1. Mobile Commerce By Clark Ingram and Caitlin Worley

2. What is Mobile Commerce? “Electronic commerce transacted over mobile communication devices such as cell phones or personal digital assistants (PDA).” Source: http://www.businessdictionary.com/definition/m-commerce.html

3. History of Mobile Commerce Invention credited to engineer Matt Wilson First use of this technology was in 1997 in Finland Original technology used text messages for payment for products and services In 2000 many other countries began offering mobile payment services for parking, train tickets, and airline reservations In 2006 the iPhone was developed and applications became the new method of mobile shopping

5. Effective price comparison tool

6. Streamlining the buying process

8. Lack of sufficient network capabilities in rural areas

9. Fewer functions available than with Internet shopping

10. Security issues

12. Mobile commerce now accounts for 6% of the total global online sales, up from just 0.6% in 2009

14. Currently ranked 3rd in the world in mobile commerce sales behind Japan and the USA

15. 850 million people in China have mobile devices

16. Smartphone sales and installation of 3G networks are both increasing significantly there

18. They not only shop in a greater number of product categories, but they also spend more money and time mobile shopping than women and men from other age groups

21. Retail Mobile Sites

22. Questions Do you think that mobile shopping will eventually replace computer-based online shopping? If so, why? Other than the apps discussed today, what are your favorite shopping apps and why? What other ideas do you think will develop in mobile shopping?