By Phoebe McGunigall

1. 4. HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION, RESEARCH, PLANNING
AND EVOLUTION STAGES?

2. To record the preliminary and final task we used a Nikon D3100 DSLR
camera.
We used this because of the high quality footage it produces, in order to
produce a high quality, clear picture.
The manual lens also allows us to zoom in and out of focus to make a ‘drunk
effect’, enhancing the message of the video and the allowing the audience to
put themselves in the positon of the character.
RECORDING EQUIPMENT

3. To edit the preliminary and final task we used Adobe Premiere Pro CS6. This
programme allows us to put together clips, change speeds, edit lighting etc in time to
music.
We used this software because we already knew how to navigate it from AS Media
Studies and it effectively produces high-end videos.
We also used Adobe After Effects CS6 on the final task to produce the ‘drunk’ effects
we added to the video. We added a fisheye effect to the party scenes to warp the
image and emphasize the idea of alcohol. We also used a double image effect on the
‘waking up the next morning’ scene to put the audience in the position of the
character and give an uneasy feeling of still being drunk.
EDITING THE VIDEO

4. We used Adobe Photoshop to create different album cover looks. We used this
software because two members of our group already knew how to use it, so
the knowledge of the use of the software allowed us to create professional
looking, high-end graphics.
It allowed us to edit the images and overlap images to effectively create a
persona for the artist, using album cover art to put across the type of music
the artist creates, as well as an insight into the type of artist he is.
EDITING IMAGES

5. To create a blog I used Blogspot to upload all my work onto. I used this
website after previously having problems using a different blogging website.
This website was easy to upload work onto and effectively organised and
displayed my work.
To create the artist’s website as part of the final task we used Wix. We used
this website instead blogspot because Wix get make more aesthetically
pleasing visuals by allowing you to edit more and create different ways in
presenting information. To keep the artist’s theme from the album cover, it
was important for the website to look similar and look good.
BLOGGING AND WEBSITES

6. We used Youtube to upload our preliminary and final tasks as well as our
storyboard plan to music. We exploited the use of social media in order for
people to access the videos from their own homes to get as many views and
feedback as possible. As well as this, Youtube is easily compatible with
Blogger and Wix to embed the video into the website. By embedding the
video it gives the website a sleeker, more professional look, as well as being
easy to access.
YOUTUBE

7. By using different websites such as Prezi, Scribd and Slideshare, it allows me
to present my work in different ways, using different types of media. It makes
for more aesthetically pleasing visuals and has good compatibility with
Blogger, allowing me to upload and embed the presentations into my blog.
These websites allow me to upload Word and Powerpoint documents onto my
blog. Prezi allows me to create different interactive presentations, using
different templates to make my presentations all look individual.
PREZI, SCRIBD AND SLIDESHARE

8. We used Outlook email to communicate with Ed Sheeran’s record label in
order to ask permission to use the song.
OUTLOOK

9. To edit the Final Task we used a Mac Mini because it had a higher processor
than the windows computers so we could edit easily and more efficiently.
Premiere Pro runs more effectively on the Mac Minis so we could edit more
accurately, producing a better quality video.
COMPUTERS