slide show talking about search engine optimisation and how to improve your web site's rankings.

1. An introduction to natural search engine results Using the Internet to win new business…

2. The importance of Google rankings: “ Of a total number of 61 billion searches worldwide. Google rank as the top worldwide search property in August 2007 with 37.1 billion searches conducted. Of that total number, 31 billion occurred at the Google search engine and 5 billion occurred at YouTube.com (Google owned). Yahoo! sites ranked second with 8.5 billion searches in August 2007 1” . 1 http://www. comscore .com/press/release.asp?press=1802 Sponsored links Natural Links

3. There are two elements that count towards your ranking in Google. 1) The first is how you structure the web page and the information you put on those pages. 2) The second element that helps your website rank well are the web sites that are related to your ‘business offer’ and link to your web pages.

6. Google trends: view one keyword against another Keyword search terms Select Countries and regions Select timescale

7. General keyword selection rules: 1) Target ‘keyword phrases’ rather than key words i.e. ‘mac laptop‘ rather than ‘laptop’ 2) From your keyword lists look for words that will help content flow and is related to your keyword phrase these can ‘qualify’ your keyword phrase i.e. cheap, best, professional, buy. 3) One primary keyword phrase and two or three secondary keyword phrases per page 4) Target the content around the keyword phrase on the page For example: Primary keyword: “mac laptops” Qualifying keywords: best, buy, free, cheap, location Secondary keyword phrase: “buy cheap mac laptops”

8. Adopting a scalable web site structure: Generic to specific content Internal linking to help drive traffic to related content A scalable site structure

9. Site structure continued… Create a HTML and XML site map automatically (up to 500 pages): http://www.xml-sitemaps.com/

12. Part Two: Link building for page rank (The Google toolbar can be download and ‘plugged in’ to your browser: toolbar.google.com ) “ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".” from http://en.wikipedia.org/wiki/PageRank

13. Educational Institutions Industry businesses Social media Blogs/forums/PR articles Related websites Related Directories Building Page rank from inward links:

15. Optimise your site for Google rankings Track your web traffic Part Two: A brief introduction to Google tools: Sign in and out

17. Nick Taylor Director | e-blueprint Address: e-blueprint Ltd, Liverpool Innovation Park, Baird House, Edge lane, Liverpool,L7 9NG t: 0151 231 4757 m: 07843 280 258 i: http://www.e-blueprint.co.uk e: nick.taylor@e-blueprint.co.uk