We are recruiting sponsors for PAC’s new multi-client study on cloud migration and integration in German companies. Call us to arrange a short discussion on how you could shape the research. In multi-client studies we analyze status quo and potential of current market and technology trends on behalf of multiple market players. The analysis is based on representative surveys and qualitative interviews among ICT user companies. Take part in our multi-client projects and position your company as a thought leader in the ICT market. Receive valuable research findings for defining and optimizing your strategy as well as independent, well-founded argumentation for approaching existing and new customers. For all questions about the project and how to participate, please contact: Karen Manzano k.manzano@pac-online.com Tel: +49 30 285296 11

1. © PAC
Cloud-related Consulting, Migration & Integration
German companies’ requirements and expectations when
moving to a (multi-) cloud environment
2015
PAC’s Multi-Client Study 2015

2. © PAC
Background of the study
2015PAC Multi-Client Study 2015 – Cloud-related Consulting, Migration & Integration2
Latest PAC research suggests that
demand for cloud migration and (multi-)
cloud integration will soar.
• The cloud concept has become an
integral part of IT and sourcing strategies.
There are no signs of an end to the
“cloud boom”.
• Obstacles to an even more
comprehensive use of cloud solutions are
the complex selection and
implementation, and in particular the
integration of cloud solutions with
corporate IT landscapes or multi-cloud
scenarios.
• Various different providers are currently
positioning with solutions and services in
this attractive market.
Providers that want to position
successfully with cloud-related
integration services are faced with
numerous questions:
• What cloud models do companies prefer?
What obstacles do they see?
• What cloud-related services are in
demand (implementation, migration,
integration, etc.)?
• What is customers’ view on topics such
as cloud brokerage, integration platform
and cloud marketplace?
• Who are the preferred integration
partners (cloud providers, ISVs, hosters,
resellers, system integrators, etc.)?
The study illuminates strategies, requirements and expectations regarding cloud
migration and integration. It provides a detailed analysis of the related challenges and
success factors from the customer’s point of view.

3. © PAC
Added value for sponsors
• Independent, substantiated arguments for the customer
approach
• Executive summary and the full version of the study
(individualized with the sponsor’s logo and profile) available for
download on the sponsor’s website
Sales and Lead
Generation Support
• Positioning as relevant provider and thought leader in the field
• Branding through content marketing with substantiated and
independently drafted content
• Extensive, measurable range and awareness among
customers and partners and in the press
Thought Leadership
and Branding
• Up-to-date market insights and analysts’ assessments for your
strategy development
• Exclusive detailed results for the sponsors, individual questions
and special assessments possible
• Reliable information on investment plans and the use of
selected technologies
Market Intelligence
2015PAC Multi-Client Study 2015 – Cloud-related Consulting, Migration & Integration6

4. © PAC
From strategy to execution, PAC delivers focused and
objective responses to the growth challenges of
Information and Communication Technology (ICT)
players.
PAC helps ICT vendors to optimize their strategies by
providing quantitative and qualitative market analysis
as well as operational and strategic consulting. We
advise CIOs and financial investors in evaluating ICT
vendors and solutions and support their investment
decisions. Public institutions and organizations also rely
on our key analyses to develop and shape their ICT
policies.
Founded in 1976 and headquartered in Paris, France,
PAC is part of the CXP Group, the leading European
research & advisory firm in the field of software and IT
services.
For more information, please visit: www.pac-online.com
PAC’s latest news: www.pac-online.com/blog
About us!
2015
Karen Manzano
+49 30 28 52 96-11
k.manzano@pac-online.com
Erika List
+49 89 23 23 68-37
e.list@pac-online.com
Fragen zur Studie? Sprechen Sie uns an!