service and support
• Communicate with you every step of the way
• Represent your interests ethically and professionally
• Make every effort to sell your home promptly and at a fair price
Let me go to work for you now!
Phil Brown
REALTOR
117 North Main Street, Southington CT
477 South Broad Street, Meriden CT
265 East Main Street, Branford CT
Phone 800.525.7793
phil4@comcast.net
www.cthomeseekers.com

67. Seller Resources

68. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want to consider
hiring a professional to help. If you choose to do it yourself here are some tips for
you to think about. In doing this, you will be ahead of most of the sellers already on
the market in the way your home shows.
INSIDE
 Clear all unnecessary objects from furniture
throughout the house
 Clear all unnecessary objects from the kitchen
countertops
OUTSIDE
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode  Go around perimeter of the house and remove
tops all garbage cans, discarded wood scraps, extra
 Be sure that the bathroom tubs, tile, sinks, shower building materials, etc, into the garage or trash
floor and ceiling and toilet bowls are free of  Check gutters and/or roof for leaks and/or dry rot
mildew and look sparkling clean  Weed and then mulch all planting areas
 Rearrange or remove some of the furniture if  Clear patios and decks of all small items, such as
necessary small planters, flowerpots, charcoal, barbecues,
 Take down or rearrange pictures or objects on toys, etc
walls
 Check paint condition on the house, especially
 Patch and paint where necessary
 Review the house inside room by room, and: the front door and trim
- Paint any room needing paint  Review if shutters, shingles, stone or bricks need
- Clean carpets and vacuum drapes that need it replacing
- Clean windows and cobwebs from ceilings and chandeliers  Check exterior stairs and handrails; walkways,
 Make sure the closets and garage are not “too full” screens, screen doors
 Replace burned out light bulbs and repair any
faulty switches IN GENERAL
 Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes”
being made
as though you have never seen it before
 Make certain all rooms are odor-free

69. Moving Checklist
6-8 WEEKS BEFORE MOVING DAY
 Set the date
 Interview moving companies and get estimates
 Get costs from truck rental companies if you are
planning to move yourself
 Inventory household goods
 Choose a mover
2 WEEKS BEFORE MOVING DAY
AT LEAST 4 WEEKS BEFORE MOVING DAY  Return any borrowed or rented items
 Contact utility companies to arrange for - Cable Boxes
transfer or shut off - Furniture
 File change of address forms - Library books
- Don’t forget to notify creditors and anyone - Etc.
else who sends you monthly mail or  Pick up any personal items
publications - Cleaning
 Notify friends and family of new address - Tools
 Start organizing items to be moved or packed - Etc.
- Fragile vs. non-fragile  Begin to clear out refrigerator and freezer
- Immediate need in new home 1 WEEKS BEFORE MOVING DAY
 Kitchen items  Confirm arrangements with the movers
 Clothing  Notify friends and neighbors that you may need
 Toiletries their help
 Tools  Make arrangements for care of small children
 Hold a yard sale to get rid of unnecessary items and pets for the day
and junk

70. Moving Checklist (continued)
1 DAY BEFORE MOVING DELIVERY DAY
 Make sure each person has a bag packed for  Make sure you understand how mover expects
essentials at the new address to be paid
 Defrost refrigerator/freezer  Supervise unloading and any unpacking
 Confirm arrival time of movers  Confirm receipt of all items on inventory sheets
 Welcome to your new home!
DAY OF THE MOVE
 Get an early start
 Make sure movers have your contact
information during the move
 Be available to movers for questions
 Perform final check of the home once movers
have left
- Make sure any appliances left behind are
turned off
- Be sure to leave keys and garage door
openers
 All rooms should be at least broom clean and
prepared for buyer walk through inspection

71. Notes/Questions
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