SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
A Case Study on IKEA Presented by:  Moon Jerome B. Kwong
Point of View ,[object Object]
Statement of the Problem ,[object Object]
Objectives ,[object Object],[object Object]
Areas of Consideration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object]
Research and Development ,[object Object],[object Object],[object Object],[object Object]
Outsourcing ,[object Object]
Market Segmentation ,[object Object],[object Object]
Cult Brand
Alternative Course of Actions ,[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
Recommendation ,[object Object]
[object Object]
[object Object]

Contenu connexe

Tendances (20)

Ikea Presentation
Ikea PresentationIkea Presentation
Ikea Presentation
 
Review: Marketing Excellence-IKEA
Review: Marketing Excellence-IKEAReview: Marketing Excellence-IKEA
Review: Marketing Excellence-IKEA
 
IKEA
IKEAIKEA
IKEA
 
IKEA Porter's Five Forces and Value Chain Analysis
IKEA Porter's Five Forces and Value Chain AnalysisIKEA Porter's Five Forces and Value Chain Analysis
IKEA Porter's Five Forces and Value Chain Analysis
 
Ikea marketing management presentation
Ikea marketing management presentationIkea marketing management presentation
Ikea marketing management presentation
 
Ikea report
Ikea  reportIkea  report
Ikea report
 
Ikea Marketing
Ikea MarketingIkea Marketing
Ikea Marketing
 
Ikea for global
Ikea for globalIkea for global
Ikea for global
 
IKEA Strategic Planning Assignment
IKEA Strategic Planning AssignmentIKEA Strategic Planning Assignment
IKEA Strategic Planning Assignment
 
Ikea service strategy
Ikea service strategyIkea service strategy
Ikea service strategy
 
IKEA STRATEGIC MANAGEMENT
IKEA STRATEGIC MANAGEMENTIKEA STRATEGIC MANAGEMENT
IKEA STRATEGIC MANAGEMENT
 
Ikea ppt - FINAL PRESENTED
Ikea ppt - FINAL PRESENTEDIkea ppt - FINAL PRESENTED
Ikea ppt - FINAL PRESENTED
 
Ikea Global Marketing
Ikea Global Marketing Ikea Global Marketing
Ikea Global Marketing
 
Ikea Case Study
Ikea Case StudyIkea Case Study
Ikea Case Study
 
Ikea Strategies
Ikea Strategies Ikea Strategies
Ikea Strategies
 
Starbucks Coffee Strategy
Starbucks Coffee StrategyStarbucks Coffee Strategy
Starbucks Coffee Strategy
 
Ikea presentation
Ikea presentation Ikea presentation
Ikea presentation
 
Ikea (Final Ppt)
Ikea (Final Ppt)Ikea (Final Ppt)
Ikea (Final Ppt)
 
IKEA Supply Chain Mangament
IKEA Supply Chain MangamentIKEA Supply Chain Mangament
IKEA Supply Chain Mangament
 
IKEA
IKEAIKEA
IKEA
 

Similaire à A case study on ikea

Global Strategy andOrganizationGlobal Strategy andOrgani.docx
Global Strategy andOrganizationGlobal Strategy andOrgani.docxGlobal Strategy andOrganizationGlobal Strategy andOrgani.docx
Global Strategy andOrganizationGlobal Strategy andOrgani.docxwhittemorelucilla
 
BONGOC(CASE #2).docx
BONGOC(CASE #2).docxBONGOC(CASE #2).docx
BONGOC(CASE #2).docxAngelaBongoc1
 
Firm Strategy for Global or Multi-domestic Organizations
Firm Strategy for Global or Multi-domestic OrganizationsFirm Strategy for Global or Multi-domestic Organizations
Firm Strategy for Global or Multi-domestic OrganizationsAssignment Studio
 
Module 4 Readings and AssignmentsComplete the following readin.docx
Module 4 Readings and AssignmentsComplete the following readin.docxModule 4 Readings and AssignmentsComplete the following readin.docx
Module 4 Readings and AssignmentsComplete the following readin.docxgilpinleeanna
 
The Impact Of Environmental Performance On The Consumption...
The Impact Of Environmental Performance On The Consumption...The Impact Of Environmental Performance On The Consumption...
The Impact Of Environmental Performance On The Consumption...Tiffany Surratt
 
Case analysis ikea
Case analysis ikeaCase analysis ikea
Case analysis ikeaPhoneMyatTun
 
Case analysis ikea
Case analysis ikeaCase analysis ikea
Case analysis ikeaPhoneMyatTun
 
Deconstructing Ikea by Waseem Bari
Deconstructing Ikea by Waseem BariDeconstructing Ikea by Waseem Bari
Deconstructing Ikea by Waseem BariWaseem Bari
 
Marketing case study - IKEA
Marketing case study - IKEAMarketing case study - IKEA
Marketing case study - IKEAMajo Salazar
 
Retail Business Analysis
Retail Business AnalysisRetail Business Analysis
Retail Business AnalysisCamella Taylor
 
