Rocket Internet Factsheet from the IPO website

1. Factsheet
Our mission is to become the world’s largest Internet platform outside the United States and China
About Us Management Board
Started in 2007 with headquarters in Berlin
Network of companies active in 100+ countries
20,000+ people on the ground across the network
EUR757m net revenues1 2013 (Proven Winners)
Backed by international blue chip investors
Our Business Opportunity
Ownership Structure2
Our Business Model: The Rocket Platform
Andreas Winiarski, Global Head of PR & Communications
andreas.winiarski@rocket-internet.com | Tel: +49 30 300 13 18 68
Uwe Gleitz, Senior Vice President Corporate Finance
uwe.gleitz@rocket-internet.com
Oliver Samwer
CEO
Peter Kimpel
CFO
Alexander Kudlich
Group MD
Holtzbrinck Ventures
2.5%
Global
Founders3
52.3%
Access Industries
Philippine Long Distance
Telephone Company
8.4%
United Internet
10.4%
Kinnevik
18.1%
8.3%
Operating platform for building and scaling online companies that
address basic consumer needs on the Internet with very clear
selection criteria:
• Rigorous and structured model selection process
• Minimum USD1bn market size and USD100m revenue
potential
• Proven replicable business model to avoid risk of low
customer acceptance
• Low competition in targeted markets
• Continuous post-launch monitoring and disciplined
approach to non-performance
Global execution capabilities through highly standardized
processes paired with regional expertise and deep technical and
operational knowledge driving repeatable success
Provision of shared services to jump start around 10 launches on
average a year taking only 100 days from kick-off to launch
Proprietary technology where it provides competitive advantage
as well as a highly modular and device-independent architecture;
focused on ensuring speed, stability, security, scalability and
standardization
Regional Rocket teams provide local knowledge
Broad network of strategic partners such as financial investors
and payment providers as well as various telecommunications
providers and retailers
High quality management teams with first class backgrounds
Disciplined KPI-driven approach to deploying capital efficiently
Addressing a massive and fast-growing market opportunity
driven by four global megatrends:
Booming smartphone penetration
Younger populations of “digital natives” in emerging
markets compared to the United States
A growing global middle class
The ability of Internet technology to leapfrog traditional
retail infrastructure in emerging markets
Infrastructure
• Unparalleled experience
in scaling world-class
Internet businesses
globally
• Deep technical and
operational expertise
• Strategic partnerships
and framework
agreements
Processes
• Highly structured / best
practices
• Centralized IP with
regional execution
• Repeatable and scalable
Rocket Network
• Founding 10 new
companies p.a. on
average
• Consistent returns across
network of companies
Technology
• Proprietary technology
platforms allowing rapid
global deployment
• Comprehensive KPI
analytics driving
continuous optimization
• Provision of shared
services to jump start new
businesses at low cost
1 Unaudited sum total of their net revenues based on the generally accepted accounting principles applicable for the relevant company, in each
case taking the last fiscal year for which data was available.
2 Reflects all transactions that have been signed.
3 Also includes minimal stakes held by the Samwer brothers outside Global Founders.

2. Factsheet
Active in three focus sectors: eCommerce, marketplace and financial technology
Active in five target regions; Europe, Latin America, Russia & CIS, Africa & Middle East, and Asia Pacific
Proven Winners Largest and most mature companies Emerging Stars Most promising younger companies
eCommerce
Marketplace
FinTech
Launch1
Dafiti is a leading online retailer of clothing, shoes and accessories in five major Latin American
countries: Brazil, Argentina, Chile, Colombia, and Mexico. Dafiti has one of the largest online
product portfolios in the region, offering more than 75,000 products from over 1,000 national and
international brands in Brazil alone. Since its launch in 2011, Dafiti has experienced strong new
customer growth and an increasing number of repeat purchases by existing customers. As of
June 2014, Dafiti had about 1.8 million active customers2.
Launch1
Launched in 2011 in Russia, Lamoda has become one of the leading full-price online retailers of
clothing, shoes and accessories in the CIS with about 1.4 million active customers2 as of June
2014. Lamoda provides its customers with access to more than 86,000 products sourced from
famous designers and promising young brands, as well as its own complementary, fast-growing
private label portfolio. The Lamoda brand is among the most recognized fashion retail brands in
the CIS with 84% of the Russian population recognizing Lamoda.
Launch1
Zalora Group believes it is Asia Pacific’s leading online fashion retail group offering clothing,
shoes, accessories and beauty products across Asia Pacific under the Zalora brand, and to
customers in Australia and New Zealand under the The Iconic brand. Zalora online stores were
launched in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in
early 2012. The Iconic online stores were launched in Australia and New Zealand in late 2011. As
of June 2014, Zalora had about 1.2 million active customers2.
Jabong.com is an Indian online fashion and lifestyle e-commerce portal that offers a variety of
men’s, women’s and children’s clothing, shoes and accessories as well as home fashion. Since
its launch, Jabong.com has become the leading online fashion portal in India with 180 million
unique visitors3 in 2013. Jabong.com offers more than 139,000 products and 1,600 brands
across nine lifestyle categories in its online store.
Business
Business
Business
Business
Market
Market
Market
Market
Stake
Stake
Stake
Stake
Fashion eCommerce
Fashion eCommerce
Fashion eCommerce
Fashion eCommerce
Brazil/LatAm
Russia/CIS
SEA/Australia
India
2010
2010
2011
2010
22.7%
23.5%
25.0%6
21.4%
eCommerce
Launch1
Our Proven Winners
Our Company Universe
Business Fashion eCommerce Market Middle East Launch1 2012 Stake 34.4%
Since its inception, Namshi has focused on fashion-conscious customers in Saudi Arabia, United
Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. As the largest in-season fashion e-commerce
player in the region, Namshi had over 128,000 active customers2 as of June 2014. Namshi
has its own warehouse and last-mile delivery capabilities in the United Arab Emirates making
same-day delivery and end-to-end customer experience service available.

