The talk I gave at the Games for Change summit at GDC 2012

1. More than just fun:
Designing games with purpose
Phil Stuart (@philstuart)
Creative Director, Preloaded

2. We make casual games
for any platform
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4. RT @raphkoster The best games have
something they are ABOUT, and both
the theming and the mechanics serve
as lenses on that one thing
22 Jan via web

5. 1. Understanding the ABOUT
2. Making the ABOUT fun
✓ Content integrity
✓ A decent game!
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6. 1. Understanding the ABOUT
• Find the magic
• Content experts FTW!
• Depth of content linked to objectives
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7. Gamey-ness
Depth of content
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8. Gamey-ness
GAME INTEGRITY
Depth of content
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9. Gamey-ness
INSPIRE EDUCATE
GAME INTEGRITY
Depth of content
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10. Gamey-ness
INSPIRE
ED
UC
AT
E
GAME INTEGRITY
Depth of content
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11. 2. Making the ABOUT fun
• It’s really hard!
• Content should lead the design
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The four shapes: Metaphor, Simulation, Abstraction and Narrative
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12. #1. Metaphor
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16. #2. Simulation
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17. Launchball
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20. #3. Abstract
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24. #4. Narrative
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28. 1066 Launchball
Proximity
Gamey-ness
Wondermind
GAME INTEGRITY
Depth of content
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29. Take-aways
Find the magic
Objectives ~ content depth
Content led design
Must be fun
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30. Game links, results and blog:
www.preloaded.com
Email: Phil@preloaded.com
Twitter: @philstuart