Ikea SA/PA/DA/PA MBA case study
Ikea  SA/PA/DA/PA MBA case studyIkea  SA/PA/DA/PA MBA case study
Ikea SA/PA/DA/PA MBA case studySafat Hussain
 
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptx
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptxPROMOTIONAL STRATEGIES OF COMP. IKEA .pptx
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptxsunanthavinod1975
 
12 Global Brands & Local Markets
12 Global Brands & Local Markets12 Global Brands & Local Markets
12 Global Brands & Local Marketssexbomb
 
IKEA Integrated Marketing Campaign | IMC 610
IKEA Integrated Marketing Campaign | IMC 610IKEA Integrated Marketing Campaign | IMC 610
IKEA Integrated Marketing Campaign | IMC 610Kaitlyn Reeves
 

Similaire à A case study on ikea (20)

Global Strategy andOrganizationGlobal Strategy andOrgani.docx
Global Strategy andOrganizationGlobal Strategy andOrgani.docxGlobal Strategy andOrganizationGlobal Strategy andOrgani.docx
Global Strategy andOrganizationGlobal Strategy andOrgani.docx
 
BONGOC(CASE #2).docx
BONGOC(CASE #2).docxBONGOC(CASE #2).docx
BONGOC(CASE #2).docx
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Firm Strategy for Global or Multi-domestic Organizations
Firm Strategy for Global or Multi-domestic OrganizationsFirm Strategy for Global or Multi-domestic Organizations
Firm Strategy for Global or Multi-domestic Organizations
 
Module 4 Readings and AssignmentsComplete the following readin.docx
Module 4 Readings and AssignmentsComplete the following readin.docxModule 4 Readings and AssignmentsComplete the following readin.docx
Module 4 Readings and AssignmentsComplete the following readin.docx
 
IKEA " Case Study " Dr.Ahmad Adel
IKEA " Case Study " Dr.Ahmad AdelIKEA " Case Study " Dr.Ahmad Adel
IKEA " Case Study " Dr.Ahmad Adel
 
Ikea 2015
Ikea 2015Ikea 2015
Ikea 2015
 
The Impact Of Environmental Performance On The Consumption...
The Impact Of Environmental Performance On The Consumption...The Impact Of Environmental Performance On The Consumption...
The Impact Of Environmental Performance On The Consumption...
 
Case analysis ikea
Case analysis ikeaCase analysis ikea
Case analysis ikea
 
Case analysis ikea
Case analysis ikeaCase analysis ikea
Case analysis ikea
 
Deconstructing Ikea by Waseem Bari
Deconstructing Ikea by Waseem BariDeconstructing Ikea by Waseem Bari
Deconstructing Ikea by Waseem Bari
 
Marketing case study - IKEA
Marketing case study - IKEAMarketing case study - IKEA
Marketing case study - IKEA
 
IKEA
IKEAIKEA
IKEA
 
Retail Business Analysis
Retail Business AnalysisRetail Business Analysis
Retail Business Analysis
 
Ikea SA/PA/DA/PA MBA case study
Ikea  SA/PA/DA/PA MBA case studyIkea  SA/PA/DA/PA MBA case study
Ikea SA/PA/DA/PA MBA case study
 
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptx
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptxPROMOTIONAL STRATEGIES OF COMP. IKEA .pptx
PROMOTIONAL STRATEGIES OF COMP. IKEA .pptx
 
Ikea
IkeaIkea
Ikea
 
Ikea Strategy...
Ikea Strategy...Ikea Strategy...
Ikea Strategy...
 
12 Global Brands & Local Markets
12 Global Brands & Local Markets12 Global Brands & Local Markets
12 Global Brands & Local Markets
 
IKEA Integrated Marketing Campaign | IMC 610
IKEA Integrated Marketing Campaign | IMC 610IKEA Integrated Marketing Campaign | IMC 610
IKEA Integrated Marketing Campaign | IMC 610
 

Plus de philmayo

Strat mgt res. alctn
Strat mgt   res. alctnStrat mgt   res. alctn
Strat mgt res. alctnphilmayo
 
Leadertypes
LeadertypesLeadertypes
Leadertypesphilmayo
 
Candy ikea f07
Candy ikea f07Candy ikea f07
Candy ikea f07philmayo
 
Global services
Global servicesGlobal services
Global servicesphilmayo
 
Organization support systems
Organization support systemsOrganization support systems
Organization support systemsphilmayo
 

Plus de philmayo (6)

Strat mgt res. alctn
Strat mgt   res. alctnStrat mgt   res. alctn
Strat mgt res. alctn
 
Adas 1
Adas 1Adas 1
Adas 1
 
Leadertypes
LeadertypesLeadertypes
Leadertypes
 
Candy ikea f07
Candy ikea f07Candy ikea f07
Candy ikea f07
 
Global services
Global servicesGlobal services
Global services
 
Organization support systems
Organization support systemsOrganization support systems
Organization support systems
 

A case study on ikea

  • 1. A Case Study on IKEA Presented by: Moon Jerome B. Kwong
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.