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Podcasting
DIY-Radio für Anfänger


 Barcamp Wien, 20.November 2010
Unsere Podcasts
Mag. (FH) Robert Harm   Susanne Mandl




                                 Susanne Mandl 2010
Podcasten

• Worüber reden wir heute?
• Technik
• Themen
• Was geht, was nicht?
  (Diskussion)


                             Susanne Mandl 2010
Ein Podcast...

• kommt regelmäßig
  heraus

• ist eine Audio- oder
  Videosendung

• wird übers Internet
  verbreitet

• kann über RSS
  abonniert werden


                            Susanne Mandl 2010
Technik 1 - Aufnahme

• Handy
• Aufnahmegerät
  (Zoom H4)

• Mikrofon, Audio
  Interface (Mixpult)
  dzt. FastTrack von
  M-Audio



                        Susanne Mandl 2010
Datenrate/Auflösung
• nur Sprache
    • Minimum: 64 kBit/s - 44 kHz
      (30 Minuten: 15 MB)

    • Standard: 96 kBit/s - 48 kHz
      (30 Minuten: 25 MB)

• Musik- und Sprache gemischt (VBR -
  variable Bitrate!)

    • Standard: 128 kBit/s - 48 kHz
      (30 Minuten: 35 MB)
                                       Susanne Mandl 2010
Technik 2 - Schnitt




• Audacity (Mac, Win,   • Garageband, Logic
  Linux)                  Express (Mac)

• Sweep (Linux)         • oder: direkt am Handy!
                                          Susanne Mandl 2010
Technik 3 - Normalisieren




  • (Mac, Windows, Linux)


                            Susanne Mandl 2010
Technik 4 - Online stellen
• Podhosting
  http://www.podcast.de/
  podcasting/podhosting/

  • libSyn ab $ 7,- mtl
     50 MB/$ 20,- inkl.
     App für 400 MB

  • podhost.de ab 0,-
     für 30 MB/€ 5,-
     mtl. für 200 MB

• posterous-Blog           Bildquelle: http://www.podcast.de

• Blog mit Feedburner
                                                Susanne Mandl 2010
Technik 5 - anbieten!

• iTunes
• Zune-Store
• podcast.de
• podcastalley.com


• andere Podcasts!


                        Susanne Mandl 2010
Themen


• Worüber?
• Wie?
• Wie oft?
• Wer hört zu?



                          Susanne Mandl 2010
Der Zuhörer

    Podcaststudie 2009 von Fabio Bacigalupo und
    BlueSky Media (n=789)

• Männlich (82%)
• ∅ 34 Jahre alt
• Gebildet (74% Matura/Uniabschluss)
• über klassische Medien kaum erreichbar (Radio, TV)

•   Quelle und Download Podcaststudie:
    http://blog.podcast.de/artikel/472/ergebnisse-2-podcaststudie-generation-podcast
                                                                                       Susanne Mandl 2010
Information                                                             87


Denkanstöße
                                                               77

Weiterbildung
                                                             76
Unterhaltung
                                                      68
 Enstpannung

                                            57
         Spaß

                                           55

                                          in%
                Quelle: 2. Podcaststudie 2009, Fabio Bacigalupo http://blog.podcast.de




          Wozu hört man Podcasts?
                                                                           Susanne Mandl 2010
Was geht?                 Was nicht?
• Verlässlich podcasten   • schlechter Inhalt
• gute Tonqualität        • Langweilen
• Themen treu bleiben/    • extreme
  Änderung ankündigen       Nebengeräusche

• Lange Sendungen -       • Konzeptlos
  Audio                     dauerquatschen,
                            lange Videos

                          • Aufgeben vor der 20.
                            Episode!

                                           Susanne Mandl 2010
Der Weg zum eigenen Podcast,
     zusammengefasst

                           Susanne Mandl 2010

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Podcasting - DIY Radio für Einsteiger

  • 1. Podcasting DIY-Radio für Anfänger Barcamp Wien, 20.November 2010
  • 2. Unsere Podcasts Mag. (FH) Robert Harm Susanne Mandl Susanne Mandl 2010
  • 3. Podcasten • Worüber reden wir heute? • Technik • Themen • Was geht, was nicht? (Diskussion) Susanne Mandl 2010
  • 4. Ein Podcast... • kommt regelmäßig heraus • ist eine Audio- oder Videosendung • wird übers Internet verbreitet • kann über RSS abonniert werden Susanne Mandl 2010
  • 5. Technik 1 - Aufnahme • Handy • Aufnahmegerät (Zoom H4) • Mikrofon, Audio Interface (Mixpult) dzt. FastTrack von M-Audio Susanne Mandl 2010
  • 6. Datenrate/Auflösung • nur Sprache • Minimum: 64 kBit/s - 44 kHz (30 Minuten: 15 MB) • Standard: 96 kBit/s - 48 kHz (30 Minuten: 25 MB) • Musik- und Sprache gemischt (VBR - variable Bitrate!) • Standard: 128 kBit/s - 48 kHz (30 Minuten: 35 MB) Susanne Mandl 2010
  • 7. Technik 2 - Schnitt • Audacity (Mac, Win, • Garageband, Logic Linux) Express (Mac) • Sweep (Linux) • oder: direkt am Handy! Susanne Mandl 2010
  • 8. Technik 3 - Normalisieren • (Mac, Windows, Linux) Susanne Mandl 2010
  • 9. Technik 4 - Online stellen • Podhosting http://www.podcast.de/ podcasting/podhosting/ • libSyn ab $ 7,- mtl 50 MB/$ 20,- inkl. App für 400 MB • podhost.de ab 0,- für 30 MB/€ 5,- mtl. für 200 MB • posterous-Blog Bildquelle: http://www.podcast.de • Blog mit Feedburner Susanne Mandl 2010
  • 10. Technik 5 - anbieten! • iTunes • Zune-Store • podcast.de • podcastalley.com • andere Podcasts! Susanne Mandl 2010
  • 11. Themen • Worüber? • Wie? • Wie oft? • Wer hört zu? Susanne Mandl 2010
  • 12. Der Zuhörer Podcaststudie 2009 von Fabio Bacigalupo und BlueSky Media (n=789) • Männlich (82%) • ∅ 34 Jahre alt • Gebildet (74% Matura/Uniabschluss) • über klassische Medien kaum erreichbar (Radio, TV) • Quelle und Download Podcaststudie: http://blog.podcast.de/artikel/472/ergebnisse-2-podcaststudie-generation-podcast Susanne Mandl 2010
  • 13. Information 87 Denkanstöße 77 Weiterbildung 76 Unterhaltung 68 Enstpannung 57 Spaß 55 in% Quelle: 2. Podcaststudie 2009, Fabio Bacigalupo http://blog.podcast.de Wozu hört man Podcasts? Susanne Mandl 2010
  • 14. Was geht? Was nicht? • Verlässlich podcasten • schlechter Inhalt • gute Tonqualität • Langweilen • Themen treu bleiben/ • extreme Änderung ankündigen Nebengeräusche • Lange Sendungen - • Konzeptlos Audio dauerquatschen, lange Videos • Aufgeben vor der 20. Episode! Susanne Mandl 2010
  • 15. Der Weg zum eigenen Podcast, zusammengefasst Susanne Mandl 2010