A short slide deck on how to apply lean UX in your organisation and product team.

1. bundle
www.bundleapp.co
Applying Lean UX in your Product Team
November 18, 2014

2. Our biggest risk
Building something customers don’t want.
Bundle - Applying Lean UX in your product team www.bundleapp.co

3. We first tried the most expensive way.
Building an iOS app based on our experience and gut feeling.
Bundle - Applying Lean UX in your product team www.bundleapp.co

4. What we thought we were doing.
Bundle - Applying Lean UX in your product team www.bundleapp.co

5. What we were actually doing.
Bundle - Applying Lean UX in your product team www.bundleapp.co

6. What we learned
Try to validate UX, Design and Copy
Before you start coding
Bundle - Applying Lean UX in your product team www.bundleapp.co

7. Topic of today: Lean UX
Minimize the time spent heading down the wrong path.
Bundle - Applying Lean UX in your product team www.bundleapp.co

8. Lean UX is the practice of bringing the true nature of
our work to light faster, with less emphasis on
deliverables and greater focus on the actual
experience being designed.
Bundle - Applying Lean UX in your product team www.bundleapp.co

9. www.bundleapp.co
Idea
Build
Validate Prototype
Measure
Learn
Typical UX cycle
Bundle - Applying Lean UX in your product team

10. Putting it to use in your Product Team
Bundle - Applying Lean UX in your product team www.bundleapp.co

11. Shared understanding.
www.bundleapp.co
The goal is to create
For the problem as well as the solution.

12. A prototype is worth a thousand meetings.
Focus on the experience, not the specs. o/
Bundle - Applying Lean UX in your product team www.bundleapp.co

13. The Five day Product Design Sprint
e.g. Defining your product or improving conversion rates.
Based on the design thinking structure championed by IDEO and Stanford’s d.school.
Bundle - Applying Lean UX in your product team
www.bundleapp.co
A tool you can use in your Product Team

14. Dig into the design problem through research, competitive review,
metrics and costumer conversations.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 1: Understand 1
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5
www.bundleapp.co

15. Rapidly develop as many solutions as possible. (max 10. minutes)
Bundle - Applying Lean UX in your product team
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Product Design sprint
Day 2: Design studio
www.bundleapp.co

16. Less Hero Design
ME, THE HERO DESIGNER
Bundle - Applying Lean UX in your product team www.bundleapp.co

17. Product Design sprint
Day 3: Decide
Decide which ideas are worth prototyping.
Bundle - Applying Lean UX in your product team
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www.bundleapp.co

18. Build something quick and dirty that can be shown to users.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 4: Prototype
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Pencil & Paper Keynote Flinto.com Framer.js
www.bundleapp.co

19. Show the prototype to real humans (in other words, people outside
your company) and learn what works and what doesn’t work.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 5: Validate
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www.bundleapp.co

20. Plan one week ahead of development
Sprint #16 Sprint #17
Product Design Sprint
Sprint #15
Development
Bundle - Applying Lean UX in your product team www.bundleapp.co

21. Validate before coding.
Try to validate UX, Design and Copy before you start coding.
Bundle - Applying Lean UX in your product team www.bundleapp.co

22. Take aways
www.bundleapp.co

23. Experiment and fail
At least you learned the cheap way.
Bundle - Applying Lean UX in your product team www.bundleapp.co

24. Get customer feedback. Early and often.
And yes, it’s painful. And why don’t they just ‘get it’.
Bundle - Applying Lean UX in your product team www.bundleapp.co

25. Eliminate waste by validating stuff.
Waste being money and time building the wrong stuff.
Bundle - Applying Lean UX in your product team www.bundleapp.co

26. Do it guerrilla style.
You don’t need expensive user tests to validate stuff.
Bundle - Applying Lean UX in your product team www.bundleapp.co

27. Thanks.
Feel free to reach out to me on Twitter.
@ppkorevaar
@bundleappco
Bundle - Applying Lean UX in your product team www.bundleapp.co

28. Recommended reading.
Articles
http://www.gv.com/lib/the-product-design-
sprint-a-five-day-recipe-for-startups
http://www.smashingmagazine.com/
2011/03/07/lean-ux-getting-out-of-the-
deliverables-business/
Bundle - Applying Lean UX in your product team www.bundleapp.co