24. Our clients can’t afford to
do video
A lot of agencies
@philnottinghamPhil Nottingham
25. This is partially true
@philnottingham
http://www.seomoz.org/seo-industry-
survey#spending-and-budgets
Average
consulting
budgets are ~
$2000 per month
32. Yeah... but Phil…we don’t
have the skills to produce
video…
Several people in the audience
@philnottinghamPhil Nottingham
33. The people who do are cheap
• http://www.mandy.com
• http://www.shootingpeople.org
• http://searchlight.com
• http://skillset.org
• http://www.productionhub.com
• http://www.filmandtvpro.com/us/
@philnottinghamPhil Nottingham
34. There’s tons of resources online to
help you learn
• http://www.creativecow.net
• http://philipbloom.net/
• http://www.lynda.com
• http://ae.tutsplus.com
• http://www.videocopilot.net
• http://www.izzyvideo.com
• http://finalcutking.com
@philnottinghamPhil Nottingham
39. Strategic Approach: Goal Driven
@philnottinghamPhil Nottingham
We need
to improve
What’s
the best
way to do
that?
Video?
Define
technical
& creative
strategy“X”
40. Only use video when the
message would be lost by
any other medium
84. REI have nailed this
@philnottinghamhttp://www.youtube.com/rei
85. Relevant for an audience
unfamiliar with your brand
@philnottinghamPhil Nottingham
86. Use the YouTube Keyword
Tool for idea generation
@philnottinghamhttps://ads.youtube.com/keyword_tool
87. Optimise for YouTube
@philnottingham
• http://www.distilled.net/training/video-marketing-guide/
• http:///www.distilled.net/blog/social-media/youtube/youtube-seo/
• http://moz.com/blog/the-marketing-value-of-youtube
• Come and speak to me in the bar
Phil Nottingham
106. How can I prevent this?
@philnottinghamPhil Nottingham
107. Ensure the video is only
visible on your domain
@philnottinghamPhil Nottingham
108. Use a secure, paid hosting solution
@philnottinghamPhil Nottingham
109. Customise your embed code to
include a link
<iframe
src="http://fast.wistia.net/embed/iframe/0te38p6mc9?controlsVisibleOnLoad=true&pl
ayerColor=83a529&version=v1&videoHeight=432&videoWidth=768&volumeControl=t
rue" allowtransparency="true" frameborder="0" scrolling="no"
class="wistia_embed" name="wistia_embed" width="768"
height="432"></iframe></br>via <a href="http://www.example.com/product-
page">Distilled's client</a>
@philnottinghamhttp://dis.tl/video-embed-generator
110. I’ve made you a tool…
@philnottinghamPhil Nottingham
http://dis.tl/video-embed-generator
111. But… YouTube and Vimeo can
generate social traction
@philnottinghamPhil Nottingham
120. Interview authorities in your niche
@philnottinghamhttp://www.landlordlawblog.co.uk/2013/01/15/tessa-has-
a-bad-hair-day-and-gives-out-some-advice-on-camera/
121. Interview your friends & competitors
@philnottingham
http://seogadget.com/awsome-excel-skills-for-link-
building-and-more-at-linklove/
Thanks for the
link
SEOgadget!
138. 2. Thought leadership “Blogging” video
@philnottingham
http://www.youtube.com/playlist?list=PLaUepPJ
V0nAP20cyu55PfQw2Pu7vsvAYi
139. 3. Video News Releases – get journalists to notice you
@philnottinghamhttp://www.bbc.co.uk/guidelines/editorialguidelines/page/
guidance-video-news-releases
144. 5. Recut those videos and get links from
customers/affiliates etc.
@philnottinghamPhil Nottingham
145. 6. Create videos to augment corporate and
people Pages
@philnottingham
https://www.huddle.com/resources/collaboration-
videos/huddle-behind-the-scenes/
164. #MozCon
Follow me on the intersociables!
@philnottingham
https://plus.google.com/u/0/108142199216449113222654765
213246524646542434654342121546965797652416352432765
14967856352416546546587987987652410000000000000001
Do a graph search for “SEO in London who looks a bit like
any character from Lord of the Rings”
165. #MozCon
Sources
• Appliancesonline.co.uk
• Rei.com
• Video = Form Shutterstock
• Form must follow function Just google images
• Creative Story Lacoste campaign on youtube
• Purely information content Shutterstock
• Business Goals Shutterstock
• Re-edit library Shutterstock
• Think Big Shutterstock
• Start small Shutterstock
Editor's Notes
I’m british, we share a lot.
Conference videos – probably why they
Have set up clients (SB) with their own studio.
Each goal is best served with different types of content and different technical implementationChange to “traffic and conversions”
Each goal is best served with different types of content and different technical implementationChange to “traffic and conversions”
Pitch for a fraction of the money to move from paid to organic traffic.Just like SEOs pitch for more PPC bidget – pitch for video advertising
If you think you can’t afford that, You’re wrong. You paid more than that to come here.Reusable.
Vicke to design
Vicke to Edit
Mention Will it blend example
Vicke to design
Good = Will it blend.Bad = GAIQ.
Each goal is best served with different types of content and different technical implementationChange to “traffic and conversions”
Get Vicke to redesign
Get Vicke to redesign
Unique content on product pagesSpeechPad to do it cheaply.In the HTML
Unique content on product pagesSpeechPad to do it cheaply.In the HTML
14% increase in traffic within one month just from this implementation
Explain how Google treat iframes
MentionYoast Plugin
TL:DR – click through rates from YouTube are Low. If you’re YouTube videos are outranking you for terms you want traffic for, you’re likely losing 99% customers.
TL:DR – click through rates from YouTube are Low. If you’re YouTube videos are outranking you for terms you want traffic for, you’re likely losing 99% customers.
If you’re YouTube videos are outranking you for terms you want traffic for, you’re likely losing 99% customers.
Talking about fame here. Brand awareness gets a bad name with SEOs, I’d take an increase in branded search every single time.
Get people to watch to the endReedit to tweak any bad things.Anything tanking – get it off your channel
Video only one format among many. It’s not a “thing”.
Integral to the Page Type
Typically informational rather than funny actionally - since you need people to embed it or link to it in the context of their own content - not just share it and upload it to Reddit. that stuff is all good too - but it’s more of an “awareness’ play, rather than something to directly build links.
59% Lost Link Equity
Make yours the canonical – in the true sense of the word.This means you need to self host or use a secure third part platform
Explain how Google treat iframes
Not great for YouTUbe,Very few people doing this = opportunityexceptt…
Can I do everything at once? Yes…But you need content suitable for that AND you’ll dilute all of the return.
Each goal is best served with different types of content and different technical implementationChange to “traffic and conversions”