This document provides information and advice about developing a mobile app idea. It discusses understanding different types of apps, the components involved in app development, and the steps needed to take an idea from concept to launch. These include creating requirement documents, designing wireframes and graphics, developing the app, testing, submitting to app stores, and promoting the finished app. It also offers app development and related services from PhoenixGMN and provides contact information for their offices.

1. All About Apps – How to
work on an idea
● PhoenixGMN.com - Award Winning App Studio - 80+
Apps in App Stores
● Creator of Appsjunction.net - A Revolutionary Crowd
Funding and Freelancers Platform
● Mobile Apps Portfolio – SuperHitApps.com

2. How to proceed
with an idea
App Marketing –
Buzz & Promotions
Funding for App
Entrepreneurs
Navin Arora
Mobile Apps Consultant
Top Projects – Nectar App, Argos iPhone & iPad Apps, Barclays Pingit
This is first of the three part series presentation

3. In a perfect (dream?) world...

4. In real world – No Pain No Gain!
Understanding Apps
Facebook & Twitter Apps
Google Chrome Apps
Desktop (Win 8,Mac OS) Apps
Smartphone & Tablet Apps
Smart TV Apps
Games (Apps with fun element)
Smart Devices (xbox, PS3, Kiosks)
Utility (microwave, digital home)
Low
Blog Reader
Alarm Clock/Talking Tom
Medium
Notes, Tasks, Surveys
Form Input, Results Output
High
Social Networking
mCommerce, mPayments
Complexity

5. Got an Idea? What next..
1. App Requirement document with user journey /flowcharts – its your responsibility not the
geek’s
2. Wireframes & Graphic Designs – Balsamiq & Justinmind
3. Server for Web Services & DB server
4. DB design/modelling and DB Programming
5. Web Services Programming – protection from SQL injections (read about it on
stackoverflow.com)
Understanding App Components

6. Got an Idea? What next..
6. In Device Programming (iOS, Android, Win Phone etc)
7. Unit/system/integration/pen testing – sensitive data
8. Server/DB security, anti hacking, SSL - data protection compliance
9. SDKs, XML, JSON, CMS, Cloud, Analytics, Push, T&Cs
10.Business License with App Stores to submit the app and Mobile Ad Networks for ad revenue?
Understanding App Components

7. Got an Idea? What next..
1. Market research for your idea, competition, audience size, free/paid?
2. Legal, currency & Vat, data protection, copyright requirements
3. 3rd party SDK costs, Cloud Costs, T&Cs, Legal Disputes
4. Native (iOS, Android, WinPhone, Blackberry) or HTML5
5. Frozen Requirement specification document with user journey, flowcharts, Wireframes &
Graphic Designs
Background work

8. Got an Idea? What next..
6. Server specifications, OS, cloud storage? AntiVirus, Mail Scanners, firewall/ backups or not?
7. Understanding of in-app analytics? Need a stats dashboard?
8. Ongoing bug fix support? Launch website? Customer Support Url?
9. Business License with App Stores and Mobile Ad Networks?
10.Facebook/ twitter dev accounts setup for social sharing?
11.A plan in place for Localization of App – Regional Languages, currencies
Background work

9. Got an Idea? What next..
1. Have you decided which OS platform first?
2. Provider - Single developer or company with multi OS skillset?
3. NDAs signed? 3rd party SDKs agreements signed?
4. Have you agreed development milestones for payment to provider?
5. Would you prefer dealing directly with DB, Web Services, in-device programmers or one
project co-ordinator? Do you have any previous experience with geeks?
Execution, Milestones, Beta Testing, Launch

10. Got an Idea? What next..
6. Milestones achieved? Who is responsible for QA and UAT testing?
7. Beta released, bugs fixed, ready to submit with launch website?
8. Who will deal with the iTunes’ reject communication?
9. Who will deal with –ve reviews on app stores and social media?
10.Customer Support in place? Refunds/cancellations? Is it Outsourced? Heard of Freshdesk?
11.App promotion package & provider decided? ASO sorted? Screenshots sorted?
Execution, Milestones, Beta Testing, Launch

11. Part 2 coming.. Will cover..
1. App promotion package & provider decided? ASO sorted? Screenshots sorted?
2. Viral videos? Viral images?
3. Social media updates and creating the buzz around the app?
4. Using mass push notification service to engage with dormant users every now and then?
5. Integration of tap-for-tap download SDKs? Cross promotion & mention at reputed blogs?
Part 2 of this series will cover app promotion in detail

12. Have an App Idea? Need a Quote?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. MVP/Prototypes from £1500*
2. App UX design from £400
3. Explainer Videos from £400
4. App Promotion & PR Packages from £500
5. Great Quality Business Plan from £300
6. App Launch websites from £300
7. 2nd OS App for 50% cost of first OS App
Note: *Depending on specs MVP can cost from £1500-£10000

13. Our Award Winning
UX/Design

14. About Us
People say “Think out of the box”, We say “Where is the box?”
● We are a team of dedicated and experienced professionals with 10+ experience in web, app, e-
commerce and m-commerce development.
● We have done some really amazing PHP/Joomla, WordPress, Magento, osCommerce, Web 2.0
websites, Micro Websites and Social Networking portals.
● We manage, SEO, SMM and Video Marketing
● Our consultants have worked with top 10 banks and e-commerce companies in UK.
● Project coordinators in UK, Singapore, Australia and India.
● Phoenixgmn.com - Sponsor of London’s #1 Monthly Apps Meetup #Appsjunction and creator of
appsjunction.net

15. Our Offices
We’d be happy to assist you with SEO, Digital Marketing and can even
build an awesome website & app for you!
Phoenix GMN Ltd (UK)
International House, 24 Holborn Viaduct
City of London, London EC1A 2BN (UK)
Phone: +44-203-0048655
Email: info@phoenixgmn.com
Phoenix Infomedia (IN) Phoenix Infomedia (US)
A-74, Ground Floor, Sec-2, Noida
Phone: +91-120-4128355
Email: info@phoenixinfomedia.in
Website: www.phoenixinfomedia.in
11433 235th Road Live Oak
Fl 32060 (US)
Phone: +1-813-217-5426
Email: info@phoenixinfo.biz