3. Market
Launch1 Stake
SEA
2011
Since 2012 Lazada Group has become a leading e-commerce department store for assorted
merchandise in Southeast Asia, specifically Indonesia, Malaysia, the Philippines, Singapore,
Thailand, and Vietnam. Its operations also extend to Hong Kong/Shenzhen, which functions
as Lazada Group’s sourcing hub. Lazada Group distinguishes itself in terms of its assortment
of over 390,000 products, onsite experience and its fulfillment logistics. Lazada had about 1.4
active customers2 as of June 2014.
Market
Launch1
Stake
LatAm
2011
Launched in May 2012, Linio believes it is now the most visited multi-category e-commerce
company addressing major Spanish-speaking Latin American countries, namely Colombia, Mexico,
Peru, Venezuela and more recently, Chile, and Panama. One of the main drivers of Linio’s recent
growth is its online marketplace where 1,900 active marketplace merchants are driving assortment
growth and facilitating price competition. As of June 2014, Linio had about 465,000 active
customers2.
Market
Launch1
Stake
Africa
2012
Launched in 2012, Jumia is now the largest online shopping mall in Africa and a frontrunner
in bringing e-commerce to Egypt, Ivory Coast, Kenya, Morocco, Nigeria, Ghana, and Cameroon.
Operations in South Africa are run by Jumia’s sister company, Zando4. In 2013, Jumia was
named the best new retail launch of the year by the World Retail Congress and became the first
African company to receive the World Retail Award. As of June 2014, Jumia had about 274,000
active customers2.
Market
Launch1
Stake
Europe, Brazil
2011
Westwing is an online retailer for a frequently changing, curated selection of home and living
products in 12 countries: Germany, Italy, Brazil, Russia, France, Spain, Poland, the Netherlands,
Austria, Switzerland, and – most recently – Kazakhstan and Belgium. Westwing distinguishes
itself through the global and local sourcing of its inspiring products and the resulting high
engagement and loyalty of its 582,000 active, mostly female, customers2 (as of June 2014).
Market
Launch1
Stake
Europe, Brazil
2009
Home24 has become a leading full-shop online retailer for home and living products in Germany,
Brazil (under the “Mobly” brand), France, the Netherlands, Switzerland, and Austria. Home24
provides its 515,000 active customers2 (as of June 2014) with access to an assortment of over
100,000 home and living products.
Market Launch1
Stake
Europe, US, Australia
2011
Since its inception in 2011, Hellofresh has delivered over six million meals’ worth of boxes
containing fresh ingredients accompanied by healthy recipes to food enthusiasts across five
countries. Hellofresh’s concept is to deliver “do-it-yourself fine dining” to modern households’
doorsteps in the form of “recipe-kit” boxes with fresh and local ingredients to its 81,000 active
subscribers5 (as of June 2014) in Germany, Austria, the United Kingdom, the Netherlands,
Australia, and the US.
Business
Business
Business
Business
Business
Business
General eCommerce
General eCommerce
General eCommerce
Home and Living eCommerce
Home and Living eCommerce
Grocery eCommerce
1 Date reflects first commercial registry entry (operational launch date may differ).
2 Number of customers having made at least one order within the past 12 months before end of period.
3 Number of total unique identifiers visiting the website in the period.
4 Subsidary Zando is a South-African fashion eCommerce company.
5 Number of people subscribed to services and having ordered at least once during the last three months.
6 On August 27, 2014, Bigfoot II provided additional cash to Zalora in return for additional shares in Zalora, resulting in an increase of
Rocket’s stake to 25.5%.
26.7%
35.2%
26.8%
33.7%
49.5%
37.1%
Our Proven Winners
Factsheet