Ford Case Study

Engaging customers through Mobile

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Mobile Marketing is part of your marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ford Fone Alert: Send Odometer Reading for New Service Update by Replying with number of KMs to this message. ZOOM Mobile. Thnk u 4 ur interest in Café Moka. Reply w/ a) 2 receive special promo b) 2 receive product info or c) 4 both. One (1) Ticket Toronto Traffic: QEW E Moving Very Good Up to Ford Drive ZOOM Mobile. Thnk u 4 ur interest in Café Moka. Reply w/ a) 2 receive special promo b) 2 receive product info or c) 4 both.

FOC 2007 Mobile Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Request for call back ,[object Object],[object Object],[object Object],[object Object],[object Object],TO: 36722 ( fordca) Edge

Request a brochure ,[object Object],[object Object],[object Object],[object Object],[object Object],TO: 36722 ( fordca) Focus phil@hotmail.com FROM: Ford of Canada Thank you! Your 2008 Focus brochure has been sent to phil@hotmail.com Visit fordca.mobi to learn more about the all new 2008 Ford Focus

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Thank you! Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing [email_address] SMS to 416-729-4268 http://burningthebacon.com (web) http://feedm8.com/burning (mobile)

Ford Case Study

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Ford Case Study