Introductions to Social Media for Creatives
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An introduction to Social Media for Creatives.
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Introductions to Social Media for Creatives
- 1. Introduction to Social Media (Marketing) for Creatives
- 4. Introduction to Social Media • How Social Media can help creative businesses. • Do’s and don’ts of Social Media • Site by site basics (Twitter, LinkedIn and Facebook) • Tips on using Social Media • How to build your company brand using differing platforms • Create new customers • Legalities in the use of Social Media
- 5. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
- 6. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
- 7. 2013 social media marketing industry report Generating more business exposure Increased traffic Improved search rankings Generated Leads http://www.socialmediaexaminer.com/report/ 89% 78% 62% 64%
- 8. 2013 social media marketing industry report Generating more business exposure Increased traffic Improved search rankings Generated Leads http://www.socialmediaexaminer.com/report/ 89% 78% 62% 64%
- 10. Social Media for Business So you think you want a Social Media Strategy?
- 11. Relationships
- 12. Listening
- 18. 3 Steps
- 20. SEARCH LISTEN
- 24. Your Goals
- 25. Goals
- 26. Possible Goals Present your portfolio Get recommendations and reviews Network where your potential clients are Find and be found in a niche Find and be found local Get Feedback Market Research or get feedback Be mobile friendly
- 27. Listen
- 28. SET GOALS
- 43. Topshop video
- 44. Photo/Images
- 45. Photo/Images
- 54. Photo/Images
- 61. Photo/Images
- 62. Video
- 63. Video
- 64. #ASOSUnbox
- 78. Other Scribd for Documents Slideshare for Presentations
- 79. Discussion and brain storm What type of social network(s) and social media would suit your business?
- 81. B2B
- 83. B2C
- 85. H2H
- 87. Demographics
- 93. What social networks are your target audience using?
- 94. Site By Site Basics
- 95. Twitter 140 character tweets Like text broadcast to the world Include references to other users (@conversations) Can do private messages (D philoakley) Hash tags can be used to group conversations
- 100. Facebook Basics Massive Social Network Great for personal sharing, connecting and interaction Business Pages free but can be hard to ger engaement Massive advertsing platform Groups for discussion Can use personal profile for networking
- 101. Do's and Don'ts of Social Media
- 102. 7 tips for Invest in your profile Recommend People Ask for Recommendations Join Groups (Peers and Prospects) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley
- 104. 7 tips for Use a Twitter Client (Hootsuite) Use Twitter Search/Google Realtime search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
- 105. 7 tips for Consider adding friends for Business Use Business Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Post engaging content/ask questions/engage Facebook applications - Slideshare Advertise on Facebook
- 106. Do's and Don'ts of Instagram
- 107. Do's - Take regular and consistent photo's - Use Hashtags - Follow people - Engage/comment on other photos/reply to yours - Like other peoples photos - Tag people in shots - Take the best (most interesting picture you can) - Look at other camera Apps to take photos - Share to other social networks to get more follows
- 108. Don't - Over post (one a day is fine) - Underpost - Not engage - Like every photo - Only share to other networks where appropriate
- 109. Useful Tools Websites: Followgram.me – web interface Statigr.am – Statistics Apps Overgram/Instatext Apps – add text to photos Picframe App -add
- 110. Do's and Don'ts of
- 111. Do's - Create Multiple Boards - Use interesting Board names and good covers - Post interesting and relevant images/links - Add Pinterest buttons to you website - Always link your pins to original source - Comment on other peoples pins - Use questions on comments to increase engagement
- 113. Don't - Don't Post lots at once spread out - Don't post randon things - Don't pin just your own stuff - Don't stop pinning - Don't post to links that will not last a while
- 114. How to build your company brand using differing platforms? Pick your platforms, based on: Your products and services Your prospects preferences Your style of business Your style of commuication/interaction
- 115. New Customers Go where your prospects are Go where your prospects want you to be Find and be Found Create Content and Conversation Engage
- 117. Get new sales Follow up and contact Ecommerce – Sales Attract to Location/Venue/ Event Add to CRM Email List
- 118. Legal Issues (Disclaimer*) - All businesses should have a social media policy - Staff Behaviour and Guidelines - Consider Professional bodies and sector legal issues - All normal laws apply e.g. data protection - Policys should empower as well as restrict - Consider the cost of not doing as well as doing? - Consider all social media as Public Domain. - Professional/Private is blurred. - Read T&C's especially when they change
- 119. LEGAL DISCLAIMER *This does not constitute legal advice and you should seek qualified legal advice where appropriate
- 120. Wren StudioVideo
- 121. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.