Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. Get to know a strange (but effective) place to start and learn a step-by-step system that will net more customers by creating more confidence in them.
Topics Covered:
• Generate leads and sales with blogging, using a repeatable, proven system
• Increase response rates by creating curiosity in customers
• Apply social media to provoke more questions, leads & grow your list
• Avoid conventional wisdom “best practices” that do more harm than good
• Convert 'likes' 'friends' and 'followers' into leads, sales and subscribers
Presenter: Jeff Molander | Molander & Associates
14. P. 13 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
! Started
with
REAL
Customer
QuesPons
! Created
Blog
with
top
quesPons
and
respecPve
answers
Result:
! Search
Indexing
results
in
natural
search
traffic
! PosiPoned
as
‘knowledgeable
resource’
! Creates
Trust
in
Brand
! Generated
leads
-‐>
Sales!
15. P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
The “Ethical Bribe”
" Provokes reaction
" Shows how to avoid risk or
exploit opportunity
" Incomplete, teases!
" Compels an action
" Raw, 'real', credible
" Concise
" Removes barriers to purchase
" Begins a journey
16. P. 15 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Structure social to:
20. P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Are you using social to
! Teach new skills?
! Compare, contrast options?
! Steer buyers clear of risks?
! Guide toward a goal?
! DO something meaningful
for prospects?
22. P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Your Questions
jeff@jeffmolander.com
23. P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
What...
! pressing problem do we solve?
! pain do I remove?
! pleasure can I help create?
! freedom does our service permit?
! connection does our product allow?
Assessment: Ask Yourself: