Created a quiz or survey? Learn how to promote it and get more replies!

1. How To Promote Your Quiz or
Survey?
???

2. You Are LUCKY!
Let me first tell you why: quizzes and surveys are
easier to promote than articles, blog posts, sales
pages, and product pages. Here is why:
● They are less often seen as spam
● They are more engaging and more shared
● There is much less suply of good quizzes than of
good blog posts
● They are naturally viral

3. Before Promoting
There is something you need to know before
you start: Your quiz must be good.
What does this mean?

4. What Makes a Good Quiz:
● Good variety of questions and topics
● Not too hard unless the idea is to promote to genius
● Not too simple – people don't take 3 question quizzes
seriously
● Must have meaningful reasonable outcome (quiz
result) unless the idea is to be only funny
● If it's a knowledge quiz it must help the user learn
something new
● It's recommended to include graphics and media
● The best quizzes do not have mistakes – triple check
if your answers are correctly set up!

5. Your Quiz is Ready?
Then you are ready to promote it! Lean how
next.
(They are here, coming for your quiz)

6. Viral Promotion
Most quizzes are viral by nature: people want
to share the results with their friends and
colleagues.
So just make it easy and add those sharing
buttons to your quiz results page.
Hint: If you run WordPress you can use a
plugin like WatuPRO to have all this handled
for you.
Hint: If you run WordPress you can use a
plugin like WatuPRO to have all this handled
for you.

7. Ask For Survey Entries
Unlike promoting your products or even useful
blog post, asking users to fill your survey or
take your quiz is generally accepted
everywhere and not considered spam.

8. You can ask on:
● Forums and Discussion groups
● Facebook
● Twitter
● Linkedin
● In your blog
● Even by email
And this will be okay as long as you keep the
RULES:

9. How To Not Be Spammy When
Asking for Survey Entries
SPAM
● Your survey must be relevant to the
community.
● It must be good and useful (See slide 4)
● It's recommended to promise sharing the
results at the end and to really do it.
● Get known in the community before asking
people to fill your survey.

10. Take a Deep Breath
There are more methods to come!

11. Linkedin Groups and Answers
● This is especially good promotion method for
business quizzes and surveys
● You can also promote your career – related
assessments there
● Follow the usual rules: be relevant, don't
spam, be useful

12. Offer Certifications
If you are running practical exams and quizzes
it's a good idea to issue certificates or
badges.
Hint: If you run WordPress, plugins like
WatuPRO can issue certificates, generate
them as PDF etc.
Hint: If you run WordPress, plugins like
WatuPRO can issue certificates, generate
them as PDF etc.

13. Built-in Incentives
● You can assign virtual badges or levels of the
users in your community as they take more
quizzes
● You can let users shop virtual or real items with
points earned in quizzes
● You can have best performers access paid
quizzes for free

14. Quiz sites and Quiz Directories
These are more useful than the typical website
directories. Here is ours:
● http://calendarscripts.info/quizzes/
There are very few directories like this. But
there's a workaround. You can create a quiz
on the many “quiz creation” sites and use it to
promote the quiz on your own site.

15. Quiz Creation Sites:
● http://www.quizyourfriends.com/
● http://www.quiz.biz/
● http://www.quizbox.com/
● http://www.allthetests.com/
● http://quizfarm.com/
● http://www.funtrivia.com/quiznew.cfm
● http://www.quizgeo.com/
● And many more!

16. PPC and Other Paid Ads
PPC and paid ads are expensive, but with
quizzes you have AGAIN some advantages:
● Becuase quizzes are “less boring” you have a
chance for higher click-trough rates.
● The advertisers competition is generally lower
so there is a chance to get lower price per
click
● Quizzes attract attention so your display ads
might be seen better

17. How To Make Successful Paid Ads
For Quizzes and Surveys?

18. Here is How:
● Make sure it's obvious that you ask for
viewer's input. People like their voice to be
heard
● Use a specific interesting question right inside
the advertising
● Use shocking result from your quiz inside the
ad
● Use interesting statistic from your survey

19. Quizzes and surveys can be promoted very well
after some users took them. Just publish
interesting observations based on the collected
data.
Row 1 Row 2 Row 3 Row 4
0
2
4
6
8
10
12
Column 1
Column 2
Column 3
Hint: You can get some great ideas from the
OKCupid blog. They use data from their site
activity, you can use data from your surveys.

20. To Summarize:
● Have a good quiz
● Ask for user entires on forums and social
networks
● Don't forget the viral element
● Offer certifications and built-in incentives
● Advertise
● Publish interesting content based on the
collected data

21. Thank You!
If you use WordPress, check our
quiz maker WatuPRO
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